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Sam (Intern)
The Digital Space
6th February 2014
2© 2014 Egon Zehnder
Introduction
Our Objective
- To provide an overview of the Digital Space in SEA.
- To identify and characterize the most important slice within this Digital Space.
3© 2014 Egon Zehnder
Agenda
1 Defining Digital
2 Exploring the “Digital Space”
3 E-Commerce in South East Asia
4 E-Commerce Talent Pools
5 Candidate Snapshot
6 Potential Clients
7 Q & A
4© 2014 Egon Zehnder
Defining Digital
“Digital space is often viewed as a model of physical space, where every piece of digital information can and should be tied to a specific physical location… The digital medium allows for the construction of parallel digital spaces, for time travel and personal views.”
(Source: Swedish Institute of Computer Science)
- “Digital space” as a model for “Physical space”
- The existence of parallel “Digital spaces”
5© 2014 Egon Zehnder
Exploring the “Digital Space”
The Digital Space
Digital InnovationBig DataDigital EngagementSocial NetworkingSearch EnginesE-Commerce
(Source: McKinsey & Company)
6© 2014 Egon Zehnder
7© 2014 Egon Zehnder
8© 2014 Egon Zehnder
Exploring the “Digital Space”
The Digital Space
Digital InnovationBig DataDigital EngagementSocial NetworkingSearch EnginesE-Commerce
(Source: McKinsey & Company)
9© 2014 Egon Zehnder
E-Commerce in South East Asia
2004 2005 2006 2007 2008 2009 2010 2011 20120%
10%20%30%40%50%60%70%80%90%
100%
SingaporeVietnamThailandIndonesia
Internet Penetration in SEA
(Source: World Bank )
10© 2014 Egon Zehnder
E-Commerce in South East Asia
2011 20160
10000000
20000000
30000000
40000000
50000000
60000000
70000000
80000000
90000000
100000000
Singapore VietnamThailandIndonesia
Internet Users in SEA
(Source: Euromonitor)
Total: 118 million users in 2011 205 million users in 2016
11© 2014 Egon Zehnder
E-Commerce in South East Asia
2016
2011
SingaporeIndonesiaThailand
E-Commerce Revenue in SEA
(Source: Euromonitor)
12© 2014 Egon Zehnder
E-Commerce Talent Pools
B2B
B2C
C2C
Mixed
13© 2014 Egon Zehnder
14© 2014 Egon Zehnder
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E-Commerce Talent Pools
B2B
B2C
C2C
Mixed
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E-Commerce Talent Pools
Qoo10
Regional Offices: Singapore (Focus); Malaysia; Indonesia
ALEXA Ranking: 15 (Singapore)
Transactions Processed: USD $125 Million (Singapore; 2013)
Areas of Interest:
- Currently owned by Giosis Pte Ltd, a joint venture company formed with eBay and founder Ku Young Bae.
- Reportedly transacted a total of USD $224 Million in SEA region (2012).
- Success has been attributed to its variety of payment options and frequency of discounts.
17© 2014 Egon Zehnder
E-Commerce Talent Pools
Tokobagus
Regional Offices: Indonesia
ALEXA Ranking: 12
Transactions Handled: USD $24.6 Million (2010)
Areas of Interest:
- Won awards for their efforts in e-commerce: ranging from “Best Marketing Campaign” to “Best Interface”.
- Up to 7000 new classifieds are published daily, with 10 million Indonesian visitors monthly.
18© 2014 Egon Zehnder
E-Commerce Talent Pools
Lazada
Regional Offices: Vietnam (Focus); Indonesia ; Thailand; Philippines
ALEXA Ranking: 38 (Vietnam)
Transactions Handled: USD$20 million (Vietnam; 2012)
Areas of Interest:
- Significant efforts have been made towards providing valuable customer service.
- One of Vietnam’s first e-commerce companies to implement an app for mobile shopping.
