ENSURING STAKEHOLDER UNDERSTANDING THROUGH EFFECTIVE COMMUNICATION

Juleah Swanson

ENSURING STAKEHOLDER UNDERSTANDING THROUGH EFFECTIVE COMMUNICATION

THE OHIO STATE UNIVERSITY

THOMPSON LIBRARY

APRIL 14, 2011

JULEAH SWANSONMARY P. KEY DIVERSITY RESIDENCY PROGRAM

ELECTRONIC RESOURCES ACCESS LIBRARIAN CANDIDATE

CC: Xavi Talleda

OUTLINE OF PRESENTATION

• Dissect the question

• Why is understanding essential?

• Key components to stakeholder communication

• Three stakeholder scenarios

• Conclusion

CC: Xavi Talleda

Juleah Swanson

“When completing a project, how would you communicate with stakeholders—for example, colleagues, patrons, and vendors--to ensure that all individuals understand the project?”

CC: Xavi Talleda

Why is UNDERSTANDING so important?

CC: Xavi Talleda

PERSPECTIVE

CC: Kevin Siberman

ACHIEVE GOALS & OBJECTIVECC: Jeff Kramer

INCREASE STAKEHOLDER INVESTMENT

INCREASE STAKEHOLDER INVESTMENT

CC: Lauren Manning

How do we achieve stakeholder understanding through communication?

SHARE CLEAR VISION & OBJECTIVES

CC: Nicolay Vernin

DEFINE ROLES AND RESPONSIBILITIES

CC: Scott Clark

ASK FOR FEEDBACK

CC Paul Downey

EFFECTIVE COMMUNICATION: THREE STAKEHOLDER SCENARIOS

CC: Xavi Talleda

Stakeholders: Team of Librarians/Colleagues

Project: Create strategy to reallocate budget to enable an expanded Patron-Driven Acquisitions program

How would I…

1. Share the vision?

2. Define roles and responsibilities?

3. Ask for feedback?

CC: Boetter

Stakeholder: Vendor

Project: Multi-year research project to study the life-cycle cost of an e-Book

How would I…

1. Share the vision?

2. Define roles and responsibilities?

3. Ask for feedback?

CC: Jasperquaint

Stakeholder: Undergraduate

Project: Student to evaluate a new resource that turns boring engineering texts into exciting 3-D experiences!

How would I…

1. Share the vision?

2. Define roles and responsibilities?

3. Ask for feedback?

STUDENT

CC: mjurn

FINAL KEY POINTS:

UNDERSTANDING IS ESSENTIAL• Everyone has a different perspective

• Understanding leads to achieving goals and objectives• Understanding increases stakeholder investment

EFFECTIVE COMMUNICATION INCLUDES• Sharing clear vision & objectives

• Defining roles and responsibilities• Asking for feedback

CC: Xavi Talleda

Thank you!

QUESTIONS? COMMENTS?FEEDBACK?

CC: Xavi Talleda