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I
I
Preface
This project is writing and planning due to studying project
feasibility and controlling, to study how prepare and what need to
know when want to start new business. Our information almost
searches on internet. This book will be include Introduction, Industry
profile, Market study, Operating study, Finance analysis, Risk
analysis and summary
I hope this book will can guide someone who blind on this court
to pass the problem. There will probably be a little bit mistakes for
some point we didn’t know if someone use this book and its wrong
we are terrible sorry.
E-Sarn Man Company
II
Table of content
Preface ………………………………………………………… I
Table of content ………………………………………………. II
Executive summary ………………………………………….. VI
Chapter 1 introduction ………………………………………. 1
Background and significance of project ……………………..….. 1
Objective ………………………………………………………… 2
Benefits …………………………………………………………. 3
Activities / Time frame …………………………………………. 4
The history northeastern of Thailand ………………………….... 6
Northeastern shared dishes ……………………………………… 7
History of papaya salad ……………………………………….… 9
Chapter 2 Industry profile …………………………………… 13
Nature of industry …………………………………..……………. 13
Type of papaya salads …………………………..……….. 14
The other northeast foods …………………………….….. 19
Situation of industry …………………………………………..….. 22
Product/Services …………………………………….……………. 25
Vision …………………………………………………………….. 28
Mission …………………………………………………………… 28
Strategy …………………………………………………………… 29
Corporate level strategy ……………………….…………. 29
Business strategy ………………………………………… 30
Function level ……………………………………….…… 31
Industry summary …………………………………………….….. 33
Chapter 3 Market feasibility study …………………………… 34
Market analysis ……………………………………………..…….. 34
III
Political ……………………………....……………….. 34
Economic ………………………….…………………. 36
Social ………………………………………………… 37
Technology ………………………………….…..……. 38
Competition analysis …………………………………..……… 40
Competitor analysis …………………………..………. 40
Customer analysis …………………………………….. 44
Competitive analysis …………………………..……… 44
STP Analysis ……………………..…….……………………… 45
Segment target ………………………………………… 45
Target market …………………………..…………….. 45
Positioning ……………………...……..……………… 48
Market mix strategy …………………………..………………. 49
Product …………………………………..……………. 49
Price ……………………………………..……………. 49
Place …………………………………..………………. 49
Promotion ………………………………….………….. 50
Sales forecast ……………...…………………….…………….. 51
Explanations ………………………………………….………... 56
Chapter 4 Investment analysis ……………………………... 57
Pre - operating cost …………………….……………………….. 57
Investment cost …………………………………………………. 59
Investment cost ………………………………….……… 64
Investment depreciation ………………………………… 67
Chapter 5 Production and operation analysis …………….. 82
Product characteristic …………………………….…..………… 82
Type of papaya salads ……………………………………...….. 83
Type of grilled ……………………………………….………… 87
Other ……………………….…………………….…………….. 90
Product process ……………………………………….………... 95
Service process …………………………………….…..………. 96
IV
Process and packaging ……………………………………….. 97
Raw material …………………………………………………. 97
Labor and worker …………………………………….………. 99
Operation cost ………………………………………………… 101
Chapter 6 Administration analysis ………………………. 105
Organization management ………………………………….. 105
Organizational structure ……………………………. 105
Logo …………….………………………………….. 106
Organizational cheat ……………………………….. 106
Office staff …………………………………………. 107
Office equipment and supply ………………….…… 108
Office investment and depreciation ………….…….. 110
Administration cost …………………………………………. 115
Chapter 7 Financial analysis ……………………………. 119
Cost of project …………………………………………….. 119
Financing statement ……………………………………….. 121
Income statement …………………………………. 121
Cash flow statement ……………………………….. 126
Balance sheet ……………………………………… 131
Break-even point …………………………………… 136
Chapter 8 Risk management ……………………………. 137
External Risk ………………………………………………. 137
Political ……………………………………………. 137
Economic ………………………………………….. 138
Social / Cultural ……………………………………. 138
Changing in Technology …………………………… 139
Analysis competitor by five forces …………………………. 140
Rivalry among existing competitors ……………………….. 141
Bargaining power of suppliers ………….………………….. 142
Bargaining power of customers …………………………… 142
V
The threat of substitute product ……………………………… 143
Threat of new entrants ………………………………………. 143
Advantage / Disadvantage in competition ………………….. 144
Internal Risk ………………………………………………… 145
Integrity risk …………………………………………. 145
Human resource risk ………………………………… 145
Risk Analysis for project feasibility ………………………… 148
Chapter 9 Financial Feasibility Analysis Summary …….. 174
Financial Assumption ………………………………………. 174
Income Statement …………………………………………… 174
Cash Flow Statement ……………………………….………. 175
Balance Sheet ………………………………………………. 175
Net Present Value ………………………………………….. 176
Return an Investment ……………………………………….. 176
Reference
VI
Executive summary
Our business is selling E-Sarn food such as som-tam, roast
chicken, spicy soup and many products about food in the center of
Bangkok which had a lot of population and rush life style. Normally
E-Sarn food is ordinary food for Thai people but there image is low
too. It’s challenging to change product image to be better however we
can like changing E-Sarn food to be E-Sarn man delivery which bring
E-Sarn food with high class standard to the front of your door. To
difference from other E-Sarn food we use high quality of raw material
to cooked every process is clean and safety. To response rush life
style of Bangkok population we have delivery service to safe
customer times. Promotion of our business will be place on handbill;
Advertise will be on internet and radio. From all elements we trust E-
Sarn Man Company will catch consumer mind and survive in hard
competition market. Now our business is ready to compete with other
competitor with good quality and fast serving we trust we can beat
competitor and get sharing in the food market. Our business open to
all investor to invest with us we surely we can get 1.2% of market
share in 5 year investor will receive dividend for 15% after pass years
one.
1
Chapter1
Introduction
1. Background and significance of project
Food is a factor of 4 in human life, food is essential to make a living. There are many
different types of foods, both savory and sweet food. Food gives you an advantage and
disadvantage to health. We need to eat in all 5 groups in every day. The body needs to eat
foods that are beneficial to health vegetables, fruits, meat and whole grain is a food which
gives energy naturally. Everyone needs to eat foods every day. Food is an important part of
the commercial activities of living.
At present the store's in front of MAE FAH LUANG UNIVERSITY has expanded
greatly increased and increased in number of restaurants make a high level of the
competition. Food is a main factor to make a living. Consumers also have the option of eating
in each meal. What consumers want but there are few people in this area that cannot eat at
normal time. And a few people who do not want to eat outside. Due to hot weather or heavy
rain and very cold weather (in winter) at sunset, we focus our service delivery to consumers
and to meet the time.
Isan food is popular in this area. The food is similar to local people about this as well.
It's much easier to access. All about the benefits high energy to life on a daily basis. East, the
2
taste of the food is hot or spicy Isan people say "sab"Taste of northern and northeastern
similar but not identical. We need to make a delicious meal, but about real people north. The
use of fresh ingredients. And how to cook the right way. We need a fresh and new all the
time for the consumer. However, the fast service. Clean and hygienic. It is the lifeblood of
our company. We can tell the consumer that We would like to be part of living comfortably.
Delicious to go with our food. And to feel like the prices are affordable and available to us.
2. Objective
Understands about the business delivery.
Understands about opening a restaurant.
Understands how to manage the model.
Understands about working with time.
Understands about today's consumer.
Understands about logistic.
Understands about advantages and comparing with competitor.
Understands about investor process and focus on profit point.
3
3. Benefits
Gain knowledge about process delivery
Able to apply the knowledge in real job in the future.
Can determine and competition in local market.
Created good attitude about business delivery
Know about process to create business and service customer.
Able to operate or manage the business to be success.
Add more experience, that over interesting.
Create thinking process to adapt for solving problem.
Provide the opportunities to get knoeledge for local people
4
4. Activities/Time Frame
Gantt chart and Time Frame of the study Activities November December January February
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
1. Choice Topic
2. Searching information
Internet
3. Topic Submission
Fix problem
Search information
4. Introduction Submission
Background
Significant
Benefit
5. Study the business profile
Companies image
Logo and Brand
6. Study Analyze market
feasibility
STP Analysis
4Ps
Competitor
Advantages
7. Study technical Feasibility
Determine the
necessaryresource.
Comparing with
competitor
8.Study and Analyze the
financial of our business
Financial Annual
report
Determine cost
9. Study and management the
risk of our business
Risk Analysis and
Other
Control Risk Analysis
10. Project Advertising
5
Determine story broad
Prepare story broad
11. Writing and analyze
theReport
Evaluation
Restage
12. Checking Final-draft
13.Conclusion the
feasibilityof business and
suggestion
Require to submit paper to professor before continence to next topic points
6
5. The History Northeastern of Thailand
Isan food is distinct from Thai and Lao cuisines, but has elements in common with
each. The most obvious characteristics are the use of sticky rice that accompanies almost
every meal rather than plain rice, as well as fiery chiles. Popular dishes include tam mak
hung, or in central Thai,som tam (papaya salad), larb (meat salad) and gai yang (grilled
chicken). These have all spread to other parts of Thailand, but normally in versions which
temper the extreme heat and sourness favoured in Isan for the more moderate Central Thai
palate.
Conversely Central Thai food has become popular in Isan, but the French and
Vietnamese influences which have affected Lao cuisine are absent. The people of the region
famously eat a wide variety of creatures, such as lizards,frogs and fried insects such as
grasshoppers, crickets, silkworms and dung beetles. Originally forced by poverty to be
creative in finding foods, Isan people now savour these animals as delicacies or snacks. Food
is commonly eaten by hand using the sticky rice pressed into a ball with the fingers as a tool.
Soups are a frequent element of any meal, and contain either vegetables and herbs, noodles,
chunks of fish, balls of ground pork or a mixture of these. They are eaten using a spoon and
chopsticks at the same time.
http://en.wikipedia.org/wiki/Isan
7
6. Northeastern shared dishes
The cuisine of Northeastern Thailand generally feature dishes similar to those found
in Laos, as Isan people historically have close ties with Lao culture and speak a language that
is generally mutually intelligible with the Lao language.
Kai yang - marinated, grilled chicken.
Khao niao - Sticky rice is eaten as a staple food both in the Northeast as in the North
of Thailand; it is traditionally steamed.
Mu ping - marinated, grilled pork on a stick.
Lap - a traditional Lao salad containing meat, onions, chillies, roasted rice powder and
garnished with mint.
Nam chim chaeo - is a sticky, sweet and spicy dipping sauce made with dried chilies,
fish sauce, palm sugar and black roasted rice flour. It is often served as a dip with mu
yang, grilled pork).
Nam tok - made with pork (mu) or beef (nuea) and somewhat identical to lap, except
that the pork or beef is cut into thin strips rather than minced.
Som tam – grated papaya salad, pounded with a mortar and pestle, similar to the Laos
Tam mak hoong. There are three main variations: som tam pu (Thai: ส้มต ำปู) with
salted black crab, and som tam thai (Thai: ส้มต ำไทย) with peanuts, dried shrimp and
palm sugar and som tam pla ra (Thai: ส้มต ำปลำร้ำ) from the north eastern part of
8
Thailand (Isan), with salted gourami fish, white eggplants, fish sauce and long beans.
Som tam is usually eaten with sticky rice but a popular variation is to serve it with
khanom chin (rice noodles) instead.
Suea rong hai - grilled beef brisket.
Tom saep - Northeastern-style hot & sour soup.
Yam naem, a snack made of crumbled crisp rice balls, minced pork, ginger, green
chillies, peanuts and onion.
http://en.wikipedia.org/wiki/Thai_cuisine#Northeastern_shared_dishes
9
7. History of papaya salad
All of people think “The papaya salad is a long tradition in the Northeast”. But it is
not all the true story. Because papaya salads are create on 40th year ago. Not be surprise if
you think the papaya salads are creating on cold war era. America on that time comes to
Thailand for build Quarter to do proxy war in South East Asia on that time. After America
want to build read on the northeast of Thailand for the transport equipment to a combat area.
Those people take the Papaya seeds to be planted between two sides of the road. From that
time, people in the northeast of Thailand are creating new menu in his tradition. The symbol
of people, who came from northeast of Thailand, is the papaya salad.
Nowadays everyone in Thailand country are know, papaya salad from the people of
northeast, who came to find work, on the outside northeast of Thailand. For that reason some
northeast people are open papaya salad restaurant. The main ingredient to cook papaya salad
is comprised of papaya minced, garlic, lime juice, chili and other ingredient for your cook
another papaya salad on your style. In addition to papaya salad can nourishment your body by
component of papaya salad like chili, it has effect to reduce fat in human body.
http://www.panyathai.or.th/wiki/index.php/%E0%B8%AA%E0%B9%89%E0%B8%A1%E0
%B8%95%E0%B8%B3
10
Today the food companies are increase number for soling food. What does mean? It is
meaning the markets of food are biggest size. From the KBank research data tell the values of
market food are more than 8800 - 10000 million baht in year 2011. From the data analysis
this market will increase 15- 20% in next year. It is the big value for Thailand food market.
This market has 2 major types. The first is restaurant type and the second service type. The
first type is sale on the restaurant has shop. The last is service type. The main of the service
type is delivery. It has the 2 minor type 1. The first type is Delivery material for restaurant
and house. 2. Delivery instant food for person, who don't want to cook or go outside to the
restaurant. Why these service sections are interesting for Thailand markets? Because the
transition for Thailand has highly costs. For every person who was paid to go out to for lunch
or other meal. That makes Thai people like delivery service. The first delivery company in
Thailand is pizza hut. But the real first delivery company not pizza hut. That business is bento
delivery. The smaller business like proprietor, the single owner. They will cook for menu on
day by day EX. Monday will cook pork soup, fried rice and boiled egg. Tuesday will cook
pork omelets, rice and pot-stewed duck ETC. This is the delivery type from bento business.
Nowadays the Fast food companies almost use strategy like the delivery for the customer.
Those make the foods market are growth every year.
http://www.thaismefranchise.com/?p=8682#more-8682
11
Back to the small business like beanery or restaurants have more than 10000
restaurants around Bangkok. Some restaurants are selling papaya salad but many papaya
salad restaurants has problem. It is the quality of taste. Some time has felt like delicious, not
delicious and the favor is not inconstant. It is the big problem, if it from the same menu.
Some time the customer cannot go out office to have a lunch. Unfortunate for Thai people,
cost for travel in city are high and transportation take for long time. who Go to outside of
company and find good restaurants are not easy to choose qulity teate.
So we create the E-sarn Man company for delivery papaya salad for improve luxury
in papaya salad menu. Addition for our company is delivery. If you cannot go outside, we
will delivery to you inside.
E-sarn mean Local sources of food for us. When I heard from another in an instant
that we will sell anything from it and feel the spicy and delicious as a bubble of saliva. And it
is up to the Northeast.
Man means The strength of people in the Northeast. Who have to endure all the
hardships of the environment in the Northeast. It also represents the strength of our company
as well as good durability against the obstacles that continue to face difficulties in the future.
Man is also a word that will make people stick to the ear as well. The English-speaking man
that ends the sentence.
12
E-sarn Man means The spicy food is delicious, but it did not stop. Although, mouth
will swell it. However, People are not strong, but the taste of Northeastern food style. People
will not feel much spicy, but feel cannot stop it. It does enjoy eating the food of the
Northeast. That means we do have about good taste spicy, clean and healthy.
We want to convey to the northeast food of our company is to be sent to the customer
as soon as possible. When the customer see the name of our company will think about
Northeast foods immediately. And also makes it easier for customers. When the name of our
company easy to remember customer who will tell everyone to know too. And the reputation
of the company is more acceptable as well.
13
Chapter 2
Industry Profile
1. Nature of industry
People have demands on food because it is the basic to live for every person. That
mean those people want foods for all his life. Nowadays population in Thailand has 65.9
million people. The birth rate it can create the big marketing shares have big value 885,000
million baht from year 2011. The one of food is papaya salads. It’s in the big food industries.
Demand for papaya salad will increase follow the population in Thailand too. So the over all
in food industries are increase 8.2% from year 2010. But it increase a little bit from the last
month because of the Thailand’s flood crisis on the October 2011.
http://www.oie.go.th/brief_economics/Dec2554.pdf page 7/14
14
So in this case papaya salads demand will increase too. Because it is the cheap price,
easily to full in stomach. papaya salads has many tape and menu in nowadays and the other
northeast foods
1.1 Type of papaya salads
Thai papaya salad
Fruit papaya salad
http://cookglobaleatathome.com/category/recipes-in-english/salad-recipes-in-english/
15
Papaya with Thai rice noodle
http://www.bloggang.com/mainblog.php?id=breathtakingspeed&month=16-01-
2009&group=6&gblog=7
16
Spicy papaya salad with salted crab
http://www.oknation.net/blog/kangmatoom/2009/06/16/entry-1
Spicy papaya salad with fermented fish
17
Spicy papaya salad with salted crab and fermented fish
Papaya salad with horse crab
18
Spicy green papaya salad with bamboo shoot
Papaya with salted egg
19
1.2 The other Northeast foods
Roasting chicken
Roasted pork
Nam tok
20
Lap
Sai ua
Tom saep
21
Sticky rice
Soup asparagus
http://www.thainewsagency.com/business-news/27/04/2011/14126/
http://www.cps.chula.ac.th/html_th/pop_base/trend/trend_113.htm
http://www.ipsr.mahidol.ac.th/ipsr-th/population_thai.html
22
2. Situation of industry
Situation in nowadays for this industry is growing up more than last year. The last
year has flood in Thailand. This flood are do damage every industry in 4 mouths. It is the
cause of every industry in Thailand are stop for short term but it cannot stop food industry
grow. The estimate for the food industry from flood in Thailand is 50 million baht. It makes
this industry grow slowly. But it will not stop grow in short term. The populations in
Bangkok are 2.9million person. They are biggest population more than another province in
Thailand country. That mean the customer who want to buy papaya salads are more than
another province too.
The issue from editor of Asia Food Beverage Thailand (AFB Thailand) can
tell the result of the situation of industry like this:
The Massive Thai Floods Affect Food Supply Chain
The massive flooding in Thailand since late July has become the worst flooding the
country has experienced in 50 years, and is likely to be the worst flooding ever in terms of the
amount of water and people affected. Almost 8.2 million people and 2.4 million households
in 60 provinces, 591 districts and 4,259 tambons have been affected by floods, mainly in the
centre, north and northeast of the country, especially in Ayutthaya, Lop Buri, Chai Nat and
Nakhon Sawan, which were seriously hit.
