FB INTL Brand Presentation 2016

STRENGTH // REACH // PASSION

©2015 Focus Brands

Focus Brands International // 2

WE HAVE EXPERTISE WITH

• A portfolio of iconic brands• Multi-channel growth• Food & beverage innovation• Best franchisee – franchisor relationships• Utilizing social, mobile & digital marketing• Real estate formats and variations

OUR COMPANYFocus Brands is more than our individual brands. Together, our strength, reach and passion are unrivaled in the industry.

Focus Brands International // 3

OUR VISIONis to be a leading developer of global multi-channel iconic food service brands

OUR STRATEGY is to develop owned and acquired food service brands through a repeatable operating model that leverages licensing, consumer products and ecommerce to maximize the franchise business

OUR MANTRA

Strength // 4

OUR STRENGTHS

Strength // 5

GLOBAL BRANDS WITH A PROVEN MODEL

PROVEN OPERATING MODEL• 5,000 locations• 65 countries• 100,000+ points of distribution• World-Class Franchisor

SOLID OWNERSHIP PERFORMANCE• Backing of Roark Capital Group• 46 brands• $6 billion under management• $19 billion in system revenue

total units

5,000

total units

+1,750total units

+1,100total units

+600total units

+450total units

+360

total units

+350

Strength // 6

A TRADITION OF STRONG GLOBAL EXPANSION

Strength // 7Source: Euromonitor

LARGE, GROWING CATEGORIES

+6.9% CAGR ‘14-’19

FAST CASUAL CATEGORY SNACKING CATEGORY

$33B Global +2.5x Faster (vs Chained FSR)

$47B Global +1.3x Faster (vs Fast Food)

$1B Latin America+1.1x Faster (vs Chained FSR)

$2B Latin America+1.4x Faster (vs Fast Food)

$2B Middle East +1.7x Faster (vs Chained FSR)

$3B Middle East +1.2x Faster (vs Fast Food)

$1B Asia Pacific In line with Foodserviceoverall growth

$11B Asia Pacific+1.6x Faster (vs Fast Food)

+4.2% CAGR ‘14-’19

+10.7% CAGR ‘14-’19

+2.9% CAGR ‘14-’19

+4.0% CAGR ‘14-’19

+6.0% CAGR ‘14-’19

+6.2% CAGR ‘14-’19

+5.8% CAGR ‘14-’19

Strength // 8

MARKETING AND INNOVATION TEAM comes up new products, consumer insights, partnerships and marketing to bring in more business.

SUPPLY CHAIN TEAM links every location into a network of regional vendors, advanced processes and high quality products to reduce spending.

OPERATIONS AND TRAINING TEAM provides intensive leadership team training,regional team support and technology tools to improve operations.

DEVELOPMENT SERVICES TEAM provides critical expertise in everything from site selection, to design, to construction for new locations.

DEDICATED HQ & REGIONAL SUPPORT TEAMS

Strength // 9

FOCUS BRANDS LEADERSHIP

STEVE DESUTTER CEO, FOCUS Brands Inc.®

NICOLAS BOUDET President, FOCUS Brands International

KAT COLE Group President FOCUS Brands Inc.®

GARY BALES Chief Marketing& Strategy Officer FOCUS Brands Inc.®

PAUL DAMICO President North America

SCOTT COLWELL President, Carvel®

HEATHER NEARY President Auntie Anne’s®

JOE GUITH President, Cinnabon®

SARAH POWELL Executive Vice President, General Counsel & Secretary FOCUS Brands Inc.®

KELLY RODDY President,Schlotzsky’s®

BRUCE SCHRODER President, Moe’s Southwest Grill®

CARIN STUTZPresident, McAlister’s Deli®

BOB SWAN Chief Human Resources Officer FOCUS Brands Inc.®

MICHAEL VERDESCA Chief Information Officer FOCUS Brands Inc.®

MIKE DIXON Chief Financial Officer FOCUS Brands Inc.®

Reach // 10

OUR REACH

Reach // 11

GLOBAL REACH & FURTHER1,550 existing international locations with significant growth potential across all regions

Current Markets*Future Markets – Immediate InterestFuture Markets – Long-term Interest

+29% CAGR

UNIT GROWTH 01-14

*Expansion opportunities exist in current markets as well as new markets.

