Griffin technology final deliverable presentation

Product Design & Innovation Spring 2014

Team A$AP

Prof. David Owens Christopher R. Bulow

Stuart M. Rock Turhan Jesrai

Fazulul Haque Sheik

TABLE OF CONTENTS 1.  EXECUTIVE SUMMARY

2.  DR1 – Analysis of User Needs

3.  DR2 – Concept Reviews

4.  DR3 – Design Brief

5.  DR4 – Product Architecture & D4M Strategy

6.  DR5 – Cost & Economic Modeling Report

7.  DR6 – Final Prototype, FAB, Packaging & Official Commercial

EXECUTIVE SUMMARY

Design and develop a product for non-emergency medical professionals to have easy access to patient records, quick note

taking, and safe archival of information while on the move

•  The purpose of this project was to collaborate with Griffin Technology to design “wearable technology” that would address the needs of non-emergency medical professionals

•  Our process was comprised of a continuous observe-feedback-build (repeat) model

•  Included in this presentation are the documents, videos, images, and descriptions of our findings, insights, analysis, concepts and final results for the six stages of NPD deliverables

DESIGN REVIEW #1

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Outpatient Physician Specialists

WEARABLE TECHNOLOGY IN NON-

EMERGENCY HEALTHCARE

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●  Observations

●  Participant observations - Remote user group

●  Interviews - In-person

- Over phone

METHODOLOGY OBSERVE

BUILD

FEEDBACK

THE STUDY GROUP •  Out-patient physicians in academic setting

o  Physicians, residents, and med-school students

Dr. John McPherson Vanderbilt University

Dr. Waleed Irani Vanderbilt University

Dr. Robert Bulow Ohio University

THE STUDY GROUP •  Out-patient setting in Clinical setting

o  Physicians specialists - Pediatrics, Geriatrics, Internal Medicine

o  Work in a clinical setting with less movement and quick patient turnover

Dr. Anuradha Dubey Golden Valley Health Centers

Dr. Shweta Rao

Dr. Mansoor Shah Coast HealthCare

THE ACADEMIC PHYSICIAN •  Works in a large, crowded hospital

•  Treats patients while teaching students, residents, and fellows

•  Focuses on education and patient care

•  Must access patient information and medical reference material at all times

“When I ask residents a question, they look up the answer on their iPads”

- Dr. Robert Bulow

MEDICAL RESIDENTS

•  References Epocrates.com for answers to medical questions

•  Reads and highlights PDF articles for journal club

•  Uses clipboard to make notes

•  Spends long periods of time without sitting at desk / work-station

THE CLINICAL PHYSICIAN

•  Sees pediatric out-patients in a small, crowded clinic in downtown Modesto, CA

•  30-32 patients/day, fast patient churn rate

•  Parent education is prime focus

•  Prefers uploading pictures of the visible ailments to patient EMR

“I struggle to integrate pictures taken on my iPhone/iPad into patient EMR. The platforms do not support easy transfer.” -Dr. Dubey

THE CLINICAL PHYSICIAN •  Sees outpatients with a support staff of nurses and medical assistants

•  Works in a well-organized clinic or hospital floor

•  May use OsiriX (image processing software) to keep patient records

OTHER INTERVIEWS •  Carry a heavy company-provided laptop and

mouse in hand to every patient room

•  Sees 26-28 patients every day

•  Complex medical conditions which need thorough record keeping

•  EMR keeping is a major task even on weekends

•  Tablets are not fast enough for EMR use

•  Waiting for the day when tablets become faster, more convenient and secure to handle patient information

OPPORTUNITIES AND CHALLENGES •  Academic hospitals:

o  Have sufficient funding to provide technology to students and attendings alike

o  Focus on best practices, academics, and efficiency o  Move with latest technology to influence rankings o  Attract young talent, conversant with latest technology and accessories,

easy adapters

•  Clinical establishments: o  Focus on efficiency, fast patient movement o  Not necessarily high-tech o  Spend less on training and development o  Caregivers have to invest in technology themselves

POTENTIAL LEAD USERS Out patient physicians in academic settings •  Vanderbilt Hospital - Cardiology and Internal Medicine

•  St Thomas Hospital - ENT

•  Ohio University Hospital - Cardiology

Dr. John McPherson Vanderbilt University

Dr. Waleed Irani Vanderbilt University

Dr. Robert Bulow Ohio University

COMMON NEEDS: TRANSPORTING TECHNOLOGY •  Quickly accessible •  Easy to carry •  Secure •  Sophisticated look •  Adaptable with various clothing

o  Scrubs o  Business wear with lab coat

•  Light weight •  Compatible

o  Technologies - iOS, Android devices o  Interaction with various devices - laptop,

EMR:Technology integration

WEAR INSTEAD OF CARRY

SOLUTION: RETRACTABILITY

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COUPLE WITH LAB COAT AND IPAD

IPAD SECURED AND RETRACTABLE

iPad

iPad

iPad

POCKET SUSPENSION

•  Pockets tear

•  The contraption will not stay firmly attached to the pocket

•  Too cumbersome

•  Not cool!!!!!!!!!!!!!!

INSPIRATION FROM AVIATION

INSPIRATION FROM AVIATION

WEARABLE IPAD

DESIGN REVIEW #2

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DR2 To view video, please do one of the following:

•  Click this link: https://www.youtube.com/watch?v=V2mGrr_cOyg

-OR-

•  YouTube Search: “New Product Design 2014 – Team A$AP – DR2”

DESIGN REVIEW #3

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DR3 To view video, please do one of the following:

•  Click this link: https://www.youtube.com/watch?v=5djSkcaWsQM

-OR-

•  YouTube Search: “Team A$AP Deliverable 3” “stuartmrock”

DESIGN REVIEW #4

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DESIGN REVIEW #5

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DESIGN REVIEW #6

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FEATURES & BENEFITS SHEET

MOCK PACKAGING CONCEPT

PACKAGING QUOTES

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PACKAGING QUOTES

OFFICIAL A$AP PRODUCT COMMERCIAL To view video, please do one of the following:

•  Click this link: https://www.youtube.com/watch?v=IPRvOspNEuA

-OR-

•  YouTube Search: “ASAP – Final Commercial – Griffin Technology”

THANK YOU!

ACKNOWLEDGEMENT • Prof. David Owens • Griffin Technology • Dr. John McPherson

• Dr. Waleed Irani

• Dr. Robert Bulow

• Dr. Armen Henderson

• Numerous Fellows, Residents, and Medical students at Vanderbilt Hospital

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CONTACT DETAILS OF PRODUCT TEAM

•  Christopher R. Bulow: bulow.christopher@gmail.com; 937-239-1307

•  Stuart M. Rock: stuartmrock@gmail.com; 703-888-9430

•  Turhan Jesrai: tbjesrai@gmail.com; 949-275-4238

•  Fazulul Haque Sheik: sheik26151@yahoo.com; 614-257-8482