Hair national meeting - Civimi

Hair national meeting

Background

Assembling the Super Team.. consist of best sellection of superior

Hero (Hair Products)

Every character has their own uniqueness.

Collaborate to conquer the grim that threaten the Unilever Nation.

(expecially the hair category)

Commitment & Confidence… This marvelous team is assembled to built a strong strategy for

Penetrate & Invading the Hair Vilain.

Accomodate by UNILEVER (as SHIELD Agency).

Add note:

The Idea is to burn the Special Forces (Team Sales) spirit, make them confident

& ready for the battle of their life.

Make them see what they were capable of (the product superiority).

Descent/Cascade the superpower to them. Let them feel the power and fight in

the battle they will surely win…

Background

Why a superhero?

- To help easily boost Confident & Believe (Utilize The Avengers Euphoria)

- Each Brand has their own superiority

- Each Brand has their own uniqueness

- To conquer the super villain we need a team of Superhero

Name : Super Dove

Dry & hair damage resistant

Special Power : Moisturizer

Color : blue navy

Superhero identity

Superhero identity

Name : Super L

Family hair protection

Special Power : milk nutrient

Color : REd

Superhero identity

Name : Super s

style specialist

Special Power : Black Shinny

Color : Black

Superhero identity

Name : Super C

Dandruff specialist

Special Power :

Color : Black

Superhero Academy Unilever will recruit special force (team Sales ) to be

involved in marketing war against competitor. In the booth

camp, this special force (Team Sales ) will be drill with

special training to defense the brand.

Concept

Every person that pass the academy will be given

title

" THE HAIR AVENGERS “

At the academy, Unilever hair team will be dressed like

secret agents .

Conti…

Eclair

The Hair Avengers Event

11th June 2012

Participant : 150 Sales People

Venue : Jakarta, Kempinski Hotel

How to invite sales team to join superhero academy

The invitation use secret letter in form of flash disk. The chosen

one will get the invitation in their desk.

4 phase of major activity

1. Team Assembling

( Presentation by Unilever Team )

Lunch

2. Demonstration of Strength & Power

( Showcase & Experience )

3. Skill, Proper Test, Loyalty & Evaluation

( Workshop, Commitment & Sum Up )

4. Evaluation & Inauguration of special force

( Entertainment & dinner )

break

Flow

activity

Registration

Team Assembling

( Presentation by Unilever Team )

Lunch

Demonstration of Strength & Power

( Showcase & Experience ) Skill, Proper Test, Loyalty & Evaluation

( Workshop, Commitment & Sum Up )

break

Evaluation & Inauguration of special force

( Entertainment & dinner )

9.00 Opening speech – MLL

- Hair category

- Where we are now

- Where we want to be

- How to get there

- HAIR PROJECT presentation-2013 : T&G, and Men

11.00 CMM presentation : What CD needs to do?

12.00 Lunch

13.00 Experience session

- Showcase of MT display (with ECLAIRE FSU, Gondola, Primary shelf, TP)

and Hair overall

14.00 Workshop

- 4 regions and 3 CDM to present back the CMM plan (pre read and alignment

needs to be done before)

17.30 Commitment and sum up

Closing - HDS

18.00 Shalat and prep for dinner

19.00 Opening speech - DS

20.00 Entertainment & Gala dinner

21.00 Closing

Rundown

Supporting activity

In order to make all activity running smooth and fun, Indika will

support with additional activity.

Foyer Area Registration Zone…

All sales people have to register using

tablet pc.

All sales people have to pass body

scanner

After registration & body scanner all

sales people will get a jacket and Id

card

Tactical Zone

Team Assembling

( Presentation by Unilever Team )

Opening

After registration, they will gather in tactical zone to listen brief from secret agent. Before

the brief, all the lamp will be dim and an animation video to enter password will be

played. After entering the right password, a voice over will be heard welcoming all

participant.

After lunch they will called back to tactical zone to listen brief about unilever showcase.

This showcase will be described in a slideshow, so they can focus and listen to the

showcase. After the presentation they can see for themselves the real showcase. To

see the showcase the will see in a group

Tactical Zone

Demonstration of Strength & Power

( Showcase & Experience )

Skill, Proper Test, Loyalty & Evaluation

( Workshop, Commitment & Sum Up )

Create sales force movement ( in-group ) to build teamwork and confidence

Special force will be given a pin by hair team unilever in the stage to sign that

they all pass the academy and carrying The hair avenger title

Evaluation & Inauguration of special force

( Entertainment & dinner )

Evaluation & Inauguration of special force

( Entertainment & dinner )

Unveiling superhero team

Cabaret show will unveil superhero team. The story is about the cruelty in

hair world. To vanish them a team of hair avenger will gather and destroy

the cruelty

Logo – secret agent

Logo – sales people

Key visual

Name : Super Dove

Dry & hair damage resistant

Special Power : Moisturizer

Color : blue navy

Booth – dove

Booth – Lifebuoy

Booth – Sunsilk

Booth – Clear

Booth – Éclair

Gate

Gate

Photo Backdrop

Mini Stage

Main Stage

Main Stage

Main Stage

Main Stage

Layout

Layout

Agents costume

Usher

Poster

Poster

Poster

Poster

Poster

mc

Ersa Mayori Fenita Arie

Indy Barens Indra Herlambang

Uly Herdinansyah

Talent

Agnes Monika

Kotak

Dewi Sandra

Nidji

Thank you