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PORTFOLIOBERNIE J. FRITTSC: 480.395.2900E: info@berniefritts.comW: berniefritts.com
Compiled the work of featured artists to create a compelling, informative direct mailer for The PIZZAZZ of Print Competition.
Proprietary designs commissioned for promoting the graphic design program at Desert Mountain High School. Poster and dye sub aluminum plates.
Elena Bornacini Kravetz
2014-15T-Shirt Design9-11 Poster
Tatiana Woods2014-15 Concert Promotion
Lauren Anderson2014-15T-Shirt Designs
GRAPHIC DESIGNDual Enrollment - College Credit is offered through Scottsdale Community College. Get the same class that is offered by SCC for a fraction of the cost.
Industry Graphic Designer - Mr. Fritts has over 20 years of industry experience. Not only does Mr. Fritts have the industry experience but he maintains his cutting edge by consulting with local graphic designers, reviewing software discussion boards, and completing advanced courses focused on trends and techniques in graphics design.
Industry Standard Software - Students work with the same applications that “real world” graphic designers use. Mr. Fritts continues to stay on the cutting edge of technology to keep his students up to date on the latest in software and hardware trends.
Sign up today for Desert Mountain High School’s Graphic Design Class
EXAMPLES OF DMHS STUDENT WORK
DE
SERT
MOU
NTAI
N HI
GH SC
HOOL
GRAP
HIC D
ESIG
N PR
OGRA
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DESERT MOUNTAIN HIGH SCHOOL
GRAPHIC DESIGN PROGRAM
QUESTIONS ABOUT THE PROGRAM
Do I need to be able to draw?
Not at all! Graphic design is about building
on creative skills. If you can draw a stick
figure, you can do graphic design.
What software do you use?
We use the industry standard Adobe
Products. Photoshop, Illustrator, InDesign,
Acrobat, and Bridge.
What type of projects do you give?
We use in-class assignments that are
specific to the type of tools we are learning
at that time. Once the basics are learned,
students apply them in assignments that
mirror real world kinds of projects they will
encounter as a part of the industry.
FOR MORE
INFORMATION
Mr. Bernie Fritts
bfritts@susd.org
Anthology and gate fold pocket brochure featuring Desert Mountain High School student designs.
FREEDASH 01
STYLEGUIDESTYLEGUIDE DASH
BERNIE FRITTSchief executive officer480.395.DASH (3274)
bfritts@ dashdrink.com
Dash1204 Soda HwyMesa, AZ 85209 dashdrink.com
TWITTER #dashdrink
FACEBOOK facebook.com/dashdrinkINSTAGRAM instagram.com/dashked
Creative sample project: guide and materials created to showcase company branding.
DASH
From S Augustine Cir turn left onto E Lindner Ave. Turn right onto E Keats Ave then take immediate left onto E Superstition Springs Blvd. Go .3 miles then turn left onto S Sossaman Rd. Go 1 mile then turn left to merge onto US-60 W.
After 9.1 mi Take exit 46 for Chaparral Rd. Turn right onto E Chaparral Rd. SCC will be on the left after .1 miles.
of Bernie Fritts • Art 290AC
Creative sample projects: concert poster, directional poster, and book cover redesign.
Desert Mountain High School
CAREER & TECHNICAL EDUCATION (CTE)
ADVANCED SPORTS MEDICINE BUSINESS 101 & 102 CHILD DEVELOPMENT EDUCATION I & II COMMUNICATION MEDIA INTERNSHIP COMPUTER INFORMATION SYSTEMS (CIS105) COOL STUFF TECHNOLOGY • COMPUTER REPAIR GAMING & SOFTWARE DEVELOPMENT GRAPHIC DESIGN I, II & III HOSPITALITY & TOURISM MGT. I & II INTRO TO MEDIA TECHNOLOGY INTRO TO SPORTS MEDICINE DMTV LIVE NEWS • MARKETING SPORTS AND ENTERTAINMENT TECHNICAL THEATRE I & II
Branding designs commissioned for Desert Mountain High School. 20 year t-shirt, department banners, student planner cover, and created contextualized branding for existing logo.
