Engagement small

engagement e

persuasione. Desig

n,

1,012,643 UX PROFESSIONALS ON LINKEDIN IN DEC 2012

“Cos’é la User Experience?"

Inflazione

Inflazione della UX: 1

Inflazione della UX: 2

Engagement

“Design is applied social sciences”

flow

flow

M. Csikszentmihalyi

Parafrasando JJG: UXD e’ il design di tutti gli aspetti di un sistema in vista dell’interazione con gli utenti, con lo scopo del loro piacere d’uso-

non coinvolgente?

UX

action

perception

cogn

itio

n emotion

Human

action

perception

cogn

itio

n emotion

UXD = Umanesimo Digitale

C’é un lato oscuro?

“Right now, there are lots of people who’ve only been calling themselves a UX designer for a year or two at most. But when you actually unpack their skillset, they’re not really UX designers, they’re just using it as a label. And that is having a negative effect on the perception of user experience.” – -Andy Budd (Clearleft)

UX Design e film making

Persuasione

Influenza ubiquitaria

Robert B. Cialdini, Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University

Influenza

Reciprocity

Commitment and Consistency

social proof

Liking

Authority and trust

Scarcity

persuasione, in or out?

“UX is about making people's life better"

…non condivideva i nostri stessi obiettivi….

Dark patterns

DISCUSSION

THE END