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Employee Value PropositionLena Bertuccio, HR Services AdvisorClubsNSW
Todays Session The Recruitment Problem
What is an EVP
Doing your research
Crafting your EVP
Communicate your EVP
The Recruitment Problem
Recruitment has changed and is getting harder
The Recruitment Problem
The Recruitment Problem
“A lack of qualified or experienced applicants”
“Applicants lacking interest in the position”
“Applicants lacking employability skills”
“Competition with other employers for workers”
“Nature of the work - employers believe job seekers are not interested in the occupation or work conditions”
Source: Department of Employment, Skills, Small and Family Business 2018 Survey of Employers’ Recruitment Experiences
The Recruitment Problem
What is an EVP
EVP
Product Brand
CompanyReputation
Awareness
Consideration
Desire
Application
Hire
Advocacy
What is an EVP
CULTURE
CANDIDATE
EXPERIENCE
What is an EVP
• VALUE PROPOSITION
– Unique
– Competitive
– Honest
• CULTURE
– Shared beliefs
– Environment
– Current Employees
• CANDIDATE EXPERIENCE
– Reviews
– Process
– Rejections
What is not an EVP
• It’s not a magic potion
– Wont overcome low pay, location, or
poor leadership
• It’s not a list of perks
– Remember: Differentiate
• It’s not reactionary
Doing your research
What do candidates want?
Doing your research
Doing your research
Sense of community
SalaryFlexible hours
Close to home
Career development
Aligned to purpose
Good teammates
Job security
Job variety
Safe environment
Trust & Autonomy
Challenging workTraining/education
Achieve personal goals & dreams
15.4
12.8
15.1
11.1
8.2
16.3
14.2
10.4
12
10
14
12
5.5
11.211.8
0
2
4
6
8
10
12
14
16
18
Salary Work-Life Career Security Location
Millennials Gen X Baby Boomer
Doing your research
Source: SEEK Laws of Attraction 2017
Doing your research
Top three drivers of attraction to hospitality:
Work-life balance (15.4%)
Salary and compensation (12.9%)
Job security (12.1%)*
Source: SEEK Laws of Attraction 2017
Doing your research 1. Demographics
2. Survey Data
• Candidate
• Engagement & Culture
• Exit
3. Absenteeism & Turnover
4. The Competition
Crafting your EVP
1.Define the problem and set measurable goals
2.Link to Vision, Mission & Values
3.Stay flexible
Crafting your EVP
Crafting your EVP
Crafting your EVP
Crafting your EVPACTIVITY
Craft an EVP from your group answers and research data
You can choose who your target candidate is
Make it unique!
Crafting your EVP
Research
Craft
CheckImplement
Refine
Communicate your EVP
Communicate your EVP
• Share stories
• Community events
• Reviews
Communicate your EVP
• Is it up to date?
• Is it welcoming?
• Is the careers page easy to find
and user friendly?
•Are the images accurate?
Communicate your EVP
1. Am I clear on who I am trying to attract?
2. Why should someone work here?
3. What is it really like to work for us?
4. Does my candidate experience stand out from the crowd?
Questions to ask yourself:
Have you registered for the 2019 Conference & AGM?31 October-2 November – ICC, SydneyVisit www.clubsnswconference.com for more details.
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