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JOSEFIN ROCCHINI ● GAIA GATTOBIGIO VICTORIA ABBATI ● NELLY BERNARDINI
Coordinamento Prof.ssa A.B. Antenucci
Istituto Omnicomprensivo Rosselli-Rasetti 4° A ITE
CASTIGLIONE DEL LAGO (PG)
THE IDEAOur idea is to create a company that will collect and process reed (scientific name Phragmites Australis), in synergy with the local fishing cooperative, in order to obtain a thermal and acoustic insulation panel to be used in green building.
The production waste can be used as biomass to produce energy from renewable sources.
MISSION• Valorisation of a natural resource of the area, the lake reed.• Spreading the culture of Energy Saving
VISIONRequalify the economy of the area by recovering the symbiotic link between its inhabitants and natural resources, in order to preserve these resources and biodiversity.
'' Protecting Nature to bring it into your house ''
THE PRODUCTInsulating panel made using a natural resource reproducible each year, useful to insulate interior and exterior surfaces.
Technical Specifications
thickness 2 cm
size 100 x 100 cm
Factor of resistance to water vapor diffusion 2 µ
Fire reaction Classe B2
Thermal Conductivity 0,05 W/mK
Weighted sound reduction index (Rw) 14 dB
TECHNICAL CARD
Termoflussimetro a doppia piastra
Università IUAV di Venezia, Archivio delle tecniche e materiali per l'architettura e il disegno industriale
Low environmental impact in terms of energy consumption related to production processes.
Briquettes di biomassa
PRIMARY ENERGY CONSUMPTION(MJ/kg)
Insulating Materials
Production Packaging
Total
consumptionSupp. Trasp.
Cellulose fiber - flakes 1,54 0,31 0,84 0,25 2,94
Cellulose fibre - panels 1,54 0,31 2,14 0,25 2,94
Hemp fiber 9,36 1,83 2,84 1,06 15,00
Cork - granules 1,02 0,03 0,80 0,31 2,16
Reed 0,15 0,12 0,20 0,07 0,54Cellular glass 6,10 1,00 59,89 0,01 67,00Fiberglass 6,10 1,00 27,50 0,00 34,60
Mineral woolPolystyrene 4,99 0,63 15,56 0,94 22,12
Sintered polystyrene 87,40 1,86 8,26 1,86 99,20
Extruded (con HCFC) 88,54 2,09 14,95 1,57 107,15
Mineralized wood 2,00Calorific value of reed 4,72kWh/kg
MARKET ANALYSIS• Building renovation and upgrading of energy efficiency of buildings in constant
trend thanks to tax bonus.
Quality of housing
Energy savingsProduction with low environmental impact
However, we can not yet speak of a culture of environmental sustainability
• Raising awareness and increasing attention among consumers towards:
Strengths StrategiesUse of human capital depository of technical knowledge
Company located in an area with its own distinctiveness
Business model based on an environmentally sustainable idea
OpportunitiesCurrent regulations that encourage respect for the environment
European subsidized funding of sector “LIFE”
SWOT ANALYSIS
Weaknesses
Supply of raw materials conditioned by regulations relating to the management of SIC area
ThreatPoor circulation of the culture of green building
Collaboration with government agencies for the maintenance of the reed in order to protect the environment and biodiversity
Penetration pricing (8 € / sqm)
Strategic Partnerships
Lack of know-how
Promotional initiatives
INCOME STATEMENTINCOME STATEMENT set 2015 set 2016 set 2017Sales «Green Building» Area € 450.000,00 € 510.000,00 € 540.000,00 Sales «Biomass» Area € 12.000,00 € 12.000,00 € 12.000,00
TURNOVER € 462.000,00 € 522.000,00 € 552.000,00 Production materials costs Reed purchasing and processing € 60.000,00 € 60.000,00 € 60.000,00