LAWS OF ROBOTICS3By using the contrast of the 3 by making it red and large, I believe that it pulls the eye off the large robot face.
By having the robot staring toward the text it keeps the reader engaged in the information. The hierarchy would be hitting the 3, read the rest of the headline, see the robot face and read the text.
And now for your robotic reading pleasure, the 3 Laws of Robotics by Issac Asimov.• A robot may not injure a human being or, through inaction, allow a human being to come to harm.• A robot must obey the orders given to it by human beings, except where such orders would conflict with the First Law.
• A robot must protect its own existence as long as such protection does not conflict with the First or Second Law.
QUALITY A REPUTATIONBUILT ON
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TRIPLE STITCHED SEAMS
HAMMER LOOP AND TOOL POCKET
BUILT TO WORKSHOP DICKIES.COM OR
VISIT YOUR LOCAL RETAILER
Give Up V-Necks?
NEVER!
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SKIN DOESN’T STOP AT YOUR CHIN.
NEW AGE PERFECT GLOW RENEWAL DAY LOTION
“This literally saves my neck... and chest and
face... every day.”
- Julienne Moore
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Creative sample projects: advertisement designs.
Creative sample project: magazine concept.
MODYOUR RIDEReprinted from aptuned.com
I t’s easy for a seasoned car guy to give advice on what he or she thinks is best when it comes to modifying your car or truck, but many times that advice is biased based on their own
belief of what is best and based on what they read on their forum. What a beginner needs is advice that comes from the basics of automotive performance and what makes or doesn’t make power. It’s hard not to get tied up in manufacture claims, so we’re going to create this guide on
what every beginner should know when it comes to modifying their car for the first time, or even picking a platform to modify.
Back in the day, street rods were built based on bigger is better. Today, with
technology being at the forefront of automotive performance, bigger isn’t necessarily better. Today it’s about creating power from a lean and mean engine in addition to a lightweight chassis that both work with well together.
Why it’s important to plan your modsMany of our customers, and myself included, like to buy parts on a feel good basis. We want that intake or want that exhaust because we want the car to sound good, and make more power. But then we find later that we decide to go a different route, and then all of a sudden the exhaust is too small or too big, and the intake won’t work any more. At that point we’ve learned that we wasted money and should have come up with a plan first on what goals we have for the vehicle. Do we want a car for drag racing?
AutoX? Road Racing? Street Performance? Every setup would be different here, so planning that out would help you to not only save money, but ensure the parts you purchase work well together and compliment each other.
Select your platformIf you don’t already have a car or truck to modify,
{ {So, you decided that drag racing is for you?
then you need to decide first which platform you are going to go for before you come up with a path. Again, this comes down to deciding what type of racing or performance you want from your car. Many of us already know that we want an import or domestic, and a specific brand. Others are limited by budget or other criteria. For flat out power, nothing beat starting with a platform that is already turbo from the factory, or already has a V8 motor.
Sure you can go the more expensive route and go straight for a Nissan GT-R, but the majority of people won’t go that route, and so we won’t explore that platform in specific. Our goal here is to give you general advice that you can use on any platform.Drag RacingSo, you decided that drag racing is for you? Welcome to a highly competitive world primarily dominated by high horsepower. The goal of drag racing is to get your car down 1320 feet as quickly as possible. This means your car needs to be as light as possible, launch as hard as possible, and have as much useable power as possible. Typically, drag race setups are not very comfortable on the street. If you have a front wheel drive, you will need
a good set of slicks and a limited slip differential. You can’t drive around with slicks on the street (typically), so you will need a special setup of wheels and tires for the track. If your car is rear wheel drive, you can get away with using street slicks, but for serious drag racers, this might not work. You’d want to setup your suspension to keep the rear stiffer than the front, so as the weight transfers to the back for launch it helps
KDM Magazine • 15
14 • KDM Magazine
Tony Morales
Brian Melcher
Hayes Dymond
Image by shar. the photographer
background fimage rom w8themes.com
Azgoat Isme
John Roscigno
Justin Perlmutter
Custom designed holiday greeting cards.
Conceptualized and designed medals for the United States Chung Do Kwan Association’s state and national tournaments.
