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Through training, consulting and principle-
based programs, FranklinCovey instills
leadership in people and organizations
everywhere.
In order to create “The 5 Choices Program,”
which is similar to the program, “7 Habits,”
FranklinCovey partnered with Alexander’s
to develop the event concept and implement
the promotional and training material
production.
FranklinCovey set up a world tour with
customized deliverables, which at the time
was an unprecedented idea. To begin with,
FranklinCovey needed to get the word
out about the program and get people
signed up. Then each participant needed
to feel like they were valued and personally
invited to the seminar. This meant that all
contact and training materials needed to be
personalized.
A targeted mailer was sent to the exact
market where FranklinCovey needed
seminar sign ups. Thanks to Alexander’s,
all training materials were created and
personalized, organized, and sent out to
participants without a hitch.
ANATOMY OFTHE PROJECTSummary of things created
· Business Cards
· Table Top Displays
· Books
· Manuals
· Custom Workbooks
· Passalong Cards
· Personalization of Materials
· Product Packaging
Time Management CompanyFRANKLINCOVEY
CLIENT DESCRIPTION CREATIVE SOLUTION RESULTSThousands of foam core iPads (designed to look like a real iPad).
Thousands of branded pens and plastic cards.
Thousands of table packets and dry erase boards.
Thousands of fliers, tri-fold brochures and participant kits.
Hundreds of bound workbooks.
All items packaged and shipped worldwide to the various seminars.
More than 10,000 satisfied participants.
CLIENT SOLUTION
245 South 1060 West | Lindon, Utah 84042-1606 | 801.224.8666 | Alexanders.com
“In my experience Alexander’s has always
been up to the task. They utilize technology
well and even have a network of regional
partners they can call upon to supply global
events with the right product, helping us
reduce shipping costs. Alexander’s not only
delivers a quality product, they go out of their
way to make sure their clients have what they
need, when they need it.”
–Sam BrackenGlobal Director of Media Publishing
FranklinCovey
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