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Designing a user experience requires that you understand the people you’re designing for, and they’ll never fail to surprise you. UX designers thrive on surprises like this and use them as inspiration for the design decisions they make. In this fun and messy workshop, you’ll learn about two common user research methods, practice two methods for analyzing the data they uncover, and you’ll learn how to translate these research insights into inspiration.
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@fred_beecher :: #designcamp ® Fred Beecher 2013
FROM OBSERVATION TO INSPIRATIONUSER RESEARCH AS A DESIGN TOOL :: BY FRED BEECHER
@fred_beecher :: #designcamp ® Fred Beecher 2013
...the process of designing an interactive system such that it is easy and engaging to use for the people it is intended for.
USER EXPERIENCE DESIGN IS...
@fred_beecher :: #designcamp ® Fred Beecher 2013
USER EXPERIENCE DESIGN IS...
@fred_beecher :: #designcamp ® Fred Beecher 2013
INFORMED DECISIONS SATISFY CUSTOMERS
DELIGHT RIGHT PROBLEM? RIGHT SOLUTION?
Edward BoatmanMateo Zitar Andrew J Young
Brennan Novak
Austin Condiff Austin Condiff
Austin Condiff
Amelia Wattenberger
Edward BoatmanMateo Zitar Andrew J Young
Brennan Novak
Austin Condiff Austin Condiff
Austin Condiff
Amelia Wattenberger
Edward BoatmanMateo Zitar Andrew J Young
Brennan Novak
Austin Condiff Austin Condiff
Austin Condiff
Amelia Wattenberger
Edward BoatmanMateo Zitar Andrew J Young
Brennan Novak
Austin Condiff Austin Condiff
Austin Condiff
Amelia Wattenberger
Edward BoatmanMateo Zitar Andrew J Young
Brennan Novak
Austin Condiff Austin Condiff
Austin Condiff
Amelia Wattenberger
@fred_beecher :: #designcamp ® Fred Beecher 2013
QUALITATIVE3 TYPES OF RESEARCH METHODS
QUANTITATIVE EVALUATIVE
Edward BoatmanMateo Zitar Andrew J Young
Brennan Novak
Austin Condiff Austin Condiff
Austin Condiff
Amelia Wattenberger
Edward BoatmanMateo Zitar Andrew J Young
Brennan Novak
Austin Condiff Austin Condiff
Austin Condiff
Amelia Wattenberger
Luis Prado
Edward BoatmanMateo ZitarAndrew J Young
Brennan Novak
Austin CondiffAustin Condiff
Austin Condiff
Amelia Wattenberger
Luis PradoLuis Prado
@fred_beecher :: #designcamp ® Fred Beecher 2013
QUALITATIVE RESEARCH METHODS
Edward BoatmanMateo Zitar Andrew J Young
Brennan Novak
Austin Condiff Austin Condiff
Austin Condiff
Amelia Wattenberger
Luis Prado
Edward BoatmanMateo ZitarAndrew J Young
Brennan Novak
Austin CondiffAustin Condiff
Austin Condiff
Amelia Wattenberger
Luis PradoLuis Prado
• Observe individual behavior
• Investigate motivation
• Establish psychographic profile
• Answer “who,” “how,” & “why”
CONTEXTUAL INQUIRY • INTERVIEWING • DIARY STUDIES • NON-DIRECTED TESTING • FLY-ON-THE-WALL • ETHNOGRAPHY • SCENARIOS • CONCEPT MAPPING
@fred_beecher :: #designcamp ® Fred Beecher 2013
QUANTITATIVE RESEARCH METHODS
Edward BoatmanMateo ZitarAndrew J Young
Brennan Novak
Austin CondiffAustin Condiff
Austin Condiff
Amelia Wattenberger
Luis PradoLuis Prado
• Identify behavior patterns
• Compare performance
• Validate qualitative findings
• Answer “what” & “how much”
SURVEYS • WEB ANALYTICS • KEYWORD ANALYSIS • CARD SORTING • COMPETITIVE TESTING • A/B TESTING • MULTIVARIATE TESTING
Edward BoatmanMateo Zitar Andrew J Young
Brennan Novak
Austin Condiff Austin Condiff
Austin Condiff
Amelia Wattenberger
@fred_beecher :: #designcamp ® Fred Beecher 2013
EVALUATIVE METHODS
Edward BoatmanMateo ZitarAndrew J Young
Brennan Novak
Austin CondiffAustin Condiff
Austin Condiff
Amelia Wattenberger
Luis PradoLuis Prado
• Can be qualitative, quantitative, or a mix of both
• Can be research methods or design methods (formative/summative)
• Illuminates what’s working, what’s not, & what’s missing
USABILITY TESTING • REVERSE CARD SORTING • UNMODERATED USABILITY TESTING • HEURISTIC REVIEW • PROTOTYPE TESTING
Edward BoatmanMateo Zitar Andrew J Young
Brennan Novak
Austin Condiff Austin Condiff
Austin Condiff
Amelia Wattenberger
Luis Prado Luis Prado
@fred_beecher :: #designcamp ® Fred Beecher 2013
CONTEXTUAL INQUIRYIs good for...
