EASTERN MARKET FARM STAND BRIDGING THE FRESH FOOD DIVIDE

EASTERN MARKET FARM S

TAND

BRID

GING T

HE FRESH F

OOD DIV

IDE

EASTERN MARKET CORPORATION

501(c)3 non-profit established in 2005 to:

• Manage the operations of Eastern Market under lease terms with the City of Detroit

• Rebuild the market campus

• Revitalize the Eastern Market District

• Leverage Eastern Market success to improve adjacent neighborhoods

1

CREATING A HEALTHY FOOD HUB

Improving the synergy of food processing, retail, wholesale, and distribution.

2

OVERVIEW

• Retail operation to provide communities with an additional opportunity to purchase fresh food

• Focus on locally grown (May - October season)

• Engage with communities on nutrition education and healthy eating

• Act as ambassadors of Eastern Market and connect Farm Stand with Detroit’s foodsystem

4

2011 S

EASON

•Ove

r $26

,000 in

sales

•$2

,000 d

onated to

non-p

rofit

s

•$1

7,000 t

o loca

l far

mer

s

•23

sites v

isited

•9 “

Fresh

Food F

ellows” t

rain

ed

5

• 13 weekly locations• 10 special events

6

• Access to fresh fruits & veggies from Eastern Market’s Wholesale Market

• Team of “Fresh Food Fellows”

• Mobile EBT/SNAP

• Double Up Food Bucks

• Project FRESH/Senior Market FRESH

• Interactive retail experience

• Weekly E-News

SERVICES PROVIDED

7

• Optimal placement at location

• Publicity/Outreach

• Community engagement

• Feedback/evaluation

SITE EXPECTATIONS

8

DETROIT C

OMMUNITY M

ARKETS

• Coalition of 13 fresh food access programs

• Farmers Markets• Mobile Markets• Produce Trucks• Good Food Box

• Each program run by a parent organization

• Main goals: access, advocacy, and education

• Increasing fresh food access in the city #1 priority

10

PARTNERS

• Detroit Eastern Market Tuesdays

• Eastern Market Farm Stand

• Eastside Farmers Market

• Fresh Food Share

• Highland Park Farmers Market

• Islandview Farmers Market

• Northwest Detroit Farmers Market

• Oakland Avenue Farmers Market

• Peaches & Greens

• Sowing Seeds, Growing Futures

• UpSouth Foods

• Wayne State University Farmers Market

• Windmill Market

11

DETROIT EASTERN MARKET TUESDAYS

12

WAYNE STATE UNIVERSITY FARMERS MARKETS

13

NORTHWEST DETROIT FARMERS MARKET

14

PEACHES & GREENS

15

16

FOOD DESERT?

17

PURCHASING POWER

• Food Stamps Bridge Cards

• Nearly $481 million available in 2012

• Increase in participating Farmers Markets

• 3 markets in 2006 over 80 in 2012

• Eastern Market over $800,000 redemptions in 4 ½ years

• With DUFB now at $1 Million mark• Gratiot Central Market $500,000 per

month

18

DOUBLE UP FOOD BUCKS

• SNAP incentive program

• Piloted at Eastern Market

• Money to consumers, money to growers

• DUFB/SNAP sales represent 10-15% of growers income

• Available at all Detroit Community Market sites

19

THANK YOU!

3

For more

inform

ation co

ntact Fiona

Ruddy

fruddy@

detroite

astern

market.c

om

(313) 8

33 9300 ex

t 113