View
223
Download
0
Category
Preview:
Citation preview
8/8/2019 Healthy Soul Final
1/31
ATHARVA SCHOOL OFBUSINESS
8/8/2019 Healthy Soul Final
2/31
INTRODUCTION
OF FITNESSFIRST GYM IN
INDIA
8/8/2019 Healthy Soul Final
3/31
Presented by
Reena Chordekar A-14Moushumi mitra b-08Prateek shujja b-52
8/8/2019 Healthy Soul Final
4/31
INTRODUCTION
Make the World a FITTER place. Fitness First Gym & Health Club startedas a single health and fitness club inBournemouth, UK in 1992.
Fitness First is the largest privatelyowned health club group in the world withover 540 Fitness First clubs worldwidereaching over 1.4 million members in 20countries.
In Asia Pacific alone, we have over 140clubs
8/8/2019 Healthy Soul Final
5/31
- HEALTHY SOULpersonal & health care
8/8/2019 Healthy Soul Final
6/31
reasons
Awareness among people through media &communication
Willingness to spend time & money
Need for a complete body solution centre
Professional advisor to provide guidancetailored to your needs
Proper care for healthy living
8/8/2019 Healthy Soul Final
7/31
(Concept-ALL UNDER ONE
ROOF)
SPA
MEDITATION&
PHYSIOTHERAPY
RELAXATION
YOGAGYM
MUNCHINGZONE
8/8/2019 Healthy Soul Final
8/31
To provide state of art facilitiesthrough innovative fitness andlifestyle programs like YOGA, GYM,SPA etc. which are easily accessibleby any one, under one roof.
mission
8/8/2019 Healthy Soul Final
9/31
ENVIRONMENTAL SCANNING
INTE
RNAL
EX
TERNAL
HELPFUL (to achieveobjectives)
HARMFUL (to achieveobjectives)
8/8/2019 Healthy Soul Final
10/31
S T P
SEGMENTATION
TARGETING POSITIONING
8/8/2019 Healthy Soul Final
11/31
SEGMENTATION
DEMOGRAPHIC
AGE: 20-70years
GENDER: Unisexual
INCOME LEVEL : Middle to High incomegroup
8/8/2019 Healthy Soul Final
12/31
Youth (GYM, Massages, Boxing, Pilaties,Spinning)
Office Employees(Yoga, Massages,Relaxation)
House Wives(Yoga, Massages, Diet&Nutrition Consultants)
Senior People(Relaxation, physiotherapy)
Aspiring health care professionals
TARG
ETAU
DIENCE
8/8/2019 Healthy Soul Final
13/31
POSITIONING
HighQuality
Low
Low
Price
High
Price
HealthySoul-
A wayof life
8/8/2019 Healthy Soul Final
14/31
SPA
Manager 1ReeNa CHORDEKAR
Proprietor
MOUSHUMIMITRA
MEDITATION&
PHYSIOTHERAPY
YOGA &RELAXATIO
N
GYM
ORGANIZATION
STRUCTURE:
PRODUCT BASED
Manager 2Prateek Shujja
MUNCHINGZONE
8/8/2019 Healthy Soul Final
15/31
PHYSIO-THERAPY
Sauna &Steam
Boxing,SpinningP
ROD
UCT
SPAS
MASSAGES
FITNESSCENTRES
YOGA
MEDITAT-ION
AROMATHERAPY
Diet &Nutritionconsultants
RELAXATION
TECHNIQUES
MUNCHING ZONE
8/8/2019 Healthy Soul Final
16/31
PRICE
and
pro
du
ct
Packages and schemes:
1. Gym:
Priced lower as targeting both middle and upper class
Subscription will be on per month,3 months, 6 months & yearly
basis
Will have 2 units: cardio and heavy weight For only cardio - Rs.500 per month For only H.W Rs.500 per month For both - Rs.900 per month
6 month subscription will be Rs 5000 only1 year subsciption-Rs.9000 Payments will be in advance if one gets others to signup then he/she gets 1 month free
membership (applicable for 1year subscription)
8/8/2019 Healthy Soul Final
17/31
2. SPA Massage Therapy:
The Urban Herbal Retreat:
(Rs. 1800): complete body massage with exotic Ayurvedic oil for onehour
(Rs. 500): for head massage for half an hour
(Rs. 2000) for both 1 and half hour
Royal Massage Bouquet (Rs.5000 for 2 sittings):
Body detoxification
Anti aging therapy
Refreshing face and scalp treatment
Wave tub bath in Jacuzzi
PRICE
and
pro
du
ct
8/8/2019 Healthy Soul Final
18/31