U.S. C
HUNG
DO
KWAN
ASSOCIATION FOUNDERS COMMEMORATIVE COIN
1942 - 2014
IN MEMORY OF OUR FOUNDER
2 CORINTHIANS 5:17
EDWARD B. SELL, 10TH DANWITH RESPECT, HONOR, AND LOVE
Logo, medal and coin designs for a remembrance package following the passing of Sr. Grandmaster Edward B. Sell, founder of the U.S. Chung Do Kwan Association and first non-Korean to attain a 9th degree black belt in Taekwondo.
TAEK
WON
DO LE
GEND • GRANDMASTER EDWARD B. SELL
1942 - 2014
TAKE A
CAREER TECH CLASSAT DESERT MOUNTAIN
CLASS YEAR CLASS CODE
COMMUNICATION MULTIMEDIA TECH
Ad Art & Graphic Design I 10-12 9240-9245
Ad Art & Graphic Design II 10-12 9250-9255
Introduction to Broadcasting 10-12 9294-9295
Introduction to Media Technology 9-12 9084-9085
Live News 11-12 9104-9105
Technical Theatre I 10-12 6908-6909
Technical Theatre II 11-12 6910-6911
HOSPITALITY AND TOURISM Hospitality I 10-12 9490-9491
Hospitality II 11-12 9492-9493
HUMAN SERVICES-CHILD DEVELOPMENT Child Development Yr 1 10-12 7830-7831
Child Development Yr 2 11-12 7832-7833
INFORMATION TECHNOLOGY Computer Info Survey CIS105 10-12 8688-8689
Cool Stuff Technology 10-12 8762-8763
Computer Repair 10-12 8663-8664
Gaming Software Development 10-12 8634-8635
Web/Animation Design 10-12 8666-8667
MARKETING & MANAGEMENT Marketing 10-12 8620-8621
Professional Sales 11-12 8624-8625
Sports & Entertainment 11-12 8626-8627
FINANCE Business 101 10-12 8816-8817
Business 102 10-12 8818-8819
Custom designed promotional pieces used by the Career and Technical programs at Desert Mountain High School.
CLASS YEAR CLASS CODECOMMUNICATION MULTIMEDIA TECH Ad Art & Graphic Design I 10-12 9240-9245Ad Art & Graphic Design II 10-12 9250-9255Introduction to Broadcasting 10-12 9294-9295Introduction to Media Technology 9-12 9084-9085Live News 11-12 9104-9105Technical Theatre I 10-12 6908-6909Technical Theatre II 11-12 6910-6911 HOSPITALITY AND TOURISM Hospitality I 10-12 9490-9491Hospitality II 11-12 9492-9493 HUMAN SERVICES-CHILD DEVELOPMENT Child Development Yr 1 10-12 7830-7831Child Development Yr 2 11-12 7832-7833 INFORMATION TECHNOLOGY Computer Info Survey CIS105 10-12 8688-8689Cool Stuff Technology 10-12 8762-8763Computer Repair 10-12 8663-8664Gaming Software Development 10-12 8634-8635Web/Animation Design 10-12 8666-8667
MARKETING & MANAGEMENT Marketing 10-12 8620-8621Professional Sales 11-12 8624-8625Sports & Entertainment 11-12 8626-8627 FINANCE Business 101 10-12 8816-8817Business 102 10-12 8818-8819
DESERT MOUNTAINHIGH SCHOOL12575 E. Via LindaScottsdale, AZ 85259
http://cte.susd.org
Engage • Empower • Educate
SIGN UP FORCAREER TECH
At aGLANCECTE
CTEA Model for SuccessCTE programs are organized by 16 Career Clusters™ and 79 Career Pathways. CTE offers a compete range of career options for students, helping them discover their interests and the educational pathway that can lead to success in high school, college and their chosen career/profession.
FACT: The average high school graduation rate for students concentrating in CTE programs is 90.18 percent compared to an average national freshman graduation rate of 74.9 percent.*
Making a DifferenceNationwide, CTE programs are changing, evolving and innovating to create an environment of opportunity within our nation’s schools. Increasing the relevance and impact of student’s education. Improving graduation rates in high school and college. Actively helping students gain the skills, technical knowledge, and the rigorous academic foundation and real-world experience they need for high-skill, high-demand, high-wage careers.
