How I Stopped Hating Twitter - Brett Duncan

MarketingInProgress.com

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How IStoppedHATING

Brett DuncanSept. 16, 2010

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Who is Brett?

Brett@MarketingInProgress.com@bdunc1

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Who is Brett?

MarketingInProgress.com/OptSum

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Text me

214.390.3097

Text your email to subscribe

Text questions.

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Who are you?

1. Industry?2. On Twitter? 3. Twitter Getter?4. Manage Twitter for your company?

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Who Is This For?

You’re gonna dig this if …

1. You don’t even have a Twitter account. 2. You have a Twitter account but you have no clue what to do with it. 3. You have a Twitter account, and you can’t stand it. 4. You love Twitter and get lots of questions and would love to have a

simple guide to refer people to that don’t get it yet.

You Don’t Get Twitter(or you know someone who doesn’t)

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The Goal?

bittergetter

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What Am I Doing Here?

1. Talk through how I personally stopped being Twitter Bitter (my milestones)

2. Collectively learn from some of the stupid mistakes I’ve made.3. Set some foundational guidelines on how to best use Twitter4. Explore some practical uses of what we talk about.

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Disclaimer

I am an idiot.

http://www.flickr.com/photos/rosengrant/3925988067/

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Photo Credit: @joefoodie http://www.flickr.com/photos/montage_man/4538896687/

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Twitter Stats

Edison determined that while 87% of Americans are aware of the microblogging site, only 7% actually use it. As a comparison, Facebook’s awareness rate is at 88%, with usage of 41%.

75% of traffic comes from outside Twitter.com.

Number of users increases by 300k every day.

About 640 Tweets go out every second.

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Twitter Stats

Twitter has trouble with loyalty and adoption, but …

Source:http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html

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Twitter Stats

… the ones who stick with it are VERY

influential on the web

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Twitter Stats

Sources:http://www.webkrunk.com/2010/04/13/twitter-demographics-infographic/

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Twitter Stats

Sources:http://www.quantcast.com/twitter.com

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Give It a Chance

Source:

http://www.flickr.com/photos/lorenjavier/3302219753/

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Give It a Chance

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The Story

Twitter made me crazy.

1. Glorified texting2. Followed too many knuckleheads3. Hated the interruptions4. I didn’t care “what you were

doing”

Photo credit: House of Sims, http://www.flickr.com/photos/houseofsims/2895533735/

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The Story

February 2009…

1. I had a kid. 2. I got a new phone.

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Get a Good Phone

• The right tool makes all the difference. • Stop using Twitter via text. • It’s all about the app (more to come)

‘Nuff said

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Follow Good People

You won’t get Twitter until you follow people who get Twitter.

http://www.flickr.com/photos/bfhoyt/4377711532/

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Follow Good People

@MackCollier

@SWoodruff

@CSPenn

@MichaelHyatt

@LisaBarone

@ProdigalJohn

@Eric_Urbane

@Sammartino

@MikeDMerrill

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Follow Good People

@bdunc1/optsum

@bdunc1/goodstuff

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Learn the Language

Do you understand….?

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@ = Reply and Tag

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RT = Retweet (a.k.a forward)

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DM = Direct Message

• Possible when you follow someone and they follow you.• It’s a private message

(like email). • Gives you access to people

you wouldn’t otherwise have.• Technically, it’s “d” then the

person’s Twitter handle.

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# = Hashtag (events, topics)

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#blogchat

#followfriday (#ff)

#techchat

#aptchat

#kcchiefs

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Use a Twitter client

Looking for bells and whistles? Try a Twitter application.

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Use a Twitter client

What I Like About

1. Schedule tweets out. 2. Multiple people manage the same account. 3. Easy interface; great iPhone app. 4. Trackable URL shortener5. Manage more than Twitter

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Start Finding People

• Find people you already know. • Follow friends of friends. • Follow people in your broader

networks. • Follow people who like what

you like. • Follow influential people.

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How to Find People

• People search on Twitter.com• Search.Twitter.com• Twellow.com• Twiangulate.com• Follow folks by hashtags• Follow other people’s lists

Here are 10 more ways to find people: http://mashable.com/2009/07/02/twitter-people/

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Twitter Search

Things to search for: • Company name• Brand names• Competitor names and brands• City/Neighborhood• Your name• Executives names• Events/#hashtags

Save your searches and create a feed.

Search.Twitter.com

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Twitter Search

Advanced Twitter Searchsearch.twitter.com/advanced

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Twitter Search

Real-time Search=

Real-time Customer Touchpoints

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Twitter and Events

The easiest ice breaker in the world.

How Twitter helps with events: • Pre-event: Follow attendees• During event: live-tweet,

tweet-up• Post-event: stay in touch• Ongoing: promote event

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Hashtags

Click on or search a hashtag to see everyone who’s using it.

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Twitter Lists

Segment the people you follow.

Reasons to segment: • To save time• By association• By industry• By customer segment• By targeted influencers• By event

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Twitter Handle

How I Screwed Up My Twitter Handle

@bdunc1

A name no one’s sure how to pronounce: is it “dunk” or “dunce?”

Did not leverage a more recognizable, better associated name, like “bduncan” or “Brett,” making association impossible at first glance.

Poor choice in using number as part of name. Don’t do that.

One Good Thing: It’s Short.

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The Opportunity

I don’t want to know

what you’re doingI care about what you’re doing.

I do want you to know what I’m doing

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Are You …

Interesting?

Interested?

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Why businesses should use Twitter

To show you’re human and share your personality.

http://www.flickr.com/photos/houseofsims/3270370223/

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To monitor what people are saying about you … right now.

http://www.flickr.com/photos/data_op/2607667209/

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To distribute content

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To build trust and authority.

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Put Twitter In Its Place

It’s great for …. • Sharing content. • Building website traffic. • Finding people. • Monitoring people.

It sucks at …. • Selling• Autoresponders• Another communication tool

http://www.flickr.com/photos/notahipster/3051991714/

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Great Twitter Links

Twitter for Business 101: http://business.twitter.com/twitter101/Twitter Widgets, etc.: http://twitter.com/goodiesFinding people: http://mashable.com/2009/07/02/twitter-people/Stats and demographics: http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.htmlTwiTips.comComing soon: How I Stopped Hating Twitter (ebook): www.marketinginprogress.com

Twitter 2.0 by Joel Comm

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The Goal?

bittergetter

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Who is Brett?

MarketingInProgress.com/OptSumBrett@MarketingInProgress.com

@bdunc1

How I Stopped Hating Twitter - Brett Duncan

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