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Gray’s SportingJournal
VOLUME FORTY ISSUE 6 NOVEMBER/DECEMBER 2015
Fortieth Anniversary
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2016 Media guidedisplay
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There is a refreshing intelligence to
Gray’s Sporting Journal, a sophis-
tication lacking in other hunting
and fishing publications. Call it an
integrity for the outdoors, an editorial passion that
makes even the most accomplished sportsman
long for the next cast or covey rise. Gray’s captures
the sporting life in a way no other magazine can,
reaching deep into the reader’s soul and instilling
the essenCe of refined sporting traditions.
We’ll leave the how and where to others. Gray’s
explores the “why.”
Yes, Gray’s is unique. Think about it,
a literary magazine of great beauty and elegance
that most any sportsman can enjoy, but one that is
saluted by the publishing world at large as the best
in its field. no other sporting periodical can make
that claim.
Gray’s editors, columnists, contributors, artists,
and photographers are not just doing a job, they
are doing what they love—writing, painting, and
photographing the world they most prefer to be
part of, the world of hunting and fishing.
no other writer portrays life
on the water with the energy and
inTelleCT of Gray’s
angling columnist Miles nolte.
And our best-read columnist,
shooting editor Terry Wieland,
knows his field as well as he
knows how to communicate that
Smart sportsmen love A Smart Magazine
GRAY’SBEST
Our annual “Gray’s Best”
awards are the most coveted editorial
distinction in the industry.
Gray’s SportingJournal
VOLUME FORTY ISSUE 5 SEPTEMBER/OCTOBER 2015
The Big Game Edition
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Gray’s SportingJournalVOLUME FORTY ISSUE 4 AUGUST 2015
The Bird Hunting Edition
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There’s Gold down TherePhotography by Adam Tavender
10 · Gray’s Sporting Journal · www.grayssportingjournal.com
July 2014 · 11
14 · Gray’s Sporting Journal · www.grayssportingjournal.com
March / April 2015 · 15
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information to a wide variety of well-travelled,
upscale and sophisTiCATed shooting
enthusiasts. Book reviewer Chris Camuto? What a
strength for any magazine; an articulate sportsman
who loves words and ideas and has a passion for
good, solid reporting. our new wild-game cooking
columnist, Martin Mallet, offers a fresh take on the
bounty of woods and waters.
Gray’s features are truly the crème de la crème.
Almost all our stories are submitted for editorial
review rather than assigned, and it is a tough cut.
We receive sixty to seventy manuscripts per month
from writers around the world. name alone will
not get you into Gray’s—only your ability to tell a
fresh tale will.
photography goes through the same rigorous
editing. For every photo journal we will review as
many as 200 images and use, maybe, six or seven.
For every submission we accept, we reject five to
ten. The FinesT photographers in the out-
doors business aspire to be published in Gray’s.
Gray’s is equally famous for its sporting art, and
with art columnist Brooke Chilvers writing for us,
we have raised the esTeeM of sporting art
in the eye of the fine art world. What does all that
mean to you? it means our readers are smart people
who love a smart magazine. They are a loyal,
engaged audience of accomplished professionals
with a lifelong passion for the outdoors—which
means they can afford to buy anything you have
to sell, at almost any price. n
Gray’s Columnists are the gold standard of outdoors journalism, featuring Terry Wieland on shooting, Miles Nolte on angling, Martin Mallet on wild-game cookery, Brooke Chilvers on art, and book reviewer Chris Camuto. These are the voices of contem-porary sporting literature.