Reach // 12

FOCUS BRANDS LICENSINGHealthy and Growing: Partnerships with premiere Consumer Packaged Goods and Foodservice brands contribute to the success and growth of our brands.

• 100+ SKUs with 30+ partners• #6 Food/Beverage licensor in the world

(License Global Magazine)

$750MM annual

retail sales

Reach // 13

GLOBAL CHANNELSPARTNERSHIP APPROACH

BUSINESS PARTNERSHIP INTEGRATION

• Recipe and product co-development• Operational collaboration and flexible

routes to market• Marketing integration and support• Strategic alliances with key manufacturers

CATEGORY AND CONSUMER KNOWLEDGE

• Highly known and recognized premiumsnack brands

• First-hand consumer knowledge• Experience from 5,000 restaurant and

bakery locations• Unique ability to create products and

destination occasions

CATEGORY INNOVATION

• Knowledge of business categoryand consumers

• Turnkey and Customized solutions

Reach // 14

CONVENIENCE AND FUEL

REPRESENTATIVE PARTNERSHIPS

• Leading channel partners• Regional and National Chains• Company owned and franchised systems

BROAD PRODUCT OFFERINGS

• Snack and Restaurant brand offerings• Fresh and prepackaged goods• Flexible fit – Ingredient to finished product• Individual SKU to platform solutions

Passion // 15

OUR PASSION

Passion // 16

SWEET SUCCESSWe are a simply irresistible, indulgent pleasure. No matter how big or small your craving, we make you say, “Wow.” We provide positive reinforcement and edible reminders that you deserve the best. We are handcrafted, freshly baked, and irresistibly delicious.

OUR BRAND

• Fresh baked• Handcrafted• Hot out of the oven• Comfort• Espresso based

coffee program• Signature Makara® cinnamon• Premium café positioning• Expansive, adaptable menu• Platforms that promote

all day snacking

Passion // 17

• A presence around the globe• 2.8 Million Facebook fans• Millions of PR impressions daily• Global partnerships

LOVE AROUND THE GLOBEThe aroma, the frosting, the first bite, nothing can compare to the love Cinnabon inspires around the world.

Insta

“PLEASE come Here!!!(If I had money, I’d buy a franchise

and start one up...)”Facebook Fan

“I want one now.”Facebook Fan

“Bon-appetite!”Facebook Fan

Passion // 18

PRETZEL PERFECTIONSince 1988, Auntie Anne’s has been bringing unexpected freshness to the world. Through authentic flavors and innovation that takes pretzels - and snacks - to a whole new level.

OUR BRAND

• Craveable, uplifting treat• Fresh baked/Made by hand• Hot out of the oven

• The perfect portable indulgence• Full beverage program• Versatile innovation —

international menu thatpromotes all day snacking

Passion // 19

• 1,750 global locations• Over 1 million Facebook Fans around the world

A PASSION FOR PRETZELSIt’s said many times a day on social media, in messages and at the bakeries, “Auntie Anne’s, Yum!”

Insta

“I love these pretzels.”Facebook Fan

“There are few things in this world that smell better than fresh baked

Auntie Anne’s pretzels.”Facebook Fan

Passion // 20

NEW YORK’S FAVORITE ICE CREAMWhile Carvel has a strong heritage, innovation is at the heart of our success. Our products and platforms continue to evolve to meet growing consumer demand for ice cream treats worldwide.