The latest reports on 7 November 2011 showed that about 506 people have been
killed and two people are still missing in flood-related incidents. The Thai government
23
estimates the economic losses to be about $6.5bn (initial insurance loss estimates are in the
region of $3.3bn). Thailand’s Finance Minister reported that the country’s economy would
contract in the fourth quarter. The full year GDP growth estimate has been cut from 3.7% to
2%.
Thailand’s floods affected several industries’ supply chains, including the automotive,
electronics and food industry. And, the damage of the floods has not only affected those
within the country. In regard to the food industry, the Food and Agriculture Organization of
the United Nations (FAO) reported on 21 October that although no precise figures are
available, continuous rain and flooding is estimated to have damaged at least 1.6 million
hectares of standing crop in Thailand, representing more than 12% of total national cropped
area. And Thailand, which accounts for 30% of global rice exports, has already lost three
million tons of rice due to floods and this may push rice prices up.
In Japan, the food business may be affected by the Thai floods as well. For example,
the most famous Japanese restaurant, such as many sushi restaurants, may suspend sales of
some products, such as shrimp, squid and tuna, due to import price rises due to supply
shortages from Thailand. According to the Asahi Shimbun, Kura Corp., operator of the
Muten-Kurazushi sushi restaurant chain, a trading house, has warned that the prolonged
flooding in Thailand could slightly reduce the amount of food it procures for Kura
restaurants.
24
In the meantime, Nippon Meat Packers Inc. and Ajinomoto Co. have already
suspended their Thai chicken processing facilities due to the floods and plan to cover
immediate supply shortages with domestic inventories and production at other facilities.
Meanwhile, Maruha Nichiro Holdings Inc. cannot produce some products due to shortages of
cardboard and other packaging materials for transporting frozen food products from Thailand.
It is considering procuring such materials in neighboring countries, according to The
Mainichi Daily News.
Until now, no one has even been able to estimate how deeply the damage of the massive
floods will affect the global food industry. On behalf of Thai Trade & Industry Media Co.,
Ltd., I would like to express my sincere sadness and sympathies to those who have been
affected by these devastating floods, and hope we all can recover from this disaster together
soon.
From this issue, it makes understand the situation for food industry now and other
things for these industries. Why the delivery are boom in Bangkok province. The answer for
this question is behavior people of Bangkok. Those people want to go out from home and
find the good restaurant but the other provinces are not same. Because they think to eat at
home cause to save money. The last thing is trend of people nowadays. People want to have
good health. It not the new trends for today, but in the long term the worker who works in the
office has a bad health. Cause of they not take care himself.
http://www.ttim.co.th/home/food/ , http://www.mcot.net/cfcustom/cache_page/306104.html
25
3. Product/service
Papaya salads on set
Set 1 199 bath Common set
2 of papaya salad (crab p., Thai, sluttish, noodles or
cucumbers)
4 of Roasting chicken 10 bath, Sai-Aour 4000 g. or
2 of Spicy minced meat salad, Spicy minced bacon salad or Shoot salad
1 of Tome zap ½ kg. of Sticky rice 1 of Pepsi 1.25 liter
Set 2 299 bath Family set
3 of papaya salad
5 of Roasting chicken 10 bath, Sai-Aour 5000 g. or
Roasting fish 50 bath
3 of Spicy minced meat salad, Spicy minced bacon salad
or Shoot salad
1 of Tome zap
1 kg. of Sticky rice
1 of Pepsi 2 liter
26
Set 3 399 bath Party set
4 of papaya salad
5 of Roasting chicken 10 bath, Sai-Aour 5000 g. or Roasting fish 50 bath
3 of Spicy minced meat salad, Spicy minced bacon
salad or Shoot salad
2 of Tome zap
2 kg. of Sticky rice
1 of Pepsi 2 liter
Set 4 99baht for 2 person
2 of papaya salads
2 of Roasting 30 baht
Nam tok or Tom saep
sticky rice 10 baht
27
Set 5 49 baht for 1 person
1 each of papaya salad
1 of Roasting 20 baht
sticky rice 5 baht
The menu northeast foods
Thai papaya salad 25-30 bhat
spicy papaya salad fermented fish 25-30 baht
spicy papaya salad with salted crab 25-30 bhat
Green papaya salad pickled oysters 25-30 bhat
papaya with Thai rice noodle 25 baht
fruit papaya salad 35 baht
Cucumber Salad. 20 baht
Roasting chicken per stick 10-20 baht
Roasted pork per stick 30 baht
Spicy minced meat salad 30 baht
28
Nam tok 30 baht
lap 30 baht
Sai ua 10 baht/each
Tom saep 30 baht
sticky rice 40 baht/kg.
Soup asparagus 30 baht
Vegetables and the addition extra 10 baht/set
you can choose the set menu or create your own set by youself. After you choose we
will delivery to your place. The limit of Distance is 5 Kilometer around the Branch of E-sean
Man companys.
4. Vision
Be the leader in E-Sarn food in Thailand and have standard to delivery
services internationally
5. Mission
To innovator and pioneer of new marketing strategies in this all the time.
To have market share of the top 10 in this our business in 5 years.
To increase branches of E-Sarn Man Delivery to 50 stores within 5 years since
our beginning start our business.
To make satisfied to customer in 5 years.
29
6. Strategy
Corporate Level Strategy
E-Sarn Man organization structure is not
complexity and we choose to manage business by use
“Diversification Strategy”, it concerns with
distribute investment and diversification to market
and we decide on concentric diversification which we
expand to the market that relate with E-Sarn food
market by we have addition product for customers
such as delivery that respond for customers who love
Som Tam and E-Sarn food. Moreover, our customers
are convenient for buy our products are the gift for
customer's party or give a farewell party and save
cost for our customers by delivery secives. Therefore, we will manage to distribute in
systematization inside the organization for easy to perform work and we will improve and
develop capacity of production and operation to the best efficiency.
30
Business strategy
It refers to the aggregated strategies of single business firm or a strategic business unit
(SBU) in a diversified corporation. According to Michael Porter, a firm must formulate a
business strategy that incorporates cost leadership, differentiation or focus in order to achieve
a sustainable competitive advantage and long-term success in its chosen areas or industries.
Business level is an integrated and coordinated set of commitment and actions the firm uses
to gain a competitive advantage by exploiting core competencies in specific product markets
for E-Sarn Man Delivery has two core products in our business, we have E-Sarn food. E-Sarn
Man use “Differentiation strategy” because we need to different with competitors by we’re
additional delivery services for each festival, and etc. It responds to customers need to eat E-
Sarn food by enjoy in them home. This is process of creating a business strategy forces and
organization to thoroughly an analyze and structure its business. The business strategy
process fulfils several important purposes in the company for example indicates industry
changes and key external trends and, identifies industry changes and key external trends.
31
Functional Level
Marketing Department
- Determine scope of business or scope of marketing.
- Specify the main target customer that is teenagers and employees in Bangkok, the
second target customer is general people who interested in our products.
- Identify the poisoning of our business.
- Define marketing mix strategies (4Ps).
- Make a high market share.
- Find method to set the selling price.
- Know competitor’s strategies.
- Identify distribution channels and promotions.
- Develop products and services, and define product’s quality.
- Survey demand of these products in the past time, present time, and future tendency.
General Management Department
- Arrange appropriate schedule (work and time).
- Improve management system internal organization.
- Make an administrative structure.
- Define to distribute work and duty to each department.
- Develop team work.
- Follow up and continue to evaluate work.
32
- Manage organization’s structure, responsibility, and necessary duty
Human Resources Management Department
- Recruit employees who live near shop area.
- Training new employees.
- Compressed workweek.
- Tell about number of employee in the company.
- Define qualification of each employee.
- Assign employee’s working hours.
- Fit the salary’s structure and compensation.
- Develop and improve employee’s skills.
Financial / Accounting Department
- Capital structure.
- Compare the cost of raw material between cash and credit payment.
- Sell product in cash payment only.
- Make an income statement, balance sheet every month.
- Control everything that relate with money.
- Improve system of accounting and financial to be standard.
- Evaluate fund investment and cash flow.
- Allocate the resource of capital.
- Control every financial budget including any taxation.
33
Industry Summary
E-Sarn Man organization structure is not complexity and we choose to manage
business by use “Diversification Strategy”, it concerns with distribute investment and
diversification to market and we decide on concentric diversification which we expand to the
market that relate with E-Sarn food market by we have addition product for customers and
use “Differentiation strategy” because we need to different with competitors by we’re
additional delivery service follow distance from E-Sarn man store to customer’s home and
etc. It responds to customer’s need our customers are convenient for buy our products are the
gift for customer's party or give a farewell party and save cost for our customers by delivery
services. Moreover we will manage to distribute in systematization inside the organization for
easy to perform work. Thai Trade center of food to countries east of 54 up to about 20
percent of their export orientation. Markets and production needs China and Europe the
market is a dramatic and Thai fruits that are high in demand.
So, from the situation industry, it make our company can adapt to customer’s need by
create channel of distribution product increase and create new things in chocolate market.
The first we create good service and we have door to door service that customer can order the
E-Sarn Food special delivery. Next we try to create new design that never been in market.
34
Chapter 3
Market Feasibility Study
1. Market Analysis
Thailand is located in Southeast Asia and is part of the Association of Southeast Asian
Nations (ASEAN). It is bordered by Cambodia on the east; Laos on the east and northeast;
Burma (Myanmar) on the northwest and west; and Malaysia on the south. It has a long
peninsula on the south which is nearly surrounded by the Indian Ocean on the southwest and
the Gulf of Thailand on the southeast.
According to the CIA's World Fact Book, Thailand has a population of 65 million
citizens, 85% of which are ethnic Thai.
Thailand's Political Outlook for 2011 and Beyond (P)
Without a doubt, Thailand's political situation is a mess and Thailand's political
outlook for 2011 and beyond does not look pretty.
For just over four years Thailand has endured an intensely adverse domestic political
climate. For most of those four years there has been political turmoil between various
factions; most notably between the political parties backed up by citizens who are poor and
35
come from rural settings and other parties representing the more wealthy and burgeoning
middle class from urban areas. Finally in May 2010, Thailand's domestic political climate
became so out of control, the current prime minister ordered a severe crackdown on the
opposition that resulted in a relative calm.
However, according to the Economist Intelligence Unit, Thailand's political problems
do not appear to be over and Thailand's political outlook for 2011 does not seem to be a
positive one.
Current Yingluck Shinawatra, Thailand’s new prime minister does seem to be
strengthening her hand and gaining more control over the governmental affairs of the
country. She has done so by working with a military group to crack down on the opposition
through a campaign of repression. Even though Yingluck is getting stronger and has the
powerful military behind her, she is not yet ready to call for early elections. EIU reports that
the current situation does not lend itself to elections because all opposition parties are
unlikely to support the outcome no matter which party receives the most votes.
Another potential problem that could potentially ad even further uncertainty and
struggle to Thailand's political outlook for 2011 and beyond is the health condition of the
very popular reigning monarch. The current monarch has long been seen as a stabilizing force
in Thailand's domestic affairs, but has not been seen in nearly a year. The king is in his
36
eighties and has been in a state of declining health for some time. Observers are not sure what
will happen to the monarchy if and when the king passes away.
Thailand's Economic Outlook 2011 and Beyond (E)
According to the forecast of the Economist Intelligence Unit, GDP growth in the Thai
economy will come in around 4% in 2011, with political uncertainty continuing to undermine
consumer and business confidence. However, as in the first half of 2010, although political
risks could hinder future investment, business operations in Thailand (particularly in the
country’s industrial zones) are likely to be generally unaffected in any direct way by political
unrest. Thus, as long as global demand continues to grow, Thailand’s export-oriented
manufacturers should continue to reap the benefits.
It should be noted that EIU consider a "double-dip" recession in the world economy to
be unlikely, and believe that the current softening of global growth is best understood as a
natural adjustment following a period of unsustainably rapid stimulus-driven expansion since
mid-2009.
Political difficulties are nevertheless likely to continue in Thailand to complicate the
public sector’s plans for large-scale investment. Furthermore, although the tourism sector is
already showing signs of healthy recovery, further bouts of violence in the country would
stall this process.
37
In international trade the Economist Intelligence Unit forecasts that Thailand’s current
trade account will remain in the black, but the surplus will decline to the equivalent of 4.3%
of GDP on average in 2010-11, from 7.7% in 2009 when merchandise imports contracted
even more sharply than exports.
Although the recovery in global demand is slackening, EIU foresees Thailand’s
exporters will continue to show growth in revenue and will maintain their competitiveness in
number sectors, most notably electronics and vehicles. The import bill will also rise in 2010-
11 as growth in consumption and investment resumes. The increase in imports will be
particularly strong this year, reflecting the steep drop recorded last year.
Thailand's Social Outlook 2010-2011 (S)
This hub takes a look at the political and economic outlook of Thailand for 2010-2011
and beyond. The main source of this outlook is the Economist Intellgence Unit (EIU).
According to the Economist Intelligence Unit report filed September 2010, the following are
the highlights of Thailand's political and economic outlook for 2010-2011:
Even though Thailand currently enjoys a relative calm following the violent end to
antigovernment protests in mid-May, Thailand’s political crisis does not appear to be
nearing an end.
Recently, Thailand’s current Prime Minister managed to strengthen his hand, but he
does not appear willing to risk calling an early election.
38
The government will continue to run a budget deficit for the next two years; the
shortfall will average 2.8% of GDP. The Bank of Thailand (BOT, the central bank)
will tighten monetary policy.
Owing to the strong performance of the economy in the first two quarters of 2010, the
Economist Intelligence Unit has revised up its GDP growth forecast for the year as a
whole from 4.1% to 7%. Growth will moderate to 4% in 2011.
Consumer prices will rise in 2010 after a year of deflation in 2009. However, inflation
will not accelerate rapidly, partly because of the strength of the baht, which has
appreciated sharply against the US dollar in recent months.
Thailand’s exporters are enjoying a rapid increase in revenue as a result of the
recovery of the global economy, and the current account will remain in surplus in
2010-11.
Thailand's Technology Outlook 2011 and Beyond (T)
Technology is an important factors to develop ability and competitive in business. We
have to follow and check technology trend, because nowadays technology has rapidly
change. We can apply technology to the tools for help to facilitate. In the present time have
many new technologies, so our company necessary to apply that technologies to be the best
efficiency. There are many technologies that our company uses such as…
Manage finance and account system to be higher efficiency, by apply information
technology into the system.
39
Use software set to manage human resources.
Use a new machine to produce candy products.
Use computer gather data of inventory.
We use intranet system to communicate inside the organization.
Our company has high quality computers and internet network.
In every sale will save data into computer and print out bill when customer pay
money.
We have our web site for promote our shop.
We will print out purchase order by computer system
40
2. Competition Analysis(3C)
Competitor Analysis
Direct competitor
E-sarn man Company is a northeastern food plus delivery service all so direct
competitors will be northeastern restaurant, northeastern food cart or northeastern food stall,
but all of it mostly not has delivery service. Although food cart are likely delivery service but
it can send foot to your place immediately.
Competitor northeastern restaurant:
1. 2.
3. 4.
1. Som Tum Rod Det : Soi Ladprao 80 crossroad 22
41
Advantages: location at living place
more parking
Disadvantage: not have delivery
Can not order by phone
2. Som Tum Bangkok: No. 9, Soi Aree 3, Phaholyothin Road, Phayathai.
Advantages: luxurious place
Free Wi-Fi Spot
Can order Off-site catering
Can pay VISA MASTER CARD
Disadvantage: High price
Location at lane
http://www.somtumbangkok.com/home_pro.htm
3. Som Tum Kun Gun: Wachiratummasatid Sukhumvit 101/1 Bangchak
Advantages: Nature atmosphere
Can be catering
Disadvantage: not have delivery
High price
4. Al ma tum: Sukhumvit 63 (Ekamai) or Sukhumvit 71 (Klongton).
Advantages: Can make Som Tum by youself
Garden style
Disadvantage: limited parking
Not have delivery
http://www.almatum.com/index.htm
42
Indirect competitor
The indirect competitor of E-sarn Man Company will be food delivery service, mostly
can seen in TV commercial. For example:
The Pizza Company 1112
The Pizza Company introduced a fresh and innovative
approach to pizza by offering pizza lovers over 20 different
delicious toppings that are richer and thicker than competitor
together with a selection of great-tasting cheese blends and inviting appetizers to enhance the
total pizza experience.
http://www.pizza.co.th/pizza_about.php
KFC (Kentucky Fried Chicken) 1150
KFC is determined to be the best restaurant in Thailand.
The company strives to serve needs of consumers in all lifestyle
occasions as well as variety of menus which is not limited only
at its tasty fried chicken. The balanced diet concept is introduced to encourage consumers to
enjoy active lifestyle and balanced eating habit. Menu variety includes burgers, snacks, rice
menus, drinks and ice creams. In response to consumers’ changing eating habits.
http://www.kfcthailand.com/en/about_kfc_thailand.php
43
MK Delivery 02-248-5555
The first MK was opened at Siam Square as a Thai
Restaurant by Aunty Thongkham who bought this business
from Mrs. Makong King Yee (MK) since year 2505. She has been running this business with
love and kindness. The relationship between her and customers are like relatives. The famous
dishes at that time are Kao Man Kai, Pad Thai, etc.
http://www.mkrestaurant.com/corporate/index.html
Mc Delivery 1117
McDonald’s serves a variety of high-quality foods
particularly protein menus from chicken, pork, beef and seafood
and offers customers with their favorite menus such as Big
Breakfast, Burgers, McNuggets, fried chicken and ice cream at anytime, anywhere.
http://www.mcthai.co.th/history_en.php
Chester's Grill 1145
Chester Food Co., Ltd. is a company executive Thai fast food.
Under the brand "Chester's Grill," this originated with its
commitment to quality Thai food with the initiative of CP group
of leading companies in Thailand. Famous for over 80 years, plans to expand through
franchise outlets.