art
C. D. Clarke The nexus between field sport and art. by brooke Chilvers
untitled
78 · Gray’s Sporting Journal · www.grayssportingjournal.com
May / June 2014 · 79
angling
A guy I fished with once said that
bobber fishing is for unathletic fat kids. This was
his least offensive phrase. I absorbed his condescen-
sion and attached a plastic bubble to my leader. Aside from certain superficial details—the bub-
ble being monotone rather than half red and half
white, and attaching to the leader with a grommet
rather than a plastic button and metal hook—it was
a bobber. In fact, most of what contemporary fly
fishermen call strike indicators are bobbers. I fish
with bobbers; you probably do, too. So why does
that sound like the the sort of admission spoken on
folding chairs in an after-hours church rectory over
thin coffee and doughnuts?If you look around the parking lots of trout river
put-ins these days, you’ll see enough brightly col-
ored balloons to equip a birthday party clown. Yet
despite the bobber’s popularity, talking about them
with other anglers is a bit like high school locker-
room conversations about masturbation. Everyone
does it, but no one wants to admit it.For example, toward the end of last season I was
trading reports and comparing water temps with a
friend and fellow guide, catching up, after the long
hot months of tourists and steady work. I told him
about the rig I’d been running, and he snorted, “I
haven’t used a bobber all season.”Which was puzzling, considering I’ve seen him
use bobbers more times than I can count.For another example, several times recently in the
fly shop I’ve had or heard the following conversation:“How’s the fishing?”“Pretty good. We’re getting into fish consistently
and finding some really nice ones here and there.”“What are you using?”“Well, the hatches are a little sparse right now
and the fish are keyed into caddis larvae and stone-
fly nymphs.”“Nymphs? I don’t fish nymphs. It’s too easy,
doesn’t count as fly fishing.”Which is a clue that points us toward the origins
of the anti-nymphing bias: People think nymphing
is easy. Probably because people see so many guide
boats packed with clients consistently catching fish
under bobbers. What many anglers miss (or ignore)
is that the “easy” part of nymphing with bobbers has
less to do with the nature of drifting flies beneath a
float than with drifting flies from a drifting boat.
BoBBer Code I don’t care
what anyone says: it’s
beautiful.By Miles Nolte
moon unit alpha, by josh desmit
74 · Gray’s Sporting Journal · www.grayssportingjournal.comMarch /April 2014 · 75
shooting
Where Youth and Laughter GoThe Winter Wars, 1915-17.by Terry Wieland
RobeRt RuaRk Was one of the finest journalists of the 20th century, but even he could get it very, very wrong. Comparing his own service in the North Atlantic convoys in 1942 with Ernest Hemingway’s in Italy in 1917, he dismissed Hemingway as “an ambulance driver on a joke front.”The magnitude of this insult can be measured in death: Between April 1915 and October 1917, in 12 battles in the Julian Alps, the Italian Army suffered a million casualties, and the Austrians 450,000. The campaign ended in the Battle of Caporetto, in which the Austrians and their German allies in-flicted on the Italians one of the most devastating defeats of the war.Caporetto (western Slovenia’s Kobarid) is the turning point of Hemingway’s A Farewell to Arms. His description
of the battle, or at least Frederic Henry’s part in it, is one of the
greatest in literature. If a novel can transcend a battle in which a quarter of a million men died, then Farewell did that. In the years after 1918, the campaign in the Alps was largely ignored by Western historians.
What people did know of it, most knew from Hemingway.
terry wieland
76 · Gray’s Sporting Journal · www.grayssportingjournal.com
July 2014 · 77
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EDUCATIONAttended College 96%College Degree 80%Postgraduate Study 53%Postgraduate Degree 39.4%
HOUSEHOLD INCOMEAverage Household Income $271,900Median Household Income $174,200Average Net Worth of Household $2,422,900Median Net Worth of Household $1, 058,100$50,000-$100,000 18.6%$101,000-$200,000 36%$201,000-$500,000 27.4%More than $500,000 14.5%
READERSHIP
w Gray’s Sporting Journal subscribers spend an average of 1 hour and 34 minutes on each issue.
wGray’s subscribers have spent an average of 29 days fishing and 25 days hunting in the past 12 months.
w 88% of Gray’s subscribers have been hunting in the last 12 months. Of these, 56% have utilized the services of a guide, outfitter, or lodge.
w 91% of Gray’s subscribers have been fishing in the last 12 months. Of these, 57% have utilized the services of a guide, outfitter, or lodge.
wGray’s subscribers own an average of 16 guns and 21 fishing rods.
wGray’s subscribers travel the world in pursuit of hunting and fishing opportunities. 65% have taken a trip
outside the continental United States in the last three years. Of these, 73% did so to go hunting or fishing.
