Group members Leung Chun Fai, Alan Wong Ka Chun, Eric Chan yin shing, Jason Yeung Fung Cheong, Oscar...

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Group members

Leung Chun Fai, AlanWong Ka Chun, EricChan yin shing, JasonYeung Fung Cheong, Oscar

310 KMM-commerce Application

week 3 presentation

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iPhone4S

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Information

Produced by : Apple

Released in : 2011

Selling Price: HK$5,088- $6,688

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Features

Dual-core A5 chip Camera with 8-megapixel resolution Video recording in 1080p Running iOS 5 Highest-resolution phone screen Wireless GPS

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Built in applications

Photo edit Filmmaker FaceTime iMessage Reminders Mail Web Browser Phone

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Music player Video player Photo viewer Application store iTunes Maps Game Center Calendar

Built in applications

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Selling Point

Siri To do things just by talking the way

you talk Easy to use Use voice to send messages,

schedule meetings, place phone calls

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Selling Point

Video

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Why we choose iPhone4S

Huge number of applications

Most applications first released on IOS rather than other mobile operation system

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Q2. (part A)Investigate the wireless mobile phone market in Hong Kong. What type of Mobile Internet products and services do they provide to mobile phone and wireless PC/PDA users? What are the costs of these products and services?Mobile service providersSmarTonePCCW3One2threePeoples

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Mobile internet services SmarTone

3G Integrated Voice and Data Plan Local data usage Wi-Fi Voice mail

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FoneTV

Watch a multitude of fantastic news, entertainment and in-formation channels

BBC World News and CNN International

Music Now TV Preview (Local)

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Mobile Market Stock

Money flow market stock price

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Q2. (Part B)Do these wireless network providers have any business associations with mobile phone manufacturers or mobile contents/services providers. If so, what are the collaborative arrangements between the two parties. If not, who(or what) do you think drive the development of Mobile Internet technologies and devices?

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Wireless net-work provider

service

Mobile con-tents/services

provider

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Association

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collaborative arrangements

Network provider gives a discount prices, free service (Fone TV) Attract usage of network services Attract usage of mobile service

Mutual cooperation in order to increase service utilization

Content of products and services are on their respective decisions- cannot control each other's products and services e.g. the programmes of foneTV only designed by

service providers

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Q2. (Part C) How do mobile phone manufactures and wireless network operators generate income and revenue from (a)mobile phones, and (b) the Mobile Internet?

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Mobile phone

iPhone 4S plan on smartone vodafone

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Revenue and income

Attractive price $0

All plan require 24 month contract Prepayment of handset

$138 plan, 16GB, $3780 Administration fee Other service fee

Ring tone

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Mobile internet

Wireless bandwidth and mobile Internet Capability ↑ Ubiquity↑

Development of apps Game Tool

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Revenue and income

Buy iphone for using the apps Apps store

The fee of data usage Online apps

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References

http://www.smartone.com/jsp/enrich_your_life/fonetv/tchinese/index.jsp

http://www.apple.com/hk/iphone/ http://

www.smartone.com/jsp/tchinese/index.jsp?s=1326685866000

http://www.newworldtel.com/tc/consumer-services/nwt-bb-broadband.html

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Q & A