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The quick guide to my work background & experience
and also some interests in life…
Blue Dragon Season & stir fry First of it’s kind, offering consumers both dry seasoning and a sauce for more flavour,
engagement and involvement for the cook. £0.9M gross sales since launch
Blue Dragon Thai pots Single serve, convenience format. £0.8M
since launch
Blue Dragon Thai 3-step New format delivering more flavour and
consumer engagement. £1.3M since launch
Recent Innovation launches
Previous Stir fry NPD
Restaurant Specials stir fry £1.6M over 4 years
Restaurant Specials 2-step £2.1M sales over 4 years
Stir fry Shots £3.6M over 7 years, incl £300k Capex
Premium stir fry £3M over 6 years
Previous Stir fry & noodles launches
Noodles – for 2 £1.2M over 5 years
Noodles – family pack £9.7M over 5 years
Stir fry in glass £0.6M over 3 years
Fridge pack Failed in Y1
Stir fry 3-pk box/pouch £1.7M over 5 years
Other launches – partnerships & licensing
Blue Dragon gifting Argos & Debenhams
Weber BBQ sauce Licensing NPD
Other NPD work – consultancy & contracting
Design Bridge – Lysholmer Pure Design of Norway’s first Low Carb beer
offering
Cafedirect – Special Selection New & unique offering of single origin
& seasonal instant coffee
Significant brand strategy, communication & NPD work Norway
http://www.reklamefilmer.com/tv-reklame/546/Stratos_En_ny_bror/
http://www.reklamefilmer.com/tv-reklame/530/Stratos:_Toppløs/
Nidar – Stratos relaunch & NPD Iconic and Norway’s 4th largest chocolate brand. Complete relaunch of design/shape, new
communication platform (incl. 3 TV adverts, one receiving Cannes Bronze), NPD – resulting in 20% overall sales increase for brand
New sharing on the go
New family sharing pk
New kids bar
From – To pack design:
TV advertising campaign:
Varied work experience Lived and/or worked: Brand/company experience:
Agencies B2B
FMCG
Other
National military service
My passions in life – travelling…
…Cooking & enjoying food…
…Photography…
…Staying healthy & challenging myself…
…Spending time with friends – having fun & not taking life to seriously!
Interested in connecting?
erikhellan@hotmail.com Mobile +44 (0)7963890593
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