galvanized wire purchasing € 36.000,00 € 36.000,00 € 36.000,00 Packaging an other materials € 650,00 € 650,00 € 650,00 Logistic and commercial cost Transport (fuel and mantainence)) € 3.036,00 € 3.036,00 € 3.036,00 Promotion and Advertising € 10.000,00 € 20.000,00 € 30.000,00 Administrative costs and overhead Utilities (gas, electricity, telephone, internet) € 3.500,00 € 4.000,00 € 4.500,00 Rentals € 12.000,00 € 12.000,00 € 12.000,00 Administrative consulting € 2.000,00 € 2.000,00 € 2.000,00 Insurance € 5.300,00 € 5.300,00 € 5.300,00 Banking services € 280,00 € 300,00 € 300,00 Total costs for purchases and services € 132.766,00 € 143.286,00 € 153.786,00 Personnel expenses € 270.400,00 € 270.400,00 € 270.400,00 Provisions for severance indemnities € 10.014,81 € 10.215,11 € 10.419,41 EBITDA (earning before interest tax depreciation ammortization) € 48.819,19 € 98.098,89 € 117.394,59
Depreciation € 15.665,00 € 15.665,00 € 15.665,00 EBIT € 33.154,19 € 82.433,89 € 101.729,59 Financial charges € 4.398,90 € 3.173,47 € 2.080,00 INCOME BEFORE TAXES € 28.755,28 € 79.260,42 € 99.649,59 Taxes for the year € 19.746,32 € 35.557,14 € 41.916,69 IRES € 7.907,70 € 21.796,62 € 27.403,64 IRAP € 11.838,61 € 13.760,52 € 14.513,05
PROFIT / LOSS FOR THE YEAR € 9.008,97 € 43.703,29 € 57.732,90
30,000 40,000 50,000 60,000 70,000 80,000 90,0000
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
Costo totale
Ricavo totale
FINANCIAL NEEDSFIXED ASSETSMACHINERY AND EQUIPMENT for cutting, cleaning and sewing
€ 40.000,00
BRICCHETTATRICE € 4.500,00
PC € 1.500,00
VEHICLES € 20.000,00
FURNITURE € 3.500,00
ADVERTISING '(website) € 2.500,00
SOFTWARE € 900,00
NOTARY € 2.600,00
CONSULTANCY € 2.500,00
SUPPLIES € 1.350,00 FIRST YEAR’S COSTSSTAFF TRANSPORTATION INSURANCE
€ 24.061,00
RENT (3 MONTHS) € 3.000,00
MONTHLY STOCK Raw Materials € 7.775,00
Tot. € 114.186,00
http://bioenereed.wordpress.com/produzione/
ADVERTISING STRATEGIES
Il Tesoro del Trasimeno is a beauty cream
composed by two important products of
Trasimeno area: Honey and Fagiolina.
IDEA
FAGIOLINA E HONEYFagiolina is a no OGM product characterized by an organic farming, not subject to genetic mutations and species selection. It is richful of selenium and vitamin b3, his main actions are:•Antioxidant•Relaxing•Bracing Honey is know since
past times as a natural ally of beauty,
it has this effects:•Skin invigorating
•Energizing•Protecting against
external agents
MISSION AND VISION
We want to create a unique product that contains many cosmetic benefits;
We want to promote knowledge of local products outside Umbria and Italy, by encouraging alternative uses of them;
We want to use strictly biological products in cosmetic;
The care of person can
not do without the
use of organic
products made
respecting the existing biodiversity in nature.
COD INGREDIENTI INCI QTA' %EUM004 POLYSORBATE 60 3,0000DEH001 SORBITAN STEARATE 2,0000LAN001 CETYL ALCOHOL 4,5000JOJ001 SIMMONDSIA CHINENSIS OIL 4,0000ISO001 ISOPROPYL MYRISTATE 2,4000ISO001 ISOPROPYL PALMITATE 1,6000CUT002 CETYL PALMITATE 3,5000CET006 BUTYROSPERMUM PARKII BUTTER 1,0000FLU001 DIMETHICONE 0,2500FEN001 PHENOXYETHANOL 0,2500FEN001 NIPASOLO 0,0080FEN001 NIPAGINA 0,0080FEN001 ISOBUTYLPARABEN 0,0500VIU001 VIGNA UNGUICOLATA 0,5000RPM001 ROBINIA PSEUDO- MILLEFIORI 5,0000MNV001 MONIANOV68 2,2400ALL001 ALLANTOIN 0,2000DST001 DISODIUM EDTA 0,0500GLI005 PROPYLENE GLYCOL 4,0000PRO001 PARFUM 0,1787PRO001 *BENZYL ALCOHOL 0,0021PRO001 *BENZYL CINNAMATE 0,0000PRO001 *CINNAMYL ALCOHOL 0,0011ACO001 ACQUA 0,0352PRO001 *BENZYL BENZOATE 0,0139PRO001 *ALPHA-ISOMETHYL IONONE 0,0090PRO001 *BUTYLPHENYL METHYLPROPIONAL 0,0081TCC001 TRIGLUCERIDE CAPRILICO/CAPRICO 6,7000PRO001 *ISOEUGENOL 0,0000TAC004 TOCOPHERYL ACETATE 0,0250ELA001 HYDROLYZED SOY PROTEIN 1,0000OCE001 SOLUBLE COLLAGEN 0,1000
