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Table of Contents• Value Proposition• GTM Target for the Next One Year• Selling to Target Market• Marketing Strategies• Partnership Strategies• Pricing Strategies• Expected Revenues
Value Proposition - Households
For single family detached homeowners in the US, eLandscape.com offers an online solution dedicated for all your landscaping needs, which unlike that of Angies List, and Craigslist, is a complete lifecycle solution, from inception to completion and maintenance, by providing the capability to search, find, review, create projects and coordinate easily with landscaping service providers, saving significant time and money that otherwise would have spent in miscellaneous tasks that do not add value to the landscaping project.
Value Proposition - Businesses
For residential landscaping businesses in the US, eLandscape.com offers a dedicated online portal for landscaping needs, which unlike that of Angies List, and Craigslist, is a complete lifecycle solution that induces homeowners to use eLandscape services for a continued period of time, and allows businesses to find their work and projects at one single online portal, saving significant time and money that otherwise would have spent in miscellaneous tasks that do not add value to the landscaping project.
GTM Target for the Next One Year
Note: No revenues or members during first 6 months when Portal will be under construction
Deliverables by the end of the first year
Target
Total Individual Members
Basic members: 2,000. m/m growth: 50%Paid Members: 500. m/m growth: 30%
Total Business Members
Basic Members: 400 and m/m growth: 20%Paid Members: 250 and Month/Month growth: 10%
Total Revenue $10,000
Target Market Segment• Target Segment: Residential Landscaping in the US, with
a niche focus on single family detached homes
Target Landscaping Service Seekers
Target Landscaping Service Providers
Homeowners of single family detached homes in the US
Individuals, professionals, small businesses, contractors, Landscaping designers and companies, who provide some sort of service in a Landscaping project
Reaching the Target Market
Service Seekers- Ads on social networks- Referral promotions- Craigslist ads- Reaching shoppers of home depot
Service Providers- Yellow pages, members of AngiesList, Craigslist and HomeAdvisor
- Pull method to offer trial memberships
Marketing Mix - Product• Online Portal with the following mandatory features in the
first version.
Category Features
Landscaping Project Project creation, life cycleSpecify Tags about projectVisual Tools to help identify project statusReviews of service providers, individuals
Maintenance Maintain records of past projects, maintenance work
Awareness, Education Forums, Best practices, Online Videos
Integration with Social Networks FacebookTwitterShare Link
Marketing Mix – Pricing OverviewMember Type Pricing
Service Seekers Basic: FreePremium: - 3.99/month or - 2.99/month paid annually (25% savings)
Service Providers Basic: FreePremium:- 19.99/month or- 14.99/month paid annually (25% savings)
Ads TBD
Partnership Strategy• eLandscape depends on reputed freelancers to provide
content in the forums/education/awareness/news letters section, to induce and retain members
• However, eLandscape DOES NOT depend on any other partners to resell its services
Other GTM Strategies – Member Acquisition
• Goal is to divert the members of competing sites like AngiesList, HomeAdvisor and Craigslist.
• Telemarketing/E-mail marketing to reach out to these members and educate, convince about the value proposition and offer free 1 month membership
Expected Sales – 1 Month after Launch
Line Item Value Bookings Revenue
Household Members
Basic 100 -
Premium 40 $160Business Members
Basic 40 - Premium 30 $600Total Revenue $760
Expected Sales – 6 months after the Launch
Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Total over 12 month
159.60 207.48 269.72 350.64 455.83 592.58 2,035.86 599.70 659.67 725.64 798.20 878.02 965.82 4,627.05 759.30 867.15 995.36 1,148.84 1,333.85 1,558.41 6,662.91
RevenueSubscriptions: householdsSubscriptions: businesses
Total revenue
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