Facebook Applicationsdigitalprojects.montrealgazette.com/wp-content/uploads/...Presentati… ·...

Facebook Applications

3 Unique Solutions

1. Like-To-Win

2. Mobile Like-To-Win

3. User Generated Content Contest

Facebook Like-To-Win Enter-to-win app promotion on Facebook. Grow your Facebook fan base and/or your e-newsletter database by capturing participant information.

Facebook Like-To-Win Step 1: FAN GATE PAGE • Purpose of the page: Targeted to new

fans, made to encourage users to ‘LIKE’ the page

– Requires users to LIKE the Facebook page before participating

– Once a user LIKEs the brand, it shows on their newsfeed for their Facebook network to see

Facebook Like-To-Win Step 2: SPLASH PAGE

• Purpose of the page: Contest overview giving details of the contest.

• Explains contest and prizes, encouraging users to participate

• Suggested information to include:

– no. of entries per person permitted

– prize(s) to be given away

Facebook Like-To-Win Step 3: REGISTRATION FORM

• Purpose of the page: Call to action; button to be clicked to enter the contest

• Custom data capture form allows for:

– Increase email or SMS database

– Collection of marketing demographics for future campaigns (e.g. – postal code for future mail campaigns)

Facebook Like-To-Win Step 4: THANKS PAGE

• Purpose of the page: Thanks users for participation. Provides overview of next steps for the contest.

• Encourages sharing with viral sharing tools:

– Multi-channel promotion within the app through ‘Share on Twitter’

– C2C Facebook marketing with viral tools for users to ‘Share’ or ‘Invite’ friends on Facebook

Click here to see an example

This enter-to-win app is an efficient way to make new customer connections with participants anytime, anywhere. Engage customers instantly as they go about their daily lives. Capture participant information, build your Facebook fan base and/or your e-newsletter database.

Mobile Like-To-Win

Mobile Like-To-Win Step 1: SPLASH PAGE

Promotes Fan Growth Allows users to LIKE the Facebook page before participating:

• Once a user LIKE’s the brand, it shows on their newsfeed for their Facebook network to see

• Explains contest and prizes, encouraging users to participate

Mobile Like-To-Win Step 2: REGISTRATION FORM

Custom data capture form allows for:

• Increase email or SMS database

• Collection of marketing demographics for future campaigns

Mobile Like-To-Win Step 3: THANKS PAGE

Thanks user for participation, and encourages sharing with viral sharing tools:

• Multi-channel promotion within the app through ‘Share on Twitter’

• C2C Facebook marketing with viral tools for users to ‘Share’ or ‘Invite’ friends on Facebook

Enter-to-win contest that inspires customers to generate unique and authentic content for your brand

User Generated Content Contest

• Encourage users to upload user generated photos • Extends engagement on FB - Encourages users to promote their entry

within their friend network • Grow your Facebook fan base and/or your e-newsletter database

User Generated Content Contest

Step 1: FAN GATE PAGE

Promotes Fan Growth

Requires users to LIKE the Facebook page before participating:

• Once a user LIKEs the brand, it shows on their newsfeed for their Facebook network to see

User Generated Content Contest

Step 2: SPLASH PAGE

Explains contest and prizes, encouraging users to participate

User Generated Content Contest

Step 3: REGISTRATION FORM

Custom data capture form to:

• Grow email or SMS database

• Collect marketing demographics data for future campaigns (e.g. – postal code for

future mail campaigns)

User Generated Content Contest

Step 4: UPLOAD PAGE

• Instructs users on how to upload their content, and allows for users to provide a description to go with their entry

• Allows users to preview their entry before submitting

User Generated Content Contest

Step 5: THANK YOU PAGE

Thanks user for participation, and encourages sharing with viral sharing tools:

• Multi-channel promotion within the app through ‘Share on Twitter’

• C2C Facebook marketing with viral tools for users to ‘Share’ or ‘Invite’ friends on Facebook

Click here for an example

User Generated Content Contest VIEW ENTRIES/VOTE

• Allows users to view approved entries

from other users

• Facebook ‘LIKE’ button under each entry to optimize sharing on the users’ wall and newsfeed

User Generated Content Contest

ENLARGED VIEW

• Allows users to see a full view of an

approved entry including the description from other users

• Facebook ‘LIKE’ button under each entry to optimize sharing on the users’ wall

Included in all options

Approval of Entries: Content Management System allows you to efficiently review and post entries, and then select finalists or winners.

• Key metrics to measure ROI, app user data, campaign data

Tracking, Analytics and Reporting on ALL products: Review participant information and monitor key performance metrics through our live tracking dashboard.

Promotion: Facebook ad campaign and Gazette promo campaign (customized to your needs), managed by the Gazette

Contest Administration: Registration with the Regie, Rules & Regulations template in compliance with QC law, integration with your Facebook page, etc.

All apps are bilingual !

Benefits

• Increase your number of Facebook fans

• Engage with your existing Facebook audience

• Capture valuable customer information

• Increase your brand awareness

• Reward your brand ambassadors

• Extend the value of your existing marketing efforts (including and aside from The Gazette)

Pricing

Facebook Like-To-Win

Mobile Like-To-Win

User Generated Content Contest

Starting at: $4000 with min. $4k promo campaign (+ applicable Régie fees)

Starting at: $4000 with min. $4k promo campaign (+ applicable Régie fees)

Starting at: $6000 with min. $4k promo campaign (+ applicable Régie fees)