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Greater Pittsburgh Convention and Visitors Bureau, Inc. dba VisitPITTSBURGH
As the official tourism promotion agency for Allegheny County,
VisitPITTSBURGH is dedicated to generating convention,
trade show and leisure travel business for the Pittsburgh region.
MEET OUR TEAM
VisitPITTSBURGH partnership and marketing programs provide targeted sales,
marketing and promotional exposure to the lucrative visitor and convention
market. Our publications and website are the official information sources for
consumers, visitors and planners seeking information on the Greater Pittsburgh
region. Let one of our marketing specialists create a custom program that’s
specifically designed for your market and budget!
GROW YOUR BUSINESS THROUGH TOURISM
PEOPLE VISIT THE REGION ANNUALLY
INTO ALLEGHENY
COUNTY
INTO ALLEGHENY
COUNTY
TOURISM BRINGS:
Colleen SmithPartnership Development Director
colleen.smith@visitpittsburgh.com
412-325-0298
Ashley SteckelAdvertising Sales Director
ashley.steckel@visitpittsburgh.com
412-325-0280
Christine MusialPartnership Development Manager
christine.musial@visitpittsburgh.com
412-325-0315
Erica JustPartnership Development Coordinator
erica.just@visitpittsburgh.com
412-325-0283
Dawn HoldenVP, Partnership Development
dawn.holden@visitpittsburgh.com
412-325-0290
PARTNERSHIP DEVELOPMENT TEAM
Media Kit | MEET OUR TEAM
As a partner-based organization, we provide strategic resources and
valuable exposure to local businesses that want to target these visitors
and their dollars.
PARTNERSHIP BENEFITS: NEIGHBORHOOD* PROMOTIONAL** BUSINESS MARKETING
VisitPITTSBURGH.com listing– BASIC (30 Words) • • • •Partner Rates for Advertising & Events • • • •Offi cial Visitors Guide Listing • • • •PLAY Magazine Listing (Attractions, Dining, Shopping, Events Only) • • • •Convention Welcome Signs Program (Convention–centric Restaurants Only) • • •Convention Planning Bulletins • • •VisitPITTSBURGH.com listing– Enhanced (100 Words Plus Logo) • •Convention Calendar Access • •Booking Leads (Hotels Only) •Business Referrals & Leads •Brochure Distribution Program •Access to Third Party Research & Strategic Planning •Cooperative Advertising Opportunities •Partner List Access •
* Neighborhood rate is open only to Restaurants and Retail establishments that are members of a participating Merchants Association or Chamber of Commerce. ** Promotional rate is only available to independent restaurants, retail establishments, Merchants Association or Chamber of Commerce.
BE A PARTNERVisitPITTSBURGH.com/partners
INTERESTED IN BECOMING A VISITPITTSBURGH PARTNER?
Media Kit | BE A PARTNER
NEIGHBORHOOD PARTNER* $155
PROMOTIONAL PARTNER** $260
BUSINESS PARTNER $595
MARKETING PARTNER
ATTRACTIONS
Small Nonprofi t $775
Large Nonprofi t $1,015
For-Profi t $2,295
HOTELS
11 miles or more from Downtown $11 per room
6-10 miles from Downtown $14 per room
5 miles from Downtown $19 per room
Downtown location $35 per room
RESTAURANTS
Basic Listing $260
Limited Service $415
Fewer than 200 seats $715
200 or more seats $775
SHOPPING
Independent $715
National $900
Mall or Merchant Group $900
Department Store $1,590
SUPPLIERS + BUSINESS SERVICES
Home-based $260
Sole Proprietor $445
Fewer than 10 employees $775
10 or more employees $1,015
2016 DUES SCHEDULEJOIN NOW
Media Kit | JOIN NOW
* Neighborhood rate is open only to Restaurants and Retail establishments that are members of a participating Merchants Association or Chamber of Commerce. ** Promotional rate is only available to independent restaurants, retail establishments, Merchants Association or Chamber of Commerce.
Featured Listings have a color cover treatment, that includes a photo and logo
along with your name, address, phone and website hyperlink.