CIRCULATION BY REGION
Northeast 18.8%Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania
South Atlantic 19.5%Delaware, Maryland, Washington D.C., Virginia, W. Virginia,N. Carolina, S. Carolina, Georgia, Florida
North Central 20.5%Minnesota, Iowa, Missouri, N. Dakota, S. Dakota, Nebraska, Kansas, Ohio, Indiana, Illinois, Michigan, Wisconsin
South Central 16.1%Kentucky, Tennessee, Alabama, Mississippi, Arkansas, Louisiana, Oklahoma, Texas
West 21.5%Montana, Idaho, Wyoming, Colorado, New Mexico, Utah, Nevada, Arizona, Alaska, Washington, Oregon, California, Hawaii
ReaderProfile
Smart Sportsmen Love A Smart Magazine
Source: Mediamark Research, Inc. (MRI) - July 2008 Audit Bureau of Circulations
Paid Circulation—ABC Audited 31,316Subscription Cost $39.95
Male 99%Married 86.5%Average Age 58.2Median Age 60.2
AGE25-39 6.9%40-49 15.8%50-59 26.6%60-69 35.9%70 and Over 14.8%
OCCUPATIONProfessional/Managerial 86%Sales/Services 5.9%Other 8.1%
TYPES OF FISHINGNumber of Years Fishing 43Fly Fished in the Last 12 Months 80%All Types of Fishing 91%Freshwater 98%Saltwater 53%
TYPES OF HUNTINGNumber of Years Hunting 39Hunted in the Last 12 Months 88%Upland Birds 91%Waterfowl 54%Deer 55%Turkey 38%Small Game 26%Other Big Game 20%
51
32,302 (June 2014)
Reader Profile $332,251
$175,000$3,134,628$1,000,00017%30%31%18%
January 2016
68% of Gray’s subscribers have a net worth of $1 million or more.
97%85%56%43%
84%
63.8%
3%
9%2 1 %3 4 %
34%
90%93%52%
4686%85%
58%54%41%27%23%
4523
23
86%55%
70% of Gray’s readers will be using services of a lodge or guide to go hunting or fishing in the next three years. 71% have done so in the last 12 months.
In the last two years, Gray’s subscribers have spent an average of $9,540 on hunting related travel and an average of $2,607 per fishing trip.
l
Source: Mediamark Research, Inc. (MRI) - January 2016
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There is a refreshing
intelligence to
Gray’s Sporting Journal, a
sophistication lacking in
other hunting and fish-
ing publications. Call it an
integrity for the outdoors, an
editorial passion that makes
even the most accomplished
sportsman long for the next
cast or covey rise.
Gray’s captures the
sporting life in a way no
other magazine can, reaching
deep into the reader’s soul
and instilling the essence
of refined sporting tradi-
tions. We’ll leave the how
and where to others. Gray’s
explores the “why.”
Smart Sportsmen Love A Smart Magazine
“Flushing Pair” Courtesy of Rod Crossman/www.rodcrossman.com
March/April: The Fly Fishing Edition Our only issue of the year dedicated exclusively to fly fishing. Advertising opportunities include the Featured Lodges section and our annual Fly Fishing Gift Emporium.
Ad deadline: 1/6/2016Materials due: 1/13/2016Subscriber mailing date: 2/3/2016 May / JuneA mixture of turkey hunting and fly fishing. This issue is also home to our annual Sporting Art Gallery and the Real Estate Buyer’s Guide.
Ad deadline: 3/2/2016Materials due: 3/9/2016Subscriber mailing date: 4/1/2016 July The Reader’s Issue, a mid-year edition featuring our finest fiction, escape travel, saltwater fishing and a host of seasonal topics designed to help subscribers survive the hot summer. Advertising opportunities include our Sporting Property Showcase, in which we’ll highlight communities that emphasize the hunting and fishing lifestyle.
