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EFAL3 Social Media
Contents Editing GUD
EFAL3 Social Media Team
Fonts
OFFICIAL ENGLISH FONT
Calibri font
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789&(,.!?:)
EFAL3 Social Media Team
All English words are set in Calibri• Spacing: -25• Headline: Calibri (Headings)• Body text: Calibri (Body)
Aa
OFFICIAL CHINESE FONT
微软雅黑All Chinese words are set in 微软雅黑• Headline: 微软雅黑• Body text: 微软雅黑
中文字体Spacing
For Chinese text, spacing is set to 0. Spacing for latin languages, alphabets and numericals should be set to -25.
EFAL3 Social Media WeChat Editing GUD 1.0
OFFICIAL ENGLISH FONT Use this page as a reference when typesetting:
EFAL3 Social Media Team
Headline: Calibri (Headings)Spacing: -25Length: Headline should be as short as possible.
Consecteturadipisicing
Detailed information: Calibri (Body)Spacing: -25Size: 12pt
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod temporlabore et dolore magna aliqua. ex ea commodo consequat.
Heading for body copy: Calibri (Body)Spacing: -25Size: 16pt
Duis aute irure dolorDuis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt
Body copy: Calibri (Body) Spacing: -25Size: 15
EFAL3 Social Media WeChat Editing GUD 1.0
OFFICIAL CHINESE FONT Use this page as a reference when typesetting:
EFAL3 Social Media Team
Headline: 微软雅黑Spacing: 0Length: Headline should be as short as possible.
更快掌握Detailed information: 微软雅黑Spacing: 0Size: 12pt
在过去的四十多年里,英孚一直致力于研究加速语言学习的方法。大多数培训学校所宣称“快”往往意味着他们能给予学生的 “更少”—更少的学习素材及更少的课。
Heading for body copy: 微软雅黑Spacing: -25Size: 16pt
掌握“纯正”英语很多中国学生在进入英孚之前评价他们从小到大所学的英语是无法用在实际生活中的“哑巴英语”。生活具乐部可以确保你能够学以致用。无论您学好英语是为了获得一份跨国企业的工作,与外国同事、国际友人交流合作,还是为了出国旅游、留学,生活具乐部将您的每一项需求考虑并设计在内。Body copy: 微软雅黑Spacing: -25Size: 15
EFAL3 Social Media WeChat Editing GUD 1.0
FontsColors
COLORS- PRIMARY
EF Blue
EFAL3 Social Media Team
EF Pink
EFAL3 Social Media WeChat Editing GUD 1.0
Blue has always been a part of EF’s history, and today, it remains EF’s core corporate color.
Pink is an alternative brand color. On the web, pink is the “Call-to-action color”. Use it to draw attention to the single most important button on the screen.
COLORS- NEUTRAL
EF Neutral Colors
EFAL3 Social Media Team
EFAL3 Social Media WeChat Editing GUD 1.0
WeChat Editing Summary
Editing tool: http://www.135editor.com/
EFAL3 Social Media Team
EFAL3 Social Media WeChat Editing GUD 1.0
Font: 微软雅黑Size: Headline 16ptBody copy 15ptDetailed information 12pt
Color:Main color: 0c0c0cHighlight color: EF Blue/ EF PinkExplanation color: 7f7f7f
Main arrangement mode: Align left
Pictures
What we want
EFAL3 Social Media Team
What we avoid
EFAL3 Social Media WeChat Editing GUD 1.0
• Bright• Graceful• Quality• Exquisite• Mature
• Cute• Fuzzy• Ugly• Cartoon• Stuffy• Kids/ Teenagers
EXAMPLE - BUSINESS RELATED
DO
EFAL3 Social Media Team
EFAL3 Social Media WeChat Editing GUD 1.0
DONT
EXAMPLE – LIFE STYLE RELATED
DO
EFAL3 Social Media Team
EFAL3 Social Media WeChat Editing GUD 1.0
DONT
EXAMPLE - TRAVEL RELATED
DO
EFAL3 Social Media Team
EFAL3 Social Media WeChat Editing GUD 1.0
DONT
Design04
DESIGN FOR THE PICTURES
EFAL3 Social Media Team
EFAL3 Social Media WeChat Editing GUD 1.0
DESIGN FOR THE PICTURES
EFAL3 Social Media Team
EFAL3 Social Media WeChat Editing GUD 1.0
EFAL3 Social Media Team
THANK YOU
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