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Managing Strategy
Final INDIVIDUAL Assignment
ANONYMOUS SUBMISSION: HeaderSheet and ID number. No Name
Deadline: 15 January 2016 (by 3pm)
Word limit : 3,500
Submission ONLY on Moodle
3–2
STRUCTURE for a Full Strategic Appraisal of a Company
Introduction
Part I – External analysis
Part II – Internal analysis
Part III - Description of LV current corporate and business strategy
Part IV – LV’s Issues and challenges
Part V – The Selection of Strategic Options
Conclusions
Reference List
Appendices
3–3
STRUCTURE
HeaderSheet (with the only ID number)
Cover page: make it nice!!
Table of Contents
3–4
Introduction
o Purpose of the report
o What does LV do?
o What is the background of the organisation?
o What industry does it operate in?
o What are its geographical markets?
o What products and services does it offer and what are the market segments?
o What are LV mission, vision and value?
o What generic strategy it is following? (cost leadership or differentiation?)
o Who are the key stakeholders?
3–5
PART I – EXTERNAL ANALYSIS
Overview to state the purpose of the analyses
1.1 Macro-Environmental AnalysisRefer to PESTEL model (appendix?)Discuss the main points How do these macro factors impact the industry you are analyzing and therefore
your company?
1.2 Industry AnalysisRefer to Porter’s Five Forces of Competition model (appendix?)Discuss it and draw conclusions about the attractiveness of the industry analysed. Remember to use the appropriate factors… and to conclude: Is the industry
profitable or not??
1.3 Opportunities and Threats (Partial SWOT analysis)Derive them from 1.1 and 1.2
IMPORTANT: You need to carry out some additional research (online) in order to undertake these first 3 sub-sections
3–6
PART II – INTERNAL ANALYSIS
Overview to state the purpose of the analyses
2.1 Analysis of LV resources and competencies
2.1.1.Identification of the Resources & Competencies
Refer to Value Chain model (appendix?)
2.1.2. Distinction between Threshold and Distinctive Resources & Competencies
Refer to Competency framework
2.1.3. Appraisal of the Resources & Competencies
Refer to the VRIO framework
Draw conclusions: which resources and competencies are really contributing towards LV sustainable competitive advantage?
2.2 Strengths and Weaknesses (Partial SWOT analysis)
Optional: Here you can also add some discussion about The Financial Performance of LV (using some financial ratios and statistics ..etc)
3–7
Competencies Framework
Threshold Resources
Threshold Competences
Distinctive Resources
Distinctive Competences
Strategic Capability
3–8
VRIO Framework
Valuable? Rare? Difficult to
Imitate?
Exploitable by the
Organization?
Competitive implications
R1 No - - NoCompetitive
Disadvantage
R2 Yes No - -Competitive
Parity
C1 Yes Yes No YesTemporary
competitive advantage
C2 …
…..….
Yes Yes Yes YesSustained competitive advantage
3–9
Part III – LV’s current Corporate and Business Strategy
3.1 LV corporate strategy
Where does the company compete?
Refer to the three main corporate strategies that you know
3.2 LV generic strategyHow does the company compete? Refer to the Strategy Clock model (appendix?) and/or
Porter’s Generic Strategies model (appendix?)
3–10
The Strategy Clock by Bowman
3–11
Generic Strategies Framework by Porter
3–12
Part IV – LV main Issues and challenges
Provide a summary of the issues from the external and internal analyses
Then highlight the issues and challenges that you believe LV now faces in order to remain competitive and continue to grow the business
3–13
Part V – LV strategic options for growth
5.1 Generating Strategic options
o Which are the 3/4 strategic options available to grow and develop the business further? To do this use:o Ansoff matrix (appendix?)o and Tows Matrix models (appendix?)
5.2 Evaluating the Strategic Optionso Refer to the SFA framework to evaluate the options identified
and select the best one.
5.3 Implementation: Which are the resources needed to implement the strategic option chosen?
3–14
Ansoff’s Matrix
ProductsM
arke
ts
PresentP
rese
nt
NewN
ew
Market Penetration
Product Development
Market Development
Diversification
3–15
TOWS Matrix
Weaknesses:1.2.3.
Strengths:1.2.3.
WO StrategiesUse Opportunities to overcome weaknesses
SO StrategiesUse strengths to take advantage of opportunities
Opportunities:1.2.3.
WT StrategiesDefensive strategies
to minimize weaknesses and
avoid threats
ST StrategiesTake advantage of
Strengths to avoid
threats
Threats:1.2.3.
From External Analysis
From Internal Analysis
3–16
The SFA Framework
Success Criteria of Evaluation of StrategicOptions
Suitability Feasibility
It is concerned with
whether a S.O. could be
made to work in practice
– the capability to deliver
the strategy
It is concerned with the
expected performance
outcomes (such as the
return or risk) of the S.O. &
the extent to which these
would be in line with the
expectations of
stakeholders
The fit test:
Does the S.O. exploit the
company’s strengths?
Take advantage of the
Opportunities? And does it fit
with the company’s positioning?
Acceptability
3–17
EXAMPLE Strategy Selection –develop criteria under SFA and then quantify them
CRITERIA Strategic
Option 1
Strategic
Option 2
Strategic
Option 3
Strategic
Option 4
Suitability 4 3 5 2
Feasibility 2 3 5 4
Acceptability 4 2 3 5
TOTAL 10 8 13 11
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Conclusions
CONCLUSIONS
Provide Your strategic solutions for the company’s ongoing health. What
problems will LV have in trying to sustain a competitive advantage over its rivals?
REFERENCES LIST
Alphabetical order and Harvard style (at least 20 academic references )
APPENDICES (if needed)
3–19
General Points to Remember
o When starting a section and a subsection, always state what you are going to do and why
o Ensure that your discussion provides critical analysis not just descriptive narrative
o Give careful consideration to the presentation of your assignment
o Reference all external sources used and ensure that you are accurate (both in-text and in the list of references)
o Be careful with spelling and grammar
o Proof-read your final work
3–20
3–21
Ask your tutor an appointment if you wish to receive some extra support with your assignment
3–22
…..Now go out there….and
SUCCEED!!!!
THANK YOU VERY MUCH FOR YOUR ATTENTION…….
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