Ad deadline: 4/20/2016Materials due: 4/27/2016Subscriber mailing date: 5/18/2016
editorial Themes, Advertising opportunities & deadline information
August: The Bird Hunting Edition Our only issue of the year dedicated exclusively to upland bird hunting. Advertising opportunities include the Featured Lodges section and our annual Wing Shooting Gift Emporium.
Ad deadline: 5/25/2016Materials due: 6/1/2016Subscriber mailing date: 6/23/2016 September: The Big Game EditionAn old Gray’s tradition is revisited with an issue dedicated exclusively to Big Game.
Ad deadline: 7/6/2016Materials due: 7/13/2016Subscriber mailing date: 8/4/2016 November / December A seasonal mixture of hunting, fishing and waterfowl. The annual Gray’s Gift Guide is a part of this Christmas season edition.
Ad deadline: 8/31/2016Materials due: 9/7/2016Subscriber mailing date: 9/30/2016 The Expeditions & Guides EditionOur 30th annual guide to the world’s foremost sporting travel destinations. This issue also features our annual “Gray’s Best’ awards, where our editors choose their favorites among the vast array of new products on the market in the coming year.
Ad deadline: 10/31/2016Materials due: 11/7/2016Subscriber mailing date: 12/1/2016
For more information contact:West Coast / Scott J. Cherek
(307) 635-8899(307) 635-8822 Fax
cherekgroup@bresnan.net
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FREQUENCY 1X 3X 6X
B L A C K & W H I T E :
FULL-PAGE $3,780 $3,540 $3,300
TWO-THIRDS 2,950 2,820 2,640
ONE-HALF 2,340 2,250 2,090
ONE-THIRD 1,560 1,490 1,420
ONE-SIXTH 820 790 740
ONE-TWELFTH — 430 410
F O U R - C O L O R :
FULL-PAGE $4,990 $4,750 $4,400
TWO-THIRDS 3,860 3,720 3,480
ONE-HALF 3,080 2,950 2,740
ONE-THIRD 2,030 1,970 1,850
ONE-SIXTH 1,340 1,290 1,190
DISPLAY RATES GRAY’S SPORTING JOURNAL
MARCH-APRILAd Closing: 1/6/15Materials Due: 1/14/15Subscriber Mailing Date: 2/3/15
MAY-JUNEAd Closing: 3/3/15Materials Due: 3/11/15Subscriber Mailing Date: 4/1/15
JULYAd Closing: 4/20/15Materials Due: 4/28/15Subscriber Mailing Date: 5/18/15
AUGUSTAd Closing: 5/26/15Materials Due: 6/3/15Subscriber Mailing Date: 6/23/15
SEPTEMBER-OCTOBERAd Closing: 7/7/15Materials Due: 7/15/15Subscriber Mailing Date: 8/4/15
NOVEMBER-DECEMBERAd Closing: 9/1/15Materials Due: 9/9/15Subscriber Mailing Date: 9/30/15
EXPEDITIONS & GUIDESAd Closing: 11/1/15Materials Due: 11/9/15Subscriber Mailing Date: 12/1/15
2 0 1 5 P U B L I C A T I O NS C H E D U L E
TWO-THIRDS
45⁄8” x 10”
ONE-THIRDVERTICAL
21⁄4”x
10”
ONE-HALFVERTICAL
45⁄8” x 73⁄8”
ONE-SIXTHHORIZONTAL
45⁄8” x 23⁄8”
21⁄4” x
23⁄8”
ONE-TWELFTH
ONE-THIRDSQUARE
45⁄8” x 47⁄8”
ONE-HALFHORIZONTAL
7” x 47⁄8”
ONE-SIXTHVERTICAL
21⁄4”x
47⁄8”
A D S I Z E S
Contact Information www.grayssportingjournal.com
Gray’s SportingJournal
735 BROAD STREET
706-823-3739#12 10/12
FULL PAGE81⁄8” x 107⁄8”
TRIM83⁄8” x 111⁄8”
BLEED
(SEE MECHANICALREQUIREMENTS)
Frequency 1X 3X 6X
B l a c k & W h i t e :
