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The ProblemLack of brand awareness because: Bottles not distinctive enough/mimic the shapes of other brands No targeted advertising Unique selling point not focussed
AudienceAge: 20-28 Working with Disposable income PMA people Health conscious.
YCN SubmissionOUGD203
Beth YatesSarah Pritchard
Brand OverviewSet up in 2002 Healthy drinks that taste good 3 different product ranges, still100% natural ingredients NO ADDED SUGAR
Orange & Mango logo and description Apple & Blueberry logo and description Orange & Mango logo and description
New bottle shape mock ups Floor vinyl advertising leading to the shelf
Ad Shell advertisement. Apple & Blueberry example of how it would look.
Phone Box advertisement. Orange & Mango example of how it would look.
TELEPHONE
Come and say hello at feelgooddrinks.co.uk
Feel Good drinks are fruity, tasty and packed full of goodness. With 100% natural fruit juice and no added sugar, they are 1 of your 5 a day and guaranteed to make you feel good.
Magazine Advertisement with orange & passion-fruit to show how it would look.
Direct Mail with mock pages of what it will be like for every drink available.
Online web banner using orange & mango to show the example of how it would look.
Feel Good drinks are fruity, tasty and packed full of goodness. With 100% natural fruit juice and no added sugar, they are 1 of your 5 a day and guaranteed to make you feel good.
Come and say hello at feelgooddrinks.co.uk
Any 500ml bottle of Feel Good Drinks
EXPIRES 01/12/12 Valid on 500ml bottles of Feel Good drinks, stilland sparking. Participating retailers only. May not be used in conjunction with any other offer. One voucher per transaction. Cashvalue of voucher £0.001. Photocopied or defaced vouchers will not be redeemed. Voucher may not be auctioned, sold, copied, distributedor transmitted electronically. © The Feel Good Drinks Company 2012
Any 500ml bottle of Feel Good Drinks
EXPIRES 01/12/12 Valid on 500ml bottles of Feel Good drinks, stilland sparking. Participating retailers only. May not be used in conjunction with any other offer. One voucher per transaction. Cashvalue of voucher £0.001. Photocopied or defaced vouchers will not be redeemed. Voucher may not be auctioned, sold, copied, distributedor transmitted electronically. © The Feel Good Drinks Company 2012
Any 500ml bottle of Feel Good Drinks
EXPIRES 01/12/12 Valid on 500ml bottles of Feel Good drinks, stilland sparking. Participating retailers only. May not be used in conjunction with any other offer. One voucher per transaction. Cashvalue of voucher £0.001. Photocopied or defaced vouchers will not be redeemed. Voucher may not be auctioned, sold, copied, distributedor transmitted electronically. © The Feel Good Drinks Company 2012
Come and say hello at feelgooddrinks.co.uk
Feel Good drinks are fruity, tasty and packed full of goodness. With 100% natural fruit juice and no added sugar, they are 1 of your 5 a day and guaranteed to make you feel good.
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