44
http://www.chestersgrill.co.th/%E0%B9%80%E0%B8%81%E0%B8%A2%E0%B8%A7%E0%B8%81%E0%B
8%9A%E0%B9%80%E0%B8%8A%E0%B8%AA%E0%B9%80%E0%B8%95%E0%B8%AD%E0%B8%A3
%E0%B8%81%E0%B8%A3%E0%B8%A5%E0%B8%A5.aspx
Customer Analysis
Is point customer or promote product and services. Customer is help to know behavior
buying and using. In Bangkok have population about 5.7 million and in 4 location are Bang
krapi, payathai, jatujak and Bang rak have population about 300,000. E-sarn Man Company
is a delivery business, can comprehensive people around 1.9 million. The target of E-sarn
Man Company has age around 20-40 years old that who doesn’t have time and comfortable
mania.
From this characteristic of our target market we can adapt all of this information to
improve our product and service in order to satisfy and attract the customer from our
competitor.
Competitive Analysis
Northeastern foods are the most popular of the Thai people as possible. For this
reason, Northeastern foods have a lot of restaurant business. Although there are always
competitive, but it low risk because Northeastern foods that can be sold by Thai people. In
terms of only Northeastern foods business, are medium of competitive and easy to entry in
market. E-sarn Man Company used this concept of delivery foods, it make different for
penetrate market from other Northeastern foods business. But delivery foods has high
45
competitive which has resulted from strong brand business such as The Pizza Company, KFC
(Kentucky Fried Chicken), Mc Delivery, MK Delivery and Chester's Grill. All of those
businesses are hard to break market share particular The Pizza Company and KFC.
3. STP Analysis
Segment target and Target market
Bangkok have population about 5.7 million can separate in to 17 aged rank. Our
product is E-sarn food which suitable for over 5 years people, but style of our business is
delivery. Delivery is suitable for everyone who doesn’t have time and comfortable mania;
these people have age around 20-40 years old. That mean in Bangkok our business has
segmented around 1.9 million.
0-4, 306484
5-.9, 403963
10-.14, 403108
15-19, 387762
20-24, 447655
25-29, 471139
30-34, 49105635-39, 514407
40-44, 465860
45-49, 428549
50-54, 340177
55-59, 227548
60-64, 175007 65-69, 143282
70-79, 150691
80-89, 42503
90-99, 8292
100+, 4225
Bankok population
0-4
5-.9
10-.14
15-19
20-24
25-29
30-34
35-39
40-44
46
However our business cannot effort all Bangkok area so we choose 4 area from 50
areas of Bangkok by population, position and life style on that area and after brainstorming
we choose Jatujak, Bang krapi, Bang rak and payathai.
Our business chooses jatujak be the main branch of E-sarn man cause of location.
Jatujak have 4 universities and 11 schools to attractive segment target. Segment who live
around jatujak have around 57,000 people
0-4, 7967
5-.9, 10760
10-.14, 11593
15-19, 12236
20-24, 13203
25-29, 14276
30-34, 1495235-39, 14755
40-44, 14929
45-49, 14021
50-54, 11637
55-59, 8114
60-64, 6097
65-69, 5185
70-79, 578280-89, 1771
90-99, 303
100+, 188
Jatujak
0-4
5-.9
10-.14
15-19
20-24
25-29
30-34
35-39
40-44
47
Second place we have chosen is Bang rak cause Bang rak is the center of business
area. A lot of businesses are located here. So lunch time there will be a lot of people find
some food for lunch. Our product have created for rush hour that why we choose Bang rak to
be target. Segment target in this area are at least 15,000 per days.
We Choose Bang krapi because it has Ram Kum Hang University (Ram Kum Hang
University is a very big university in Thailand) and can most expand area to delivery.
Segment target of this area are around 55,000.
0-4, 1865
5-.9, 2772
10-.14, 3237
15-19, 3456
20-24, 3788
25-29, 3762
30-34, 370535-39, 357940-44, 3976
45-49, 3895
50-54, 3720
55-59, 3579
60-64, 1922
65-69, 1691
70-79, 1697
80-89, 460
90-99, 79100+, 37
Bang rak
0-4
5-.9
10-.14
15-19
20-24
25-29
30-34
35-39
0-4, 8358
5-.9, 11538
10-.14, 10236
15-19, 9031
20-24, 10800
25-29, 13557
30-34, 1518935-39, 14793
40-44, 13426
45-49, 10998
50-54, 8363
55-59,
5679
60-64, 4282
65-69, 3477
70-79, 3406
80-89, 918
90-99, 137
100+, 57Bang krapi
0-4
5-.9
10-.14
15-19
20-24
25-29
30-34
35-39
48
The reason we choose Payathai is similarity with Bang rak because of center of
business but another reason to choose this area because to support Bang rak in rush time.
Segment target in this area are around 25,000.
When we calculate all places which we had distributor our segment will have around
150,000
Positioning
Our company position is high image and tries to by the luxury. We do this for
expand market change from sale the low-mid class, sale for all class in Thailand. We try to
create an image or an identity our products, brand or company in our targeted market’s mind.
We position our products on promoting and adding value papaya salad.
0-4, 3662
5-.9, 4876
10-.14, 5592
15-19, 5292
20-24, 6909
25-29, 6272
30-34, 657635-39, 6701
40-44, 6903
45-49, 5942
50-54, 4765
55-59, 3385
60-64, 2428
65-69, 2087
70-79, 2548 80-89, 928
90-99, 149
100+, 42Payatai
0-4
5-.9
10-.14
15-19
20-24
25-29
30-34
49
4. Marketing mix
I. Product
The good quality product is the good profit in the future. Those are guaranteed for
customer buy our product next time. Our company think new many all time to move the idea
from nonsense to by the real thing in the near future.
II. Price
Papaya salad set price on ceils base revenue for Bangkok peoples. We sell the
strategic Cheap price when the offical or event in Thailand culture. The 4 Branch of E-sean
Man companies in chatuchak zone, phyathai zone , naaram zone, bang-rak and Si Lom zone
III. Place
Our places are the best position to sale and send delivery. Because of the populations
in that zones are very popular. The other factor for why that zone is popular, it is near the
BTS station, the transportation for people in Bangkok. That’s mean, where the residences are
near some transport to go around Bangkok. That zone is very popularity in the future.
50
IV. Promotion
The way to communicate the customers, who want to eat papaya salads. The first
choice, business will start the adverting by leaflet. We should leaflet on nearby branch of the
E-Sarn Man Company. The 4 Branch of E-sean Man companies in chatuchak zone, phyathai
zone , naaram zone, bang-rak and Si Lom zone. That is the all 4 zone to send delivery to
customers in Bangkok. Second, make the facebook fan page for contact and revise our
customer order too. The radios in bangkok are the way to lurch the advertising because
transition on road quite is stop more than travel to the office. Every car needs the information
to change way or listening music on radio show. Our activities are the way to make promote
our business event online on internet like facebook or twitter.
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5. Sale Forecast
A person around Bang krapi, payathai, jatujak and Bang rak has about 300,000 and can comprehensive people by delivery by 1 million.
Estimate 5% of them buy my product is 100 bath per month equal 50,000 x 100 = 5,000,000 bath
Sale forecast of our company in 5 year will be follow:
Year 1 January February March April May June July August September October November December total
revenue
selling ฿5,000,000 ฿5,500,000 ฿6,050,000 ฿5,445,000 ฿4,900,500 ฿5,880,600 ฿5,939,406 ฿5,345,465 ฿4,810,919 ฿6,254,195 ฿5,941,485 ฿6,000,900 ฿67,068,469
delivery
revenue ฿250,000 ฿275,000 ฿302,500 ฿272,250 ฿245,025 ฿294,030 ฿296,970 ฿267,273 ฿240,546 ฿312,710 ฿297,074 ฿300,045 ฿3,353,423
total
revenue ฿5,250,000 ฿5,775,000 ฿6,352,500 ฿5,717,250 ฿5,145,525 ฿6,174,630 ฿6,236,376 ฿5,612,739 ฿5,051,465 ฿6,566,904 ฿6,238,559 ฿6,300,945 ฿70,421,893
expense
Poster/Vinyl ฿20,000 ฿15,000 ฿15,000 ฿15,000 ฿15,000 ฿15,000 ฿95,000
Leaflet ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿35,000
Other ฿ 5,000 ฿5,000 ฿5,000 ฿5,000
฿5,000
฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 5,000 ฿60,000
total
expense ฿ 30,000 ฿ 25,000 ฿ 10,000 ฿ 25,000 ฿ 5,000 ฿ 25,000 ฿ 5,000 ฿ 5,000 ฿ 25,000 ฿ 5,000 ฿ 5,000 ฿ 25,000 ฿190,000
52
Year 2 January February March April May June July August September October November December total
revenue
selling ฿6,100,900 ฿6,710,990 ฿7,382,089 ฿6,643,880 ฿5,979,492 ฿7,175,390 ฿7,247,144 ฿6,522,430 ฿5,870,187 ฿7,631,243 ฿7,249,680 ฿7,322,177 ฿81,835,600
delivery
revenue ฿305,045 ฿335,549 ฿369,104 ฿332,194 ฿298,975 ฿358,770 ฿362,357 ฿326,121 ฿293,509 ฿381,562 ฿362,484 ฿366,109 ฿4,091,780
total revenue ฿6,405,945 ฿7,046,539 ฿7,751,193 ฿6,976,074 ฿6,278,466 ฿7,534,160 ฿7,609,501 ฿6,848,551 ฿6,163,696 ฿8,012,805 ฿7,612,165 ฿7,688,286 ฿85,927,380
expense
Poster/Vinyl ฿20,000 ฿15,000 ฿15,000 ฿15,000 ฿15,000 ฿15,000 ฿95,000
Leaflet ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿35,000
Other ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿60,000
total expense ฿ 30,000 ฿ 25,000 ฿ 10,000 ฿ 25,000 ฿ 5,000 ฿ 25,000 ฿ 5,000 ฿ 5,000 ฿ 25,000 ฿ 5,000 ฿ 5,000 ฿ 25,000 ฿190,000
53
Year 3 January February March April May June July August September October November December total
revenue
selling ฿7,452,177 ฿8,197,395 ฿9,017,135 ฿8,115,421 ฿7,303,879 ฿8,764,655 ฿8,852,301 ฿7,967,071 ฿7,170,364 ฿9,321,473 ฿8,855,400 ฿8,943,954 ฿99,961,225
delivery
revenue ฿372,609 ฿409,870 ฿450,857 ฿405,771 ฿365,194 ฿438,233 ฿442,615 ฿398,354 ฿358,518 ฿466,074 ฿442,770 ฿447,198 ฿4,998,061
total revenue ฿7,824,786 ฿8,607,265 ฿9,467,991 ฿8,521,192 ฿7,669,073 ฿9,202,887 ฿9,294,916 ฿8,365,425 ฿7,528,882 ฿9,787,547 ฿9,298,170 ฿9,391,151
฿
104,959,286
expense
Poster/Vinyl ฿20,000 ฿15,000 ฿15,000 ฿15,000 ฿15,000 ฿15,000 ฿95,000
Leaflet ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿35,000
Other ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿60,000
total expense ฿ 30,000 ฿ 25,000 ฿ 10,000 ฿ 25,000 ฿ 5,000 ฿ 25,000 ฿ 5,000 ฿ 5,000 ฿ 25,000 ฿ 5,000 ฿ 5,000 ฿ 25,000 ฿190,000
54
Year 4 January February March April May June July August September October November December total
revenue
selling ฿8,803,954 ฿9,684,349 ฿8,715,914 ฿7,844,323 ฿7,059,890 ฿8,471,868 ฿8,556,587 ฿7,700,928 ฿6,930,836 ฿9,010,086 ฿8,559,582 ฿8,645,178 ฿99,983,495
delivery
revenue ฿440,198 ฿484,217 ฿435,796 ฿392,216 ฿352,995 ฿423,593 ฿427,829 ฿385,046 ฿346,542 ฿450,504 ฿427,979 ฿432,259 ฿4,999,175
total revenue ฿9,244,151 ฿10,168,566 ฿9,151,710 ฿8,236,539 ฿7,412,885 ฿8,895,462 ฿8,984,417 ฿8,085,975 ฿7,277,377 ฿9,460,591 ฿8,987,561 ฿9,077,437
฿
104,982,670
expense
Poster/Vinyl ฿20,000 ฿15,000 ฿15,000 ฿15,000 ฿15,000 ฿15,000 ฿95,000
Leaflet ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿35,000
Other ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿60,000
total
expense ฿ 30,000 ฿ 25,000 ฿ 10,000 ฿ 25,000 ฿ 5,000 ฿ 25,000 ฿ 5,000 ฿ 5,000 ฿ 25,000 ฿ 5,000 ฿ 5,000 ฿ 25,000 ฿190,000
55
Year 5 January February March April May June July August September October November December total
revenue
selling ฿8,003,954 ฿8,804,349 ฿7,923,914 ฿7,131,523 ฿6,418,370 ฿7,702,044 ฿7,779,065 ฿7,001,158 ฿6,301,043 ฿8,191,355 ฿7,781,788 ฿7,859,605 ฿90,898,169
delivery
revenue ฿400,198 ฿440,217 ฿396,196 ฿356,576 ฿320,919 ฿385,102 ฿388,953 ฿350,058 ฿315,052 ฿409,568 ฿389,089 ฿392,980 ฿4,544,908
total revenue ฿8,404,151 ฿9,244,566 ฿8,320,110 ฿7,488,099 ฿6,739,289 ฿8,087,147 ฿8,168,018 ฿7,351,216 ฿6,616,095 ฿8,600,923 ฿8,170,877 ฿8,252,586 ฿95,443,077
expense
Poster/Vinyl ฿20,000 ฿15,000 ฿15,000 ฿15,000 ฿15,000 ฿15,000 ฿95,000
Leaflet ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿35,000
Other ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿5,000 ฿60,000
total expense ฿ 30,000 ฿ 25,000 ฿ 10,000 ฿ 25,000 ฿ 5,000 ฿ 25,000 ฿ 5,000 ฿ 5,000 ฿ 25,000 ฿ 5,000 ฿ 5,000 ฿ 25,000 ฿190,000
56
Explanations
Due to our company is new for market and the customer never know our
products so company’s sale in the first year will be lower. In the second year sales
will be better than the first year because the customer begin to know about our. In the
third year sale will be increase and after launch the company we will receive more
customers and can attract market shared in third year. From the estimation of our
company more than 3 years we will have no direct competitors, but we have indirect
competitors such as pizza delivery and one disc food delivery. We always get more
revenue on April because of summer customer do not want going out of eat at
restaurant and that month. At 4 month of first year we promote our product by leaflet
and then we always promote my product every 3 month, it show promotion in this
month and discount. From year 4 and 5 sales will be constant revenues.
57
Chapter 4
Investment Analysis
1. Pre Operating Cost
Company’s name signboard / billboard
The signboard would be white background, chef’s picture hold Papaya Salads
dish, and letter would be in red. The letters and picture is made by special sticker
which use for outdoor signboard, long lasting for 5-7 years according to the sun light
and the rain. The total size including background is about high 1 meters and wide 1
maters. Total company’s name signboard is 1 maters, cost is 130/1 meters. The price
for company’s name signboards is 10,000 baht include installation service, and newly
registered 50 baht each store.
58
Total pre operating cost:
No. Detail Cost
1. Company's signboard 10,000
2. Inkjet Outdoor (Logo) 130*4 520
3. Registration fee 50*4 200
Total 10,720
59
2. Investment Cost
Building
Our company is running business in Bangkok province in 4 zone Bang krapi,
payathai, jatujak and Bang rak zone. arounds that zone are very popular. Cause the
business zone and residence zone are near the BTS stration
Jatujak zone, 28,000 baht /month. It is a center and office.
http://www.thaihometown.com/buildings/6361
60
Bang krapi zone, Rent 29,000 bant/month. soi Ramkhamhaeng 12 near the
mall 2
http://www.thaihometown.com/buildings/13676
61
Bang rak zone. Rent 30,000 baht / month
http://www.thaihometown.com/buildings/7942
62
Phyathai zone, No.16 soi. ratcha khru Phaholyothin Road 28,000 baht /month
http://www.thaiproperty.in.th/View.aspx?PostID=75505
Total rent 115,000 ฿
63
Layout
Office
Kitchen
64
1) Investment cost (only one branch)
Item Picture Unit Price
per unit
total price
Useful life
per year Annual Dep Month Dep
Fridge
1 35,000
35,000
5 7000.00 583.33
Mortar
2 218
436
2 218.00 18.17
Steamer
2 250
500
5 100.00 8.33
Sink
(MEX
C80)
1 1850
1,850
5 370.00 30.83
Chopping
block
(medium-
sized)
1 150
150
3 50.00 4.17
Chopping
block
plastic
(24.5x40.
5x1.5)
1 249
249
3 83.00 6.92
Chopping
block
(small-
sized)
(20x30x0
.7)
1 89
89
3 29.67 2.47
65
Plastic
trays
(42x4.5)
3 80
240
1 240.00 20.00
Pot 8 litre
1 436
436
5 87.20 7.27
Pot
handle 14
cm.
1
308
308
5
61.60
5.13
Oven
broiler
No.20
1 340
340
5 68.00 5.67
Basin 50
cm.
1 179
179
5 35.80 2.98
Cleaver
7”
Classic
1 153
153
4 38.25 3.19
Carving
knife 8”
Classic
1 104
104
4 26.00 2.17
Dipper 3”
1 173
173
2 86.50 7.21
66
Funnel
4 44
176
4 44.00 3.67
Gas stove
1 4750
4,750
5 950.00 79.17
Trashcan
18 litre
1 353
353
10 35.30 2.94
Telephon
e home
panasonic
kx-ts500 1 480 480 5 96 8
Computer 1 10000 10,000 5 2000 166.67
Fire
extinguis
hers 4 3,800 15,200 5 3040 253.33
Total 11619.31 968.27
Mix all of 4 branches is:
Total price = 55966 x 4 = 223864 bath
Annual Dep. Per year = 11619.31 x 4= 46477.26 bath
Month Dep = 968.27 x 4 = 3873.10 bath
67
2) Investment Depreciation
Year 1 total price
Useful life
per year Annual Dep Month Dep
total price
after Dep.