Totale 29,1050
INGREDIENTSThis is the sectoring formule INCI (International Nomenclature of Cosmetic Ingredients) of our patented cosmetic cream from PIF (Product Information File) document :
BUSINESS MODEL
OUTSORCING OF PRODUCTION IN STRATEGIC
PARTNERSHIP WITH COMPANY WITH NKOW-HOW
TRADE AGREEMENTSWe want to create a SUPPLY
CHAIN
MARKETING THROUGH BEAUTY FARM AS TO
CREATE A NICHE MARKET
CONTRACTS FOR RAW MATERIALS SUPPLY FROM LOCAL BIOLOGICAL CROPS
Critical success factors:Innovation of productQuality of raw materialsSelection of MarketingAdvertising
QUALITY/ INNOVATION•Unique product, many cosmetic benefits•Original product, innovative use of raw materials
SELECTION OF MARKETING: Beauty Center
MARKET POSITIONING
INCOME STATEMENTI anno II anno III anno
Fatturato area strategica "crema, viso, corpo" 270.000,00€ 405.000,00€ 675.000,00€
Variazione rimanenze prodotti finiti 8.400,00€ 12.600,00€ 21.000,00€
VALORE DELLA PRODUZIONE 278.400,00€ 417.600,00€ 696.000,00€
Costi per materiale di produzioneacquisto fagiolina 330,00€ 990,00€ 1.650,00€
acquisto miele 37,50€ 112,50€ 187,50€
servizi di lavorazione 84.000,00€ 126.000,00€ 210.000,00€
Costi logisitici e commerciali servizi di consulenza tecnica 3.000,00€ 3.000,00€ 3.000,00€
costi di trasporto (manutenzione carburante) 5.276,62€ 6.278,77€ 6.896,92€
leasing 11.179,00€ 12.093,00€ 12.093,00€
promozione e pubblicità 6.000,00€ 6.000,00€ 12.000,00€
Costi amministrativi e di strutturaUtenze (gas, luce, telefono, internet) 2.700,00€ 2.835,00€ 2.976,75€
Affitti 12.000,00€ 12.000,00€ 12.000,00€
Consulenze amministrative 2.000,00€ 2.000,00€ 2.000,00€
Assicurazioni 2.100,00€ 2.142,00€ 2.184,84€
Servizi bancari 310,00€ 325,00€ 275,00€
Totale costi per acquisti e servizi 128.933,12€ 173.776,27€ 265.264,01€
Costi del personale (stipendi e contributi) 114.400,00€ 114.400,00€ 145.600,00€
Accantonamento TFR 4.237,04€ 4.321,78€ 5.563,77€
EBITDA 30.829,85€ 125.101,95€ 279.572,22€
Ammortamenti 3.600,00€ 3.600,00€ 3.600,00€
EBIT 27.229,85€ 121.501,95€ 275.972,22€
Oneri finanziari 3.121,78€ 2.521,73€ 1.879,48€
RISULTATO PRIMA DELLE IMPOSTE 24.108,07€ 118.980,22€ 274.092,74€
Imposte dell'esercizio 12.153,28€ 41.919,74€ 91.816,82€ IRES 6.629,72€ 32.719,56€ 75.375,50€ IRAP 5.523,56€ 9.200,18€ 16.441,32€
UTILE/PERDITA D'ESERCIZIO 11.954,78€ 77.060,49€ 182.275,92€
FINANCIAL NEED
COSTI AVVIO IMPRESA 19.900€ COSTI FISSI 1°ANNO 44.566€ MAGAZZINO (1 MESE) 7.031€ STIPULA AFFITTO (3 mesi) 3.000,00€ TOTALE 71.496€
FABBISOGNO FINANZIARIO
CAPITALE SOCIALE 20.000€
FINANZIAMENTO BANCARIO 51.496€ DURATA 5 ANNITASSO 7,0%
FONTI DI FABBISOGNO
ACKNOWLEDGMENTS
Per noi ragazzi il progetto «A Scuola d’Impresa» si è rivelato un’attività costruttiva e stimolante sia dal punto di vista formativo, grazie alle numerose informazioni raccolte, sia da un punto di vista personale.Un ringraziamento particolare va anche ai docenti Ecipa, che ci hanno seguito durante lo svolgimento del progetto, agli insegnanti dell’ ISTITUTO OMNICOMPRENSIVO «ROSSELLI RASETTI» – Prof.ssa Barbara Antenucci.
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