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Elements of Design
• Designers use the following Elements (parts) of Design
•Colour•Value•Line•Shape•Form•Texture•Space
Colour
• There are:• 3 Primary colors• 3 Secondary colors
placed evenly around the basic color wheel.
Line
• Is a continuous mark. • It has five characteristics:
• length• width• curvature • depth • texture
Shape• Is an enclosed line.• It has height and width and is
usually considered flat…2-dimensional.
Form• It has height, width, and depth.• It is considered 3-dimensional.
Texture
• The feel of a surface. • There are two kinds:• Actual or real• Implied or fake
Space
• It has two characteristics: • positive…the object • negative… the voided area
surrounding the object.
Principles of Design(The arrangement of elements)
• Balance• Repetition• Contrast• Movement• Emphasis• Unity
Balance• Equilibrium
• Elements are placed in the design in a way so they have equal weight.
• There are two kinds– Symmetrical or formal balance
which is objects centered – Asymmetrical or informal
balance which is more objects on one side or off centered.
Balance
Contrast
• The opposite or varied elements that make an art work interesting.
• Such as colour, thick or thin lines, large or small shapes, rough or smooth texture,etc.
Contrast
Movement
• The path our eyes follow in a design.
• Usually it brings the viewer in, around, and through the piece.
Movement
Emphasis
• Drawing attention to the main object.
• All elements; like line, color, and shapes, direct your eye to the main point.
Emphasis
Unity
• Oneness … makes all the elements and principles work together Also called Harmony
Unity
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