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The Role of A Fashion DesignerHow do designers create work that stimulates consumer desire, advances design, and leaves a thumbprint on our culture?
Here is What You Need to Do
Stay focused Be well rounded-you need to
be able to create something that is relevant to today and is in demand, as well as understand the lifestyle of your consumers.
Straddle two worlds-You need to balance the market’s needs with your identity as an artist to maintain customer loyalty.
Build your skills-Design knowledge & vocabulary will allow you to solve problems & choose the best techniques for that particular problem. Design is problem solving.
Keep up with new technologies-New materials & processes used for other things are often utilized by the fashion world=innovation.
Understand relevancy-Observe the world around you (culture,politics,economics,etc.) to maintain context in your work.
Exercise your creative muscles-Explore different methods for creating, inspirations, materials used & customer parameters.
Have a pure vision-Your designs should not mimic another designers work. Saying something new to the world must be a constant goal.
What Fashion Designers Do
• Perform Research-Accumulate visual references for collections
• Follow Trends-Keep up to date on market trends
• Create Mood/Concept Boards- Shows a direction. Present it to retailors for feedback
• Find Sources for Fabrics-Establish relationships with fabric suppliers
• Gain Knowledge of Fabrics-Understand factors like drape, usability, aesthetics & cost
• Coordinate Design-Work with print studios to develop textile print designs& graphics
• Monitor Quality- Establish color standards & check for print quality
• Develop the Collection-Sketch designs, silhouettes & “looks” & ensure they can be easily interpreted by pattern makers, drapers, etc.
• Develop prototype-Create samples with your in house sample room staff (pattern cutting/draping)
• Design/Select Trims• Create Merchandise Plans• Communicate Detailed
Information-Clarify all aspects of construction, give detailed measurements
• Conduct & Participate in Fittings• Communicate with Production
Staff-Visit factories to direct the production of the collection
• Understand Cost-Know the market price for materials & components, and have knowledge of markup & profitability
• Present the Collection-Show sales teams, executives, retailors & media
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