Hannah smith-23787-ways-to-build-links link-love2013

Hannah Smith

Principal Consultant, Distilled

hannah.smith@distilled.net

@hannah_bo_banna

SEOmoz Associate.

Writer for State of Search & SEO Chicks

Caffeine Addict

23,787Ways to Build Links

in 30 MinutesHANNAH SMITH

actually, I don’t need

30 minutes

@hannah_bo_banna

Found 23,787 best matches

Found 23,787 best matches

but link building is

no joke@hannah_bo_banna

this kind of crap is not

sustainable

@hannah_bo_banna

nothing has changed…

@hannah_bo_banna

Penguin March - http://www.flickr.com/photos/sidereal/76724710/sizes/l/

@hannah_bo_banna

it just got

real@hannah_bo_banna

SustainableWays to Build Links

HANNAH SMITH

feel (kinda) like

Rand Fishkin…

@hannah_bo_banna

all you need is a

blog…

@hannah_bo_bannazemantamedia.com

@hannah_bo_bannazemantamedia.com

over the past 12 months…

257 links

@hannah_bo_banna

$14 per link

@hannah_bo_banna

do you have

photos?

make photos & images

embeddable

@hannah_bo_banna

@hannah_bo_bannahttp://www.paddymoogan.com/embeddemo/

also upload to

flickr@hannah_bo_banna

@hannah_bo_bannahttp://www.paddymoogan.com/embeddemo/

license under

creative commons

@hannah_bo_banna

@hannah_bo_banna

then?

make sure you’re getting

the links

@hannah_bo_banna

@hannah_bo_bannahttp://www.imageraider.com/

@hannah_bo_bannahttp://www.imageraider.com/

clearly this works for

infographics

@hannah_bo_banna

want another

example?

@hannah_bo_banna

@hannah_bo_banna

STOPtalking like an SEO

@hannah_bo_banna

attribution link

image credit

@hannah_bo_banna

creating

video?

are you inadvertently

building links for your hosting platform?

@hannah_bo_banna

@hannah_bo_bannazemantamedia.com

What the what?!

you want those

links… @hannah_bo_banna

@hannah_bo_bannahttp://philnottingham.com/tools/video-embed-link-generator/

@hannah_bo_bannahttp://philnottingham.com/tools/video-embed-link-generator/

got YouTube videos being

embedded?

@hannah_bo_banna

@hannah_bo_bannazemantamedia.com

@hannah_bo_bannazemantamedia.com

we should ask these people if they’ll link to us…

want to work with

existing communities?

so you go & try to

interact…

@hannah_bo_banna

but@hannah_bo_banna

you’re met with…

@hannah_bo_banna

@hannah_bo_banna

buy

advertising

@hannah_bo_banna

make sure links are

no-follow@hannah_bo_banna

no SEO

benefit@hannah_bo_banna

but@hannah_bo_banna

you’ll get the

traffic

@hannah_bo_banna

later you may find they’re

more open

@hannah_bo_banna

getting PR coverage but

no links?

create

‘people’pages

@hannah_bo_banna

@hannah_bo_banna

sites are often happier to

link to them

@hannah_bo_banna

no visible

contact details?

get virtually anyone’s

email

@hannah_bo_banna

@hannah_bo_bannahttp://rapportive.com/

@hannah_bo_bannahttp://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/

@hannah_bo_bannahttp://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/

also…

follow up

@hannah_bo_banna

@hannah_bo_bannahttp://www.boomeranggmail.com/

@hannah_bo_bannahttp://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and-outreach-examples

got great

content?