19© 2014 Egon Zehnder
E-Commerce Talent Pools
Tarad
Regional Offices: Thailand
ALEXA Ranking: 55
Transactions Handled: N.A.
Areas of Interest:
- Originally founded by Pawoot Pongvitayapanu and eventually acquired by Rakuten.
- Most recently made the foray into m-commerce through its partnership with Line.
Education
Previous Experience
20© 2014 Egon Zehnder
Candidate Snapshot
Eric Huân Bui-QuangVietnam
1) University of Western Ontario – Richard Ivey School of Business
2) McGill University
1) Business Development Manager ; Head of Customer Service- Lazada.vn
2) Project Manager- Intelerad Medical Systems
3) Software Developer- Miranda Technologies
- Currently the Regional Head of Customer Service SEA- Lazada Group.
- In charge of the development of Customer Service strategies across the SEA region.
- Responsibilities also include the management of sales initiatives throughout SEA.
Education
Previous Experience
21© 2014 Egon Zehnder
Candidate Snapshot
Pawoot (Pom) PongvitayapanuThailand
1) Chulalongkorn University
2) Rangsit University
1) Assistant Mobile Portal & Commerce Manager- Hutchison CAT Wireless Multimedia
2) Business Development & Webmaster- Ad Venture (Shin Corporation Group)
- Currently the Managing Director and Founder- Tarard.
- Also the Founder and Director- Zocial.
- As well as President and Founder- Thai E-Commerce Association.
22© 2014 Egon Zehnder
Candidate Snapshots
Insights
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Potential Clients
Media
Communications
Technology
Venture Capital
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26© 2014 Egon Zehnder
Potential Clients
Media
Communications
Technology
Venture Capital
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Potential Clients
SPH
C-Level Executive: Alan Chan (CEO)
POI: Low Huan Ping (Executive VP; Technology)
Revenue: SGD $1239.5 million (2013)
Areas of Interest:
- Acquired “SgCarMart” for SGD $60 Million and was lead investor for “Magzter’s” Series-B round of funding for USD$10 Million (2013).
- Entered into a partnership with Carousell to develop online marketplace “SheShops” (2013)
- Established a SGD $100 Million tech fund exclusively for media related businesses (2013)
28© 2014 Egon Zehnder
Potential Clients
Singtel
C-Level Executive: Allen Lew (CEO; Group Digital Life)
POI: Trevor Healey (CEO; Amobee Group Digital Life)
Revenue: SGD $18183 million (2013)
Areas of Interest:
- Acquired “HungryGoWhere” for SGD $9.4 million and “Amobee” for SGD $321 million (2012).
- Entered into partnerships with “Shopify” and “Tiny Trunk” to help promote various e-commerce marketplaces (2013).
- Recently developed their own mobile shopping app “Lyke” (2013).
29© 2014 Egon Zehnder
Potential Clients
Vertex
C-Level Executive: Chua Kee Lock (CEO)
POI: Tay Choon Chong (CIO)
Revenue: SGD $83.8 Billion (Holding Corporation; Temasek Group 2013 )
Areas of Interest:
- Has made investments in e-commerce companies such as “Mayuki” and “Meilele”
- Has most recently participated in an investment round for “Reebonz” (2013)
30© 2014 Egon Zehnder
Potential Clients
Intel Capital
C-Level Executive: Arvind Sodhani (President)
POI: Deepak Natarajan (Director; Singapore)
Revenue: USD $53.3 Billion (Holding Corporation; Intel Corporation 2012)
Areas of Interest:
- Has made investments in e-commerce companies such as “Healthcart” and “GoldSquare”.
- Has most recently participated in an investment round for “Reebonz” (2013)
31© 2014 Egon Zehnder
Q & A
Questions?
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Conclusion
Future Areas to Explore
- Establish relationships with key individuals operating within SEA’s e-commerce sphere.
- Research alternative strands of e-commerce in SEA.
- Adopt an international perspective; looking beyond SEA’s e-commerce sphere.
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