Explosive Website Conversion - Dealer eProcess · 2019-11-08 · Explosive Website Conversion ....

Deck: DealereProcess.com/Dennis Dennis Galbraith, (312)618-3963

Dennis.Galbraith@DealereProcess.com

Explosive Website Conversion

From the study “Mobile Device Use at the Dealership” by Cars.com and Placed, January 2014

Home Dealership

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10%

20%

30%

40%

50%

60%

70%

80%

90%

Dealer Site Visitation by Year According to J.D. Power

Percent Visiting

Percent of AIUs Visiting At Least One Dealer Site

Ram

Meet Our Staff

Parts & Service

Average Page Load Time: target 2-4 seconds

1.Minimize HTTP requests 2.Reduce server response time 3.Enable compression 4.Enable browser caching 5.Minify resources 6.Optimize images 7.Optimize CSS delivery 8.Prioritize above-the-fold content 9.Reduce the number of plugins you use on your site 10.Reduce redirects

Know your site speed and call your vendor.

Generating Store Contacts

Phone

Video Chat

Walk-in

Chat

Email

Converting Contacts to Sales

RO

I/A

ttra

ctiv

enes

s

Investment Options

RO

I/A

ttra

ctiv

enes

s

Investment Options

Deck: DealereProcess.com/Dennis Dennis Galbraith, (312)618-3963

Dennis.Galbraith@DealereProcess.com

Explosive Website Conversion