Fighting Fluorosis in Ethiopiaou.edu/content/dam/CoE/WaTER Center...Source: CDN’S Experiences in...

Q UENCHTECH

Anoopdeep Bal Erin Hillis Dawit Dagnaw Samuel Clancy Oliver Li

Inventor: Laura Brunson

Mentor: Bruce Stover

Fighting Fluorosis in Ethiopia

Team Leader: Samantha Toth

Fluoride Levels in Ethiopia

WHO Recommended: 1.5 mg/L Rift Valley: Up to 20 mg/L

8 Million Exposed to High Levels of Fluoride

Fluorosis

Source: http://bestmeal.info/food/fluoridation.shtml Source: Laura Brunson “Fluoride Issues and Solutions: Ethiopia and Tanzania”

Fluorosis

Effects:

Health

Social

Economic

Constraint: 42% Illiteracy Rate

Traditional Misconceptions About Causes of Fluorosis

Constraint: Low Income

Poor Water Distribution Infrastructure

Lack of Access

Lack of Awareness

Problem

Constraint: 42% Illiteracy Rate

Traditional Misconceptions About Causes of Fluorosis

Constraint: Low Income

Poor Water Distribution Infrastructure

Lack of Access

Lack of Awareness Visual Marketing Using Proven Regional Techniques

Scalable, Sustainable Business Model

Provide Access

Create Awareness

Solution

Water Molecule

Fluoride Molecule

Absorbs 2.2 mg Fluoride/1 g Char

97-99% Removal Efficacy

Bone Char

Commercialization Strategy

Marketing Distribution Production

Marketing Distribution Production

Oromo Self-Help Organization

Regional Presence Access to Experience Looking to Specialize

Commercialization Strategy

Constraint: Low Income

Scalable, Sustainable Business Model

Provide Access

Constraint: 42% Illiteracy Rate

Visual Marketing Using Proven Regional Techniques

Create Awareness

Solution

6 M

2 M

Fluoride Contamination

Water Outside Housing Compound

Water Inside Housing Compound 6 M

2 M

Fluoride Contamination

Water Outside Housing Compound

Water Inside Housing Compound

Affected Rift Valley

Population: 8 Million

Potential Market Target Market

Rift Valley

Source: Ethiopia Demographic and Health Survey 2005

Community Water Tap

Community Filter Quality Assurance

Centrally Located

Market Compatibility

Faster Impact

Consumable Water Purchased

Government Access Point Customer

32 L/Day

Pay $8.50/Year

32 L/Day

Pay $15.00/Year

32 L/Day

Pay $8.50/Year

Source: Laura Brunson “Fluoride Issues and Solutions: Ethiopia and Tanzania”

One Operational Unit 2000 Customers

= Community Filter = QuenchTECH Employee = 100 Customers

Scalable Distribution

One Operational Unit

Proximity: 1.5 Hours From Mojo

City Selection Criteria

Pilot Program

Alem Tena Mojo

Bulbulla

Rift Valley

Fluoride Content: 1.5 – 5 mg/L

Population Size: At Least 5,250 People

Marketing

City-Level Operations

QuenchTECH Expert

Constraint: Low Income

Scalable, Sustainable Business Model

Provide Access

Constraint: 42% Illiteracy Rate

Visual Marketing Using Proven Regional Techniques

Create Awareness

Solution

Branding

Education

“Edutainment”

“Edutainment”

Education

Schools

Religious Institutions

Current Water Sources

Source: CDN’S Experiences in Integrating Social Aspects in Fluorosis Mitigation

Branding

Posters T-Shirts Jerry Cans

Source: CDN’S Experiences in Integrating Social Aspects in Fluorosis Mitigation

75% of Target Market in Each Pilot City Total Annual Revenue: $ 86.0 K

Scalable Economics

Operational Unit Cost: $ 2.4 K

City Cost: $ 7.4 K

Management Cost: $ 10.5 K

18 X

3 X

Total Annual Profit: $ 9.2 K

Financial Sustainability

Community Filters: $ 168 K

Marketing: $ 67 K

Covering Fixed Costs: $ 27 K

Initial Funding Needed: $ 262 K

Financial Sustainability

Reinvestment for future growth

$(8)

$(6)

$(4)

$(2)

$-

$2

$4

$6

$8

$10 N

et In

com

e (K

)

1st Half of Year 2

2nd Half of Year 2

1st Half of Year 3

2nd Half of Year 3

9 K Jobs Created

4.5 M Served

$ 13 M Added

Future Growth Pilot Program

35 K Served

$ 40 K Added

72 Jobs Created

Social

Economic

Double Bottom Line

Solidify Partnerships

Summer Spring

Next Steps

OU WaTER Conference

National Government

Charitable Donors

OSHO

Local Government

Water and Income Data

Local Leadership

OU WaTER Conference

Pursue Funding Solidify Partnerships Pursue Funding Research in Ethiopia

Regulatory Environment

Problem: Lack of Access and Lack of Awareness

Solution: QuenchTECH’s Sustainable Business Model

Distribution: Scalable Operational Unit With Community Filter

Marketing: Visually-Driven Education and Branding Strategies

Financials: Sustainable With Large Social Return

Summary

Q UENCHTECH

Anoopdeep Bal Erin Hillis Dawit Dagnaw Samuel Clancy Oliver Li

Inventor: Laura Brunson

Mentor: Bruce Stover

Fighting Fluorosis in Ethiopia

Team Leader: Samantha Toth

Appendices

Filter Comparison

Cost Breakdown

Catholic Diocese of Nakuru

WaTER Center

Risks and Mitigations

Household Filter Community Filter

Product = Filter

Expensive

Potential User Error

Product = Water

Affordable

Quality Assurance

Filter Comparison*

Cost Breakdown* Unit Annual Cost:

City Annual Cost:

Management Annual Cost:

QT Expert $ 3,250 Facility $ 3,900 Transportation $ 170 Total: $ 7,320

Management $ 10,500 Total: $ 10,500

Bone Char $ 2,275 3 Workers $ 750 Maintenance $ 186 Community Cont. $(750) Total: $ 2,460

Catholic Diocese of Nakuru* Location: Nakuru, Kenya Founded: 1998 Services: • Water quality testing laboratory • Community training and awareness creation • Research and development of defluoridation techniques • Production of bone char and filtration systems • Advocacy, networking and collaboration Notable Partners: • EAWAG (Swiss Federal Institute of Science and Technology) • Oromo Self-Help Organization • Ministry of Water and Irrigation • World Vision Kenya

Risks and Mitigations*

Risk: • Little demand for defluoridated water

• OSHO is unwilling/unable to partner to provide bone char

• Local government is unwilling/unable to partner to provide fluoridated water

Mitigation: • Work with CDN to better visual-based education and branding strategies

• Seek other potential partners; pursue government funding to subsidize construction of bone-charring facility

• Pursue household filtration system

WaTER Center*

Mission: To help solve drinking water and sanitation challenges for impoverished regions in developing countries through innovative teaching and research initiatives.

Among other things, the WaTER Center: • Generates consistent funding through grants, consortium contributions and state/university appropriations • Engages students in graduate and undergraduate research projects and competitions • Identifies and establishes national and international partners for research and project collaboration • Hosts a WaTER Prize/Symposium and International WaTER Conference