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Embracing Mobile
Presented by:Brett Oppegaard, Ph.D.
Washington State University VancouverApril 2013
@brettoppegaard
How Integrating Ubiquitous Computing Technologies Can Help to Develop
New Voices, Engage With Diverse Perspectives, and Attract New Audiences
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
People on this planet
Photos courtesy of, from left to right: Getty Images and National Geographic
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
Mobile subscriptions worldwide
Photos courtesy of, from left to right: Getty Images, IntoMobile.com, Wired, and Textually.org
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
People with access to basic sanitation
Photos courtesy of, from left to right: Getty Images and Whale.To
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
Toothbrushes worldwide
Photos courtesy of, from left to right: Getty Images and RiseAboveCebu.blogspot.com
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
Desktop PCs in use worldwide
Photos courtesy of, from left to right: Getty Images and ImageShack.us
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
In both 2011 and 2012 …In each of the past two years, more than 1
billion “smart” mobile devices (phones, tablets, etc.,
with Internet connections and the ability to run third-party
apps) were sold worldwide.Source: Read-Write-Web, IDC.
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
Growing connectedness via mobile tech
Mobile users with smartphones (in the U.S.): 55 percent
Mobile users with smartphones, 25-34 (in the U.S.): 74 percent
How does interpretation change when everyone and everything is connected via technology?
How should our systems be changing to reflect that?
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
Mobile has become an appendage
How does interpretation change when everyone and everything is connected via technology …
all of the time?
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
Mobile is big business, and start-ups … Some “Mobile-First” companies of note:
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
Mobile is big business, and start-ups … “Mobile-first” companies:
Worth = $1 billion Worth = $967 million
In April 2012, Instagram, a company
with 13 employees, which had been in
business for less than two years, sold. The value that day was
higher than The New York Times.
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
Mobile is big business, and start-ups … “Mobile-first” companies:
In March 2013, 17-year-old
Nick D’Aloisio, who still was in high
school, sold his news-reading app, Summly,
to Yahoo for
$30 million.D’Aloisio. Photo courtesy of: Getty Images
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
What is different about mobile?It's not just about a telephone and a calendar being in the same place, or even really the convenience of only carrying one technology device ...
• Ubiquitous, part of us (like an appendage)
• Connected to the communal brain everywhere, always
• Sensory inputs/outputs; creates interactive possibilities
• Personalized, highly usable
• Location / Spatial / Contextual awareness
• Social connector, includer / Anti-social avoider, excluder
• Direct link to people, not places; microcoordinator
• Makes the otherwise inaccessible accessible
• Offers analytics, from self-awareness to surveillance
• Synthesis creates new communication options
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
Mobile models: Examples from the field
The Corner: 23rd and UnionA free mobile app, developed as a public radio
documentary, based upon user-generated content.
Also try: City of Memory, WhatWasThere, VozMob, Stories Everywhere, Murmur, etc.
(All links available at: mobilestorytelling.net) http://23rdandunion.org/
New voices, diverse perspectives, new audiences
Interactive possibilities:User-generated content
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
Mobile models: Examples from the field
Bomb SightA free mobile app, by the University of
Portsmouth, based upon original census maps and historical images.
Also try: Walking Through Time, Milk, Time Shutter, Sepia Town, etc.
(All links available at: mobilestorytelling.net)
http://bombsight.org/
New voices, diverse perspectives, new audiences
Accessible/inaccessible:Augmented reality
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
Mobile models: Examples from the fieldMuseum of London: StreetMuseum
http://www.museumoflondon.org.uk/Resources/app/you-are-
here-app/home.html
New voices, diverse perspectives, new audiences
Accessible/inaccessible:Augmented reality
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
Mobile models: Examples from the fieldCleveland Historical
A free mobile app, developed by Cleveland State University, offers layered, map-based multimedia
presentations, which are curated.
Also try: Philly History, Shakespeare’s London, Niagara 1812, Murder at Harvard, City Sonic, etc.
(All links available at: mobilestorytelling.net)
http://clevelandhistorical.org/
New voices, diverse perspectives, new audiences
Communal brain:Curated content
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
Mobile models: Examples from the fieldFort Vancouver Mobile www.fortvancouvermobile.net
New voices, diverse perspectives, new audiences Synthesis creates new
communication options
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
What will we be doing with mobile?“The computer in your cell
phone today is a million times cheaper, and a thousand
times more powerful and about a hundred thousand
times smaller (than the one computer at M.I.T. In 1965)” ...
“So what used to fit in a building, now fits in your pocket. What fits in your
pocket now will fit inside a blood cell in 25 years.”
-- Ray Kurzweil
Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)
What should you be doing with mobile?
What jobs do people who connect with your systems need done?
How can your systems be more mobile-oriented?
Thank you!
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