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8/8/2019 Eim and Our Group Final Ppt
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Eastern Institute of Management (EIM)
And
The Group working on Retail Sector
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Introduction to EIM
EIM- a trust-owned, stand-alone, professionally owned
business school in Kolkata
Offers a two-year full-time MBA program
Launched in December 2002.
Set up by an eminent team of industry professionals cum
academicians
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Introduction Contd«
Affiliated to the University of Kalyani in West Bengal
An off-campus of the university¶s AICTE-approved
department of business
Ranked 76th among India¶s top B-schools in a business world
survey conducted in 2009
Located in the very strategic position of the city
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Faculty
Faculty- the USP as well as asset of EIM
Great academicians
Most of them are IIM graduates
Have wide industry exposure over the years
Many of them work with or have worked with organizationslike ABP, Exide, ITC, Tata Steel, Future Group, SBI, NTPC,Wipro and many others
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Some Major Recruiters
With the help of the faculty and a well-defined and systematic pedagogy
the students have developed themselves and have been placed in severalgood companies like:-
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Global Exposure
Apart from regular learning in the institute, learning is also
done with the help of exchange programmes with foreign
universities with the objective of providing the students with a
global exposure. These include:-
EIM-Cincinnati University learning exchange program
EIM-Chulalongkorn University (Bangkok) learning exchange
program
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Student Activities
EIM students participate in a wide variety of extra-curricular activities, both inside and outside the institute. Some of them
are:-
Intra-institute quiz and debating competitions
Sports and Cultural functions Student Publications
All-India B-school Management games
Nation-wide case presentation programmes
Participation in events organized by Calcutta ManagementAssociation
Industry visits
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Student activities in E-week 2010
E-week celebrated in EIM in February 2010
Ranked third all over India
Took place for several days at a stretch
Associated with NEN (National Entrepreneurship Network)
Took place at a pan-India level
Wide number of students participated from EIM and also from other colleges.
Variety of Business Games held
Cultural Events took place
Apart from activities just mentioned, different student activities take place inEIM organized by the E-Cell of EIM named CYAN, to celebrate the spirit of
entrepreneurship as discussed below:-
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Our Group
Group of 23 members
Some members have worked in retail shop-floors during their
Summer Internship Programmes
Some of the members were participants and winners of EIM-
Cincinnati joint program 2010
A number of the members were participants in E-week
Some of us are members of E-cell of EIM
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Some of us participated in the extempore
competition organized by the Calcutta
Management Association and also were
participants in inter-college paper competitionheld in EIM by All India Management
Association, AIMA.
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About our desirable project to your
company All have marketing as their specialization
Project for the course ³Consumer Behavior´
Need to organize a marketing fair
Our chosen sector ± retail
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The project will be done in the following way
Primary study will be done on your company
With the help of this, we will explore differentsorts of problems faced by the company
Data supporting our findings regarding those problems will be presented in a quiteinnovative, authentic and interesting manner
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The data will be presented in the marketingfair in front of a fairly large audience
The audience will consist of the potential or existing target consumer group (s)
Solutions to the proposed problems, designed by us can be presented before you in post-fair
days.
That¶s the blueprint of our proposed marketingfair
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