Cost type
Fridge 140,000.00
5 28,000.00 2,333.33
112,000.00
Mortar 1,744.00
2 872.00 72.67
872.00
Steamer 2,000.00
5 400.00 33.33
1,600.00
Sink (MEX C80) 7,400.00
5 1,480.00 123.33
5,920.00
Chopping block
(medium-sized) 600.00
3 200.00 16.67
400.00
Chopping block
plastic
(24.5x40.5x1.5) 996.00
3 332.00 27.67
664.00
Chopping block
(small-sized) 356.00
3 118.67 9.89
237.33
68
(20x30x0.7)
Plastic trays
(42x4.5) 960.00
1 960.00 80.00
-
Pot 8 litre 1,744.00
5 348.80 29.07
1,395.20
Pot handle 14
cm. 1,232.00
5 246.40 20.53
985.60
Oven broiler
No.20 1,360.00
5 272.00 22.67
1,088.00
Basin 50 cm. 716.00
5 143.20 11.93
572.80
Cleaver 7”
Classic 612.00
4 153.00 12.75
459.00
carving knife 8”
Classic 416.00
4 104.00 8.67
312.00
dipper 3” 692.00
2 346.00 28.83
346.00
Funnel 704.00
4 176.00 14.67
528.00
gas stove 19,000.00 3,800.00 316.67
69
5 15,200.00
trashcan 18 litre 1,412.00
10 141.20 11.77
1,270.80
telephone home
panasonic kx-
ts500 1,920.00
5 384.00 32.00
1,536.00
Computer 40,000.00
5 8,000.00 666.67
32,000.00
Total 223,864.00 46,477.27 3,873.11
177,386.73
70
Year 2 total price
Useful life
per year Annual Dep Month Dep
total price
after Dep.
Cost type
Fridge 112,000.00
5 28,000.00 2,333.33
84,000.00
Mortar 872.00
2 872.00 72.67
-
Steamer 1,600.00
5 400.00 33.33
1,200.00
Sink (MEX C80) 5,920.00
5 1,480.00 123.33
4,440.00
Chopping block
(medium-sized) 400.00
3 200.00 16.67
200.00
Chopping block
plastic
(24.5x40.5x1.5) 664.00
3 332.00 27.67
332.00
Chopping block
(small-sized)
(20x30x0.7) 237.33
3 118.67 9.89
118.67
Plastic trays 960.00 960.00 80.00
71
(42x4.5) 1 -
Pot 8 litre 1,395.20
5 348.80 29.07
1,046.40
Pot handle 14
cm. 985.60
5 246.40 20.53
739.20
Oven broiler
No.20 1,088.00
5 272.00 22.67
816.00
Basin 50 cm. 572.80
5 143.20 11.93
429.60
Cleaver 7”
Classic 459.00
4 153.00 12.75
306.00
carving knife 8”
Classic 312.00
4 104.00 8.67
208.00
dipper 3” 346.00
2 346.00 28.83
-
Funnel 528.00
4 176.00 14.67
352.00
gas stove 15,200.00
5 3,800.00 316.67
11,400.00
trashcan 18 litre 1,270.80 141.20 11.77
72
10 1,129.60
telephone home
panasonic kx-
ts500 1,536.00
5 384.00 32.00
1,152.00
Computer 32,000.00
5 8,000.00 666.67
24,000.00
Total 177,386.73 46,477.27 3,873.11
131,869.47
73
Year 3 total price
Useful life
per year Annual Dep Month Dep
total price
after Dep.
Cost type
Fridge 84,000.00
5 28,000.00 2,333.33
56,000.00
Mortar 1,744.00
2 872.00 72.67
872.00
Steamer 1,200.00
5 400.00 33.33
800.00
Sink (MEX C80) 4,440.00
5 1,480.00 123.33
2,960.00
Chopping block
(medium-sized) 200.00
3 200.00 16.67
-
Chopping block
plastic
(24.5x40.5x1.5) 332.00
3 332.00 27.67
-
Chopping block
(small-sized)
(20x30x0.7) 118.67
3 118.67 9.89
-
Plastic trays 960.00 960.00 80.00
74
(42x4.5) 1 -
Pot 8 litre 1,046.40
5 348.80 29.07
697.60
Pot handle 14
cm. 739.20
5 246.40 20.53
492.80
Oven broiler
No.20 816.00
5 272.00 22.67
544.00
Basin 50 cm. 429.60
5 143.20 11.93
286.40
Cleaver 7”
Classic 306.00
4 153.00 12.75
153.00
carving knife 8”
Classic 208.00
4 104.00 8.67
104.00
dipper 3” 692.00
2 346.00 28.83
346.00
Funnel 352.00
4 176.00 14.67
176.00
gas stove 11,400.00
5 3,800.00 316.67
7,600.00
trashcan 18 litre 1,129.60 141.20 11.77
75
10 988.40
telephone home
panasonic kx-
ts500 1,152.00
5 384.00 32.00
768.00
Computer 24,000.00
5 8,000.00 666.67
16,000.00
Total 131,869.47 46,477.27 3,873.11
88,788.20
76
Year 4 total price
Useful life
per year Annual Dep Month Dep
total price
after Dep.
Cost type
Fridge 56,000.00
5 28,000.00 2,333.33
28,000.00
Mortar 872.00
2 872.00 72.67
-
Steamer 800.00
5 400.00 33.33
400.00
Sink (MEX C80) 2,960.00
5 1,480.00 123.33
1,480.00
Chopping block
(medium-sized) 400.00
3 200.00 16.67
200.00
Chopping block
plastic
(24.5x40.5x1.5) 664.00
3 332.00 27.67
332.00
Chopping block
(small-sized)
(20x30x0.7) 237.33
3 118.67 9.89
118.67
Plastic trays 960.00 960.00 80.00
77
(42x4.5) 1 -
Pot 8 litre 697.60
5 348.80 29.07
348.80
Pot handle 14
cm. 492.80
5 246.40 20.53
246.40
Oven broiler
No.20 544.00
5 272.00 22.67
272.00
Basin 50 cm. 286.40
5 143.20 11.93
143.20
Cleaver 7”
Classic 153.00
4 153.00 12.75
-
carving knife 8”
Classic 104.00
4 104.00 8.67
-
dipper 3” 346.00
2 346.00 28.83
-
Funnel 176.00
4 176.00 14.67
-
gas stove 7,600.00
5 3,800.00 316.67
3,800.00
trashcan 18 litre 988.40 141.20 11.77
78
10 847.20
telephone home
panasonic kx-
ts500 768.00
5 384.00 32.00
384.00
Computer 16,000.00
5 8,000.00 666.67
8,000.00
Total 88,788.20 46,477.27 3,873.11
44,572.27
79
Year 5 total price
Useful life
per year Annual Dep Month Dep
total price
after Dep.
Cost type
Fridge 28,000.00
5 28,000.00 2,333.33
-
Mortar 1,744.00
2 872.00 72.67
872.00
Steamer 400.00
5 400.00 33.33
-
Sink (MEX C80) 1,480.00
5 1,480.00 123.33
-
Chopping block
(medium-sized) 200.00
3 200.00 16.67
-
Chopping block
plastic
(24.5x40.5x1.5) 332.00
3 332.00 27.67
-
Chopping block
(small-sized)
(20x30x0.7) 118.67
3 118.67 9.89
-
Plastic trays 960.00 960.00 80.00
80
(42x4.5) 1 -
Pot 8 litre 348.80
5 348.80 29.07
-
Pot handle 14
cm. 246.40
5 246.40 20.53
-
Oven broiler
No.20 272.00
5 272.00 22.67
-
Basin 50 cm. 143.20
5 143.20 11.93
-
Cleaver 7”
Classic 459.00
4 153.00 12.75
306.00
carving knife 8”
Classic 312.00
4 104.00 8.67
208.00
dipper 3” 692.00
2 346.00 28.83
346.00
Funnel 528.00
4 176.00 14.67
352.00
gas stove 3,800.00
5 3,800.00 316.67
-
trashcan 18 litre 847.20 141.20 11.77
81
10 706.00
telephone home
panasonic kx-
ts500 384.00
5 384.00 32.00
-
Computer 8,000.00
5 8,000.00 666.67
-
Total 44,572.27 46,477.27 3,873.11
2,790.00
82
Chapter 5
Production and Operations Analysis
1. Product Characteristic
Without a doubt, Som tam or Som tum is a very popular green papaya salad that
illustrates most characteristics in the Thai cuisine. It’s sour (lime), hot (chili), sweet
(sugar) and salty (fish sauce).
A typical Som tam will contain chili, sugar, garlic, lime, fish sauce, maybe raw
crab, shrimp paste, yard long beans, tomato and hog plums but each one in Thailand
will have own favorite way to make it.
There's also a considerable variations across Thailand. In the Central Thailand
(Bangkok), Som tam tends to be sweeter and contains crushed peanuts. These urban
Thais also worried about having brined crabs which are always served raw and have a
strong fishy smells.
In the West, you may also see Som tam using apples, cucumbers, carrots, and
other firm vegetables or unripe fruit wherever unripe mangoes are hard to find.
83
2. Type of papaya salad
Papaya salad with crab Pickled
Traditionally in Cambodia, this Salad is served with Pickled Crab. It is very
hard to find in the West, so the recipe for this has been omitted. Take Pickled Crab,
add 1 Pickled Crab to the Mortar along with the Garlic, Chilies, Dried Shrimp and
Lime Zest.
Papaya salad with Shellfish Pickled
84
Green papaya salad and Thai green papaya salad with Shellfish Pickled Put
lemon and pickled green papaya salad, Shellfish Pickled do not have the concentrated
juice. Taste it. For those who do not like green papaya salad and spicy
Papaya salad Thai
The different between Thai and Laos are the peanut and dried shimp...Thai
stlye are more likely sweet and spicy...Laos stlye are more spicy and strong taste with
fish paste or salty crab. But both goes perfectly with sticky rice and cabbage.
Papaya salad with sluttish
85
This menu used to have pickled fish. To participate in cooking. Fermented
salty, fragrant and unique. Maybe people lack food san sluttish food, it’s not style.
Papaya salad green papaya salad with fermented fish would be.
Papaya salad with noodles
Green Papaya Salad mix with rice vermicelli noodles (Lao style) or Som Tum
Shue in Thai. This is one popular salad to make green papaya salad to mix with
cooked rice vermicelli noodle. Double the amount of fish sauce, shrimp paste, lime,
sugar and dried shrimp in the mortar. Dish the green papaya salad into a bowl and toss
with rice noodle before serving.
86
Papaya salad by cucumbers
This salad was so elegant and simple. Fresh and cleansing to the palate. In a
mortar and pestle add and crush to a smooth paste in the following order, salt, garlic,
chilies, sugar, lime juice and water.
Papaya salad by fruits
87
Papaya fruit taste delicious, but health-conscious menu with built-in. Papaya is
rich in fruit. Filled with various kinds of vitamins. Delicious and healthy. cook same
like a papaya salad.
3. Type of grilled
Roasting chicken
This Thai recipe for Lime Roast Chicken is super-delicious, with crispy skin
and tender meat beneath. You'll love the sweet lime flavor of this roast chicken,
which makes a perfect meal to serve for any social gathering as well as for everyday
meals. Add as much or as little chili as you like - the lime sauce will still taste just as
sweet! Includes lots of tips on how to roast chicken, so you'll be sure to get your roast
chicken just right. An easy roast chicken recipe to make - and the results are fantastic.
88
Roasting pork
Roasting pork cut into pieces for roasting. The grill over medium heat until
very soft yellow. Enough to cut into thin slices. Sauce, mix sugar and crush the fish
sauce, tamarind juice cooked with a taste of the salty, sour, sweet (for the sour taste
that I would have to put lemon juice also) put cayenne pepper, rice, beans and stir to
combine a sedge, onion, coriander. Western Road, stir well serve with grilled pork
neck.
89
Roasting fish
Fish recipe that can either be baked indoors, OR grilled on BBQ. A variety of
white-fleshed fish can be used in this recipe, including red snapper, gray mullet,
rainbow trout, tilapia, or whatever you have that's fresh and good. If you prefer a
more authentic approach, bake your fish in banana leaves instead of foil.
Sai-Aour
Sai-Aour is a types of foods grilled, smoked, eaten with rice. Served with fresh
ginger, fresh chillies, shallots and lemon delicious Sai-Aour a little spicy. Made from
roasted pork chops with seasoned salt and curry leaves are fragrant bergamot. The
sausage is one Sai-Aour. The circular spiral coil. Stacked in a circle.
90
4. Other
Spicy minced meat salad - pork, chicken And Spicy minced bacon
salad
This is one of Thailand's most beloved dishes, larb or spicy salad. This dish
originates from Thailand's north east (Isaan) and is traditionally eaten with sticky rice,
well garnished with lots of cold vegetables. Serve garnished (if desired) with sliced
cucumbers, sprigs of cilantro and sliced wedged of plain old white cabbage. This is
beautiful on its own, with either steamed jasmine rice or sticky rice, or as a part of a
larger Thai style dinner.
91
Bamboo Shoot Salad Northeastern Style
Thai style fresh bamboo shoots salad on a bed of crispy jicama and bean
sprouts. The spicy cilantro and mint dressing is very versatile and can be used as a dip
or over steamed fish or chicken. Toasted rice powder is the essential element that
lends a unique, nutty aroma without the cloying heaviness sesame oil. Combine all the
dressing ingredients. Taste and adjust to achieve the right balance of tanginess,
spiciness, and saltiness
92
Spicy minced raw meat and raw blood
This dish is made with raw meat and raw blood. Most commonly the meat is
boiled and served in a spicy salad with fresh chili peppers served with a side of fresh
vegetables and sticky rice.
Tome zap
93
Northeast-Style Spicy Soup with Rib-eye Pork "Tasty soup" as saep means
"tasty" Tome zap is a spicy soup of Isan (northeastern Thailand) origin. This version
is with beef , and served in a means fire pot.
Spicy minced Vermicelli
Hot and spicy food is normally on the table of every meal in Thai house,
particularly at dinner, the biggest meal of day. And Thai Vermicelli Salad or Yum
Wun Sen is all day dining. It’s healthy and low fat. You can make it less spicy or
more spicy as you wish.
94
Sticky rice
Hot Thai Sticky rice with good tasted
Vegetables set (for add)
Many fresh vegetables every days direct from farm in one set .
95
5. Product process
Nowadays, people always interesting to growing sell foods service, because
this business is the individual business that can make decision by self. Then make the
sell foods service more competition rather than part times, many company try to fine
the ways threat act people by their product and make opportunities to expand business
in future. In addition, customer will focusing to company service that attract them to
prefer in product such as promotion, advertising, packaging etc..All of all are
important to create service to customer. Our company focusing on fast delivery
product from produces stages to customer destination to make them satisfy and
loyalty. Then we have service into 1 method.
96
6. Service process
E-Sarn Man Delivery
1. Press like to E-Sean Man Delivery
2. Select E-Sarn Man Delivery Manu
3. Receive order set of Manu via face book
4. Make the product
5. Check the order
6. Delivery the customer order
7. Feed backs to E-Sarn Man Delivery
97
Our service will start from the think to change something normal in to the
standard. The tool for company service is facebook and creative. It is the powerful to
make service process running smooth. our company will make process fast time.
7. Process and packaging
After the customer order process are done. The kitchen will make the process
in fast time. Our packaging is the simple. It is only Plastic bags. We have time to pack
in 3-5 minute and delivery to customer by motorcycles and send to the customer. But
the next year we will change it to little box. Collect product to delivery in the box of
heat and delivery to the customer just in time.
8. Raw material
Raw material, we have a standard from supplier, which we used as a raw
material for cooking the standard raw material, because the sources of our raw
materials come from the standard of the country are CP Cooperation and
Kindeemeepak Company. That makes customer’s peace of mind in our raw materials
in the cooked food to consumers. The cost of raw material is 50% of sale.
98
Details of raw material follow:
Tomato Peanut Papaya Kaffir lime
Chinese Cabbage Cow-pea Ginger Curcuma
Sweet basil Mint Galangal Spring onion
Cucumber Parsley Lemongrass Celery
Dried chilli Garlic Long coriander Pork
Coriander root Dried shrimp Vermicelli Chitterlings
Onion Lemongrass Chicken Pig liver
Sparerib Whole White
Pepper
Salt Lemon
Egg Chicken sauce Ground dried
chilies
Palm sugar
Salted egg Black pepper Sugar Field crab
Oil Fish sauce Light soy sauce Pickled fish
Dressing Ripe tamarind Shrimp paste Roasted uncooked
rice
Shallot Water mimosa Chopped pork Fish
99
9. Labor and worker
All of Job Qualification is only 1 branch.
Chef 2 position
Job Qualification
Experience in cooking E-Sarn food at least 3 years
Male/Female, age not over 50 years
Love of cooking
Industrial, patient and discipline in workplace
Job Detail
Chef of E-Sarn food
Salary: 15,000฿/ Month
Chef Assistant 2 position
Job Qualification
Experience in cooking E-Sarn food at least 1 years
Not limited degree
Male/Female, age not over 50 years
Love of cooking
Industrial, patient and discipline in workplace
Job Detail
An assistant of E-Sarn food
Salary: 12,000฿/ Month
100
Carter 5 position
Job Qualification
Males aged 22-30 years
Education grade 9 up
Expertise in the Bangkok metropolitan area as well
Driving license
Have motorcycle will be considered a special case
Have responsibility
Job Detail
Sent product in the Bangkok metropolitan area
Salary: 10,000฿/ Month
Total salary
Detail Unit Salary Total(baht)
Chef 2 15,000 30,000
Chef Assistant 2 12,000 24,000
Carter 5 10,000 50,000
Total 104,000
Overhead cost (only one 1 branch.)
101
10. Operations cost
Water
Price
Unit.
(Baht).