Full-Page $3,020 $2,830 $2,640
tWo-thirds 2,360 2,260 2,110
one-halF 1,870 1,800 1,670
one-third 1,250 1,190 1,140
one-siXth 660 630 590
one-tWelFth — 340 330
F o u r - c o l o r :
Full-Page $3,990 $3,800 $3,520
tWo-thirds 3,090 2,980 2,780
one-halF 2,460 2,360 2,190
one-third 1,620 1,580 1,480
one-siXth 1,070 1,030 950
MAIL ORDER RATES GRAY’S SPORTING JOURNAL
A D S I z E S
Contact Information www.grayssportingjournal.com
Gray’s SportingJournal
TwO-ThIRDS
45⁄8” x 10”
OnE-ThIRDVERTICAL
21⁄4”x
10”
OnE-hALfVERTICAL
45⁄8” x 73⁄8”
OnE-SIxThhORIzOnTAL
45⁄8” x 23⁄8”
21⁄4” x
23⁄8”
OnE-TwELfTh
OnE-ThIRDSquARE
45⁄8” x 47⁄8”
OnE-hALfhORIzOnTAL
7” x 47⁄8”
OnE-SIxThVERTICAL
21⁄4”x
47⁄8”
GRAY’S SPORTING JOURNAL • 735 BROAD STREET • augusta, ga 30901
706-823-3739Rate Card #10 • Rev. 10/12
MARCh-APRILAd Closing: 12/18/12Materials Due: 1/4/13Subscriber Mailing Date: 1/29/13
MAY-JUNEAd Closing: 2/12/13Materials Due: 2/22/13Subscriber Mailing Date: 4/2/13
JuLYAd Closing: 4/9/13Materials Due: 4/12/13Subscriber Mailing Date: 5/21/13
AuguSTAd Closing: 5/7/13Materials Due: 5/10/13Subscriber Mailing Date: 6/19/13
SEPTEMBER-OCTOBERAd Closing: 6/21/13Materials Due: 6/26/13Subscriber Mailing Date: 8/6/13
nOVEMBER-DECEMBERAd Closing: 8/22/13Materials Due: 8/27/13Subscriber Mailing Date: 10/1/13
ExPEDITIOnS & guIDESAd Closing: 11/5/13Materials Due: 11/8/13Subscriber Mailing Date: 12/3/13
P u B L I C A T I O nS C h E D u L E
fuLL PAgE81⁄8” x 107⁄8”
TRIM83⁄8” x 111⁄8”
BLEED
(SEE MEChAnICALREquIREMEnTS)
For more information contact:West Coast / Scott J. Cherek
(307) 635-8899(307) 635-8822 Fax
cherekgroup@bresnan.net
New England / Scott Buchmayr(978) 462-6335
(978) 462-6445 Faxbuchmayrscott@gmail.com
South, Midwest / Amos Crowley(216) 378-9811
(440) 373-4884 Faxamos@crowleymedia.com
Fly Fishing / Mike Floyd(706) 823-3739 Work (706) 231-0826 Cell
mike.floyd@morris.com
Gray’s Sporting Journal
www.grayssportingjournal.com
DISPLAY RATES
2016 PubLIcATIon SchEDuLE
AD SIzES
bLAck & whITE:
fouR coLoR:
fREquEncY 1X 3X 6X
3/2/16
MARch-APRILAd closing: 1/6/16Materials Due: 1/13/16Subscriber Mailing Date: 2/3/16
MAY-JunEAd closing: 3/2/16Materials Due: 3/9/16Subscriber Mailing Date: 4/1/16
JuLYAd closing: 4/20/16Materials Due: 4/27/16Subscriber Mailing Date: 5/18/16
AuGuSTAd closing: 5/25/16Materials Due: 6/1/16Subscriber Mailing Date: 6/23/16
SEPTEMbER-ocTobERAd closing: 7/6/16Materials Due: 7/13/16Subscriber Mailing Date: 8/4/16
noVEMbER-DEcEMbERAd closing: 8/31/16Materials Due: 9/7/16Subscriber Mailing Date: 9/30/16
EXPEDITIonS & GuIDESAd closing: 10/31/16Materials Due: 11/9/16Subscriber Mailing Date: 12/1/16
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Digital and FTP Requirements
AD MATERIALS
AD MATERIALS TO: ELECTRONIC FILE TRANSFER OPTION
No Film Accepted • MACINTOSH Platforms Only
APPLICATIONS/FORMATS: up to Photoshop 7.0, up to Illustrator 10.0, PDF/X-1a
MEDIA: CD-ROM, DVD
FILES
FONTS
www.grayssportingjournal.com
