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gdc free to play summit | mar 14
ethan levy | monetization design consultant | @FamousAspect
FamousAspect.com
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FamousAspect.com
Look at the author's job title. Just look at it. That's not a career, that's a punishment for being an abusive prison guard in a past life.
Ben Kuchera, Senior Editor (on Penny Arcade Report)
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what do you want to get out of this session?
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designing in-game purchases
• Is my game a good fit for freemium?
• Is my design built for freemium?
• Am I selling the right things?
• What examples should I follow?
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is my game a good fit for the freemium model?
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mobile = comfort gaming
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mobile = comfort gaming
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mobile = comfort gaming
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player experience / time Newb Player Vet
Early Game Mid Game Elder Game
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is my design built for freemium?
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what is a core loop? • Key set of activities a player takes each session
• Path of least resistance
• Actions - main interactive elements
• Gates - elements that block progression
• Sinks - where player spends currency
• Taps - where player gains currency
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Major Mayhem
purchasing not present
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Major Mayhem
purchasing not present
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Major Mayhem
purchasing not present
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Major Mayhem
purchasing not present
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Major Mayhem
purchasing not present
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Major Mayhem
purchasing not present
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Despicable Me: Minion Rush
purchasing made present
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Despicable Me: Minion Rush
purchasing made present
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Despicable Me: Minion Rush
purchasing made present
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Despicable Me: Minion Rush
purchasing made present
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Despicable Me: Minion Rush
purchasing made present
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am I selling the right things?
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Smash Hit
purchase makes a promise
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Smash Hit
purchase makes a promise
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Smash Hit
purchase makes a promise
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Card Hunter
crossing the penny gap
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Mighty Quest for Epic Loot | fake data from level based game
danger in level locking
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Dragon Age Legends | Heroes of Dragon Age
permanent vs consumable goods
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Kingdom Rush: Frontiers
ask for dollars
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Kingdom Rush: Frontiers
ask for dollars
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ask for dollars
Kingdom Rush: Frontiers
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Modern War | DoubleDown Casino
currency package pricing
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what examples should I follow?
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Batman: Arkham Origins
teach players to spend
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Batman: Arkham Origins
teach players to spend
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Batman: Arkham Origins
teach players to spend
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Batman: Arkham Origins
teach players to spend
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Batman: Arkham Origins
teach players to spend
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Batman: Arkham Origins
teach players to spend
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Frontline Commando 2
first taste is always free
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first taste is always free
Frontline Commando 2
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Frontline Commando 2
first taste is always free
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Eternity Warriors 3
level the playing field
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Fairway Solitaire
advertise your goods
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Modern War
social elder game
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respect your players
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focus on presentation
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focus on presentation
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“…calling yourself a 'professional jew' isn't a step up. Ditch that, and knock it off. If you're going to use humor, make fun of yourself.”
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continue the conversation • Email: ethan@FamousAspect.com
• Twitter: @FamousAspect
• Articles, tools and templates: FamousAspect.com
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