View
1.528
Download
2
Category
Preview:
DESCRIPTION
Citation preview
Analysis on Ford Motors
By:-
Brijesh Yadav
Product Analysis Endeavour is an old school SUV that has an imposing street presence
and has become the ultimate SUV in India.
Ford Endeavour (Rs17.90-20.86L )
Figo is the first hatchback from Ford India and its entry will always mark the company's debut in the largest selling segment.
Ford Figo (Rs3.82 -5.94L)
S.U.V
Hatch Back
The Ford Fiesta Classic is not ground breaking in terms of design, however, it more than makes up for its shortcomings by offering a great drive experience .
Fiesta Classic (Rs 5.59 -7.86 L)
The Ford Fiesta is a premium mid-size sedan that is stylish and sleek. It boasts of Ford's global Kinetic design philosophy and comes packed with come class-leading features
New Fiesta (Rs 9-10.50L )
Sedan
S.W.O.T Analysis
STRENGTH :-
• Strong brand portfolio
• Strong engineering capability
• Wide network of distributors
• High employee productivity
Weakness :-
• Continued decline in market share
• Product recall
• Declining returns
• Weak market hold
Opportunities:-• Opportunities in India &
china
• Launch of hybrid vehicles
• Duel fuel vehicles can be developed
• C.N.G & L.P.G car can be developed
Threats:-
• Entry by the major car companies in India
• Govt norms getting tough
• Economic slowdown
Competitors Analysis
201237
173482
90896
Sales 2010-2011
Maruti
Hyundai
Ford
B.C.G -Analysis star – Figo
Question mark – Eco sport
Cash cow – fiesta
Dog – Ikon
Relative Market Share
LowHigh
Ma
rket G
row
th R
ate
Hig
hLo
w
Thank you
Recommended