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How to Build an Online Profile as a Scientist
Antony Williams
University of Oregon, April 24th 2013
AltMetrics via Plum Analytics
Usage, Citations, Social Media, Etc
Detailed Usage Statistics
Visibility Means Discoverability• Does a Social Profile as a scientist matter?
• You are visible, when you share your skills, experience and research activities by:
– Establishing a public profile
– Getting on the record
– Collaborative Science
– Demonstrating a skill set
– Measured using “alternative metrics”
– Contributing to the public peer review process
The world of the online CV
• CVs and resumes are mainstream
– Re.vu
– LinkedIn Profile
– Your blog page
• Remember Google represents your activities and can represent your CV too….
http://re.vu/AntonyWilliams
CAUTION! Separate Personal from Professional
• We all know the stories of the “pictures that shouldn’t have made it online!”
• FaceBook is probably best kept “personal”
Scientists are “Quantified”
• Scientists are quantified
• Stats are gathered and analyzed
• Employers can find them, tenure will depend on them, and these already happen without your participation
• Scientists Impact Factors, H-index and many other variants.
How you can be Quantified…
ResearchGate
The Alt-Metrics Manifesto
• http://altmetrics.org/manifesto/
Your Profile as a Scientist
• If you are an active scientist – i.e. already published, active researcher, generator of data, early, mid- or late career there is lots to do!
• If you are a junior scientist the benefits of investing time now will provide a strong foundation for your future!
• So what do I do??
Maybe you should be a brand?
• If you are going forth into the social network adopt a “brand name” throughout the network
• Search Google for your “brand name”
• Choose a unique brand or be yourself
– BRAND: Collabchem, ChemConnector
– YOURSELF: egonwillighagen, joergwegner
Branding: I am ChemConnector
• Persistent unique digital identifier
• Integrates to workflows such as manuscript and grant submission
• Supports automated linkages with your professional activities
Enabled by
An Online Profile• Methods of sharing science online include:
– Wikis or blogs
– Slideshare for presentations
– YouTube for videos
– Flickr, Wikimedia etc. for images
– ChemSpider for chemistry
– GoogleDocs for data
– Google Scholar Citations for citations
– Microsoft Academic Scholar for papers
Blogs are for Stories and Detail
• A blog is your voice
• Communicate and engage the community
• Ask for help, share your skills, collaborate
• Blogging, in general, is your most important voice in the social network.
• Commit to a position and be honest
• They can be free or paid – I use Wordpress
Wikipediahttp://en.wikipedia.org/wiki/Antony_John_Williams
ScientistsDB• Write your OWN article on ScientistsDB
• It is a community-policed site but it is “your” page
• An article, once approved by the community, can, in theory, be moved to Wikipedia if you meet the notability criteria
• All content is licensed under standard CC-BY-SA 3.0 licensing provided by Wikipedia
Are you a-tweeting on Twitter?
• 140 characters to connect and communicate
• Use your “brand name” on Twitter – it has high frequency here…
• Greatest value for me – bite-sized nuggets into information of interest and leading people into information I wish to share including my posts, my activities
• Faster responses than email commonly!
Are you LinkedIn Yet? You should be
• LinkedIn for “professionals”
• Expose work history, skills, your professional interests, your memberships – your profile WILL be watched!
• Who you are linked to says a lot about who you are. Get Linked to people in your domain.
• Professional relationships rather than just friendships. FaceBook-it for friends
Are you sharing your slides online?
• Slideshare to host, expose and share your presentations, publications, posters and videos (subject to copyright you might have transferred!)
http://www.slideshare.net/
• Register for an account and retain your branding! Keep your online brand consistent
Upload and Add Details
• Edit title, add tags, add “abstract”, choose category
• Select checkbox for allow/disallow file download
SlideShare
Social Media Tools Feed Each Other
• Plugins and connectors integrate your activities across the social media platforms
– Expose your Tweeting and your Slideshare presentations directly on LinkedIn.
– Plug-ins allow your tweets and presentations to be automagically displayed on LinkedIn
From Slideshare Into the Network
Add Applications to LinkedIn
Places to Share Videos
• There are other sites for you to share your videos online as a scientist
– YouTube
– SciVee
– Vimeo
– Slideshare
Be Aware of Licensing
• Your blog, your YouTube video, your Slideshare, presentations, your Flickr photos, all represent your creative work
• Use licenses to protect and share your work
• Creative Commons licenses are recommended
• Be aware of copyright transfer and what rights you give away
Share/Manage Your Publications
• Where do you “manage your publications”?
• Share your “activities” with the community
• My publications/slides/videos are my CV on
– My Blog
– On LinkedIn
– On SlideShare
– On Researchgate
– On Academia.edu
Academia.edu
And Mendeleyhttp://www.mendeley.com/profiles/antony-williams/
My Google Scholar Profile
My Co-author Graph on MAS..
Share Science!!! Not Just Yourself
• Become a community contributor to science
• Share your expertise in the new world of openness
– Share your Open Source code
– Share your data and your model
– Share your Figures
– Contribute to Wikis – Wikipedia and others
– Become an Open Notebook Scientist
ChemSpider SyntheticPages
Deposit, Curate, Annotate
• Comment on Wikipedia
• Write articles
• Deposit compounds, spectra, data
• Have a scientific presence online – you likely have one anyway…
• You will be measured
Thank you
Email: williamsa@rsc.org
Twitter: @ChemConnector
Personal Blog: www.chemconnector.com
SLIDES: www.slideshare.net/AntonyWilliams
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