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EDUCATION BOOK 2019
SEMINAR INDEXWELLA.COM/EDUCATION
MASTER CRAFTEXPERTISE & INSPIRATION
DISCOVERYPRODUCT KNOWLEDGE & BASIC SKILLS
WELLA CRAFTKNOWLEDGE & TECHNIQUES
ADVANCED CRAFTCreate the perfect total look for your client,
personalised to their needs and desires.
Become a beauty coach who provides services
that grow the business and drive loyalty.
At Wella, we do things the Wella Way. Learn
the techniques, skills, and knowledge to grow
your craft and achieve beautiful, professional,
and predictable results each time.
Designed to give hairdressers all of the
product knowledge, tools, and basic
application skills needed to successfully
use our Wella Professionals portfolio in
their daily salon routine.
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The ultimate in craftsmanship. Builds your
skills and reputation by igniting your creative
spark, giving you the confidence to push
boundaries. Become part of the Master Craft
Elite by obtaining one of the industry’s most
recognised certifications.
DISCOVER THE LATEST NEWS IN PRODUCT
KNOWLEDGE, COVERING THE WHAT, WHY,
AND HOW: WHAT IS IT? WHY WOULD YOU
USE IT? HOW DO YOU USE IT?
Understand the entire Wella product portfolio
through our Discovery Seminars. Choose
to experience these sessions at one of our
studios or discover on location at your salon.
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DISCOVERYHOUSE OF BLONDORDiscover Blondor; our multiple award-winning, complete
lightening range. You will leave this session with an under-
standing of the shade portfolios, mixing and application of:
• Blondor
• Blondor Freelights
• Magma by Blondor
HALFDAY
DISCOVERY
Discover Color Touch; a mildly oxidising demi-permanent
range. In this session you will learn all about the sub-ranges
within Color Touch. You will leave with great knowledge and
understanding in what all the products in the range are, what
they can do and how to use this fashion forward range to
create low commitment and quick colour services in the salon.
COLOR TOUCH
HALFDAY
DISCOVERY
ILLUMINA COLORDiscover ILLUMINA Color, our greatest colour innovation to date.
ILLUMINA Color has redefined the permanent colour category
with its resulting standard of luminous and healthy-looking hair.
HALFDAY
DISCOVERY
Discover everything you need to know about NEW
Koleston Perfect ME+ and understand the value of
Pure Balance Technology. Get to know the experience
changes needed for perfect fit in the salon.
In this session you will discover:
• No habit changes, only experience changes
• Simple-to-mix and easy-to-apply colour formulations
• New Pure Balance services
• Tips and tricks for ease of use
• New shades and shade palettes
KOLESTON PERFECT ME+ DISCOVERY
HALFDAY
DISCOVERY
NEW
AT WELLA WE DO THINGS THE WELLA
WAY. LEARN THE TECHNIQUES, SKILLS AND
KNOWLEDGE TO GROW YOUR CRAFT AND
ACHIEVE BEAUTIFUL, PROFESSIONAL AND
PREDICTABLE RESULTS EACH TIME.
Colour is at the core of Wella Professionals
craftsmanship. Wella Colour Craft holds the
foundational knowledge of the entire Wella
colour portfolio – use it as a source to ignite your
creativity in colour.
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ESSENTIALCRAFT
Going grey can be one of the toughest beauty
challenges a woman faces. For her, it is not only about
looking beautiful, but finding a solution that best
fits her lifestyle and mindset. You will learn how to
personalise your client’s hair colour to embrace and
perfectly enhance her grey hair.
You will also:
• Learn new information and specific solutions using
Koleston Perfect ME+
• Gain an understanding of the key considerations
when colouring grey/white hair
• Learn new tips and tricks with Koleston Perfect ME+
This seminar is a prerequisite for the Master Colour Expert Program
KOLESTON PERFECT ME+ SHADES OF GREY
1 DAYESSENTIALCRAFT
CREATE THE PERFECT TOTAL LOOK FOR YOUR
CLIENT, PERSONALIZED TO THEIR NEEDS AND
DESIRES. BECOME A BEAUTY COACH WHO
PROVIDES SERVICES THAT GROW THE BUSINESS
AND DRIVE LOYALTY.
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ADVANCEDCRAFT
The ability to create a perfect balayage is one of
the skills a hairdresser needs. Statistics show that
more than 12 million balayage colour treatments
were performed in the UK in 2018 alone!
In this workshop you will learn to take the
guesswork out of hand painting hair and
understand how to apply the fundamental
principles of a perfect balayage and how to create
this fashion focussed look in salon-friendly time.
You will also:
• Learn to apply balayage without foils and
separators
• Master the art of seamless blends from root to tip
• Discover tips and tricks with the NEW Koleston
Perfect ME+ to create trend tones for your
balayage clients
This full day seminar includes hands-on experience
guided by a guest artist and a Wella educator.
KOLESTON PERFECT ME+ BALAYAGE SPECIALIST
This seminar is a prerequisite for the Master Colour Expert Program
1 DAYADVANCEDCRAFT
MASTER COLOR EXPERT
COURSE COMMENCES AUGUST 2018
The Master Colour Expert Programme is a
comprehensive business building course strategically
developed to grow your skill, mastery and creativity.
Join the four-stage Master Colour Expert Programme
and you will be on your way to earning one of the
best recognised colour accreditations in the industry.
