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Eesti esimene internetiturunduse agentuurInternet Marketing

Export Marketing Online

GARAGE48HUB WORKSHOP

Eesti esimene internetiturunduse agentuurInternet Marketing

The Conversion Funnel

Eesti esimene internetiturunduse agentuurInternet Marketing

Visibility: SEO

80/20 rule applies.

Adwords is good test.

Adwords plus SEO = more than 100%.

Key factors: • Title.• URL.• Meta desc tag (to get the click).• Content - H tags, bold etc.• Links.• Sitemap.• Tools: Insights, Trends, KW reséarch.

Eesti esimene internetiturunduse agentuurInternet Marketing

Visibility: LinkedIn

Eesti esimene internetiturunduse agentuurInternet Marketing

Accessibility

• Technical• Cultural• Linguistic

Eesti esimene internetiturunduse agentuurInternet Marketing

Credibility is Essential

Credibility checklist and Source: Stanford University.

Eesti esimene internetiturunduse agentuurInternet Marketing

Usability: Tips for B2B Conversion MaximisationSix simple steps:• Answer prospects questions.• Facilitate scanning.• Make navigation obvious.• Speak your customers’ language.• Create intuitive forms.• Invest in usability testing.

Source: searchengineland.com.

Eesti esimene internetiturunduse agentuurInternet Marketing

Usability

Eesti esimene internetiturunduse agentuurInternet Marketing

Content is King : Interviews

Eesti esimene internetiturunduse agentuurInternet Marketing

Analyse and Engage