View
231
Download
0
Category
Tags:
Preview:
DESCRIPTION
Fran Smyrk
Citation preview
The TCSIR AdvAnTAgeExtraordinary Quality & SErvicE at all PricE PointS
FrancES BonSiGnorE SMyrKFrances Bonsignore Smyrk has been with treasure coast Sotheby’s international realty since 1999. She is a top producing sales consultant and “lifetime achievement award” recipient. She is also the #1 producing agent in Sea oaks and a Sea oaks resident Specialist.
Fran takes great pride in using her intimate knowledge of Sea oaks and the Barrier Island to perfectly unite distinctive homes with qualified people.
Fran and her husband rodney moved to Sea oaks in February 1999 from new york city & Westhampton Beach where Fran was a buyer, merchandise manager and vice-president for such firms as Saks Fifth Avenue, Lord and Taylor and Federated Dept. Stores. She had been visiting vero Beach for over 10 years when she and her husband decided to change their lifestyle. Sea oaks was an easy choice.
Fran’s business experience, as well as her love for real estate, gives her an outstanding background to work with and to assist those who are interested in buying or selling a home. She gives outstanding personalized service and is committed to working closely with all of her clients to ensure a pleasurable real estate experience.
Frances Bonsignore Smyrktreasure coast Sotheby’s international realty1401 Highway a1avero Beach, Fl 32963
c. 772.234.5598o. 772.492.1002f. 772.234.7180
in a time of Global communications and Global MarketstHErE iS only onE truE GloBal rEal EStatE Brand
Presenting our 2016 Leading ProfessionalsWe celebrate the ongoing pursuit of excellence by recognizing our vero Beach Sales associates who are dedicated to
providing extraordinary service.
#1 Top Team | Kelly Fischer Team
top 10% of ir county agents 2016
top 1% of ir county agents 2016Scott reynolds, Shane reynolds, Janice reynolds,
Beth Sloss, Jason Pogany, & Kathleen Pogany
top 1% of ir county agents 2016Kelly Fischer, Paula Hegi, Beth Petrone, & angie Stevenson
#5 Individual Sales Associate
Sherry Brown
#1 Individual Sales Associate
Janyne Kenworthytop 10% of irc agents 2016
#3 Individual Sales Associate
Fran Smyrk
#4 Individual Sales Associate
Jonathan Arsenault
#2 Individual Sales Associate
Scott Carson
#2 Top Team | The Reynolds Team #3 Top Team | Linda & David Riley
top 10% of irc agents 2016 top 10% of irc agents 2016top 10% of irc agents 2016top 10% of irc agents 2016
For Outstanding Sales Achievement
Treasure Coast Sotheby’s International RealtyContents
6 History & Heritage
7 truly Global Brand
8 regional Presence
10 Global advertising
11 Global Media Partners
12 local advertising
13 online advertising
14 sothebysrealty.com
15 lifestyle Marketing
16 cascading Platform &
Sir Mobile
17 Social Media Presence
18 Showcasing the Jewels
of all Price Points
19 top tier Marketing
Materials
20 local Expertise, Global
Exposure
21 top 10 reasons to list
with tcSir
4
5
9
treasure coast Sotheby’s international realty is the local provider of the quintessential, global luxury real estate brand serving the treasure and Space coasts.
We take pride in exceeding your expectations, no matter the price of your property. our exclusive, quality marketing for properties in all price points is made possible by the powerful tools and resources of our global brand. We provide professional photography for all properties and showcase them in the light and distinction they deserve.
We invite you to explore the many benefits of our extraordinary brand. learn more about our powerful local and global marketing for the jewels of all price points.
6
13
18
6
history & heritagein the heart of london on new Bond Street in 1744, an exceptional auction House was born with a revered tradition of marketing the world’s most cherished possessions. a tradition, more than two centuries old, that provides authentic knowledge comparable to none. As the oldest company listed on the New York Stock Exchange (BID), Sotheby’s has a global network of 90 offices in 40 countries. Now, Sotheby’s international realty® artfully unites extraordinary properties with extraordinary lives throughout the world.
our commitment to unparalleled quality has been in place since the inception of the brand over 200 years ago. the collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. In the global markets we serve, this distinguishes our brand in a meaningful way.
7
Truly global BrandWith over 19,000 sales associates in approximately 850 offices and 63 countries and territories, our brand is truly global. Since more than half of all visitors to sothebysrealty.com are from outside the uS, this international reach is imperative in today’s globalized market. It’s the reason we have exclusive relationships with high-profile foreign print and digital media sources. It’s also the reason our website allows visitors to search in 16 different languages and view prices in 50 different currencies.
our brand’s white glove referral program is a key differentiator, allowing our global offices to connect thousands of buyers and sellers globally.
8
Regional PresenceFlorida is truly an international destination. Among our global network of over 850 offices, Sotheby’s International Realty has earned a dominant presence in Florida with 52 offices in key markets.
