Ford iPhone APp

INSIGHTWhy aren’t we continuously connected to one of our most expensive and precious possessions? We created an iPhone app, which changes the way we protect and care for our cars and trucks.

CAMPAIGN DESCRIPTIONOur app provides unlimited access to a vehicle’s engine and other important systems. It’s an entirely new way to relate to our beloved vehicle on a continuous basis.

TARGETCar and truck buyers with an iPhone.

MEDIUMIt’s a revolutionary app which will drive sales for Ford.

App Home Screen

Touch map to access Map+Meter page.

Explanation of screen

Input parking meter time to keep track of your timer.

Push Notification Message sent to phone when vehicle is in motion.

WHY?It satisfies basic needs of all car and truck owners, which have never been addressed before.

WHY WASN’T IT POSSIBLE 5 YEAR AGO?The technology to sync a vehicle with a handheld device was only recently developed.