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© SeniorVu Confidential – 2020
How to Increase Your Website Conversions
Presented by:Billy Daniels, VP, Digital Marketing
SeniorVuE S T . 2 0 1 5 K A N S A S C I T Y , M I S S O U R I
© SeniorVu Confidential – 2020
Our ServicesO U R F U L L S U I T E O F M A R K E T I N G S E R V I C E S
© SeniorVu Confidential – 2020
Lead Management
Platform
Marketing Automation
F.A.M. Contact Center
Digital Marketing
Special Projects
LearningsW H A T Y O U W I L L L E A R N T O D A Y
© SeniorVu Confidential – 2020
Your website is an untapped resource for leads and move-ins
What data you should be tracking and collecting
How to implement a conversion rate optimization strategy
What tools are available to help you
All about SeniorVu: who we are and what we do!
© SeniorVu Confidential – 2020
Why?Why is it important to increase your website conversions?
© SeniorVu Confidential – 2020
Lead to Move-in Ratio
APFM2.84% Caring
1.85%
Google Ads3.29%
Community Website4.40%
Bing1.48%
© SeniorVu Confidential – 2020
Review Your AnalyticsWhat data should you be tracking and collecting?
© SeniorVu Confidential – 2020
Review Your Analytics
© SeniorVu Confidential – 2020
Simple Color SchemeBasic is Best!
© SeniorVu Confidential – 2020
Simple Color Scheme• Try to use 3 colors on your website• Apply the 60 – 30 – 10 Rule• Use shades and tints to increase color scheme• A good design is a basic design• Function always trumps design
© SeniorVu Confidential – 2020
Clear Call-to-ActionReduce confusion and set expectations!
© SeniorVu Confidential – 2020
Clear Call-to-Action• Make your Call-to-Actions standout• Use contrasting colors• Set the expectation• Include secondary CTAs• Make sure each page has a purpose
© SeniorVu Confidential – 2020
Above the FoldGive the people what they want!
© SeniorVu Confidential – 2020
Above the Fold• Design for Mobile & Desktop• Test Mobile & Desktop• Eliminate scrolling on desktop, not so much on mobile• Add tap targets on mobile devices at the top of the page• Click-to-call CTAs• Top three items people are looking for at
the top of the page• Pricing• Social proof• Reviews
© SeniorVu Confidential – 2020
Test Your CopyBreaking the Nursing Home Stigma!
© SeniorVu Confidential – 2020
Test Your Copy• Showcase your brand• Write copy like you speak• Avoid confusing words• Communicate your values• Less is typically more• Simple converts
© SeniorVu Confidential – 2020
Live ChatTiming is everything!
© SeniorVu Confidential – 2020
Live Chat• Engage them first• Interaction on their terms• Consumer is in control• Qualify without consuming valuable
sales time• Always available• Higher down-funnel conversion
© SeniorVu Confidential – 2019
Dynamic ContentGo beyond {{first.name}}.
© SeniorVu Confidential – 2020
Dynamic Content• Location detection
• Customize your page based on consumers location
• Search terms• Returning visitors / First-time visitors• Referral source
© SeniorVu Confidential – 2019
Streamline FormsOne field, Two Field, Three Field!
© SeniorVu Confidential – 2020
Streamline Forms• Ask for easiest information upfront• Try Multi-step forms• Progressively profile prospects• Different forms for Desktop Mobile• Add a value proposition after 1st step
• Think of it as upselling or cross-selling in the ecommerce world
© SeniorVu Confidential – 2019
Real People = Real LeadsStock photos…Booooooooo!
© SeniorVu Confidential – 2020
Real People = Real Leads• Eliminate stock photos• Hire professional photographer/videographer• Showcase your employees and culture• Keep them up-to-date• Split test• Dynamic images
© SeniorVu Confidential – 2019
Heat MappingToo Hot to Touch!
© SeniorVu Confidential – 2020
Heat Mapping
© SeniorVu Confidential – 2020
Questions?
© SeniorVu Confidential – 2020
I LOVE to talk! And sometimes I’ll listen too!
Billy DanielsDigital Marketing, VP(913) 515-0336billy.daniels@seniorvu.com
For questions about how SeniorVu can help your community, please send an email to info@seniorvu.com.
We welcome questions and feedback!
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