Starting out with the essentials, you will go on a
journey of intense learning to develop your creative
and corrective colouring skills to the highest level.
This outstanding program combines face-to-face
coaching with Wella Professionals certified colour
master trainers, resulting in one of the industry’s
most recognised certifications.
• Expand your colour business
• Develop your skills and push your boundaries to
the highest level
• Be ready to change your life.
THE ULTIMATE IN CRAFTSMANSHIP: BUILDS YOUR
SKILLS AND REPUTATION BY IGNITING YOUR
CREATIVE SPARK, GIVING YOU THE CONFIDENCE
TO PUSH BOUNDARIES. BECOME PART OF THE
MASTER CRAFT ELITE BY OBTAINING ONE OF THE
INDUSTRY’S MOST RECOGNISED CERTIFICATIONS.
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MASTERCRAFT
12-MONTHCOURSE
MASTERCRAFT
MASTER COLOREXPERTLEADERS IN EDUCATION
JOIN THE COLOUR ELITE, THE INNER CIRCLE OF THE
BEST COLOURISTS IN THE WORLD BROUGHT TO YOU BY AWARD-WINNING
EDUCATORS –WELLA PROFESSIONALS.
Global Master Color Expert Programme is one of the
highest colour accolades in the industry. It isn’t very often
something truly changes your life, but the Master Color
Expert Program is aimed at just that. It will arm you with
all of the skills, confidence and inspiration to change YOUR
life not only professionally but personally, too.
With a limited intake of colourists each year, you could
bag the hottest ticket in town for senior colourists looking
to become a true authority in colour.
From the very first day you will feel an ignited passion for
colour, you will be itching to get back into the salon to
apply all of the new skills you have learnt. From unrivalled
R&D content to a unique business building day, designed
to make the most of your new go-to colourist status.
Every single skill you learn over the 6-month period can
easily be re-applied back in the salon, you will have the
confidence to achieve any colour result that you have
ever dreamed of creating.
Prepare yourself for the 2019 Master Color Expert
Programme.
Go to Wella.com/education #itchangedmylife
or call the Wella Studio at: 011 268 0447.
KADUS PROFESSIONAL EDUCATION
/KadusProfessionalSouthAfrica
Follow us
Inspiring the salon community and helping elevate skills, confidence,
and potential is the most important and rewarding part of our job.
Because we share the same passion for hair, we have created a fresh
and unique approach to help you grow your expertise:
LEARN IT, LIVE IT, SHARE IT.
LEARN IT With education tools that
are simple and intuitive to use,
learning becomes natural.
LIVE IT Put your skills into practice right
away with Trend Directions,
techniques, and service ideas.
SHARE IT Engage in a peer-to-peer
community that embraces
communication, collaboration,
and celebration among stylists
like you.
OUR VISION
THREE-TIERS OF EDUCATION.
We believe in your talent. That’s why we provide you with a
complete education program based on three different levels of
expertise, in order to adapt to your individual needs:
FOUNDATION
CRAFT
ADVANCED
ADVANCED
CRAFT
CREATIVE
MASTER CRAFT
Learn and understand
the key fundamentals
within our programme.
Elevate your knowledge
and skills by taking them
to the next level.
Get creative! Experience new
and exciting techniques
that you can use in the salon.
A 360° EDUCATION
WHO SHOULD ATTEND
Colourists who are new to the industry or more
experienced colourists who want to refresh their
colour knowledge.
WHAT YOU WILL LEARN
Increase your fundamental understanding of
colour and gain the confidence to use it in a way
that is suited to your clients and their lifestyles.
COURSE CONTENT
An understanding of colour theory and how it
applies to Kadus Professional colour.
Available on demand through your Kadus sales
representative.
FOUNDATION COLOUR
Directions are everywhere. On the streets, in
architecture and exhibitions. Directions are for
life, not just for catwalks. They’re designed for
real people ... like you.
Our Directions Collection 2019 is designed to
inspire hairdressers with new techniques for
cutting, colouring and styling. Increase client
loyalty through ‘real life’ inspiration and hair
directions that are wearable; through looks that
will give your clients confidence to express
themselves and their individuality.
CREATIVE DIRECTIONS
WHO SHOULD ATTEND
Experienced colourists who are already confident
with the basics of colour and would like to take
their understanding to the next level.
WHAT YOU WILL LEARN
In-depth colour correction techniques that will
help you obtain the best colour results possible
for your clients.
COURSE CONTENT
Guidance on colour correcton and how to obtain
the best colour results when faced with the
challenges of lightening, darkening or changing
the tone of previously coloured hair.
Available on demand through your Kadus sales
representative.
ADVANCED COLOUR
STUDIO SEMINARS
Hesitant to leave your salon? With our “ACCESS”
Education Program, our educators come to you!
Inspired by the idea that learning should happen
on your schedule, we can customise an on-
demand education programme that brings all
the relevancy, interactivity, and discovery right
to your salon. Master on-trend techniques and
learn from our talented education team through
our unique interactive learning styles.
Access Education also covers product
knowledge on the full brand portfolio.
Contact your Kadus Professional sales or
education consultant to make a booking.
ACCESS EDUCATION
YOUREDUCATION
YOURIS IN
HANDS
Y O U R O N L I N E L E A R N I N G D E S T IN AT I O N
/EDUCATION
FREE ACCESS TO 150 interactive course modules of around 5 minutes each
and a selection
100 step-by-step videos.
of the best
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