View
214
Download
1
Category
Tags:
Preview:
DESCRIPTION
haha
Citation preview
Training Kit
About Batteries
How Batteries Works
Battery is a small power plant that converts a chemical reaction into ELECTRICAL energy.
Various dry cell or Alkaline batteries can differ in several ways but they all have the same basic component.
Full Alkaline Portfolio
Consumer Target Families who prefer to buy the best batteries. Task is to make people who prefer Energizer Max to purchase Energizer Max
Communication Role Enhancer with the Power Seal
Technology
Lock in power for up to 10 years
With 10 year shelf life, we can keep at
least 1 pack for EMERGENCY!
Energizer MAX
Consumer Target Trade up heavy category users
Communication Role 50% Longer Lasting with A POWER
BOOST
+ FOR 50% Longer lasting PLAYING
TIME
Energizer ADVANCED
Lithium Upgrade
Improved Construction Improved Performance
We continue to surprise & delight consumers with the Worlds Longest Lasting Battery.
Improved once again, so theres no doubt
which Lithium battery is truly the Ultimate.
Consumer Target Those who want the best and are willing to pay for it
Communication Role 5% upgrade.
Energizer Ultimate Lithium is the Worlds
Longest Lasting Battery.
Up to 9x Longer Lasting, Less Waste vs. Energizer Max.
Energizer LITHIUM
New Chargers
&
Rechargeable
Consumer Target Families looking for performance and
value.
Heavy users of power hungry devices
Communication Role Worlds No.1 Rechargeable Brand Up to 6X Longer Lasting
Energizer RECHARGE
Cycle Life
Charge Retention
Capacity
The number of times
the cell can be charged The ability of cell to hold
Its charge when not in use
The amount of run time
a cell can provide per single charge
New Chargers:
To redefining & New Look
The 3 Key Drivers of Rechargeable battery purchased
SELLING POINTS:
Engineered to hold charge up to 1 Year* Ready to Use 6 x longer lasting with ONE charge
CHOOSE UNIVERSAL
Multi-Purpose Engineered to hold charge up to 1 Year* Rechargeable up to 1200 times 1200 Times
*while not in use
RECHARGE Universal
CHOOSE EXTREME
Long Run Time Last up to 6X longer in DSC* Holds charge up to 1 year**
*in Digital Still Camera, vs. Energizer standard alkaline. Results vary by device. ** while not in use
RECHARGE Extreme
RECHARGE mini (CH2PC3)
Whats New:
Trapped Blister Packaging 40% less plastic used.
New Top and Front face
design
Packed with 2 new Standard Recharge Batteries
RECHARGE Smart
Whats New:
Premium Charging information
Indicates time left to Charge
Battery Charge Fuel Gauge
Built in over charge protection
Increased Charge speed with 4 hour (for AA1400mAh), and
5 hours (for AA2300mAh).
Packed with 2pcs. new Universal Ready to Use Recharge Batteries
(CHP42)
Whats New:
Call out of key features :
Automatic Shut Off Bad Battery Detection LED Charging status
indicators
Packed with 2 new Universal Ready to Use Recharge Batteries
Shorter Charge time with Universal Batteries (5 hours) vs 2450mAh (7
hours)
(CHCC)
RECHARGE Compact
Whats New:
New design with enhanced Charging information (LED
Fuel Gauge):
Indicates Time left to Charge
Indicates Charging progress
Indicates if individual battery can still be
charged
Built in overcharge protection with auto shut
off sensor
Packed with 2pcs. new Extreme Ready to Use Recharge Batteries
(CH1HR3)
RECHARGE 1 Hour
In a hurry
The Techies
Packed with these Chargers Common devices used Recommended batteries Target consumers
IN A NUTSHELL
1-Hour
Compact Smart Mini
Energizer RECHARGE
CH2PC3 CHCC CHP42 CH1HR2
Universal 1400mAh9 hours
or Less
6 hours
or Less
3
Hours
or Less
1 Hour
or Less
Extreme 2300mAh
12
Hours
or Less
8
Hours
or Less
5
Hours
or Less
1 Hour
or Less
Energizer RECHARGE
4 5
7
Lighting Products
&
Headlight Repackaging
Improved lumens More light modes (3 modes)
Wider headstrap
more comfortable,
stylish headstrap
NOW easier to shop for the right Energizer headlight for specific tasks/activities
prominent call-out of key product benefits on front of pack eg runtime, light output.
Number of
light
modes Key product
highlight
improved 3LED Headlight
Large, slide switch for
easy control between
light modes
Pivoting head to direct
the light to where you
need it.
Battery compartment
Easy to open and lock.
Elastic headstrap for a
comfortable fit.
New stylish design.
3 LED bulbs that are: - Virtually unbreakable
- Practically never needs replacing
- Energy saving, ie, longer runtime per
battery change
Light Mode
FLOOD
2 white LEDs
NIGHT VISION
1 red LED
Lumens 30 2
Runtime 28 hours 58 Hours
All performance claims tested using 3 x Energizer Max AAA batteries (ANSI)
more comfortable,
stylish headstrap
improved 4LED Headlight
Large, soft push button
for easy on/off even with
gloves on
Pivoting head to direct the light to
where you need it.
Battery compartment
with flip latch. Easy to
open and lock.
No tools required.
Removable, wide
headstrap for a
comfortable fit.
Stylish new design.
4 LED bulbs that are: - Virtually unbreakable
- Practically never needs replacing
- Energy saving, ie, longer runtime per
battery change
Light Mode HIGH
3 white LEDs
LOW
3 white LEDs
NIGHT VISION
1 red LED
Lumens 80 lumens 20 lumens
Runtime 8.5 hours 40 hours 66 Hours
All performance claims tested using 3x Energizer Max AAA batteries (ANSI)
IPX4 Weatherproof,
suitable for all weather
use
Improved lumens More light modes Wider headstrap
Selling Point
Selling points for EN SHELF LIFE up to 10 YEARS if not in use. Now you can get keep a pack for EMERGENCY
50% LONGER LASTING vs. MAX With a POWER BOOST
New Upgraded to 5% From 680 shots to 720 shots 9x Longer Lasting vs. MAX
Improved batteries to suit all kind of EN Chargers
Extreme rechargeable is 6x LONGER vs. MAX
Engineered to hold charge up to 1 Year*
Ready to Use
2. LED Selling Point Energizer Lighting Products
Nichia LED Made in JAPAN not CHINA (assembled in CHINA)
Include SEMI CONDUCTOR that control the power into the
LED. To prevent the LED to blow can last a lifetime . To prevent the battery to drain faster last longer.
Averagely :-
AAA, can last up to 70hours (approximately 3days) AA, can last up to 164 hours (approximately 1 week)
ENERGIZERs Lighting Products are made for :-
Longer Lasting Less Waste Never need replacing of LED Lifetime Guaranteed
Thank you
Recommended