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7/30/2019 English Presentation Salman Khan 3rd SEMESTER 7C's
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7 Cs of Effective Communications
in BusinessOR
principles of EffectiveCommunications
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DEFIITIONTO COMPOSE EFFICTIVE WRITTEN OR ORALMESSAGES, WE MUST APPLY CERTAIN
COMMUNICATION PRINCIPELS. THESEPRINCIPLES PROVIDE GUIDELINESREGARDING PURPOSE , STYLLE , RECIVER ETC CALLED THE SEVEN CS .
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Seven Cs of Effective
Communication1. Completeness2. Conciseness3. Consideration4. Concreteness
5. Clarity6. Courtesy7. Correctness
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CompletenessProvide all necessary Information
One way to make your message complete is to answer thefive Ws. WHO?
WHAT?WHEN?WHERE?WHY?
For instance, to order (request) merchandise, make clearWHAT you want, WHEN you need it, WHERE it is to be sent.and HOW payment will be done.
The five question method is useful when you writerequests, announcements, or other informative messages.
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Completeness Answer all questions asked
Stated questions from questionerImplied questions from questioner
Give something extra whendesirable
The customers may not know what theyneed
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ConcisenessConciseness means convey the message by using fewest words.
Eliminate wordy expressions
Include only relevant material
Avoid unnecessary repetition
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Eliminate Wordy ExpressionsWordy: At this timeConcise: Now
Wordy: Due to the fact thatConcise: Because
Wordy: Please be advised that your admission
statement was receivedConcise: Your admission statement has beenreceived.
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Include Only Relevant MaterialStick to the purpose
Go to the important point concisely
Avoid long introductions and unnecessary
explanations
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Avoid Unnecessary RepetitionUse a shorter name after you havementioned the long one. Instead of North
Central Company use North Central
Use pronouns or initials E.g.,
Instead of world trade organization use WTOor you can use IT for Information Technology
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ConsiderationConsideration means to consider the receivers Interest.
Focus on you instead of I or We
Show audience benefit or interest of thereceiver
Emphasize positive, pleasant facts.
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Focus On You Instead Of I
Or We Always try to address receivers needsand wants.
Using you help you, but over use lead a negativereaction. The use of you in negative situations canbe avoided by employing the passive voice.
Insensitive: You failed to enclose your check inthe envelopeConsiderate: The check was not enclosed .
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Emphasize positive, pleasant factsNegative - Unpleasant: It is impossible toopen an account for you todayPositive Pleasant: as soon as yoursignature card is received, we will gladly
open an account for you.
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ConcretenessIt means that message should be specific
instead of general. Misunderstanding of words creates problems for both parties(sender and receiver).
When you talk to your client, always usefacts and figures instead of generic orirrelevant information
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ConcretenessUse specific facts and figures
Put action in your verbs.
Choose vivid, image building words
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Use Specific Facts and Figures Vague statement: GMAT scores are higher
Concrete statement: In 1994, the GMAT scoresaveraged 500; by 1995, they had risen to 510.
Put action in your verbs
Use active voicePut action in verbs, not in nouns
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Put Action in your Verbs
Use active voicePassive: The tests were administered by theprofessors.
Active: Professors administered the tests
Active verbs help make your sentence more specificand concise.
Passive voice can be used when you want to avoidpersonal comments
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Put action in verbs, not in nouns
Action hiding in Quiet Noun: Professor younis will give consideration to thereport.
Action in the Verb: Professor younis will consider the report.
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ClarityChoose familiar wordsFamiliar Unnecessary
difficult After subsequentPay remunerationInvoice statement for paymentIMO in my opinionLOL Laughing out loud
Avoid jargon when the receiver is not accustomed to it.
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Construct effective Sentences andParagraphs
UnityOne main idea in a sentence and others must be closelyrelatedPoor Sentence: I like Mr. Baig and Eifel Tower is inParis
LengthTry to write sentence with 17 to 20 words
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Coherence Arrangement of words correctly so that ideasclearly express the meaning.Unclear: His report was about managers,broken down by age and genderClear: His report focused on age and gender of managers.
EmphasisPut main ideas up front within a sentence.
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CourtesyCourtesy shows politeness, love, and respect for thereader please and thank you are courteous words.Be sincerely tactful and appreciative
Tactless, blunt More TactfulIts your fault, you did not Sometimes my wording isnot
properly read my latest FAX precise; let me try again
Use expressions that show respectOmit irritating expressionsE.g., you failed to, you are ignorant of, you leave us nochoice
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Choose Non discriminatory expressions Man Words
Questionable More DesirableFreshman First year studentsManpower workforce, employees
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CorrectnessUse the Right Level of Language
Formal language is used for legal documents, toplevel Govt. agreementsInformal language is more used in businesscommunication
Check accuracy of Figures, Facts and words
Maintain Acceptable Writing MechanicsGrammar-checksSpell-checks
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