Multiply Unit cubic meters
Total
(Baht)
12.54 x 10.00 125.40 Baht
15.35 x 5.00 76.75 Baht
Total 202.15 Baht
General Services: 350.00 Baht
VAT (7%): 38.65 Baht
Total 590.80 baht
102
Electricity
Detail Watt Hour Unit Total
unit/day
Neon light(indoor and out door) 50 13 20 13
Fridge 220 24 1 6.5
Computer 1000 13 1 13
Hood fan 220 13 1 2.86
Total unit 35.36
Total unit per month 1060.80 unit
3.423 baht/per unit
3631.12 baht
General Services 312.24 baht/ month
FT cost 1060.8*-0.06 = -63.65 baht
VAT 7% 271.58 baht
Total 4151.29 baht
103
Telephone and internet
Internet 590 Baht per month
Estimate Telephone 300 Baht per month
General Services 200 Baht per month
Vat 7% 76.3 Baht per month
Total 1160.3 Baht per month
Fuel
Gas 3% of sale
Fuel (motorcycle) 2% of sale
Maintenance
Motorcycle 2500 Baht per month
104
Total operations cost
operations Cost (baht/month)
Salary 104,000.00
Overhead cost
Water 590.80
Electricity 4151.29
Telephone and internet 1160.30
Fuel(variable) 3% of sale
Maintenance 2500.00
Total 5% of sale +112403.39
All of branch:
Fuel (variable) 5% of sale
Salary 416,000 Baht per month
Overhead cost without fuel 23,609.56 Baht per month
Maintenance 10,000 Baht per month
Total 449,609.56 Baht per month
105
Chapter 6
Administration Analysis
1. Organization Management
Organizational structure
The main tasks are as follows.
1) The executive responsible for finance, accounting, maintain the cleanliness
of the service.
2) The cooking is responsible for the preparation of raw materials cooked food
or cook according to customer orders to maintain cleanliness. Tools and equipment
such as plates, bowls, spoons, cooking spoons, forks, knives and kitchen equipment to
clean and ready for use to maintain cleanliness in the customer service and food.
3) The customer is responsible for the delivery of ordered items. Keep money
and other facilities to customers.
106
Logo
E-Sarn Man logo to advertising and show our
company images to customer. We use logo into package
product for customer to see and remember our. Our logo is
mean “Delicious, Cleanness, and Delivery”
Organizational chat
Manager
Assistant Manager
Accounting officer Receiver for order Chef Staff for driver
107
Office staff
Cashier Staff 1 position
Job Qualification
Female, aged 20 years up
Bachelor’s degree or higher
Circumspection and care to work
If you have experience in the restaurant will be considered a special
case
Job Detail: Cashier
Salary: 10,000฿/ Month
Marketing Manager 1 position
Job Qualification
Bachelor’s degree to Master.
Male/Female, age not over 35 years
Experience in marketing management at least five years
Ability to plan and manage the marketing team as well.
Job Detail: Survey marketing and consumer behavior, marketing plans and
presentations to the executive director of marketing and sales, the implementation
plan and accomplish goals.
Salary: 17,000฿/ Month
108
Office Equipments and supply
(Baht)
Item Picture unit
Price
Per
unit
Total
price
Useful
life per
year
Annual
Dep
Month De
p
Computer desk set
2 2450 4900 5 980 81.67
Printer
1 4060 4060 5 812 67.67
File cabinet
1 3,090 3,090 5 618 51.50
Calculator
2 439 878 5 175.6 14.63
Pen (Lancer)
1
pack 247 247 5 49.4 4.12
Folder
3
pack 270 810 5 162 13.50
Paper Punch
1 169 169 5 33.8 2.82
109
Quick Rubber
Stamp
1 99 99 5 19.8 1.65
A4 paper
10
box 525 5250 5 1050 87.50
Staple
5 95 475 5 95 7.92
Stapler
2 39 72 5 14.4 1.20
Paper clip
2
pack 80 160 5 32 2.67
Whiteboards
1 350 350 5 70 5.83
Chemical pen
(12/Box)
3
pack 115 345 5 69 5.75
Computer
2 10000 20000 5 4000 333.33
Other 5 6000 30000 5 6000 500.00
Total 70905 14181 1181.75
110
Office investment and depreciation
Year 1
Item Amount
Useful
life
per
year
Annual Dep Month Dep total price
after Dep.
Computer desk set ฿4,900 5 ฿980.00 ฿81.67 ฿3,920.00
Printer ฿4,060 5 ฿812.00 ฿67.67 ฿3,248.00
File cabinet ฿3,090 5 ฿618.00 ฿51.50 ฿2,472.00
Calculator ฿878 5 ฿175.60 ฿14.63 ฿702.40
Pen (Lancer) ฿247 5 ฿49.40 ฿4.12 ฿197.60
Folder ฿810 5 ฿162.00 ฿13.50 ฿648.00
Paper Punch ฿169 5 ฿33.80 ฿2.82 ฿135.20
Quick Rubber
Stamp ฿99 5 ฿19.80 ฿1.65 ฿79.20
A4 paper ฿5,250 5 ฿1,050.00 ฿87.50 ฿4,200.00
Staple ฿475 5 ฿95.00 ฿7.92 ฿380.00
Stapler ฿72 5 ฿14.40 ฿1.20 ฿57.60
Paper clip ฿160 5 ฿32.00 ฿2.67 ฿128.00
Whiteboards ฿350 5 ฿70.00 ฿5.83 ฿280.00
Chemical pen
(12/Box) ฿345 5 ฿69.00 ฿5.75 ฿276.00
Computer ฿20,000 5 ฿4,000.00 ฿333.33 ฿16,000.00
Other ฿30,000 5 ฿6,000.00 ฿500.00 ฿24,000.00
Total ฿70,905 ฿14,181.00 ฿1,181.75 ฿56,724.00
111
Year 2
Item Amount
Useful
life
per
year Annual Dep Month Dep
total price after
Dep.
Computer desk set ฿
3,920.00 5 ฿980.00 ฿81.67 ฿2,940.00
Printer ฿
3,248.00 5 ฿812.00 ฿67.67 ฿2,436.00
File cabinet ฿
2,472.00 5 ฿618.00 ฿51.50 ฿1,854.00
Calculator ฿702.40 5 ฿175.60 ฿14.63 ฿526.80
Pen (Lancer) ฿197.60 5 ฿49.40 ฿4.12 ฿148.20
Folder ฿648.00 5 ฿162.00 ฿13.50 ฿486.00
Paper Punch ฿135.20 5 ฿33.80 ฿2.82 ฿101.40
Quick Rubber Stamp ฿79.20 5 ฿19.80 ฿1.65 ฿59.40
A4 paper ฿
4,200.00 5 ฿1,050.00 ฿87.50 ฿3,150.00
Staple ฿380.00 5 ฿95.00 ฿7.92 ฿285.00
Stapler ฿57.60 5 ฿14.40 ฿1.20 ฿43.20
Paper clip ฿128.00 5 ฿32.00 ฿2.67 ฿96.00
Whiteboards ฿280.00 5 ฿70.00 ฿5.83 ฿210.00
Chemical pen
(12/Box) ฿276.00 5 ฿69.00 ฿5.75 ฿207.00
Computer ฿
16,000.00 5 ฿4,000.00 ฿333.33 ฿12,000.00
Other ฿
24,000.00 5 ฿6,000.00 ฿500.00 ฿18,000.00
Total ฿
56,724.00 ฿14,181.00 ฿1,181.75 ฿42,543.00
112
Year 3
Item
Amoun
t
Usefu
l life
per
year
Annual De
p
Month De
p
total price after
Dep.
Computer desk set ฿
2,940.00 5 ฿980.00 ฿81.67 ฿1,960.00
Printer ฿
2,436.00 5 ฿812.00 ฿67.67 ฿1,624.00
File cabinet ฿
1,854.00 5 ฿618.00 ฿51.50 ฿1,236.00
Calculator ฿526.80 5 ฿175.60 ฿14.63 ฿351.20
Pen (Lancer) ฿148.20 5 ฿49.40 ฿4.12 ฿98.80
Folder ฿486.00 5 ฿162.00 ฿13.50 ฿324.00
Paper Punch ฿101.40 5 ฿33.80 ฿2.82 ฿67.60
Quick Rubber
Stamp ฿59.40 5 ฿19.80 ฿1.65 ฿39.60
A4 paper ฿
3,150.00 5 ฿1,050.00 ฿87.50 ฿2,100.00
Staple ฿285.00 5 ฿95.00 ฿7.92 ฿190.00
Stapler ฿43.20 5 ฿14.40 ฿1.20 ฿28.80
Paper clip ฿96.00 5 ฿32.00 ฿2.67 ฿64.00
Whiteboards ฿210.00 5 ฿70.00 ฿5.83 ฿140.00
Chemical pen
(12/Box) ฿207.00 5 ฿69.00 ฿5.75 ฿138.00
Computer
฿12,000.0
0 5 ฿4,000.00 ฿333.33 ฿8,000.00
Other
฿18,000.0
0 5 ฿6,000.00 ฿500.00 ฿12,000.00
Total
฿42,543.0
0 ฿14,181.00 ฿1,181.75 ฿28,362.00
113
Year 4
Item
Amoun
t
Usefu
l life
per
year
Annual De
p
Month De
p
total price after
Dep.
Computer desk set ฿
1,960.00 5 ฿980.00 ฿81.67 ฿980.00
Printer ฿
1,624.00 5 ฿812.00 ฿67.67 ฿812.00
File cabinet ฿
1,236.00 5 ฿618.00 ฿51.50 ฿618.00
Calculator ฿351.20 5 ฿175.60 ฿14.63 ฿175.60
Pen (Lancer) ฿98.80 5 ฿49.40 ฿4.12 ฿49.40
Folder ฿324.00 5 ฿162.00 ฿13.50 ฿162.00
Paper Punch ฿67.60 5 ฿33.80 ฿2.82 ฿33.80
Quick Rubber
Stamp ฿39.60 5 ฿19.80 ฿1.65 ฿19.80
A4 paper ฿
2,100.00 5 ฿1,050.00 ฿87.50 ฿1,050.00
Staple ฿190.00 5 ฿95.00 ฿7.92 ฿95.00
Stapler ฿28.80 5 ฿14.40 ฿1.20 ฿14.40
Paper clip ฿64.00 5 ฿32.00 ฿2.67 ฿32.00
Whiteboards ฿140.00 5 ฿70.00 ฿5.83 ฿70.00
Chemical pen
(12/Box) ฿138.00 5 ฿69.00 ฿5.75 ฿69.00
Computer ฿
8,000.00 5 ฿4,000.00 ฿333.33 ฿4,000.00
Other
฿12,000.0
0 5 ฿6,000.00 ฿500.00 ฿6,000.00
Total
฿28,362.0
0 ฿14,181.00 ฿1,181.75 ฿14,181.00
114
Year 5
Item
Amoun
t
Usefu
l life
per
year
Annual De
p
Month De
p
total price after
Dep.
Computer desk set ฿980.00 5 ฿980.00 ฿81.67 ฿0.00
Printer ฿812.00 5 ฿812.00 ฿67.67 ฿0.00
File cabinet ฿618.00 5 ฿618.00 ฿51.50 ฿0.00
Calculator ฿175.60 5 ฿175.60 ฿14.63 ฿0.00
Pen (Lancer) ฿49.40 5 ฿49.40 ฿4.12 ฿0.00
Folder ฿162.00 5 ฿162.00 ฿13.50 ฿0.00
Paper Punch ฿33.80 5 ฿33.80 ฿2.82 ฿0.00
Quick Rubber
Stamp ฿19.80 5 ฿19.80 ฿1.65 ฿0.00
A4 paper ฿
1,050.00 5 ฿1,050.00 ฿87.50 ฿0.00
Staple ฿95.00 5 ฿95.00 ฿7.92 ฿0.00
Stapler ฿14.40 5 ฿14.40 ฿1.20 ฿0.00
Paper clip ฿32.00 5 ฿32.00 ฿2.67 ฿0.00
Whiteboards ฿70.00 5 ฿70.00 ฿5.83 ฿0.00
Chemical pen
(12/Box) ฿69.00 5 ฿69.00 ฿5.75 ฿0.00
Computer ฿
4,000.00 5 ฿4,000.00 ฿333.33 ฿0.00
Other ฿
6,000.00 5 ฿6,000.00 ฿500.00 ฿0.00
Total
฿14,181.0
0 ฿14,181.00 ฿1,181.75 ฿0.00
115
2. Administration cost
1 Salary
Wage rate for our organize
1. Marketing Manager 1 person 17,000 baht/Month
2. Cashier 1 person 10,000 baht/Month
Total salary per mouth 27,000 baht/Month
2 Rental free 0 baht/Month
Because of office stand at 2nd
flood at Jatukjak center branch, the
prices of this add in operation cost, we will not pay rental free.
3 Infrastructures
- Water* 0 baht/Month
- Internet and phone* 0 baht/Month
- Electricity:
Computer 2 1029.6 baht/Month
(300 units/ Month x 3.432 baht/unit)
Printer 1 171.6 baht/Month
(50 units/ Month x 3.432 baht/unit)
Neon light 3 68.6 baht/Month
(20 units/ Month x 3.432 baht/unit)
Other 50 baht/Month
Total 1319.8 baht/Month
Because of office stand at 2nd
flood at Jatukjak center branch, the
prices of this add in operation cost, we will not pay water and Internet
and phone.
4 Insurance:
Fire insurance 10,100 baht/year
(4 branches x 2,525 baht/year)
Social security insurance 38 person 91,200 baht/year
(38 person x 2400 baht/year)
Total 101,300 baht/year
5 Motivation 3,000 baht/year
6 Training 10,000 baht/year
116
The following is that administrative cost rate in each year:
Administrative cost year 1 100%
Administrative cost year 2 105%
Administrative cost year 3 110%
Administrative cost year 4 115%
Administrative cost year 5 120%
Year 1
Descrition bass Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Empolyee Salary ฿27,000 ฿27,000 ฿27,000 ฿27,000 ฿27,000 ฿27,000 ฿27,000 ฿27,000 ฿27,000 ฿27,000 ฿27,000 ฿27,000 ฿27,000 ฿324,000
Electricity expanse ฿1,320 ฿1,320 ฿1,320 ฿1,320 ฿1,320 ฿1,320 ฿1,320 ฿1,320 ฿1,320 ฿1,320 ฿1,320 ฿1,320 ฿15,838
Fire insurance expanse ฿10,100 ฿10,100 - - - - - - - - - - - ฿10,100
Social security insurance expanse ฿91,200 ฿91,200 - - - - - - - - - - - ฿91,200
Motivation expanse ฿3,000 ฿3,000 - - - - - - - - - - - ฿3,000
Training expanse ฿10,000 ฿10,000 - - - - - - - - - - - ฿10,000
Total ฿142,620 ฿28,320 ฿28,320 ฿28,320 ฿28,320 ฿28,320 ฿28,320 ฿28,320 ฿28,320 ฿28,320 ฿28,320 ฿28,320 ฿454,138
117
Year 2
Descrition bass Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Empolyee Salary ฿
28,350 ฿28,350 ฿
28,350 ฿
28,350 ฿
28,350 ฿
28,350 ฿
28,350 ฿
28,350 ฿
28,350 ฿
28,350 ฿
28,350 ฿
28,350 ฿
28,350 ฿
340,200
Electricity expanse ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿17,421
Fire insurance expanse ฿
10,605 ฿10,605 - - - - - - - - - - - ฿10,605
Social security insurance expanse ฿
95,760 ฿95,760 - - - - - - - - - - - ฿95,760
Motivation expanse ฿3,150 ฿3,150 - - - - - - - - - - - ฿3,150
Training expanse ฿
10,500 ฿10,500 - - - - - - - - - - - ฿10,500
Total ฿
149,817 ฿
29,802 ฿
29,802 ฿
29,802 ฿
29,802 ฿
29,802 ฿
29,802 ฿
29,802 ฿
29,802 ฿
29,802 ฿
29,802 ฿
29,802 ฿
477,636
Year 3
Descrition bass Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Empolyee Salary ฿29,700 ฿29,700 ฿
29,700 ฿
29,700 ฿
29,700 ฿
29,700 ฿
29,700 ฿
29,700 ฿
29,700 ฿
29,700 ฿
29,700 ฿
29,700 ฿
29,700 ฿
356,400
Electricity expanse ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿17,421
Fire insurance expanse ฿11,110 ฿11,110 - - - - - - - - - - - ฿11,110
Social security insurance expanse ฿
100,320 ฿
100,320 - - - - - - - - - - - ฿
100,320
Motivation expanse ฿3,300 ฿3,300 - - - - - - - - - - - ฿3,300
Training expanse ฿11,000 ฿11,000 - - - - - - - - - - - ฿11,000
Total ฿
156,882 ฿
31,152 ฿
31,152 ฿
31,152 ฿
31,152 ฿
31,152 ฿
31,152 ฿
31,152 ฿
31,152 ฿
31,152 ฿
31,152 ฿
31,152 ฿
499,551
118
Year 4
Descrition bass Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Empolyee Salary ฿31,050 ฿31,050 ฿
31,050 ฿
31,050 ฿
31,050 ฿
31,050 ฿
31,050 ฿
31,050 ฿
31,050 ฿
31,050 ฿
31,050 ฿
31,050 ฿
31,050 ฿
372,600
Electricity expanse ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿18,213
Fire insurance expanse ฿11,615 ฿11,615 - - - - - - - - - - - ฿11,615
Social security insurance expanse ฿
104,880 ฿
104,880 - - - - - - - - - - - ฿
104,880
Motivation expanse ฿3,450 ฿3,450 - - - - - - - - - - - ฿3,450
Training expanse ฿11,500 ฿11,500 - - - - - - - - - - - ฿11,500
Total ฿
164,013 ฿
32,568 ฿
32,568 ฿
32,568 ฿
32,568 ฿
32,568 ฿
32,568 ฿
32,568 ฿
32,568 ฿
32,568 ฿
32,568 ฿
32,568 ฿
522,258
Year 5
Descrition bass Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Empolyee Salary ฿32,400 ฿32,400 ฿
32,400 ฿
32,400 ฿
32,400 ฿
32,400 ฿
32,400 ฿
32,400 ฿
32,400 ฿
32,400 ฿
32,400 ฿
32,400 ฿
32,400 ฿
388,800
Electricity expanse ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿19,005
Fire insurance expanse ฿12,120 ฿12,120 - - - - - - - - - - - ฿12,120
Social security insurance expanse ฿
109,440 ฿
109,440 - - - - - - - - - - - ฿
109,440
Motivation expanse ฿3,600 ฿3,600 - - - - - - - - - - - ฿3,600
Training expanse ฿12,000 ฿12,000 - - - - - - - - - - - ฿12,000
Total ฿
171,144 ฿
33,984 ฿
33,984 ฿
33,984 ฿
33,984 ฿
33,984 ฿
33,984 ฿
33,984 ฿
33,984 ฿
33,984 ฿
33,984 ฿
33,984 ฿
544,965
119
Chapter 7
Financial Analysis
1. Cost of project
Investment cost
Detail Cost (baht)
Pre operating 10,720
Kitchen Investment 223,864
Office Equipments and supply 70,905
total 305,489
Operating cost
Detail Cost per month (baht) Cost pre year (baht)
Retail
- Jatujak 28,000 336,000
- Bang krapi 29,000 348,000
- Bang rak 30,000 360,000
- Phyathai 28,000 336,000
Total production staff salaries 416,000 4,992,000
Water 2,363 28,358
Electricity 16,605 199,262
Fuel 150,000 1,800,000
Telephone and internet 4,641 55,694
Maintenance 2,500 30,000
Total 707,110 8,485,315
120
Administration cost
Detail Cost per month (baht) Cost pre year (baht)
Office staff salaries 27,000 324,000
Infrastructures 1,320 15,838
Fire insurance 10,100
Social security insurance 91,200
Motivation 3,000
Training 10,000
total 439,620
Cost requirement
Detail Cost
Investment cost 305,489
Operating cost 8,485,315
Administration cost 439,620
Total 9,230,424
Initial investment 10,000,000
Interest (per year) 15%
Interest (per month) 1.25%
Income tax 30%
Total principle and
interest 11,500,000
Repayment (years) 5
Repayment (Month) 60
Total principle and
interest per month 191,667
121
2. Financing Statement Income Statement
Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
selling 3,000,000 3,300,000 3,630,000 3,267,000 2,940,300 3,528,360 3,563,644 3,207,279 2,886,551 3,752,517 3,564,891 3,600,540 40,241,082
delivery revenue 150,000 165,000 181,500 163,350 147,015 176,418 178,182 160,364 144,328 187,626 178,245 180,027 2,012,054
total revenue 3,150,000 3,465,000 3,811,500 3,430,350 3,087,315 3,704,778 3,741,826 3,367,643 3,030,879 3,940,143 3,743,135 3,780,567 42,253,136
Cost of good sold 0
Raw material 1,500,000 1,650,000 1,815,000 1,633,500 1,470,150 1,764,180 1,781,822 1,603,640 1,443,276 1,876,258 1,782,445 1,800,270 20,120,541
Fuel 150,000 165,000 181,500 163,350 147,015 176,418 178,182 160,364 144,328 187,626 178,245 180,027 2,012,054
total 1,650,000 1,815,000 1,996,500 1,796,850 1,617,165 1,940,598 1,960,004 1,764,004 1,587,603 2,063,884 1,960,690 1,980,297 22,132,595
Gross margin 1,500,000 1,650,000 1,815,000 1,633,500 1,470,150 1,764,180 1,781,822 1,603,640 1,443,276 1,876,258 1,782,445 1,800,270 20,120,541
Expense
Poster/Vinyl 20,000 15,000 15,000 15,000 15,000 15,000 95,000
Leaflet 5,000 5,000 5,000 5,000 5,000 5,000 5,000 35,000
Pre operating 179 179 179 179 179 179 179 179 179 179 179 179 2,144
Water 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 28,358
Electricity 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 199,262
Telephone and internet 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 55,694
Maintenance 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 30,000
production staff salaries 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 4,992,000
Retail 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 1,380,000
Office staff salaries 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Infrastructures 1,320 1,320 1,320 1,320 1,320 1,320 1,320 1,320 1,320 1,320 1,320 1,320 15,838
Fire insurance 10,100 10,100
Social security insurance 91,200 91,200
Motivation 3,000 3,000
Training 10,000 10,000
