Enterprise 2.0 in Belgium: What\'s after the hype? A K company 2010 survey

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ENTERPRISE 2.0 IN BELGIUM :

WHAT’SAFTER THE HYPE ?

AN EXPLORATORYSURVEY BY K COMPANY

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OBJECTIVES

ESTIMATEDKEYNOTING TIME: 15 MIN.

SAMPLE

MAIN RESULTS

CONCLUSION

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OBJECTIVES

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OBJECTIVES

Evaluate the “penetration rate” of Enterprise 2.0 &

Online collaboration tools in Belgium

(presence, effort, satisfaction...)

Identify companies’ intentions on their future

Enterprise 2.0 projects & budgets

Have an overview of the companies’ organizational

readiness to Enterprise 2.0 concepts & tools

Analyzing the impact of organizational design on

Enterprise 2.0 deployment

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SAMPLE

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Mainly Top/Middle Management, IT & Marketing representatives (16-25 %)Few HR people (1,3 %)

People from the privatesector(bank, medias, services)

... but alsofrom thepublic sector(government, institutions) ! (16 %)

Good balancebetweenSME’s (45 %) and bigcompanies (55 %)

Who were the respondents ?

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MAIN RESULTS

PENETRATION RATE

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85 % of the respondents actually already launched an

online collaboration project within their company

63 % of them are quite to very satisfied*

Top tools are...

Collaborative spaces(SharePoint...) 69 % Enterprise platforms(Jive, KP...) 41 %Wikis 39 % Public social networks (Facebook...) 37 % Blogs 35 %Microblogs(Twitter...) 22 %

* 12,2 % are dissatisfied and 24,5 % have no opinion

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What was the cost of all that...?

1/3 invested at least some K€

1/3 didn’t have a budget (!)

1/3 just do not know...

... and what was that budget (if any) mainly used for ?

68 % invested at least half of their budget in change management

(does it surprise you?!)

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MAIN RESULTS

FUTURE PROJECTS& BUDGETS

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Future projects/budget Projects already started No projects started yet

Blogs

Project(s) (yes or maybe) 61% 33%

Budget (at least some K€) 9% 17%

Collaborative spaces

Project(s) (yes or maybe) 69% 57%

Budget (at least some K€) 30% 43%

Enterprise platforms

Project(s) (yes or maybe) 59% 29%

Budget (at least some K€) 20% 33%

Microblogs

Project(s) (yes or maybe) 66% 14%

Budget (at least some K€) 10% 17%

Public social networks

Project(s) (yes or maybe) 55% 43%

Budget (at least some K€) 16% 57%

Wikis

Project(s) (yes or maybe) 55% 43%

Budget (at least some K€) 7% 33%

The best incentive for new projects ? An existing project !

And what about budget...? Well then you better have

some cash left from your past project !

Collaborative spaces&Public social networks are the mostpopular

Microblogging&Enterprise platformsmaybe the nextstep!

« Old values »stillappeal(Blogs, Wikis...)

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MAIN RESULTS

ORGANIZATIONALREADINESS

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Respondents’ organizations are rather...

Horizo

ntal

Inform

al

WorkOrganiza

tion&Hierarch

y

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Respondents’ organizations are rather...

YoungExperti

sed

Auton

omous

Collect

ive

Collabo

rative

Resista

nt (!)

HR

&Organi

zational

culture

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Respondents’ organizations are rather...

Docum

entedE-mail

minded (!)Innova

tiveNetwor

kedLookin

g for

(even

more)

experti

se

KM, Innovatio

n &

Networking

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MAIN RESULTS

ORGANIZATIONAL IMPACT

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In summary, an online collaboration project

will be launched AND will bring satisfaction

the most likely (but not only) in an organization

which is...

Expertise

d

Collective

Collaborati

ve

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In details, organizational characteristics have

an impact on the type of Enterprise 2.0

project launched within the company...

Just

someexample

s!

Expertisedorganizationsmaymake a stronger use of Blogs, Wikis& Collaborative spaces

Collective organizationsratherlaunch Collaborative spaces, Enterprise platforms, Microblogs... but not thatmuch (traditional) Blogs

Collaborative spaces (SharePoint...) willbelaunchedwhatever the companyis web mindedor not!

Highlyinnovativeorganizations use all types of online collaboration tools (Blogs in particular) more thanlessinnovativeones

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CONCLUSION

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There are some exiting insights!

Most of the respondents did launch an Enterprise 2.0 project within their

company AND many of them are quite satisfiedabout it...

Launching such a project is a good triggerto launch other ones! (larger deployment of

the same tool or implementation of another one)

Respondents’ organizations seem to be on the good wayto fit Enterprise 2.0

basic components (in terms of work organization & culture, HR, KM, innovation etc.)

Enterprise 2.0 tools are the most suitable for “mature” organizations... but less

mature ones are quite receptive too!

Relevancy and appeal of such tools depend on an organization’s purpose &

“Enterprise 2.0 readiness”

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But let’s keep in mind that...

Respondents to this survey may be particularly “Enterprise 2.0 minded”

Collaborative spacespopularity may be biased by the massive deployment of

SharePoint within any types of companies (and then not only for “pure” Enterprise 2.0

purposes)

Appeal for Enterprise 2.0 projects is well there but budget seems to be a quite

sensitive issue

It is not only sufficient to be “Enterprise 2.0 ready” to succeed, change

managementeffort is still of great value

Contemporary organizations remain quite e-mail minded and local

managerssomewhat resistant

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Nevertheless...

Enterprise 2.0 & Online collaboration projects are for everyone...

Large companies but also SME’s

Companies from the private sector... but from the public

sectortoo !

All levels & positionsare concerned within the organization !

(top & middle managers, marketeers, IT people... as well as HR representatives!)

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THANK YOU

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