SHIPPING INSTRUCTIONS
Address all advertising materials and accompanying insertion orders to:
GRAY’S SPORTING JOURNAL
735 BROAD STREET
AUGUSTA, GEORGIA 30901
PRODUCTION QUESTIONS
If you have any questions about production specifications, or need assis-
tance, contact the Ad Coordinator at:
PHONE: (706) 823-3629 • FAX: (706) 821-6629
E-MAIL: admats@morris.com
Gray’s Sporting Journal / Fly Tyer / American Angler
Gray’s SportingJournal
Production Contact Information
File is considered complete if no additional work is required prior to output. Client/Agency will be notified if files are not to our specifications and will be asked to resend via our FTP site. If Client/Agency is unable to resend file and if materials allow, there will be a $45 charge for resizing the ad.
All fonts should be converted to outlines.
SUPPORT FILES
Include all scans and art created on computer.
Materials Coordinator
Gray’s Sporting Journal735 Broad Street
Augusta, GA 30901
(706) 823-3629 • (706) 821-6629 Fax
E-mail: admats@morris.com
BLEED
A minimum of 1/8" on all sides is required.
SPORTING EMPORIUM AD SIZES
One-Half Horizontal 6 1/2” x 4 1/2”One-Quarter 3 1/8th x 4 ½
MECHANICAL REQUIREMENTSMagazine trim size 8 1/8" x 10 7/8". Bleed page sizes allow for 1/8" trim on each edge. Page size should be at 8 1/8" x 10 7/8" with at least 1/8" added outside that measures for bleed. All type and images must be no closer than 1/4" from trim.
ROB AD SIZES
Full Page 8 1/8” x 10 7/8” TRIM; 8 3/8” x 11 1/8” BLEEDTwo-Thirds 4 5/8” x 10”One-Third Vertical 2 ¼” x 10”One-Third Square 4 5/8” x 4 7/8”One-Half Vertical 4 5/8” x 7 3/8”One-Half Horizontal 7” x 4 7/8”One-Sixth Vertical 2 ¼” x 4 7/8”One-Sixth Horizontal 4 5/8” x 2 3/8”One-Twelfth 2 ¼” x 2 3/8”
SCAN RESOLUTION AND DENSITY REQUIREMENTS
Scan resolution minimum of 300 dpi. Four-Color scans’ maximum density is 285%. Black shadow dot should not exceed 85%. Save scans as EPS format (no JPEG or TIFF file format). Preview should be 8 bits/pixels; DCS should be OFF (Single File). Encoding needs to be Binary.
•Contact Lauren Hollington for instructions.Lauren.Hollington@morris.com (706) 823-3629•When uploading file(s) to our FTP site name your file with your business name
followed by magazine name. (For example: Companyname_magazinename). •Files should be compressed using the program Stuff-It or other compression program.
•Once complete, send an email to Lauren.hollington@morris.com to verify receipt of your ad.
l Contact Mary Katherine Davis for instructions.Katherine.Davis@morris.com (706) 823-3629l When uploading file(s) to our FTP site name your file with your business name fol-lowed by magazine name. (For example: Companyname_magazinename).l Files should be compressed using the program Stuff-It or other compression program.l Once complete, send an email to Katherine.Davis@morris.com to verify receipt of your ad.
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