Also Available in our Basket
Kerala Massage
Aroma Therapy
Cranio and Reiki Therapy
Steam bath
Acupressure/ Acupuncture
Aqua therapy in Jacuzzi
8/8/2019 Healthy Soul Final
19/31
3. YOGA:
Rs. 1500/month(normal yoga)
Rs. 3000/month(power yoga)
4. Boxing:
Rs. 2500/month
5. Physiotherapy:
Rs. 400 per visit
PRICE
and
pro
du
ct
8/8/2019 Healthy Soul Final
20/31
MUNCHING ZONE BREAKFAST Brown Bread,
Boiled egg(white),
Boiled pulses,
Fresh Fruits & Juices,
Cornflakes
Diet Foods:
Biscuits
Chivda
Khakra
Herbal Tea
Soya Milk
Charges Per Day = Rs 80
Charges for 15 Days = Rs. 1100
Charges Per Month= Rs.2000
8/8/2019 Healthy Soul Final
21/31
DINNER
Chappatis (Jowar, Bajra, wheat) Pulses(Moong ,Soya,Chana dal.etc)
Fish
Chicken
Soup Khichdi
Charges Per Day = Rs.110
Charges for 15 days = Rs. 1590Charges Per Month = Rs.2800
8/8/2019 Healthy Soul Final
22/31
PLAC
E
Gujarat:Badodara
REASONS:
Growing Market
Low Land Cost
Low competition
8/8/2019 Healthy Soul Final
23/31
PROM O
TION
1. Audio
Radio
2. Visual
Hoarding
OOH media(MALLS & Corporate Offices)
Channels
3. Print Media News paper
pamphlets
Brochure
4. Discounts & offers
8/8/2019 Healthy Soul Final
24/31
4. Web world
Social networking websites
5. Publicity campaign:
Rope in some famous health conscious
celebrity as Brand Ambassador ( BipashaBasu)P
ROM O
TION
8/8/2019 Healthy Soul Final
25/31
PEOP
LE
Employees No. of people
required
Salary (per
employee)Managers 2 Rs. 10000/month
Masseurs/masseuse 4 Rs. 6000/month
Gym trainers 2 Rs. 6000/month
Yoga instructors 2 Rs. 6000/month
Boxing Trainer 2 Rs. 5000/month
Munching Zone(Consultant & chef)
4 Rs.7000/month
Physiotherapist 2 Rs. 7000/month
Security, valetparking & clerks
5 Rs. 20000/month(all5)
INITIAL INVESTMENT
8/8/2019 Healthy Soul Final
26/31
Rent (5000sq. Feet)
Deposit(6 months)I 5,00,000
Per month/pm 35,000
Salaries /pm 2,20,000
Electricity /pm 20,000
Interiors 20,00,000
Gym equipments 10,00,000
SPA 1,00,000
Promotion expenses 10,00,000 Miscellaneous expenses 10,000
Costs
INITIAL INVESTMENT
Rs.
8/8/2019 Healthy Soul Final
27/31
Particulars Amt.(rs)
Gym membership50 customers*9000
4,50,000
Spa 7,20,000
Yoga 7,20,000
Massage 6,00,000
Kick Boxing 6,00,000
Physiotherapy 72,000Munching Zone 14,40,000
TOTAL 46,02,000
Estim
ated
ret ur
ns
The above figures are based on assumptions drawn by research
conducted on few fitness centres
Initially we expect the returns to be lower, but as the promotional
activities & word of mouth develops, returns should increase.
8/8/2019 Healthy Soul Final
28/31
Corporate Social Responsibility:
Physiotherapy to senior citizens at
discounted rates.
Tie ups with Orphanages.
Physically challenged people employed.
csr
8/8/2019 Healthy Soul Final
29/31
Future Plans
To transform into Medical tourism and
rejenuvation/relaxation resort
use of eco friendly product to decrease carbonfootprint, like
Dynamo generated electricity from GYM
equipment
Use of biogas from organic waste
Run courses about various therapies within the
premises like acupuncture, acupressure, reiki,
for on job trainee
8/8/2019 Healthy Soul Final
30/31
Certified training on two courses: Certified massage & therapy courses Certified GYM trainers
Giving out merchandizes like facepacks, massage creams
etc to the customers (as done by KAYA skin clinic)
Providing life time membership schemes and other
special offers for short intervals (like on festivites or on
world health day etc)
Branches & Tie-ups (companies, hotels)
Future Plans
8/8/2019 Healthy Soul Final
31/31
Recommended