Amelia Island
Aventura
Bay Harbor Islands
Belleair Bluffs
Boca Grande
Boca Raton
Bonita Springs
Captiva
Coral Gables
Delray Beach
Fort Lauderdale
Islamorada
Jacksonville
Jacksonville Beach
Jupiter
Key Biscayne
Key Largo
Lake Mary
Lakewood Ranch
Marco Island
Melbourne Beach
Miami
Miami Beach
Naples
North Miami Beach
Orlando
Palm Beach
Palm Beach Gardens
Panama City Beach
Port Orange
Sanibel
Santa Rosa Beach
Sarasota
St. Petersburg
Stuart
Tampa
Venice
Vero Beach
Wellington
Vero Beach Office1401 Highway a1a, Suite 100
vero Beach, Fl 32963772.492.1002 | info@tcsir.com
Aquarina Sales Center7510 S Highway a1a
Melbourne Beach, Fl 32951321.729.0677 | aquarina@tcsir.com
Brevard Co. Division301 ocean avenue
Melbourne Beach, Fl 32951321.984.3135 | brevardinfo@tcsir.com
9
10
global Advertisingour media plan is designed to drive awareness for our extraordinary brand and the exceptional properties our network represents. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic native positioning, social traffic drivers and video content integration, our brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our network to successfully connect buyers and sellers globally. the plan to successfully market your property includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally.
11
global Media Partners
Over 1 billion impressions driving traffic to sothebysrealty.com and your property!
12
Local Advertisingan individual plan will be custom-tailored to market your property and will include a combination of key elements. our reach is local, regional and international and it is a proven approach that generates results for our clients. to that point, we may employ regional publications such as the Press Journal, Florida today, Brevard Homes & land, vero Beach 32963, 32951, Miami Herald, Palm Beach daily news, and ecampaigns.
TRANQUIL
Riverfront Masterpiece in The Moorings$3,795,000
A home of tranquility. One that allows you to relax, that whispers soothing
harmonies and presents serene vistas. It is a peaceful setting where contemplation occurs
and uncertainty disappears.
Allow us to showcase your tranquil homearound the world.
1401 Highway A1A | 772.492.1002 | info@tcsir.com | tcsir.comEach Office Is Independently Owned and Operatedmasterpieces
are found in the auction house.
Not all of our
13
Online Property Advertisingin order to increase exposure for your property and ultimately uncover the right buyer, we showcase your property, no matter its price, to the most significant media companies and real estate-focused websites in the world. To measure results, we provide a report including view statistics for each partner site to effectively illustrate the activity your property receives online. Sotheby’s international realty properties are viewed an astounding 190,000,000 times across all of our partner sites annually.
14
sothebysrealty.comour website, sothebysrealty.com, attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality-controlled property photographs and videos. Providing consumers a content-rich destination that focuses on property, lifestyle and location allows us to showcase your property in a compelling way that is unique to the industry. Full screen, high-definition video on the homepage directly connects consumers to properties around the world in a fully immersive experience.
In a year, sothebysrealty.com invites:
• 14,000,000 visits• 75,000,000 page views• 30,000,000 property detail page views• 50% visits from outside US
Redefining the Search
in addition to searching for a property based on location, lifestyle and amenities, visitors to sothebysrealty.com now have the ability to sort their results by various home features including pools, kitchens and views, all while comparing visual images of that feature among their search results.
15
Lifestyle Marketingat the foundation of the Sotheby’s international realty brand is our focus on lifestyle. With a more visual search experience, consumers are able to explore varied lifestyles and associated properties from Farm & ranch to Waterfront, Beach, Golf, and much more. this unique experience highlights our properties as well as our unsurpassed expertise within each lifestyle category.
WATeRFRONT GOLF FARM & RANCHBeACH LAKeFRONT
The top searched lifestyles on sothebysrealty.com can all be found in our area: waterfront, beach resort, farm/ranch, country living, lakefront, & ocean/beach.
Florida is a top searched state!
16
your property will also be showcased on our network of interconnected, locally focused and globally aware Sotheby’s international realty network members’ websites. Each site tells the Sotheby’s international realty story through the eyes of the local real estate professional, combining local expertise with global reach.
SIR Mobile
Cascading Platform
Sir Mobile is leading the charge of the growing mobile marketplace. our app is unique in that it works on any
phone including iPhone, android, and smartphones across all carriers, as well as the iPad, enabling us to reach all
homebuyers that use mobile devices. to enhance the search for a home, our app not only offers luxury homes for sale, for
rent and recent home sale prices, but also provides the ability to hone the property search based on local points of interest
and lifestyle. it empowers potential buyers to get to know the neighborhood where they’re considering buying or renting.
17
Social Media Presenceour dynamic digital advertising includes social media platforms such as Facebook, twitter, youtube, instagram, and Pinterest. these may be intangible assets, but they produce tangible results for our clients. We unite extraordinary properties with extraordinary lives using these tech savvy tools.
