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GENERATIONSX & Y
Y’S WILL EASILY LIVE BEYOND 2070.
PROPECTIVE
Who are the “generations”?
Birth Rates
Millions per year
1920-45 TRADITIONALIST1920-39 - WWII GENERATION1940-45 - SANDWICH GROUP
2.42.8
1946-64 BABY BOOM 4.0
1965-76 GENERATION X 3.3
1977-96 GENERATION Y 3.7
WHO ARE THE GENERATIONS?
• Not a chronological age...a way of looking at the world
General Personalities
OUTLOOK:
WORK ETHIC:
VIEW OF AUTHORITY:
LEADERSHIP BY:
RELATIONSHIPS:
General Personalities
TRADITIONALIST
OUTLOOK: Practical
WORK ETHIC: Dedicated
VIEW OF AUTHORITY:
Respectful
LEADERSHIP BY:
Hierarchy
RELATIONSHIPS:
Personal sacrifice
General Personalities
TRADITIONALIST
BABY BOOM
OUTLOOK: Practical Optimistic
WORK ETHIC: Dedicated Driven
VIEW OF AUTHORITY:
Respectful Love/ hate
LEADERSHIP BY:
Hierarchy Consensus
RELATIONSHIPS:
Personal sacrifice
Personal Gratification
General Personalities
TRADITIONALIST
BABY BOOM GENERATIONS Y & X
OUTLOOK: Practical Optimistic Skeptical
WORK ETHIC: Dedicated Driven Balanced
VIEW OF AUTHORITY:
Respectful Love/ hate Unimpressed
LEADERSHIP BY:
Hierarchy Consensus Competence
RELATIONSHIPS:
Personal sacrifice
Personal Gratification
Reluctant to Commit
A caution: labels and stereotypes
Who are Gen “Y”
• Born 1977-1996 or 1980-2000• Anyone age 0 to 24• Millennials• “Boomlets”• Generation 2000• Generation Next
Who are Gen ‘Y”
• Considerate
• Civic-Minded
• Heroic
Who are Gen “Y”
• Activist Group• Idealist• Socially Aware• Assertive• Environmentally Conscious• Care About Society
Who are Gen “Y”
• Clean Cut• Chic Look
Who are Gen “Y”
• Have Stress• Achievement Orientated• Readers• Digitally Connected• Busy
Who are Gen “Y”
• Collaborative• Open-minded• Feel Loved by Parents• Optimistic• Parents=Heroes
Who are Gen “Y”
• Children in the Spotlight• Strong sense of public responsibility• Renewed interest in children• Las Vegas going “family”• Club Med selling “family villages”
Who are Gen “Y”
• “Work in Progress”• Highly researched
Closing the generation gap: mutual benefit
MANAGING, LEADING , TRAINING
MANAGING, LEADING , TRAINING
To Reach Generations X & Y
• You better be blunt, bold and ready to act ...they won’t sit still and wait!
MANAGING, LEADING , TRAINING
X&Y Dislikes• Hearing about past• Inflexible scheduling• Being over managed• Feeling disrespected/
non-valued• Technique over results• High stress work• Pretentiousness/hype• Poor quality products
MANAGING, LEADING , TRAINING
X&Y Dislikes• Hearing about past• Inflexible scheduling• Being over managed• Feeling disrespected/
non-valued• Technique over results• High stress work• Pretentiousness/hype• Poor quality products
X&Y Likes• Honesty• Feedback (+ and -)• Ongoing development• Job sharing, cross
training• Time with manager/
staff meetings • Fun atmosphere
GENERATIONSX & Y
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