Enterprise Cloud Forum Rackspace IT: Journey to the Cloud

Enterprise Cloud Forum Rackspace IT: Journey to the Cloud

Presented By Rackspace Advisory Services

RACKSPACE® HOSTING | WWW.RACKSPACE.COM

Your Hosts

2

Lisa Larson Vice President Enterprise Technical Sales Rackspace Hosting

lisa.larson@rackspace.com

Rich Murr Vice President Rackspace IT Rackspace Hosting

Rich.murr@rackspace.com

Arrian Mehis Senior Practice Manager Rackspace Advisory Services Rackspace Hosting

Arrian.mehis@rackspace.com

RACKSPACE® HOSTING | WWW.RACKSPACE.COM

What were your IT challenges?

3

RACKSPACE® HOSTING | WWW.RACKSPACE.COM

• Demand for IT services exceeds supply

• The business expects near instantaneous delivery

• Recruiting and retaining talent is problematic

• IT is capital intensive

• Managing increasingly complex environments is difficult

The Challenge

RACKSPACE® HOSTING | WWW.RACKSPACE.COM

Did you have a vision?

5

RACKSPACE® HOSTING | WWW.RACKSPACE.COM

How did Advisory Services help?

6

RACKSPACE® HOSTING | WWW.RACKSPACE.COM 7

Driving Fanatical Support into the strategic IT planning process…

And, creating end to end IT transformation solutions for the

enterprise

RACKSPACE® HOSTING | WWW.RACKSPACE.COM

Who We Are…

A team of demonstrated industry thought leaders who build & implement effective Cloud Strategies for the enterprise

8

Enterprise Architects, Cloud Strategy

Enterprise Architects, Cloud Delivery Consultants

Cloud Tool Specialists

RACKSPACE® HOSTING | WWW.RACKSPACE.COM

How do we transform IT?

9

RACKSPACE® HOSTING | WWW.RACKSPACE.COM

On-Going Optimization

The IT Transformation Framework

10

IT Evolution Workshop

Application Profiling Exercise

Cloud Readiness

Assessment

Solution Engineering Engagement

Migration Execution

Environment Realization

Plan/Build/Deploy Assess Strategize

Customer Data Center

RACKSPACE® HOSTING | WWW.RACKSPACE.COM 11

How Did ITTF Apply to Rackspace IT?

DISCOVERY • Current IT Environment • Business Challenges • Defining Success • Identifying Fears & Obstacles • Understanding Expected Org changes • Maximizing ROI • Building the Business Case The Strategic Plan: • 2 year roadmap • Parties involved • Pragmatic Approach

#1 Become Rackspace Customer #2 Cloud

PHASE 1: SharePoint Polaris Utility grid DEX

PHASE 2: RSA Core Prop Man eDir AD Priv. Cloud

PHASE 3: • Move to Cloud

Key Areas of Consideration: • Identify app dependencies • App refactoring requirements • Plan for remaining 250 apps

Q3-1H Q4 2012 Q4 2012 – Q2 2013 Q2-Q3 2013

Decision Drivers: • Shadow IT • Ease of implementation • Lack of internal

resources/talent/skills

RACKSPACE® HOSTING | WWW.RACKSPACE.COM

Have you had any “aha” moments?

12

RACKSPACE® HOSTING | WWW.RACKSPACE.COM

Why did we build Advisory Services?

13

RACKSPACE® HOSTING | WWW.RACKSPACE.COM

How We Came to Be…

14 14

How can I best use my IT resources?

What are the benefits of a hybrid IT model?

Cloud computing …where do I begin?

How can I use cloud technology to reduce costs?

How can I shift CAPEX to OPEX?

Can I avoid lock-in from proprietary technologies?

Who can help me understand compliance requirements: HIPPA, SOX?

Who can help me build a cloud business case?

Help…I’m running out of data center space!

How do I build skill sets for Cloud management within my team?

How can I best leverage the Rackspace Portfolio ?

RACKSPACE® HOSTING | WWW.RACKSPACE.COM

How do you get SMART on cloud?

15

RACKSPACE® HOSTING | WWW.RACKSPACE.COM 16

ERVICE Provider Mentality

LLOCATE Resources

OI Maximization

ANDATE for DEV/OPS

AKE Control

Our Approach to Cloud

RACKSPACE® HOSTING | WWW.RACKSPACE.COM

Get SMART on Cloud

17

Rackspace Advisory Services: Phone: 1-800-440-1249 Email : advisory_services@rackspace.com Website: rackspace.com/Advisory Services

“Our goal is to create the most

CLOUD SAVVY customers in the industry”

Recommended Rackspace Resources: • Cloud: Vision to Reality whitepaper (right side of page) • Cloud: Economics whitepaper (right side of page) • Take the Cloud Readiness Self Assessment

• Use cases:

– Hybrid Hosting: Dominos Pizza and watch the video – RackConnect™: VEVO and watch the video – Private Cloud: Lighthouse1

Recommended Industry Resources: • The Big Switch, Nicholas Carr • Cloudonomics: The Business Value of Cloud

Computing, Joe Weinman • www.Cloudability.com • http://gigaom.com/ • www.gartner.com • www.forrester.com • www.idc.com

Rackspace Knowledge Center

18

Q & A

19

THANK YOU Rackspace Advisory Services Phone: 1-800-440-1249 Email : advisory_services@rackspace.com Website: rackspace.com/Advisory Services