FACT: Seventy percent of students concentrating in CTE areas stayed in postsecondary education or transferred to a four-year degree program, compared to an average state target of 58 percent.**
*National Center for Education Statistics**U.S. Department of Education, Office of Vocational and Adult Education, Carl D. Perkins Career and Technical Education Act of 2006,Report to Congress on State Performance, Program Year 2007-2008.
TUESDAY, OCTOBER 7, 2014 NEW YORK CITY FREE
CARNAGE IN NEW YORKSpawn of Venom wrecks havoc at the Daily Bugle offices
Cletus Kasady is a psychopath and a homicidal sadist. He is a deeply disturbed individual
with a dark past: as a child, he killed his grandmother by pushing her down a flight of stairs, tried to murder his mother by throwing a television into her bathtub, and tortured and killed his mother’s dog. After the latter, his mother then tried to kill Cletus, and was apparently beaten to the brink of death by Kasady’s father, who received no defense from Kasady during his trial. As an orphan, Kasady was sent to the St. Estes Home for Boys, where
his antisocial behavior made him the target of abuse from both the other orphans and the staff. Kasady gained revenge by murdering the disciplinarian administrator, pushing a girl (who laughed at him for asking her to date him) in front of a moving bus, and burning down the orphanage. It was during his brutal years at St. Estes that Kasady acquired his philosophy that life was essentially meaningless and futile, that “laws are only words”, and came to see the spreading of chaos through random, unpatterned bloodshed as “the ultimate freedom.”
Kasady became a serial killer. He was then captured and sent to Ryker’s Island prison for 11 murders—though he bragged of a dozen more—where he shared a cell with Eddie Brock, who had lost the alien symbiote that transformed him into the supervillain Venom. Brock’s symbiote soon returned and bonded with him again, and unwittingly left behind the symbiote’s offspring. The new symbiote then entered Kasady’s bloodstream through a cut and bonded with his blood, transforming him into Carnage. He escaped prison, and began a series of murders, and at the scene of each crime, wrote “Carnage” on the walls with his own blood.
Cletus Kasady, Carnage, a psychoitic serial killer that was taken over by the alien symbiote spawned by Venom.
THE AMAZING SPIDER-MAN
Spider-Man is the quintessential Marvel
character. Although a super hero, he is
spared none of the slings and arrows
of ordinary life; he experiences difficulties
with friends, family, sweethearts and
employers. His powers enable him to do
good, but not to improve his own lot in life,
and it is his simple humanity, rather than his
exotic talent, that has won him millions of
enthusiastic fans. He is one super-hero who
has not lost the common touch, and in fact
he is frequently described as “your friendly
neighborhood Spider-Man.”
In his 1962 debut, Spider-Man took to
fighting crime for a reason commonplace
in comic books: he was motivated by the
murder of a father figure, his Uncle Ben.
Yet Spidey’s driving force is guilt, not
revenge; he must live forever with the
knowledge that he could have prevented
the killing if he had not been so self
absorbed. Perhaps he suffers from a classic
Oedipus complex; in any case he is certainly
neurotic, forever agonizing over the choices
that confront him when he attempts to do
the right thing. Despite his best efforts, he
is viewed with a touch of suspicion by those
in authority, and is sometimes considered
little more than a criminal himself.
Although nobody seems to understand
him, Spider-Man has the spirit to be a joker
as well as a tragic figure. He is quick with
a quip, appreciates the irony of his endless
predicaments, and relishes the chance to
play tricks on people who never suspect
that he and Peter Parker are one and the
same.
As originally depicted by writer Stan Lee
and artist Steve Ditko, Peter Parker was
just a bit of a wimp. Bright, imaginative,
but nonetheless an alienated adolescent, he
might well have been a typical comic book
reader. Although he has matured and gained
in confidence over the years.
PHOT
O BY
PET
ER P
ARKE
R
co
mic
vine
.com
TUESDAY, OCTOBER 7, 2014
NEW YORK CITY
FREE
Creative sample project: a study of grids.
