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Organizing Information
Use headings to organize information Clarity Accessibility
Necessary for Screen Readers For a Template of Heading Styles, go here.
Writing as Conversation
Who is your audience?
Each person in the group should pick a different persona and write to that person
Use direct, clear language Use “you”
Link Content and Design
Adjust your design and organization to serve your content and audience Content, purpose, organization, and design are
linked The outline in this PowerPoint is just a
suggestion—not a rule
“Bite, Snack, Meal” (Redish 134-137)
Bite: Catchy headline
Snack: “Executive Summary”
All of your most important points
Meal: Audience? (Think about this as a conversation) Organization?
Creating the Outline
Overview Summary or Executive Summary (sometimes called the
Abstract) Findings (Research), Conclusions, and Recommendations
Introduction: What is the problem or purpose?
Research, Background, or Findings Headings and Titles:
Focus on the goal and content of the research Guide your readers
Our Proposal or Plan (or “Conclusion”)
Next Steps (or “Recommendations”)
Resources
Overview or Summary
The “Snack” Lure in casual visitors Provide an overview for executives
A few models Findings, Conclusion, Recommendation Problem and Proposed Solution
Implied problem: E.g. “Students need _________”
Use the Inverted Pyramid Style (Redish 136-138)
Organizing Research: Using PIE
Begin with your point sentences (or topic sentences) What does your reader need to know? Point sentences = an overview of the
argument (Redish 219)
Organize your research Which sources are the strongest for each
point? What is the most vital information from
those sources? Recommendation: 1-2 sources per
paragraph
Sample Outline (Research)
Problem: What is the problem that needs to be solved? Why is this such a significant problem?
How have other people solved that problem? Provide multiple examples NOTE: This section is most relevant for external
research and social media
Our Proposal
Use a heading to catch your reader’s attention
Present your plan Use a visual representation Break down “walls of words” NOTE: The “Plan” section might be more
substantial for the Internal Research and Social Media groups; “Research” or “Findings” might be more substantial for External Research
Next Steps or Recommendations
Who are the potential stakeholders?
Do you have the same set of advice for all readers? Or does your advice vary based on different readers? Consider using sub-headings to break up advice
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