Factory Investment 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 46,477
Office Equipments and supply 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Other 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000
Total expense 760,781 641,481 626,481 641,481 621,481 641,481 621,481 621,481 641,481 621,481 621,481 641,481 7,702,074
Earning before interest and Tax 739,219 1,008,519 1,188,519 992,019 848,669 1,122,699 1,160,341 982,158 801,795 1,254,777 1,160,964 1,158,789 12,418,467
Principle and interest 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 2,300,000
After interest expanse 547,552 816,852 996,852 800,352 657,002 931,032 968,674 790,492 610,128 1,063,111 969,298 967,122 10,118,467
Tax 30% 164,266 245,056 299,056 240,106 197,101 279,310 290,602 237,148 183,038 318,933 290,789 290,137 3,035,540
Net income 383,287 571,797 697,797 560,247 459,902 651,723 678,072 553,344 427,090 744,177 678,508 676,985 7,082,927
122
Year 2 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
selling ฿
3,600,540 ฿
3,960,594 ฿
4,356,653 ฿
3,920,988 ฿
3,528,889 ฿
4,234,667 ฿
4,277,014 ฿
3,849,312 ฿
3,464,381 ฿
4,503,695 ฿
4,278,510 ฿
4,321,296 48,296,538
delivery revenue ฿180,027 ฿198,030 ฿217,833 ฿196,049 ฿176,444 ฿211,733 ฿213,851 ฿192,466 ฿173,219 ฿225,185 ฿213,926 ฿216,065 2,414,827
total revenue 3,780,567 4,158,623 4,574,486 4,117,037 3,705,333 4,446,400 4,490,864 4,041,778 3,637,600 4,728,880 4,492,436 4,537,360 50,711,365
Cost of good sold 0
Raw material 1,800,270 1,980,297 2,178,327 1,960,494 1,764,445 2,117,333 2,138,507 1,924,656 1,732,190 2,251,848 2,139,255 2,160,648 24,148,269
Fuel 180,027 198,030 217,833 196,049 176,444 211,733 213,851 192,466 173,219 225,185 213,926 216,065 2,414,827
total 1,980,297 2,178,327 2,396,159 2,156,543 1,940,889 2,329,067 2,352,357 2,117,122 1,905,410 2,477,032 2,353,181 2,376,713 26,563,096
Gross margin 1,800,270 1,980,297 2,178,327 1,960,494 1,764,445 2,117,333 2,138,507 1,924,656 1,732,190 2,251,848 2,139,255 2,160,648 24,148,269
Expense
Poster/Vinyl 20,000 15,000 15,000 15,000 15,000 15,000 95,000
Leaflet 5,000 5,000 5,000 5,000 5,000 5,000 5,000 35,000
Pre operating
179 179 179 179 179 179 179 179 179 179 179 179 2,144
Water 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 28,358
Electricity 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605
199,262
Telephone and internet 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641
55,694
Maintenance 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500
30,000
production staff salaries 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 4,992,000
Retail 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 1,380,000
Office staff salaries ฿28,350 ฿28,350 ฿28,350 ฿28,350 ฿28,350 ฿28,350 ฿28,350 ฿28,350 ฿28,350 ฿28,350 ฿28,350 ฿28,350 340,200
Infrastructures ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 17,421
Fire insurance ฿10,605 10,605
Social security insurance ฿95,760 95,760
Motivation ฿3,150 3,150
Training ฿10,500 10,500
Factory Investment
3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 46,477
Office Equipments and supply
27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Other 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000
Total expense 767,978 642,963 627,963 642,963 622,963 642,963 622,963 622,963 642,963 622,963 622,963 642,963 7,725,572
Earning before interest and Tax 1,032,292 1,337,334 1,550,363 1,317,531 1,141,481 1,474,370 1,515,544 1,301,693 1,089,227 1,628,885 1,516,292 1,517,685 16,422,697
Principle and interest 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 2,300,000
After interest expense 840,625 1,145,667 1,358,697 1,125,864 949,815 1,282,704 1,323,877 1,110,026 897,561 1,437,218 1,324,625 1,326,018 14,122,697
Tax 30% 252,188 343,700 407,609 337,759 284,944 384,811 397,163 333,008 269,268 431,165 397,388 397,805 4,236,809
Net income 588,438 801,967 951,088 788,105 664,870 897,893 926,714 777,018 628,292 1,006,052 927,238 928,213 9,885,888
123
Year 3 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
selling ฿
4,321,296 ฿
4,753,425 ฿
5,228,768 ฿
4,705,891 ฿
4,235,302 ฿
5,082,362 ฿
5,133,186 ฿
4,619,867 ฿
4,157,880 ฿
5,405,245 ฿
5,134,982 ฿
5,186,332 57,964,536
delivery revenue ฿216,065 ฿237,671 ฿261,438 ฿235,295 ฿211,765 ฿254,118 ฿256,659 ฿230,993 ฿207,894 ฿270,262 ฿256,749 ฿259,317 2,898,227
total revenue 4,537,360 4,991,096 5,490,206 4,941,185 4,447,067 5,336,480 5,389,845 4,850,861 4,365,775 5,675,507 5,391,732 5,445,649 60,862,763
Cost of good sold 0
Raw material 2,160,648 2,376,713 2,614,384 2,352,945 2,117,651 2,541,181 2,566,593 2,309,934 2,078,940 2,702,622 2,567,491 2,593,166 28,982,268
Fuel 216,065 237,671 261,438 235,295 211,765 254,118 256,659 230,993 207,894 270,262 256,749 259,317 2,898,227
total 2,376,713 2,614,384 2,875,822 2,588,240 2,329,416 2,795,299 2,823,252 2,540,927 2,286,834 2,972,885 2,824,240 2,852,483 31,880,495
Gross margin 2,160,648 2,376,713 2,614,384 2,352,945 2,117,651 2,541,181 2,566,593 2,309,934 2,078,940 2,702,622 2,567,491 2,593,166 28,982,268
Expense
Poster/Vinyl 20,000 15,000 15,000 15,000 15,000 15,000 95,000
Leaflet 5,000 5,000 5,000 5,000 5,000 5,000 5,000 35,000
Pre operating
179 179 179 179 179 179 179 179 179 179 179 179 2,144
Water 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 28,358
Electricity 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605
199,262
Telephone and internet 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641
55,694
Maintenance 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500
30,000
production staff salaries 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 4,992,000
Retail 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 1,380,000
Office staff salaries
฿29,700 ฿29,700 ฿29,700 ฿29,700 ฿29,700 ฿29,700 ฿29,700 ฿29,700 ฿29,700 ฿29,700 ฿29,700 ฿29,700 356,400
Infrastructures ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 ฿1,452 17,421
Fire insurance ฿11,110 11,110
Social security insurance ฿100,320 100,320
Motivation ฿3,300 3,300
Training ฿11,000 11,000
Factory Investment
3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 46,477
Office Equipments and supply
27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Other 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000
Total expense 775,043 644,313 629,313 644,313 624,313 644,313 624,313 624,313 644,313 624,313 624,313 644,313 7,747,487
Earning before interest and Tax 1,385,605 1,732,399 1,985,071 1,708,632 1,493,338 1,896,868 1,942,280 1,685,620 1,434,627 2,078,309 1,943,178 1,948,853 21,234,781
Principle and interest 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 2,300,000
After interest expense 1,193,938 1,540,733 1,793,404 1,516,966 1,301,671 1,705,201 1,750,613 1,493,954 1,242,960 1,886,643 1,751,511 1,757,186 18,934,781
Tax 30% 358,181 462,220 538,021 455,090 390,501 511,560 525,184 448,186 372,888 565,993 525,453 527,156 5,680,434
Net income 835,757 1,078,513 1,255,383 1,061,876 911,170 1,193,641 1,225,429 1,045,768 870,072 1,320,650 1,226,058 1,230,030 13,254,346
124
Year 4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
selling
฿5,186,332
฿5,704,965
฿5,134,469
฿4,621,022
฿4,158,920
฿4,990,704
฿5,040,611
฿4,536,550
฿4,082,895
฿5,307,763
฿5,042,375
฿5,092,799 58,899,404
delivery revenue ฿259,317 ฿285,248 ฿256,723 ฿231,051 ฿207,946 ฿249,535 ฿252,031 ฿226,827 ฿204,145 ฿265,388 ฿252,119 ฿254,640 2,944,970
total revenue 5,445,649 5,990,214 5,391,192 4,852,073 4,366,866 5,240,239 5,292,641 4,763,377 4,287,039 5,573,151 5,294,494 5,347,439 61,844,375
Cost of good sold 0
Raw material 2,593,166 2,852,483 2,567,234 2,310,511 2,079,460 2,495,352 2,520,305 2,268,275 2,041,447 2,653,882 2,521,188 2,546,399 29,449,702
Fuel 259,317 285,248 256,723 231,051 207,946 249,535 252,031 226,827 204,145 265,388 252,119 254,640 2,944,970
total 2,852,483 3,137,731 2,823,958 2,541,562 2,287,406 2,744,887 2,772,336 2,495,102 2,245,592 2,919,270 2,773,306 2,801,039 32,394,672
Gross margin 2,593,166 2,852,483 2,567,234 2,310,511 2,079,460 2,495,352 2,520,305 2,268,275 2,041,447 2,653,882 2,521,188 2,546,399 29,449,702
Expense
Poster/Vinyl 20,000 15,000 15,000 15,000 15,000 15,000 95,000
Leaflet 5,000 5,000 5,000 5,000 5,000 5,000 5,000 35,000
Pre operating
179 179 179 179 179 179 179 179 179 179 179 179 2,144
Water 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 28,358
Electricity 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605
199,262
Telephone and internet 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641
55,694
Maintenance 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500
30,000
production staff salaries 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 4,992,000
Retail 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 1,380,000
Office staff salaries
฿31,050 ฿31,050 ฿31,050 ฿31,050 ฿31,050 ฿31,050 ฿31,050 ฿31,050 ฿31,050 ฿31,050 ฿31,050 ฿31,050 372,600
Infrastructures ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 ฿1,518 18,213
Fire insurance ฿11,615 11,615
Social security insurance ฿104,880 104,880
Motivation ฿3,450 3,450
Training ฿11,500 11,500
Factory Investment
3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 46,477
Office Equipments and supply
27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Other 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000
Total expense 782,174 645,729 630,729 645,729 625,729 645,729 625,729 625,729 645,729 625,729 625,729 645,729 7,770,194
Earning before interest and Tax 1,810,992 2,206,754 1,936,505 1,664,782 1,453,731 1,849,623 1,894,576 1,642,546 1,395,718 2,028,152 1,895,458 1,900,670 21,679,508
Principle and interest 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 2,300,000
After interest expense 1,619,325 2,015,087 1,744,839 1,473,115 1,262,064 1,657,956 1,702,910 1,450,879 1,204,052 1,836,486 1,703,792 1,709,004 19,379,508
Tax 30% 485,798 604,526 523,452 441,935 378,619 497,387 510,873 435,264 361,215 550,946 511,138 512,701 5,813,852
Net income 1,133,528 1,410,561 1,221,387 1,031,181 883,445 1,160,569 1,192,037 1,015,615 842,836 1,285,540 1,192,654 1,196,303 13,565,656
125
Year 5 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
selling
฿5,092,799
฿5,602,079
฿5,041,871
฿4,537,684
฿4,083,915
฿4,900,698
฿4,949,705
฿4,454,735
฿4,009,261
฿5,212,040
฿4,951,438
฿5,000,952 57,837,177
delivery revenue ฿254,640 ฿280,104 ฿252,094 ฿226,884 ฿204,196 ฿245,035 ฿247,485 ฿222,737 ฿200,463 ฿260,602 ฿247,572 ฿250,048 2,891,859
total revenue 5,347,439 5,882,183 5,293,964 4,764,568 4,288,111 5,145,733 5,197,191 4,677,472 4,209,724 5,472,642 5,199,010 5,251,000 60,729,036
Cost of good sold 0
Raw material 2,546,399 2,801,039 2,520,935 2,268,842 2,041,958 2,450,349 2,474,853 2,227,367 2,004,631 2,606,020 2,475,719 2,500,476 28,918,588
Fuel 254,640 280,104 252,094 226,884 204,196 245,035 247,485 222,737 200,463 260,602 247,572 250,048 2,891,859
total 2,801,039 3,081,143 2,773,029 2,495,726 2,246,153 2,695,384 2,722,338 2,450,104 2,205,094 2,866,622 2,723,291 2,750,524 31,810,447
Gross margin 2,546,399 2,801,039 2,520,935 2,268,842 2,041,958 2,450,349 2,474,853 2,227,367 2,004,631 2,606,020 2,475,719 2,500,476 28,918,588
Expense
Poster/Vinyl 20,000 15,000 15,000 15,000 15,000 15,000 95,000
Leaflet 5,000 5,000 5,000 5,000 5,000 5,000 5,000 35,000
Pre operating
179 179 179 179 179 179 179 179 179 179 179 179 2,144
Water 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 2,363 28,358
Electricity 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605 16,605
199,262
Telephone and internet 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641 4,641
55,694
Maintenance 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500
30,000
production staff salaries 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 416,000 4,992,000
Retail 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 115,000 1,380,000
Office staff salaries
฿32,400 ฿32,400 ฿32,400 ฿32,400 ฿32,400 ฿32,400 ฿32,400 ฿32,400 ฿32,400 ฿32,400 ฿32,400 ฿32,400 388,800
Infrastructures ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 ฿1,584 19,005
Fire insurance ฿12,120 12,120
Social security insurance ฿109,440 109,440
Motivation ฿3,600 3,600
Training ฿12,000 12,000
Factory Investment
3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 3,873 46,477
Office Equipments and supply
27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Other 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000
Total expense 789,305 647,145 632,145 647,145 627,145 647,145 627,145 627,145 647,145 627,145 627,145 647,145 7,792,901
Earning before interest and Tax 1,757,094 2,153,894 1,888,790 1,621,697 1,414,813 1,803,204 1,847,708 1,600,222 1,357,486 1,978,875 1,848,574 1,853,331 21,125,687
Principle and interest 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 2,300,000
After interest expense 1,565,428 1,962,228 1,697,124 1,430,030 1,223,146 1,611,537 1,656,041 1,408,556 1,165,819 1,787,208 1,656,907 1,661,664 18,825,687
Tax 30% 469,628 588,668 509,137 429,009 366,944 483,461 496,812 422,567 349,746 536,162 497,072 498,499 5,647,706
Net income 1,095,799 1,373,559 1,187,987 1,001,021 856,202 1,128,076 1,159,229 985,989 816,073 1,251,046 1,159,835 1,163,165 13,177,981
126
Cash Flow Statement
Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Operations
Net sale 3,000,000 3,300,000 3,630,000 3,267,000 2,940,300 3,528,360 3,563,644 3,207,279 2,886,551 3,752,517 3,564,891 3,600,540 40,241,082
Cash received on service 150,000 165,000 181,500 163,350 147,015 176,418 178,182 160,364 144,328 187,626 178,245 180,027 2,012,054
Depreciation and Amortization 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 60,658
Purchasing raw material 1,650,000 1,815,000 1,996,500 1,796,850 1,617,165 1,940,598 1,960,004 1,764,004 1,587,603 2,063,884 1,960,690 1,980,297 22,132,595
Expense 760,781 641,481 626,481 641,481 621,481 641,481 621,481 621,481 641,481 621,481 621,481 641,481 7,702,074
Cash paid for income tax 164,266 245,056 299,056 240,106 197,101 279,310 290,602 237,148 183,038 318,933 290,789 290,137 3,035,540
Net cash flows from operating activity 580,008 768,518 894,518 756,968 656,623 848,444 874,793 750,066 623,811 940,899 875,230 873,707 9,443,585
0
Investments 0
Cash paid on investment 305,489 305,489
Net cash flows from investing activity -305,489 -305,489
0
Financing 0
Long tern note payable 10,000,000 10,000,000
Repayment for interest and principle 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 2,300,000
Net cash flows from financing activity 9,808,333 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 7,700,000
Net cash increase or decrease 10,082,852 576,851 702,851 565,301 464,956 656,777 683,127 558,399 432,144 749,232 683,563 682,040 16,838,096
Beginning cash 0 10,082,852 10,659,704 11,362,555 11,927,857 12,392,813 13,049,590 13,732,717 14,291,116 14,723,261 15,472,493 16,156,056 0
Ending cash 10,082,852 10,659,704 11,362,555 11,927,857 12,392,813 13,049,590 13,732,717 14,291,116 14,723,261 15,472,493 16,156,056 16,838,096 16,838,096
127
Year 2 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Operations
Net sale ฿
3,600,540 ฿
3,960,594 ฿
4,356,653 ฿
3,920,988 ฿
3,528,889 ฿
4,234,667 ฿
4,277,014 ฿
3,849,312 ฿
3,464,381 ฿
4,503,695 ฿
4,278,510 ฿
4,321,296 48,296,538
Cash received on service 180,027 198,030 217,833 196,049 176,444 211,733 213,851 192,466 173,219 225,185 213,926 216,065 2,414,827
Depreciation and Amortization 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 60,658
Purchasing raw material 1,980,297 2,178,327 2,396,159 2,156,543 1,940,889 2,329,067 2,352,357 2,117,122 1,905,410 2,477,032 2,353,181 2,376,713 26,563,096
Expense 760,781 641,481 626,481 641,481 621,481 641,481 621,481 621,481 641,481 621,481 621,481 641,481 7,702,074
Cash paid for income tax 164,266 245,056 299,056 240,106 197,101 279,310 290,602 237,148 183,038 318,933 290,789 290,137 3,035,540