$1,000 Annually
As part of your featured listing, you will receive 200 words of copy, up to 10
photos and video placement, a points of interest map and social media links.
FEATURED LISTING
Media Kit | FEATURED LISTING
Through a marketing partnership program with VisitPITTSBURGH, we’ll make it easy for you to target lucrative visitors. We’ll keep you in the know about upcoming conventions, special events and prime tourism season activities, all with the goal of increasing your bottom line.
• Inclusion in Downtown Dining Map (applies to restaurants within walking distance or subway transportation)
• Convention Welcome Sign Distribution (Downtown restaurants only)
• Convention Calendar Access
• Convention Planning Bulletins
• Menu placement, referrals and reservations onsite at the David L. Lawrence Convention Center for citywide conventions
• Banquet and Venue Referrals
BENEFITS:
CONVENTION MARKETING
• Highlight a dining off er in the annual Coupon Booklet
• Post a dining off er on the VisitPITTSBURGH.com coupon section
ONLINE & PRINT COUPON PROGRAM
• Offi cial Welcome Centers located at: Fifth Avenue Place, Downtown, Pittsburgh International Airport
• Satellite Centers include: Heinz History Center, Duquesne Incline, South Side Chamber of Commerce, Fort Pitt Museum, Golden Triangle Bike Rental, Kayak Pittsburgh
MENU AND RACK CARD DISTRIBUTIONAT VISITPITTSBURGH WELCOME CENTERS
• Offi cial Visitor Guide listing (Annual)
• PLAY (3x Per Year)
PUBLICATION LISTINGS
• Business listing in dining section of VisitPITTSBURGH.com
ONLINE EXPOSURE
VisitPITTSBURGH RESTAURANT MARKETING PROGRAM
• Media lists
• Press tour hosting opportunities
PUBLIC RELATIONS ACTIVITIES
• VisitPITTSBURGH maintains a robust social media presence and provides opportunities for partners to integrate with Facebook, Twitter and more
• Social Media education series *
• Annual Tweet, Like and Be Social event *
SOCIAL MEDIA
• VisitPITTSBURGH hosts over 20 partnership events annually for the purposes of networking and education *
ADVERTISING COOPERATIVE MARKETING OPTIONS
PREMIUM MARKETING PACKAGE:
200 or more seats $775
Fewer than 200 seats $715
Limited Service $415
BASIC LISTING PACKAGE:
Print & Online Basic Listing $260
Colleen Smith | 412-325-0298 | colleen.smith@visitpittsburgh.com
PARTNER INQUIRES
* Nominal fees may apply
Media Kit | RESTAURANT MARKETING PROGRAM
• Business listing in the 2017 Official Visitors Guide
• Business Listing in PLAY
• Web listing on VisitPITTSBURGH.com
• Partner Decal
• Invitation to Partner Events
PARTNERSHIP OPPORTUNITY: LIMITED LISTING ONLY PARTNERSHIP
Team up with VisitPITTSBURGH to encourage travelers to visit…your neighborhood!
Independent restaurants – 75 seats or fewer
Independently owned retail
FOR $155/YEAR,NEIGHBORHOOD MERCHANTS RECEIVE:
• 1/4 page for $1,000 (retail value of $4,500)
• 1/8 page for $500 (retail value of $1,000)
In addition, participating businesses may take advantage of a discounted
cooperative advertising rate in the 2017 Official Visitors Guide. The
neighborhood will receive content including an editorial feature and photos.
COOPERATIVE ADVERTISING PROGRAM:
OFFICIAL VISITORS GUIDE
A publication specifically designed for Pittsburgh-bound leisure travelers
and conventioneers as a pre-arrival planning guide. The OVG offers detailed
descriptions on accommodations, transportation, attractions, restaurants,
retailers and services. The OVG is printed annually at 100,000 copies and is
distributed through state welcome centers, VisitPITTSBURGH’s toll-free number,
VisitPITTSBURGH.com, and meeting and convention attendees.