• 56 Million socialimpressions worldwide• 400,000 visits tosothebysrealty.com viasocial referrers• thousands of propertiesshowcased.• 315,000+ Followersacross twitter, Google+,linkedin, instagram,youtube and Pinterest• ExtraordinaryProperty of the dayfeatures one propertyfrom around the globeon Facebook, twitter,Google+, instagram andPinterest, generatingthousands of additionalproperty views per day
Sotheby’s International Realty Statistics
facebook.com/treasurecoastsir & facebook.com/sothebysrealtytwitter.com/tcsir & twitter.com/sothebysrealty
youtube.com/treasurecoastsir & youtube.com/sothebysrealtyinstagram.com/tcsir & instagram.com/sothebysrealty
pinterest.com/tcsir & pinterest.com/sothebysrealtygoogle.com/+treasurecoastsir & google.com/+sothebysrealty
vimeo.com/treasurecoastsir & vimeo.com/sothebysrealty
linkedin.com/in/tcsir & linkedin.com/company/sothebys-international-realty
18
Why settle for the ordinary when you could receive the extraordinary? at treasure coast Sotheby’s international realty, we value excellence and take pride in exceeding your expectations, no matter the price of your property. our exclusive, quality marketing for properties is made possible by the powerful tools and resources of our Global Brand. From modest condos to elaborate estates, we showcase every property in the light and distinction it deserves locally, regionally, and internationally.
Showcasing the Jewels of All Price Points
Sold for $180,000 Sold for $245,000 Sold for $310,000
Sold for $3,100,000
Sold for $970,000
Sold for $649,900
Sold for $475,000
19
Osprey VillasAquarina Beach & Country Club
your property deserves a marketing plan that speaks to its quality and uniqueness. our professional marketing materials combine professional photography and attention-grabbing narrative to attract qualified buyers locally, nationally and globally. This distinctive marketing process provides advantages for our clients that cannot be duplicated.
Your property’s professional marketing materials may include:Professional property brochureMulti-page property bookMulti-page property eBookannouncement postcard on glossy cardstockannouncement eBlast to thousands of real estate agents locally & globally
Top-Tier Marketing Materials
every property, no matter its price, receives professional photography and high quality marketing materials.
20
Your Local expert with global exposureBringing it all together, you will receive local market expertise and the global reach of Sotheby’s international realty. at treasure coast Sotheby’s international realty, we have a support team that includes a Showing concierge, MlS coordinator, transaction coordinator, director of Marketing, Graphic designer, and Social Media coordinator. our support team assists in the promotion of your property and helps ensure your transaction goes as smoothly as possible.
on a global scale, we are backed by the renowned, worldwide brand of Sotheby’s international realty. We are able to work with our fellow Sotheby’s international realty agents around the world to promote your property, especially in feeder markets such as South Florida, the northeast uS, and canada.
Why settle for the ordinary when you could receive the extraordinary?
Frances Bonsignore SmyrkrEaltor® | Sea oaks resident Specialist772.234.5598 frans@tcsir.comlivinginSeaoaks.com
21
Recent Client Testimonial“you are absolutely the best! i appreciate all of the effort. the sale is just icing on the cake. very few people perform the way you and your staff do and i really appreciate it.”
9THe RePUTATION
10THe eXPeRIeNCe
as your local representatives of the world’s leading luxury real estate brand, we are committed to providing an incomparable experience for our clients. our goal is to make a difference, one relationship at a time.
Sophisticated, savvy, and extensively trained in luxury markets, our esteemed sales consultants possess local expertise and understand the unique mindset of upscale clients seeking distinctive homes.
3THe PeOPLe
4THe NeTWORK
We showcase your property worldwide. We have offices in areas where local buyers tend to live such as ny, nJ, ct, ri, and South Fl. We call these our feeder markets and we are well known there.
our truly Global Brand distributes homes to nytimes.com, WSJ.com, architectural digest, and more world renowned media outlets and real estate focused websites to ultimately uncover the right buyer.
5THe MARKeTING
6THe ReACH
our properties are viewed 190 million times across our partner sites annually, our 2016 marketing strategy is designed to deliver over 1 billion impressions, and our website is viewed over one million times a month.
8THe SeRVICe
At our luxury boutique firm, you are a valued partner, not just a number on a chart. We offer you white-glove service from when you first list with us all the way to negotiating the best price at closing.
regardless of price, we present all homes with multi-million dollar global marketing. When advertising your property, we onlyuse professional photography and eloquentdescriptions to highlight its unique appeal.
7THe STANDARDS
in the heart of london, 1744, an exceptional auction House was born with a revered tradition of marketing the world’s most cherished possessions. Sotheby’s (Bid)is the oldest company listed on the nySE.
1THe LeGACY
2THe BRAND
our commitment to unparalleled quality has been in place since the inception of the brand over 200 years ago. our Brand has over 18,000 sales associates in ±800 offices and 61 countries and territories.
Top 10 Reasons to List with TCSIR
© MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
I M A G I N Ean extraordinary brand
Recommended