OUR BRAND

• Time tested• Ice cream specialist• Signature ice cream cakes• Portable, indulgent treats• Culture of innovation• Easy to execute• Platforms that add sales

Passion // 21

THE INTEGRITY OF THE BRANDWe’re known for serving the worlds freshest ice cream and take home treats, including sundaes, shakes, carvelanches®, sundae dashers®, flying saucers®, cakes, and more.

Passion // 22

LOTZ BETTER®

Schlotzsky’s makes more than sandwiches, they make everything “lotz better.” From flatbreads, to soups, to salads and deserts, their passion is preparing great tasting food in unique ways.

OUR BRAND

• Updated, modern image• Fresh, quality ingredients that

elevate the fast casual experience• Targeted growth• A strong culture• Engaged consumers• Robust catering program to

deliver incremental sales

BEYOND BRANDSFocus Brands is more than our individual brands. Together, our strength, reach and passion are unrivaled in the industry.

WE OFFER EXPERTISE IN

• Building iconic brands• Multi-channel growth• Food innovation• Best franchisees – franchiser relationship• Using new technology• Real estate formats and variations

Fassion // 23

REMARKABLE MARKETINGOur system not only can utilize operating best practices and economies of scale, but one of the most successful marketing programs in the industry. You can leverage PR, local store marketing, online tools and more to create a cohesive marketing program across the market.

GUEST REWARDS AND LOYALTY APP (SINCE 2014)

• 929,178 Total loyalty punches

Passion // 24

WELCOME TO MOE’S®

For the young & young at heart who crave real, freshfood fast and realize life is too short to conform. Moe’s Southwest Grill offers fresh, hand-made, customizable Southwestern food in a welcoming environmentthat rocks!

OUR BRAND

• 20+ fresh, free ingredients• No freezers, no microwaves• An environment where no one’s judged for

eating their cookie before the burrito• An extensive catering program so no one

goes burrito-less

Passion // 25

THE VOICE OF THE BURRITOAt Moe’s guests become artists, creating one-of-a-kind meals they love. Moe’s gives people a voice instead of talking at them.

• Nearly 400,000 Facebook fans• Nearly 50,000 Twitter followers• Over 20,000 Instagram followers• Nearly 3 million YouTube views

“Amazing food and customer service. They always treat

us like family.”Facebook Fan

“Moe’s Mondays are the best!”Facebook Fan

Passion // 26

SWEET SERVICEIn the United States, the South is known for its hospitality and its delicious Southern style cooking. Since 1989, McAlister’s has been serving up its unique food, sweet tea and smiles.

OUR BRAND

• Generosity; it is better to give• Genuine Southern Hospitality• Handcrafted food

Passion // 27

MCALISTER’S MENUMcAlister’s offers a full menu of sandwiches, soups, salads, spuds, desserts and our famous sweet tea. In addition to dine-in and take-out service, we also offer catering with a selection of sandwich trays, boxed lunches and a hot spud bar.

Passion // 28

LARGE GROWING CATEGORIES

GLOBAL REACH

DEDICATED REGIONAL AND HQSUPPORT CENTER

MULTIPLE FORMATS AND INVESTMENT OPTIONS

RECOGNIZED AS A WORLD CLASS FOOD & BEVERAGE COMPANY

6 ICONIC AMERICAN BRANDS

INVEST IN A FUTURE WITH FOCUS

RETURN ONINVESTMENT

Focus Brands International // 29

INTERNATIONAL FRANCHISEE CONTACTS

FOCUS BRANDS, INC. Worldwide Support Center 5620 Glenridge Drive NE Atlanta, GA 30342 focusbrands.com

WILLARD MOSHERChief Development Officer, Americas wmosher@focusbrands.com

+1 305.562.2504

YIOW-LEONG TANDirector, New Business Development , Asia Pacificytan@focusbrands.com+ 65.6592.6804

KAGAN SANLIBusiness Director, Europe ksanli@focusbrands.com+ 90.216.622.0432

MAHFOUZ SAIDBusiness Director, Middle East msaid@focusbrands.com

+ 962.79.553.1404

STRENGTH // REACH // PASSION