Easy Being Green

Eco-Innovation

“ There once was a town in the heart of America where all life seemed to live in harmony……...”

Rachel Carson from Silent Spring

A Fable for Tomorrow:

Annie Leonard´s

Butterfly Effect

Herman Miller

Mirra Chair:

Design Within Reach

Herman Miller

Herman Miller

Design Environment Protocol DFE

Interview with Brian Walker CEO Herman Miller

“Ultimately businesses will be judged by their

contribution to humanity…….”

Powers of 10 Analysis

Manufacturer of Specialty Chemicals for Transportation & Industry $ 1.7 Billion Annual Sales

Environmentally Sound Fuel Additive

RedZone Robotics: Powers of 10

Approach

RedZone Robotics:

Case Study: City of Palo Alto, California

New Balance: Team Approach to Problem Solving

Intelligent Product Systems

Film: Waste = Food

Cradle to Cradle: Rohner Textile-Switzerland

Ford River Rouge

1942

1867

10 Acres of Roof Top

10 Acres of Roof TopCont.

SMaRT

Sustainable Materials Rating Technology

SMaRT Sustainable Gold Rating of Chadwick Chair

Ben & Jerry´s

Ben & Jerry´sBen & Jerry's Thoughts on.....Federal Spending and Priority Pie

America stands first in nuclear defense capabilities and first in nuclear defense expenditures among industrialized countries. And it's not even close!

But America ranks only...14th in efforts to lift children out of poverty;

18th in the percentage of children in poverty; And last (yes, last!) in providing health insurance for all children.

It might make you wonder if something is out-of-whack with the U.S. federal discretionary spending pie. Perhaps some slices are too big, while others are too small?

Consider these facts: The United States spends nearly $30 billion annually on nuclear deterrence, including strategic and tactical nuclear weapons and missile defense systems. That's about the same amount we spent, on average, during the Cold War that

ended sixteen years ago.Our nuclear stockpile today includes nearly 10,000 warheads. Their destructive force would stack up against 150,000 Hiroshima-

sized bombs.Meanwhile, according to the experts, as much as $13 billion could be cut from U.S. nuclear spending each year without

compromising our national security or our standing as the world's strongest nuclear power.We think those funds would be better invested in programs that benefit America's children.

Just $1 billion a year would be enough to fully immunize every two-year old who has not already been vaccinated against preventable childhood disease.

$2 billion annually could provide health insurance for 1 million of America's 9 million uninsured children.$5 billion a year would allow us to cover Head Start for every eligible child not currently enrolled in the program.

It's as easy as pie to visualize the possibilities...We believe there's ample opportunity in the Federal budget to do what's right for America's kids.

Don't you?Tell Congress to...

Step up and deliver a budget that supports our children as well as our national defense. Re-order Federal spending priorities to ensure that America's children get a bigger slice of the pie.

Speak your piece. Take action at the Children's Defense FundThanks to our friends at the Children's Defense Fund, the Center for Defense Information, the Natural Resources Defense Council

and the National Priorities Project for helping us gather the information used in this position paper.

NIKE Considered

Sustainable Architecture

Al Gore

The Earth in Balance: A Global Marshall Plan