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Session 1Facebook Fanpages
◦ How to set up your Facebook Fanpage so it won’t get taken over by Facebook
◦ How to manage your Fanpage effectively◦ How to get email opt-ins for your Facebook
fanpage◦ How to market to your Facebook Fanbase◦ Where to get free graphics to populate the page◦ Where to get content from to schedule a whole
week’s posts in minutes
Agenda
https://www.facebook.com/pages/create/ You can lose a fanpage if you set it up about
a brand
Setting up a Fanpage
Editing your Existing Page
Appear in more Recommend Pages notifications and get FREE fans by filling in EVERYTHING!
Choose a headshot of yourself Or a clear logo
Profile Pictures
Get a cover image designed 851px wide by 315px Or use a cover image creator such as
1. Try: http://timelinecoverbanner.com/2. Or
http://www.pagemodo.com/welcome/cover-photos
3. Or http://www.timelinecovers.pro/create
Cover Images
Types of content – as we previously mentioned: Positive Company news (new staff, maternity
leave, babies, new stores opening etc) Link to complementary services Welcome new likers Pictures of staff / products Quotes / opinions Info about new products or services Topsy.com
Updating Your Page
How to Schedule Updates
Adding Milestones
You will need to create an item of value to promote and give away
Webinar, book, report etc E.g.
http://www.clairejarrett.com/freeadwordsbook
To get people onto your email list www.clairejarrett.com/leadpages
Getting Email Opt-ins via Facebook
Occasional promotions – sales, special offers
10% directly promotional updates 10% to 20% of the time giving away free
items of value Rest of time - share content – blogs etc News from topsy.com and other update
types
How to market to your Facebook Fanbase
We use the website http://www.freedigitalphotos.net/
Or try http://www.stockfreeimages.com or http://www.stockvault.net/
Search by THEME E.g. smiling, laughing, love etc
Where to get free graphics to populate the page
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