Net cash flows from operating activity 880,278 1,098,815 1,257,845 1,083,962 950,918 1,201,597 1,231,478 1,071,082 912,726 1,316,488 1,232,040 1,234,085 13,471,314
0
Investments 0
Cash paid on investment 0
Net cash flows from investing activity 0
0
Financing 0
Long tern note payable 0
Repayment for interest and principle 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 2,300,000
Net cash flows from financing activity -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -2,300,000
Net cash increase or decrease 688,611 907,148 1,066,178 892,295 759,251 1,009,931 1,039,812 879,416 721,059 1,124,822 1,040,373 1,042,418 11,171,314
Beginning cash 16,838,096 17,526,708 18,433,856 19,500,034 20,392,329 21,151,580 22,161,511 23,201,322 24,080,738 24,801,797 25,926,619 26,966,992 16,838,096
Ending cash 17,526,708 18,433,856 19,500,034 20,392,329 21,151,580 22,161,511 23,201,322 24,080,738 24,801,797 25,926,619 26,966,992 28,009,410 28,009,410
128
Year 3 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Operations
Net sale ฿
4,321,296 ฿
4,753,425 ฿
5,228,768 ฿
4,705,891 ฿
4,235,302 ฿
5,082,362 ฿
5,133,186 ฿
4,619,867 ฿
4,157,880 ฿
5,405,245 ฿
5,134,982 ฿
5,186,332 57,964,536
Cash received on service 216,065 237,671 261,438 235,295 211,765 254,118 256,659 230,993 207,894 270,262 256,749 259,317 2,898,227
Depreciation and Amortization 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 60,658
Purchasing raw material 2,376,713 2,614,384 2,875,822 2,588,240 2,329,416 2,795,299 2,823,252 2,540,927 2,286,834 2,972,885 2,824,240 2,852,483 31,880,495
Expense 760,781 641,481 626,481 641,481 621,481 641,481 621,481 621,481 641,481 621,481 621,481 641,481 7,702,074
Cash paid for income tax 164,266 245,056 299,056 240,106 197,101 279,310 290,602 237,148 183,038 318,933 290,789 290,137 3,035,540
Net cash flows from operating activity 1,240,656 1,495,231 1,693,902 1,476,414 1,304,124 1,625,445 1,659,564 1,456,360 1,259,476 1,767,263 1,660,276 1,666,603 18,305,312
0
Investments 0
Cash paid on investment 0
Net cash flows from investing activity 0
0
Financing 0
Long tern note payable 0
Repayment for interest and principle 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 2,300,000
Net cash flows from financing activity -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -2,300,000
Net cash increase or decrease 1,048,989 1,303,564 1,502,235 1,284,747 1,112,457 1,433,778 1,467,898 1,264,693 1,067,809 1,575,596 1,468,609 1,474,937 16,005,312
Beginning cash 11,171,314 12,220,303 13,523,867 15,026,102 16,310,849 17,423,306 18,857,085 20,324,982 21,589,676 22,657,484 24,233,081 25,701,690 11,171,314
Ending cash 12,220,303 13,523,867 15,026,102 16,310,849 17,423,306 18,857,085 20,324,982 21,589,676 22,657,484 24,233,081 25,701,690 27,176,626 27,176,626
129
Year 4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Operations
Net sale ฿
5,186,332 ฿
5,704,965 ฿
5,134,469 ฿
4,621,022 ฿
4,158,920 ฿
4,990,704 ฿
5,040,611 ฿
4,536,550 ฿
4,082,895 ฿
5,307,763 ฿
5,042,375 ฿
5,092,799 58,899,404
Cash received on service 259,317 285,248 256,723 231,051 207,946 249,535 252,031 226,827 204,145 265,388 252,119 254,640 2,944,970
Depreciation and Amortization 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 60,658
Purchasing raw material 2,852,483 3,137,731 2,823,958 2,541,562 2,287,406 2,744,887 2,772,336 2,495,102 2,245,592 2,919,270 2,773,306 2,801,039 32,394,672
Expense 760,781 641,481 626,481 641,481 621,481 641,481 621,481 621,481 641,481 621,481 621,481 641,481 7,702,074
Cash paid for income tax 164,266 245,056 299,056 240,106 197,101 279,310 290,602 237,148 183,038 318,933 290,789 290,137 3,035,540
Net cash flows from operating activity 1,673,174 1,971,001 1,646,753 1,433,979 1,265,933 1,579,616 1,613,277 1,414,701 1,221,983 1,718,522 1,613,972 1,619,836 18,772,747
0
Investments 0
Cash paid on investment 0
Net cash flows from investing activity 0
0
Financing 0
Long tern note payable 0
Repayment for interest and principle 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 2,300,000
Net cash flows from financing activity -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -2,300,000
Net cash increase or decrease 1,481,508 1,779,334 1,455,086 1,242,312 1,074,266 1,387,949 1,421,610 1,223,034 1,030,316 1,526,855 1,422,305 1,428,170 16,472,747
Beginning cash 16,005,312 17,486,820 19,266,154 20,721,240 21,963,552 23,037,819 24,425,768 25,847,378 27,070,413 28,100,729 29,627,584 31,049,889 16,005,312
Ending cash 17,486,820 19,266,154 20,721,240 21,963,552 23,037,819 24,425,768 25,847,378 27,070,413 28,100,729 29,627,584 31,049,889 32,478,059 32,478,059
130
Year 5 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Operations
Net sale ฿
5,092,799 ฿
5,602,079 ฿
5,041,871 ฿
4,537,684 ฿
4,083,915 ฿
4,900,698 ฿
4,949,705 ฿
4,454,735 ฿
4,009,261 ฿
5,212,040 ฿
4,951,438 ฿
5,000,952 57,837,177
Cash received on service 254,640 280,104 252,094 226,884 204,196 245,035 247,485 222,737 200,463 260,602 247,572 250,048 2,891,859
Depreciation and Amortization 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 5,055 60,658
Purchasing raw material 2,801,039 3,081,143 2,773,029 2,495,726 2,246,153 2,695,384 2,722,338 2,450,104 2,205,094 2,866,622 2,723,291 2,750,524 31,810,447
Expense 760,781 641,481 626,481 641,481 621,481 641,481 621,481 621,481 641,481 621,481 621,481 641,481 7,702,074
Cash paid for income tax 164,266 245,056 299,056 240,106 197,101 279,310 290,602 237,148 183,038 318,933 290,789 290,137 3,035,540
Net cash flows from operating activity 1,626,407 1,919,557 1,600,453 1,392,310 1,228,431 1,534,613 1,567,824 1,373,794 1,185,166 1,670,660 1,568,503 1,573,913 18,241,633
0
Investments 0
Cash paid on investment 0
Net cash flows from investing activity 0
0
Financing 0
Long tern note payable 0
Repayment for interest and principle 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 191,667 2,300,000
Net cash flows from financing activity -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -191,667 -2,300,000
Net cash increase or decrease 1,434,741 1,727,891 1,408,787 1,200,643 1,036,764 1,342,947 1,376,158 1,182,127 993,499 1,478,994 1,376,837 1,382,247 15,941,633
Beginning cash 16,472,747 17,907,487 19,635,378 21,044,165 22,244,808 23,281,572 24,624,519 26,000,676 27,182,803 28,176,303 29,655,297 31,032,133 16,472,747
Ending cash 17,907,487 19,635,378 21,044,165 22,244,808 23,281,572 24,624,519 26,000,676 27,182,803 28,176,303 29,655,297 31,032,133 32,414,380 32,414,380
131
Balance Sheet
Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Assets
Current asset
Cash 10,082,85
2 10,659,70
4 11,362,55
5 11,927,85
7 12,392,81
3 13,049,59
0 13,732,71
7 14,291,11
6 14,723,26
1 15,472,49
3 16,156,05
6 16,838,09
6
Fixed assets
Equipments(Kitchen) 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 Less: accrumulated depreciation 3,873 7,746 11,619 15,492 19,366 23,239 27,112 30,985 34,858 38,731 42,604 46,477
Total 219,991 216,118 212,245 208,372 204,498 200,625 196,752 192,879 189,006 185,133 181,260 177,387
Equipments(Office) 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 Less: accrumulated depreciation 1,182 2,364 3,545 4,727 5,909 7,091 8,272 9,454 10,636 11,818 12,999 14,181
Total 69,723 68,542 67,360 66,178 64,996 63,815 62,633 61,451 60,269 59,088 57,906 56,724
Total fixedassets 289,714 284,659 279,604 274,550 269,495 264,440 259,385 254,330 249,275 244,220 239,166 234,111
Total Assets 10,372,56
7 10,944,36
3 11,642,16
0 12,202,40
6 12,662,30
8 13,314,03
0 13,992,10
2 14,545,44
6 14,972,53
6 15,716,71
3 16,395,22
2 17,072,20
7
Liability and Equity
Liability
Long tern note payable
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
Total liability
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
Equity
Retain earning 372,567 944,363 1,642,160 2,202,406 2,662,308 3,314,030 3,992,102 4,545,446 4,972,536 5,716,713 6,395,222 7,072,207
Total owner equity 372,567 944,363 1,642,160 2,202,406 2,662,308 3,314,030 3,992,102 4,545,446 4,972,536 5,716,713 6,395,222 7,072,207
Total liability and equity
10,372,56
7
10,944,36
3
11,642,16
0
12,202,40
6
12,662,30
8
13,314,03
0
13,992,10
2
14,545,44
6
14,972,53
6
15,716,71
3
16,395,22
2
17,072,20
7
132
Year 2 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Assets
Current asset
Cash
17,526,70
8
18,433,85
6
19,500,03
4
20,392,32
9
21,151,58
0
22,161,51
1
23,201,32
2
24,080,73
8
24,801,79
7
25,926,61
9
26,966,99
2
28,009,41
0
Fixed assets
Equipments(Kitchen) 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 Less: accrumulated
depreciation 3,873 7,746 11,619 15,492 19,366 23,239 27,112 30,985 34,858 38,731 42,604 46,477
Total 219,991 216,118 212,245 208,372 204,498 200,625 196,752 192,879 189,006 185,133 181,260 177,387
Equipments(Office) 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 Less: accrumulated
depreciation 1,182 2,364 3,545 4,727 5,909 7,091 8,272 9,454 10,636 11,818 12,999 14,181
Total 69,723 68,542 67,360 66,178 64,996 63,815 62,633 61,451 60,269 59,088 57,906 56,724
Total fixedassets 289,714 284,659 279,604 274,550 269,495 264,440 259,385 254,330 249,275 244,220 239,166 234,111
Total Assets
17,816,42
2
18,718,51
5
19,779,63
8
20,666,87
9
21,421,07
5
22,425,95
1
23,460,70
7
24,335,06
8
25,051,07
3
26,170,83
9
27,206,15
7
28,243,52
1
Liability and Equity
Liability
Long tern note payable 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0
Total liability 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0
Equity
Retain earning 7,816,422 8,718,515 9,779,638
10,666,87
9
11,421,07
5
12,425,95
1
13,460,70
7
14,335,06
8
15,051,07
3
16,170,83
9
17,206,15
7
18,243,52
1
Total owner equity 7,816,422 8,718,515 9,779,638
10,666,87
9
11,421,07
5
12,425,95
1
13,460,70
7
14,335,06
8
15,051,07
3
16,170,83
9
17,206,15
7
18,243,52
1
Total liability and equity 17,816,42
2 18,718,51
5 19,779,63
8 20,666,87
9 21,421,07
5 22,425,95
1 23,460,70
7 24,335,06
8 25,051,07
3 26,170,83
9 27,206,15
7 28,243,52
1
133
Year 3 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Assets
Current asset
Cash 12,220,30
3 13,523,86
7 15,026,10
2 16,310,84
9 17,423,30
6 18,857,08
5 20,324,98
2 21,589,67
6 22,657,48
4 24,233,08
1 25,701,69
0 27,176,62
6
Fixed assets
Equipments(Kitchen) 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 Less: accrumulated depreciation 3,873 7,746 11,619 15,492 19,366 23,239 27,112 30,985 34,858 38,731 42,604 46,477
Total 219,991 216,118 212,245 208,372 204,498 200,625 196,752 192,879 189,006 185,133 181,260 177,387
Equipments(Office) 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 Less: accrumulated depreciation 1,182 2,364 3,545 4,727 5,909 7,091 8,272 9,454 10,636 11,818 12,999 14,181
Total 69,723 68,542 67,360 66,178 64,996 63,815 62,633 61,451 60,269 59,088 57,906 56,724
Total fixedassets 289,714 284,659 279,604 274,550 269,495 264,440 259,385 254,330 249,275 244,220 239,166 234,111
Total Assets 12,510,01
7 13,808,52
6 15,305,70
6 16,585,39
8 17,692,80
1 19,121,52
5 20,584,36
7 21,844,00
6 22,906,76
0 24,477,30
1 25,940,85
5 27,410,73
7
Liability and Equity
Liability
Long tern note payable
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
Total liability
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
10,000,00
0
Equity
Retain earning 2,510,017 3,808,526 5,305,706 6,585,398 7,692,801 9,121,525 10,584,36
7 11,844,00
6 12,906,76
0 14,477,30
1 15,940,85
5 17,410,73
7
Total owner equity 2,510,017 3,808,526 5,305,706 6,585,398 7,692,801 9,121,525 10,584,36
7 11,844,00
6 12,906,76
0 14,477,30
1 15,940,85
5 17,410,73
7
Total liability and equity
12,510,01
7
13,808,52
6
15,305,70
6
16,585,39
8
17,692,80
1
19,121,52
5
20,584,36
7
21,844,00
6
22,906,76
0
24,477,30
1
25,940,85
5
27,410,73
7
134
Year 4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Assets
Current asset
Cash
17,486,82
0
19,266,15
4
20,721,24
0
21,963,55
2
23,037,81
9
24,425,76
8
25,847,37
8
27,070,41
3
28,100,72
9
29,627,58
4
31,049,88
9
32,478,05
9
Fixed assets
Equipments(Kitchen) 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 Less: accrumulated
depreciation 3,873 7,746 11,619 15,492 19,366 23,239 27,112 30,985 34,858 38,731 42,604 46,477
Total 219,991 216,118 212,245 208,372 204,498 200,625 196,752 192,879 189,006 185,133 181,260 177,387
Equipments(Office) 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 Less: accrumulated
depreciation 1,182 2,364 3,545 4,727 5,909 7,091 8,272 9,454 10,636 11,818 12,999 14,181
Total 69,723 68,542 67,360 66,178 64,996 63,815 62,633 61,451 60,269 59,088 57,906 56,724
Total fixedassets 289,714 284,659 279,604 274,550 269,495 264,440 259,385 254,330 249,275 244,220 239,166 234,111
Total Assets
17,776,53
4
19,550,81
3
21,000,84
4
22,238,10
2
23,307,31
3
24,690,20
8
26,106,76
3
27,324,74
3
28,350,00
4
29,871,80
4
31,289,05
5
32,712,17
0
Liability and Equity
Liability
Long tern note payable 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0
Total liability 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0
Equity
Retain earning 7,776,534 9,550,813
11,000,84
4
12,238,10
2
13,307,31
3
14,690,20
8
16,106,76
3
17,324,74
3
18,350,00
4
19,871,80
4
21,289,05
5
22,712,17
0
Total owner equity 7,776,534 9,550,813
11,000,84
4
12,238,10
2
13,307,31
3
14,690,20
8
16,106,76
3
17,324,74
3
18,350,00
4
19,871,80
4
21,289,05
5
22,712,17
0
Total liability and equity 17,776,53
4 19,550,81
3 21,000,84
4 22,238,10
2 23,307,31
3 24,690,20
8 26,106,76
3 27,324,74
3 28,350,00
4 29,871,80
4 31,289,05
5 32,712,17
0
135
Year 5 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Assets
Current asset
Cash
17,907,48
7
19,635,37
8
21,044,16
5
22,244,80
8
23,281,57
2
24,624,51
9
26,000,67
6
27,182,80
3
28,176,30
3
29,655,29
7
31,032,13
3
32,414,38
0
Fixed assets
Equipments(Kitchen) 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 223,864 Less: accrumulated
depreciation 3,873 7,746 11,619 15,492 19,366 23,239 27,112 30,985 34,858 38,731 42,604 46,477
Total 219,991 216,118 212,245 208,372 204,498 200,625 196,752 192,879 189,006 185,133 181,260 177,387
Equipments(Office) 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 70,905 Less: accrumulated
depreciation 1,182 2,364 3,545 4,727 5,909 7,091 8,272 9,454 10,636 11,818 12,999 14,181
Total 69,723 68,542 67,360 66,178 64,996 63,815 62,633 61,451 60,269 59,088 57,906 56,724
Total fixedassets 289,714 284,659 279,604 274,550 269,495 264,440 259,385 254,330 249,275 244,220 239,166 234,111
Total Assets
18,197,20
2
19,920,03
7
21,323,76
9
22,519,35
8
23,551,06
7
24,888,95
9
26,260,06
1
27,437,13
3
28,425,57
8
29,899,51
7
31,271,29
9
32,648,49
0
Liability and Equity
Liability
Long tern note payable 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0
Total liability 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0 10,000,00
0
Equity
Retain earning 8,197,202 9,920,037
11,323,76
9
12,519,35
8
13,551,06
7
14,888,95
9
16,260,06
1
17,437,13
3
18,425,57
8
19,899,51
7
21,271,29
9
22,648,49
0
Total owner equity 8,197,202 9,920,037
11,323,76
9
12,519,35
8
13,551,06
7
14,888,95
9
16,260,06
1
17,437,13
3
18,425,57
8
19,899,51
7
21,271,29
9
22,648,49
0
Total liability and equity 18,197,20
2 19,920,03
7 21,323,76
9 22,519,35
8 23,551,06
7 24,888,95
9 26,260,06
1 27,437,13
3 28,425,57
8 29,899,51
7 31,271,29
9 32,648,49
0
136
Break-Even point
Estimate of our products are can not count, break-even point will
follow;
Fixed Costs: 700000
Variable Cost (per unit): 33
Selling Price (per unit): 60
Time Period: 1 month
X = Product unit
Break-Even point = [(60-33)*x]-700,000= 0
= 25,926 Product unit
Profit margin 18%
ROA 16%
ROE 103%
NPV 15% ฿98,375,144.91
IRR 205%
Payback period 2 year
137
Chapter 8
Risk Management
1. External Risk
External risk is a risk which we cannot predict or control because external
factor is beyond controlling of our company management and processing. So we
should have a good planning to defense the risk we face in the future.