As a strong leader with effective interpersonal communication skills
and instructional abilities, I develop and disseminate relevant and
dynamic curriculum to challenge both students and myself. Adept in
cross media design and technical abilities, as well as dual
platform compliant, I apply critical thinking and process
management problem solving to rise to internal and
external challenges.
SkillsInspired and engaging public speaker
Internet coding including CSS,
HTML5, PHP and MySQL
Detail-oriented problem solver
Dual platform compliant
Leadership
Independent thinker
Dynamic creative
design skills
Critical thinker and
process development
Adobe Creative Suite
Achievements
Cox Technology in the Classroom Award
Student awarded second place
in accredited national contest
Collegiate media guides received national acclaim
Master in self-discipline and cognitive training
Consistently evaluated at highest levels
in performance reviews
USCDKA Medal of Honor recipient
ExperienceScottsdale Community College:
2015-present
Desert Mountain High School: 2011-present
FMB Advertising: 2002-2011
EducationScottsdale Community College
Graphic Design Program
which holds the Frederick D. Kagy
Education Award of Excellence
Community Involvement
Indesign User Group
Judge for SkillsUSA
Volunteer for
Hero Initiative
480-395-2900 • info@berniefritts.com • berniefritts.com
GRAPHIC DESIGN
BRANDING
INSTRUCTION
VIDEO EDITING
PRINT & WEB
ADOBE CC PROFICIENT
2 0 5 7 S . A U G U S T I N E C I R M E S A , A Z 8 5 2 0 9
Creative Resume
BRAND GUIDELINESBernie Fritts • ART181
FLOURISH PLANT FOOD / BRAND GUIDELINES
IDENTITY SYSTEM
7
Logo ColorsThe preferred Flourish Plant Food logo is the full-color version that contains PMS 253, PMS 349 and black. Make sure to maximize contrast between the background and the logo.
PREFERRED USAGE
ALTERNATE USAGE
PMS 253
BLACK
PMS 349
PMS 349
Creative sample project: guide and materials created to showcase company branding.
FLOURISH PLANT FOOD / BRAND GUIDELINES
IDENTITY SYSTEM
9
Logo Consistency It’s important that we use our identity consistently based on these guidelines. Here are a few examples of practices to avoid.
Do not rearrange the elements of the logo or alter the scale of its elements. Do not change the color of the logo.
Do not crop or rotate the logo in any direction.
Do not alter the logo’s typeface.
Do not skew or bend the logo in any way.
Do not use a drop shadow behind the logo.
Do not place the logo over “busy” image areas.
Do not stretch, condense, or change the dimensions of the logo in any way.
FLOURISH PLANT FOOD / BRAND GUIDELINES
TYPOGRAPHY
11
Primary Sans-serif
LightABCDEFGHIJKLMNOPQ
RSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890?!.,
HeavyABCDEFGHIJKLMNOPQ
RSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890?!.,
BookABCDEFGHIJKLMNOPQ
RSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890?!.,
BlackABCDEFGHIJKLMNOPQ
RSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890?!.,
MediumABCDEFGHIJKLMNOPQ
RSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890?!.,
Avenir LT Std LightAvenir LT Std Heavy
Avenir LT Std BookAvenir LT Std Black
Avenir LT Std Medium
This is our primary sans-serif typeface.
It has a broad variety of weights and styles,
allowing for flexibility and customization.
It is recommended for headlines,
subheads, sidebars, and small text
scenarios. Italic weights are also available,
but should not by used for blocks of text.
Always take the time to set text to Optical
Tracking and to manually adjust the
kerning when needed. These details make
us look professional and greatly improve
the readability of our type.
This s an acceptable substitute for Avenir
LT Std in Word documents, PowerPoint
presentations, and other digital
applications. However, anything that is
professionally printed must use Avenir LT
Std.
AVENIR LT STD
ARIAL DEFAULT FONT SUBSTITUTE
MIND THE DETAILS
Regular ABCabc123
Bold ABCabc123
Creative sample project: using type as design elements.
With over 20 years of industry experience, Bernie maintains his cutting edge by teaching the designers of tomorrow, consulting with other graphic design professionals, completing advanced courses, and participating in discussions focused on the latest trends and techniques in graphic design.
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