“great content produces

out-sized returns”

@hannah_bo_banna

@hannah_bo_bannahttp://www.simplybusiness.co.uk/microsites/productivity/workload-guide/

cold

email

@hannah_bo_banna

@hannah_bo_banna

domain authority

93@hannah_bo_banna

but it’s rarely that

easy@hannah_bo_banna

great content gets you

top-tier guest posts

@hannah_bo_bannahttp://www.simplybusiness.co.uk/microsites/google-analytics-guide/

@hannah_bo_banna

domain authority

68@hannah_bo_banna

@hannah_bo_bannahttp://www.simplybusiness.co.uk/microsites/productivity/collaboration-guide/

@hannah_bo_banna

domain authority

80@hannah_bo_banna

@hannah_bo_bannahttp://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/

@hannah_bo_banna

domain authority

83@hannah_bo_banna

@hannah_bo_bannahttp://www.simplybusiness.co.uk/microsites/guide-business-blogging/

@hannah_bo_banna

domain authority

89@hannah_bo_banna

built something?contact the companies’ whose tools you used & offer to

write for them

@hannah_bo_banna

@hannah_bo_bannahttp://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/

@hannah_bo_banna

@hannah_bo_banna

domain authority

91@hannah_bo_banna

STOPtalking like an SEO

@hannah_bo_banna

guest post

byline@hannah_bo_banna

@hannah_bo_banna

domain authority

98@hannah_bo_banna

STOPbehaving like an SEO

@hannah_bo_banna

don’t write once & move on, become a

regular contributor

@hannah_bo_banna

done something that

worked?

leverage via

case studies…

@hannah_bo_banna

get your

clients to write them…

@hannah_bo_banna

@hannah_bo_banna

domain authority

79@hannah_bo_banna

bonus points for

syndication

@hannah_bo_banna

@hannah_bo_banna

domain authority

79@hannah_bo_banna

or write them

yourself@hannah_bo_banna

@hannah_bo_bannahttp://www.kogan.com/au/blog/new-internet-explorer-7-tax/

domain authority

80@hannah_bo_banna

a quick fix…

want to do

data viz?

@hannah_bo_banna

but don’t have

great data?

@hannah_bo_banna

@hannah_bo_bannahttp://www.guardian.co.uk/news/datablog/2011/oct/07/michelin-star-restaurants-list

@hannah_bo_banna

@hannah_bo_bannahttp://www.guardian.co.uk/news/datablog/2012/may/18/michelin-star-restaurants-value

domain authority

100@hannah_bo_banna

big picture…

do stuff that

gets links

@hannah_bo_banna

rather than doing stuff

for links

@hannah_bo_banna

charity

@hannah_bo_banna

174linking root domains

@hannah_bo_banna

answering customer’s

needs

101linking root domains

@hannah_bo_banna

reaching customers before they know they

need you

@hannah_bo_banna

132linking root domains

@hannah_bo_banna

creating

open source software

@hannah_bo_bannahttp://www.testplant.com/products/vine/

@hannah_bo_bannahttp://www.apple.com/uk/remotedesktop/resources.html

domain authority

100@hannah_bo_banna

BONUS!directories, built for

people@hannah_bo_banna

@hannah_bo_bannahttp://sourceforge.net/

domain authority

99@hannah_bo_banna

@hannah_bo_bannahttp://download.cnet.com/

domain authority

96@hannah_bo_banna

something

close to home…

@hannah_bo_banna

158linking root domains

@hannah_bo_banna

takeaways

fully leverage existing assets

& create

new assets

to leverage

@hannah_bo_banna

make sure you claim those links

you earned

@hannah_bo_banna

STOPtalking like an SEO

@hannah_bo_banna

attribution link

image credit

@hannah_bo_banna

guest post

byline@hannah_bo_banna

STOPbehaving like an SEO

@hannah_bo_banna

don’t write once & move on, become a

regular contributor

@hannah_bo_banna

do *some* stuff that

gets linksrather than just doing stuff

for links

@hannah_bo_banna

Thanks.Any questions?

HANNAH SMITH

hannah.smith@distilled.net

@hannah_bo_banna

Image Credits• Penguin March - Penguin March - http://www.flickr.com/photos/sidereal/76724710/sizes/l/• These aren’t the droids you’re looking for - http://flowtationdevices.com/2011/05/04/may-the-fourth-be-with-you/• Rand - http://www.seomoz.org/team/randfish• STFU & GTFO - http://www.hupitgaming.com/forum/26-black-ops/340152-my-2-cents-on-ghost• The Future - http://newcastleresearchers.wordpress.com/2010/01/15/what-will-you-be-doing-10-years-from-now/

@hannah_bo_banna