• Identifying and understanding behavior in context
• Observing behavior without the error of recall
• Uncovering unknown unknowns
Reveals data like...
• Things people don’t know they do
• Why people do what they do
• Environmental factors like space restrictions, access to net & power
• Workarounds & hacks
• Workflows & processes
@fred_beecher :: #designcamp ® Fred Beecher 2013
INTERVIEWINGIs good for...
• Pretty much everything
• Open-ended, exploratory research
Reveals data like...
• Things people know they do
• Things that people have done in the past
• Things people think they might like in the future
• Feelings, motivations, & goals
@fred_beecher :: #designcamp ® Fred Beecher 2013
AFFINITY MAPTHREE DATA ANALYSIS METHODS
SPREADSHEET MENTAL MODEL
@fred_beecher :: #designcamp ® Fred Beecher 2013
AFFINITY MAPPING
Edward BoatmanMateo ZitarAndrew J Young
Brennan Novak
Austin CondiffAustin Condiff
Austin Condiff
Amelia Wattenberger
Luis PradoLuis Prado
• Physically manipulate observations to find patterns
• PRO: Reveals hidden patterns
• PRO: Highly collaborative
• CON: Not portable
• CON: Less rigor; can miss stuff
• CON?: Sharpie high
• TIP: Be succinct & write BIG!
• TIP: Start in some sort of order
@fred_beecher :: #designcamp ® Fred Beecher 2013
SPREADSHEETING
Edward BoatmanMateo ZitarAndrew J Young
Brennan Novak
Austin CondiffAustin Condiff
Austin Condiff
Amelia Wattenberger
Luis PradoLuis Prado
• Enter data into spreadsheet, tag with metadata, identify themes, sort & filter on themes
• PRO: Very rigorous
• PRO: Highly portable
• CON: Can be tedious
• CON: Researcher disagreement
• TIP: Use Google Spreadsheet
• TIP: Add theme definitions
• TIP: Enter data first, then tag it
@fred_beecher :: #designcamp ® Fred Beecher 2013
DROGONICORPBuy our products or flee from them in terror!A military contractor that specializes in breeding mil-spec dragons and training soldiers to ride them in air-to-ground and air-to-air combat
@fred_beecher :: #designcamp ® Fred Beecher 2013
DROGONICORP
• Drogonicorp is expanding, and they need to keep their training program consistent across multiple locations
• They’ve decided to implement a Learning Management System (LMS)
• Their internal UX team interviewed several cadets, but they don’t have time to analyze the data
• You must conduct this analysis and use it as inspiration for LMS features!
ANALYZE ONLINE LEARNING RESEARCH
@fred_beecher :: #designcamp ® Fred Beecher 2013
• (10 min) Read raw notes and identify up to 20 key observations
• (10 min) Summarize and post key observations on post-its
• (10 min) Stare at post-its, arrange similar observations in groups
• (10 min) Discuss the themes as a group
• (10 min) Identify features to support four key themes & post in “Features” area (one color post-it per theme)
AFFINITY MAPPERS SPREADSHEETERS
• (10 min) Read through dataset and note any themes you see arising
• (10 min) Finalize themes and write the appropriate theme next to each data point
• (20 min) Work with your group to identify 4 key themes, write this theme next to relevant data points, highlight in 1 of 4 colors
• (10 min) Work with your group to create features to address the four themes; write them on your theme pages
@fred_beecher :: #designcamp ® Fred Beecher 2013
Fred Beecherfbeecher@nerdery.com@fred_beecherhttp://nerdery.com/people/#fbhttp://slideshare.net/fred_beecher
Icons by NounprojectDatabase Search :: Brennan NovakSmile :: Austin CondiffBig Smile :: Austin CondiffFactory :: Amelia WattenbergerCameraman :: Luis PradoStatistics :: Mateo ZitarUser :: Luis Prado
(All others public domain or custom made)
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