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Design in Display. Visual merchandising for fashion and lifestyle.
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Image is a “mental conception”
of a person or organization. In other words, image is the beliefs
that we have about
someone or something.
It may be the impressions
we form when
we see or meet someone new, we see or meet someone new,
or it may be an individual’s
or company’s reputation that had developed
over time.
The fashion
industry is
always changing
at a rapid pace,
therefore it is
imperative that
visual
merchandisers
are creative and are creative and
open to trying
new and
different ideas
Visual merchandising
is one of the final
stages in trying to set
out a store in a way
that customers will
find attractive and find attractive and
appealing and it
should follow and
reflect the principles
that underpin the
store’s image.
Essentially, visual
merchandising is the selling of
a store's goods through visual
means, incorporating means, incorporating
advertising, and window
displays, and interior sales
floor design and display.
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