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Graduate School Strategic Plan
Five focus areas identified • Organizational Factors• Program Development and Refinement• Marketing and Recruitment• Admissions and Enrollment Management• Student Engagement and Support
Organizational Factors
Goal and Strategic Initiatives to Achieve Goal
• To investigate different organizational structures for the Graduate School
http://sites.newpaltz.edu/gradplanning/2013/04/23/organizational-factors
Program Development and Refinement
Goal and Strategic Initiatives to Achieve Goal
• To selectively add and strategically retain or eliminate graduate programs
1. Where justified, offer new degree and certificate programs, revise existing graduate programs, and discontinue low-demand programs.
2. Develop online and hybrid courses for existing and new master’s and certificate programs.
http://sites.newpaltz.edu/gradplanning/2013/04/23/program-development-and-refinement/
Marketing and RecruitmentGoals and Strategic Initiatives to Achieve Goal
To develop a marketing plan for the Graduate School
To intensify domestic and international recruitment efforts
1. Utilize an Integrated Marketing Approach
2. Develop a segmented and targeted recruitment/marketing plan broken down by school and program
http://sites.newpaltz.edu/gradplanning/2013/04/23/marketing-and-recruitment/
Admissions and Enrollment Management
Goal and Strategic Initiatives to Achieve Goal
To launch a streamlined application process
To develop an evidence-based enrollment management system
1. Enable students to request letters of recommendation and upload supplemental documents online
2. Develop an enrollment plan for each graduate major
http://sites.newpaltz.edu/gradplanning/2013/04/23/admissions-and-enrollment-management/
Student Engagement and Support
Goal and Strategic Initiatives to Achieve Goal
To create a community in which students feel they belong, are supported, valued, and respected
1. Develop online and face-to-face orientations
2. Provide scholarship support monies for students
http://sites.newpaltz.edu/gradplanning/2013/04/23/student-engagement-and-support/
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