Highland Bowl

Highland Bowl

Highland Bowl0Established in 19590Location - 9th Street Corvallis020 Lanes0Tournaments/Leagues

0 Ladies (Mon.)/Gentleman (Wed.) Night - $1.50 bowling

Reasons Behind Recommendations…

Competition!

0Memorial Union Bowling0Lakeshore Lanes, Albany0Carmike Cinema0Ninth Street Cinema 0Golf City Par Three0Trysting Tree0Osborn Aquatic Center, Water Park

Market Analysis

Market Analysis

Target Markets

03 Target Markets0 League Bowlers0 Families0 Casual Bowlers

Target Markets

0League Bowlers0Families

0 35-50 years-old0 Married with two children0 Household income

$40,000-$75,0000 ~6000 families in Benton0 ~3000 families in Corvallis0 “upward bound”

Target Markets

0Casual0 16-35 years-old0 Singles/Couples0 Less than $50,0000 ~16,500 Benton County0 ~12,000 Corvallis0 “up and comers”0 “young influential's”

Recommendations

0 Increase marketing0 Print, Social Media, OSU Athletic Events

0Update Website0Renovations

Marketing Budget

0Print Media– $2,5800Athletic Events – $2,5000Website – $0.000Social Media – $0.000Total: $5,100

Advertising through OSU Athletics

0Signage at sport facilities0 Reser Stadium0 Goss Stadium0 Gill Coliseum

0Fan Fair presence at home football games0Print Ads in gameday programs

Signage at Sporting Facilites0Reser Stadium

0 Ribbon Board Display0 Static Panels

0Goss Stadium0 Outfield Sign

0Gill Coliseum0 DLP Rotational Signage

Total Investment $10,000

Fan Fair

0Carpet bowling at Fan Fair – Parker Plaza0Vendor spot under Spider

0 2010 Football Season: September 18th - December 4th

Total Investment - $2,500

Print Advertisement

0Game Programs0Ticket backs advertising0Posters

Total Investment $3,500

Other Forms of Advertisements…

0OSU Survival Kit0Barometer

0 Wednesdays & Thursdays0$460/term

0Gazette Times0 13 week run

0$1,200

0Radio Spot

Update Website

0Highlandbowl.com needs a facelift!0Currently website outdated/boring0Hire senior student from Computer Science

department at OSU to design website0Tyler De Adder, adviser in Electronic Engineering and

Computer Science department0Helps students find internships0 Send out mass e-mail to senior students

Internship

0Select intern by April 1st, 20100Complete website by end of June 2010

Design a new and improved web site for Highland Bowl! Internship approved for credit hours!

Contact Tyler De Adder (541) 737-4855

E-mail: Tyler.DeAdder@oregonstate.edu

Social Media

0Create MySpace, Facebook and Twitter page0Wi-Fi so employees can update the pages daily

0 Include daily specials and promotions0 When it’s dead make updates to get people in

Renovations

0Paint interior and exterior walls0Replace carpet0Add projection screens0Update bar area0Redo restrooms

Interior/Exterior Paint

0Outdated color/chipped0Gives fresh new look inside/outside Highland Bowl0Estimates from local companies

0 Fitzpatrick Painting Inc.0 Cavalier Painting Inc.0 Top Dawg Painting Company

Flooring

0Replace all carpeted areas0Estimates

0 Home Depot0 Bidwell Roy a Installation (Albany)

Timeline

0 20100 Website – April-June 0 Paint/Carpet – June-August 0 Football Games – September-December

0 2-5 years0 Party Lanes0 Bathrooms/Bar0 Athletic Events – Print

0 5+ years0 Add-ons (Party room, Game room, etc.)0 Athletic Events – Sport Facilities