PRODUCT DESCRIPTION:
NEIGHBORHOOD ASSOCIATIONS
VisitPITTTSBURGH, the region’s official tourism promotion agency, has partnered with your Neighborhood Association to encourage tourism! As a member of your association, you will have an opportunity to spread your message to those visiting Pittsburgh and its neighborhoods. Right now, VisitPITTSBURGH is offering a chance to partner for 75% off suggested rate!
PLAY
A publication specifically designed for visitors once they have arrived in
Pittsburgh. PLAY showcases regional Pittsburgh attractions, events, restaurants
and retailers in a dynamic and colorful format. It is published 3 times per year
at 75,000 copies per issue and virtual on VisitPITTSBURGH.com. The guide is
distributed at selected Downtown hotels, concierge desks, VisitPITTSBURGH
Welcome Centers, convention center registration desks, attractions and
advertiser locations.
Media Kit | NEIGHBORHOOD ASSOCIATIONS
A publication specifi cally designed for Pittsburgh-bound leisure travelers and conventioneers as a pre-arrival planning guide. The OVG off ers detailed descriptions on accommodations, transportation, attractions, restaurants, retailers and services. Meeting Facilities, suppliers, venues, community resources and relocation information are also highlighted in the guide.
OFFICIAL VISITORS GUIDE
• Offi cial Welcome Centers, Downtown and Airport
• Satellite VisitPITTSBURGH Welcome Centers
• Inquiries through VisitPITTSBURGH’s toll-free number and VisitPITTSBURGH.com
• Meeting and event planners
• Local corporations, campuses and relocation/real estate companies
DISTRIBUTION – 100,000 Printed Annually& Virtual on VisitPITTSBURGH.com
Ad location within the publication cannot be guaranteed.
BA
C
D
E
F
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• Ads must be submitted as a PDF fi le. Ads must be in CMYK (no spot color), high resolution and have all fonts embedded.
• Email to artworksubmission@visitpittsburgh.com
ELECTRONIC SUBMISSION
AD SIZE SPECS RATE
A: Two–Page Spread 21.75” X 8.5” $ 17,000
B: Full Page (premium placement) 10.875” X 8.5” $ 13,800
B: Full Page 10.875” X 8.5” $ 10,200
C: 1/2 Page–Horizontal 9.75” X 3.6944” $ 6,200
D: 1/2 Page–Vertical 4.75” X 7.625” $ 6,200
E: 1/4 Page–Horizontal 4.75” X 3.6944” $ 4,500
F: 1/4 Page–Vertical 2.25” X 7.625” $ 4,500
G: 1/8 Page–Vertical 2.25” X 3.6944” $ 1,000
SCHEDULE
Space Reservation Sept. 30
Ad Materials Due Oct. 15
Distribution Feb. 15
Ashley Steckel | 412-325-0280 | ashley.steckel@visitpittsburgh.com
ADVERTISING INQUIRES
* Two–Page Bleed: 22.25” W x 9” H / Trim: 9.75” W x 7.625” H • Full-Page Bleed: 9”w x 11.375”h / Trim: 9.75” W x 7.625” H Bleeds must be on all four sides • Allow .375” text safe area along inside gutter.
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O F F I C I A L V I S I T O R S G U I D EBicentennial Celebration
OVGVP16-Cover-r07a.indd 4 1/26/16 5:09 PM
Media Kit | OFFICIAL VISITORS GUIDE
PLAY is the Offi cial See & Do guide that features all the hottest tickets and Must-Sees in the city. PLAY showcases fairs, festivals, seasonal events, dining, nightlife shopping and maps to leisure visitors and conventioneers.
PLAY
• Offi cial Welcome Centers, Downtown and Airport
• Satellite VisitPITTSBURGH Welcome Centers
• Select Downtown, area hotel rooms and concierge desks
• Convention registration
• Advertiser locations
DISTRIBUTION – 75,000 Per Issue 3x Year& Virtual on VisitPITTSBURGH.com
Ad location within the publication cannot be guaranteed.
• Ads must be submitted as a PDF fi le. Ads must be in CMYK (no spot color), high resolution and have all fonts embedded.
• Email to artworksubmission@visitpittsburgh.com
ELECTRONIC SUBMISSION
AD SIZE SPECS RATE
A: Two–Page Spread 11” x 8.625” $ 4,480
B: Full Page (premium placement) 5.625” x 8.625” $ 4,000
B: Full Page 5.625” x 8.625” $ 3,200
C: 1/2 Page–Horizontal 4.625” x 3.75” $ 1,800
D: 1/3Page–Horizontal 4.625” x 2.5” $ 1,350
E: 1/3 Page–Vertical 1.5” x 7.5” $ 1,350
F: 1/4 Page–Horizontal 4.625” x 1.875” $ 1,100
G: 1/8 Page–Vertical 3” x 3” $ 1,100
Ashley Steckel | 412-325-0280 | ashley.steckel@visitpittsburgh.com
ADVERTISING INQUIRES
SCHEDULE Issue 1 Issue 2 Issue 3
Space Reservation Nov 1 Mar 1 Jul 1
Ad Materials Due Nov 15 Mar 15 Jul 15
Distribution Jan May Sept
*Two-Page Bleed: 11” x 8.625” / Trim: 10.75w x 8.375”h • Full-Page Bleed: 5.625 x 8.625 / Trim: 5.375” x 8.375” Allow .375” text safe area along inside gutter • Bleeds must be on all four sides.
CELEBRATING 200 YEARS EMBRACE THE COLD
WORLD BEATS COMEDY AND DANCE
PLAYPLAYPLAYPLAYJANUARY - APRIL 2016
PLAYPLAYPITTSBURGH’S OFFICIAL SEE & DO GUIDE
Includes All Downtown Restaurants
Media Kit | PLAY
WEB INFORMATIONReach visitors to the Pittsburgh region, area meetings and convention decision makers and more.
• Official tourism promotion website for Pittsburgh and Allegheny County
• One million+ visitors annually
• Ranks in top five google searches for keyword Pittsburgh
VisitPITTSBURGH.COM
• Official website and primary search tool for planners and clients coordinating a future Pittsburgh meeting or convention
• Serves as the “call to action” and information source for the VisitPITTSBURGH convention sales team
• Online directory and referral source for VisitPITTSBURGH convention services team
PLANPITTSBURGH.COM
GIF, JPG
• No Flash
• Animated GIFs are permitted provided they are under 100k
• Include a landing URL
ACCEPTED CREATIVE
2:56
AVG. TIMEPER VISIT
REFERRING WEBSITES
DIRECTTRAFFIC
PAID ADS
SEARCHENGINE S
SOCIALMENTIONS
3 9 16 9 63
Media Kit | WEB INFORMATION
WEB SPECS
VisitPITTSBURGH.com
Navigation Run of Site • A display ad in the navigation dropdown
• Sold via menu tab
• 3 placements per month, per tab
$750 per month
Run of Site • A display ad on 70% of the website
• Sold by impression
• Below the fold on homepage, but above the fold on interior pages
$500 per month / 10,000 impressions
Left Box • A display ad on 85% of the website
• Sold by impression
• Only on content pages
$500 per month / 10,000 impressions
Mini Run of Site • A display ad on 75% of the website
• Sold by month
• Below the fold on homepage, but above the fold on interior pages
$300 per month
Spotlight • Text ad on 80% of the website
• Sold by month
• Links to your VisitPITTSBURGH.com listing
65 Characters
1 of 4-$300 per month
1 of 8-$150 per month
1 of 15-$100 per month
PlanPITTSBURGH.com
Navigation Run of Site • A display ad in the navigation dropdown
• Sold by the month
• Ads are seen across all navigation drop-down menus
$500 per month
Run of Site • A display ad on 70% of the website
• Sold by month
• Below the fold on homepage, but above the fold on interior pages
$300 per month
Mini Run of Site • A display ad on 75% of the website
• Sold by month
• Below the fold on homepage, but above the fold on interior pages
$150 per month
Spotlight • Text ad on 80% of the website
• Sold by month
• Links to your PlanPITTSBURGH.com listing
65 Characters
1 of 2-$125 per month
1 of 4-$100 per month
1 of 8-$75 per month
specs are in pixelsMedia Kit | WEB SPECS
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