Political
The operations of E-Sarn Man are affected by the government policies on the
regulations of fast food operation. Currently government are controlling the marketing
of fast food restaurant because of health concern such as cardiovascular and
cholesterol issue and obesity among the young and children in the country.
Governments also control the license given for open the fast food restaurant and other
business regulation need to follow such as for a franchise business. Good relationship
with government in giving mutual benefits such as employment and tax is a must for
the company to succeed in any market. E-Sarn Man should also protect its workers by
ensuring all the hiring, compensation, training or repatriation is according to Thailand
Labor Law as stipulated
138
Economic
In the present economic of Thailand is uncertainty because political conflict,
social problem but in pheu thai-led government of Prime Minister Yingluck
Shinawatr. She supports Thai small businesses must continue to improve in order to
better cope with growing
competition in the domestic markets.
Social/Cultural
The changing lifestyles of Thailand due to development of Thailand economy
should be also taking into consideration. While more people are able financially to eat
at more expensive outlet such as fast food restaurant, they have higher expectation.
They want to have quality in services and more conveniences that can differentiate
one restaurant from another. Young urban consumers want technology in their life
and facilities such as credit card payment, wireless internet, cozy and relaxing
ambient place, and other attraction for their hangout and eating. All these needs
should also be taken into consideration. There is not much difference between cultural
and the purchase of products in a country but for different cultural sensitivity should
be upheld. For example in India people (Hindu) do not take beef, Muslim countries do
not take pork, German like beers, Finnish like fish type of food menu, Chinese like to
associate food with something good (for example prosperity), Asian like rice and
139
Americans eat in big-sized menu. So far E-Sarn Man has shown good efforts in
localization of its menu to suit local taste but it should constantly survey and learn
about local culture to better understand and design the best product for them
Changing in Technology
Nowadays technology and innovation has changed rapidly that effect to
industrial development such as machines in manufacturing and backwardness of
equipment. So Changing in Technology and innovation will along with manufacture
development. We should have manage risk about changing by bring new knowledge
into manufacture and develop time life using of many machines and always check
availability of old machines but if our company monitors with new technology, it will
help us to improve capacity inventory to present the best thing for customer.
Therefore, E-Sarn Man will benefit from the technology efficiency, low cost, and
decrease the amount of time that they spend on routine administrative tasks. So, new
technologies introduced a provider of conferencing services, the benefits for customer
and new technology is easier and less costly for businesses. Some of these changes,
like adding new options to the customer have proven to be valuable to their users.
140
2. Analysis Competitors by Five Forces
The intensity of rivalry among competitors in an industry refers to the extent
to which firms within an industry put pressure on one another and limit each other’s
profit potential. If rivalry is fierce, competitors are trying to steal profit and market
share from one another. This reduces profit potential for all firms within the industry.
According to Porter’s 5 forces framework, the intensity of rivalry among firms is one
of the main forces that shape the competitive structure of an industry.
Porter’s 5 forces of rivalry in an industry affect the competitive environment
and influence the ability of existing firms to achieve profitability. High intensity of
rivalry means competitors are aggressively targeting each other’s markets and
141
aggressively pricing products. This represents potential costs to all competitors within
the industry.
3. Rivalry among Existing Competitors
Old Customers - all the restaurants had regular customers.
Because food is key factor to life. When customers are
impressed with the taste of each shop that always go to only
there shop to be the same. That make The customer not decided
to try a new taste in other shop, Because fear taste of new shop
that not delicious like the old one
How - organized the promotion / trade / distribution /
bonus. In turn, customers can taste it and not pay money.
There are many varieties of restaurants - the food is highly
necessary. Everyone needs to eat to living and survive in
society. That has many varieties of restaurants for Consumers
choose.
o Solution - Our restaurant is a particular restaurant a (E-
Sarn Foods) we do not sell fast foods. Therefore,
customers who use our service are customers like E-
Sarn Foods.
142
o We are certified by The Food and Drug Administration.
Spicy like E-Sarn food tastes original. We focus on
providing the most of service for the client was
impressed and returned to us again.
o Attention to cleanliness. We focus on the cleanliness of
food, a place, glass, and container for their trust, peace,
trust in our services.
4. Bargaining power of Suppliers.
Collaboration with another shop that we know to be the bargain
to the Suppliers for cheaper. (In case, If we buy separate by
myself will expensive than buy by groups).
Suppliers - Our company always purchase the same supplier is
to add consistently to increase our credit for our shop. For
supplier has the confidence and deliver a good quality to our
suppliers is not cheating.
5. Bargaining power of customers.
Our companies have a package of food to increase the value of
food to appropriate with that customers pay.
143
Use standard balanced with our competitor, to avoid comparing
prices to consumers.
6. The Threat of Substitute Products
Substitute product, food is the main factor that every man must
eat. There are many varieties of food in this world for everyone
chooses many things for replacement E-Sarn foods so many
things. Such as for fast food made to order. But our companies
are featuring the tastes of food. Consumers can trust in our
tastes, it is difficult to substitute with our foods.
7. Threat of New entrants
Restaurant business is a business that anyone can open.
Because it is convenient, as everyone must know how to cook.
If we will maintain this strategy, we have to find good location
and Good parking facilitate.
Second, facilitate the customers we must maintain the
cleanliness of our shop as much as possible. The Customers
will have trust in our service. Third, we need to manage our
store to look good when customer come to our store. The
atmosphere persuades the customer to our store. So that
144
customers can inhale the good atmosphere, that make the
customers feel relaxed.
Advantage / disadvantage in competition
Advantage in competition
disadvantage in competition
1. Business operations under the
certificate of the Food and Drug
Administration. This is a guarantee
that the foods have standard and
acceptable to consumers.
2. Business with good service and
quality conscious. Customer service
is at the main factor to do business.
3. Location of the business.
Convenient to service our customers
and have Service delivery, if you
can’t come to our restaurant.
4. Quick delivery of goods on the road
as well.
1. Competitor have strategy
variety promotion more than
us
2. Some business have varieties
foods like fast foods shops
145
8. Internal risk
Processing of company may face any risk like an operation system, human
resource management and conflict of interest. There are risk that can be visible and
control underneath company processing:
Integrity Risk
Faithfulness of employees also is risk because if employees are not loyalty to
job, it will effect to trustful between employer and employee and make disunity in
work. So employer should take care employees like there are same family because if
employees get attend from employer, their will have inspiration to do job.
Human resource risk
Operation part
Fire ,fire can damage kitchen if chief miss in cooking, have fire safety
in kitchen and maintenance twice a week
Accident about sharp, sharp can damage chief or can be weapon if
don’t keep in safety place, keep in locker and only head chief hold the
key, testing skill of chief and chief assistant before hire
Lacking skill of employee ,one of Lacking skill of employee can
turbulence the process, have testing before hire
Cheating, cheating made profit loss, First time see the reason or fire if
no good reason second time fire only
146
Absence employee, absence of employee made labor lacking, first time
manager will be worn to employee , second time cut the monthly paid
and third time fire
Military problem, man who didn’t pass military can be activate to the
military it will damage to organization in lacking labor, avoid to hire
man didn’t pass military
Drinking in work time, employee who drinking will damage image of
organization, drinking loss employee self control so they cant predict
how damage how occur from drinking, fire only
Organizing part
Seniority, our organization concern about skill of employee not
seniority so its contrast with Thai custom , all employee must accept
agreement of organization culture before hiring
Libel, when someone have successful in career will be made someone
envy lead to libel, libel can damage relation of employee lead to
efficiency in work, manager have to control employee and solve
problem before its happen
Bias of manager, when have big problem manager can be have bias in
decision, so 3 manager from another branch will judge with out
disputant information
147
Sexual harassment, sexual harassment will damage employee in many
way such as relation between employee and organization image, If
employee get sexual harassment concrete evidence it can be changed in
reward and who did harassment will be fire and send to the police.
Lacking motivation, If don’t have challenging in work employee will
work bad, branch which have most increase percentage sales will get
bonus from other expense part.
148
9. Risk Analysis for Project Feasibility
We should consider by the scenario as following
- Sales decrease by 5%,10%,15%
- interest increase by 5%,10%,15%
- Cost/Expense increase by 5%,10%,15%
Income Statement
Sales decrease 5%
Income Statement Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
selling
38,229,027
45,881,711
55,066,309
55,954,434
54,945,318
delivery revenue 1,911,451 2,294,086 2,753,315 2,797,722 2,747,266
total revenue 40,140,479 48,175,797 57,819,625 58,752,156 57,692,584
Cost of good sold
Raw material 19,114,514 22,940,856 27,533,155 27,977,217 27,472,659
Fuel 1,911,451 2,294,086 2,753,315 2,797,722 2,747,266
total 21,025,965 25,234,941 30,286,470 30,774,939 30,219,925
Gross margin 19,114,514 22,940,856 27,533,155 27,977,217 27,472,659
Expense
Poster/Vinyl 95,000 95,000 95,000 95,000 95,000
Leaflet 35,000 35,000 35,000 35,000 35,000
Pre operating 2,144 2,144 2,144 2,144 2,144
Water 28,358 28,358 28,358 28,358 28,358
Electricity 199,262 199,262 199,262 199,262 199,262
Telephone and internet 55,694 55,694 55,694 55,694 55,694
Maintenance 30,000 30,000 30,000 30,000 30,000
production staff salaries 4,992,000 4,992,000 4,992,000 4,992,000 4,992,000
Retail 1,380,000 1,380,000 1,380,000 1,380,000 1,380,000
Office staff salaries 324,000 340,200 356,400 372,600 388,800
Infrastructures 15,838 17,421 17,421 18,213 19,005
Fire insurance 10,100 10,605 11,110 11,615 12,120
Social security insurance 91,200 95,760 100,320 104,880 109,440
Motivation 3,000 3,150 3,300 3,450 3,600
Training 10,000 10,500 11,000 11,500 12,000
Factory Investment 46,477 46,477 46,477 46,477 46,477
Office Equipments and supply
324,000 324,000 324,000 324,000 324,000
Other 60,000 60,000 60,000 60,000 60,000
Total expense 7,702,074 7,725,572 7,747,487 7,770,194 7,792,901
Earning before interest and Tax 11,412,440 15,215,283 19,785,667 20,207,023 19,679,758
Principle and interest 2,300,000 2,300,000 2,300,000 2,300,000 2,300,000
After interest expense 9,112,440 12,915,283 17,485,667 17,907,023 17,379,758
Tax 30% 2,733,732 3,874,585 5,245,700 5,372,107 5,213,927
Net income 6,378,708 9,040,698 12,239,967 12,534,916 12,165,831
149
Sales decrease 10%
Income Statement Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
selling
36,216,973
43,466,884
52,168,082
53,009,464
52,053,459
delivery revenue 1,810,849 2,173,344 2,608,404 2,650,473 2,602,673
total revenue 38,027,822 45,640,229 54,776,486 55,659,937 54,656,132
Cost of good sold
Raw material 18,108,487 21,733,442 26,084,041 26,504,732 26,026,730
Fuel 1,810,849 2,173,344 2,608,404 2,650,473 2,602,673
total 19,919,335 23,906,786 28,692,445 29,155,205 28,629,403
Gross margin 18,108,487 21,733,442 26,084,041 26,504,732 26,026,730
Expense
Poster/Vinyl 95,000 95,000 95,000 95,000 95,000
Leaflet 35,000 35,000 35,000 35,000 35,000
Pre operating 2,144 2,144 2,144 2,144 2,144
Water 28,358 28,358 28,358 28,358 28,358
Electricity 199,262 199,262 199,262 199,262 199,262
Telephone and internet 55,694 55,694 55,694 55,694 55,694
Maintenance 30,000 30,000 30,000 30,000 30,000
production staff salaries 4,992,000 4,992,000 4,992,000 4,992,000 4,992,000
Retail 1,380,000 1,380,000 1,380,000 1,380,000 1,380,000
Office staff salaries 324,000 340,200 356,400 372,600 388,800
Infrastructures 15,838 17,421 17,421 18,213 19,005
Fire insurance 10,100 10,605 11,110 11,615 12,120
Social security insurance 91,200 95,760 100,320 104,880 109,440
Motivation 3,000 3,150 3,300 3,450 3,600
Training 10,000 10,500 11,000 11,500 12,000
Factory Investment 46,477 46,477 46,477 46,477 46,477
Office Equipments and supply
324,000 324,000 324,000 324,000 324,000
Other 60,000 60,000 60,000 60,000 60,000
Total expense 7,702,074 7,725,572 7,747,487 7,770,194 7,792,901
Earning before interest and Tax 10,406,413 14,007,870 18,336,554 18,734,538 18,233,829
Principle and interest 2,300,000 2,300,000 2,300,000 2,300,000 2,300,000
After interest expense 8,106,413 11,707,870 16,036,554 16,434,538 15,933,829
Tax 30% 2,431,924 3,512,361 4,810,966 4,930,361 4,780,149
Net income 5,674,489 8,195,509 11,225,588 11,504,176 11,153,680
150
Sales decrease 15%
Income Statement Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
selling
34,204,919
41,052,058
49,269,856
50,064,494
49,161,600
delivery revenue 1,710,246 2,052,603 2,463,493 2,503,225 2,458,080
total revenue 35,915,165 43,104,660 51,733,348 52,567,718 51,619,680
Cost of good sold
Raw material 17,102,460 20,526,029 24,634,928 25,032,247 24,580,800
Fuel 1,710,246 2,052,603 2,463,493 2,503,225 2,458,080
total 18,812,706 22,578,632 27,098,421 27,535,472 27,038,880
Gross margin 17,102,460 20,526,029 24,634,928 25,032,247 24,580,800
Expense
Poster/Vinyl 95,000 95,000 95,000 95,000 95,000
Leaflet 35,000 35,000 35,000 35,000 35,000
Pre operating 2,144 2,144 2,144 2,144 2,144
Water 28,358 28,358 28,358 28,358 28,358
Electricity 199,262 199,262 199,262 199,262 199,262
Telephone and internet 55,694 55,694 55,694 55,694 55,694
Maintenance 30,000 30,000 30,000 30,000 30,000
production staff salaries 4,992,000 4,992,000 4,992,000 4,992,000 4,992,000
Retail 1,380,000 1,380,000 1,380,000 1,380,000 1,380,000
Office staff salaries 324,000 340,200 356,400 372,600 388,800
Infrastructures 15,838 17,421 17,421 18,213 19,005
Fire insurance 10,100 10,605 11,110 11,615 12,120
Social security insurance 91,200 95,760 100,320 104,880 109,440
Motivation 3,000 3,150 3,300 3,450 3,600
Training 10,000 10,500 11,000 11,500 12,000
Factory Investment 46,477 46,477 46,477 46,477 46,477
Office Equipments and supply
324,000 324,000 324,000 324,000 324,000
Other 60,000 60,000 60,000 60,000 60,000
Total expense 7,702,074 7,725,572 7,747,487 7,770,194 7,792,901
Earning before interest and Tax 9,400,386 12,800,456 16,887,440 17,262,053 16,787,899
Principle and interest 2,300,000 2,300,000 2,300,000 2,300,000 2,300,000
After interest expense 7,100,386 10,500,456 14,587,440 14,962,053 14,487,899
Tax 30% 2,130,116 3,150,137 4,376,232 4,488,616 4,346,370
Net income 4,970,270 7,350,320 10,211,208 10,473,437 10,141,529
151
Interest increase 5%
Income Statement Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
selling 40,241,082 48,296,538 57,964,536 58,899,404 57,837,177
delivery revenue 2,012,054 2,414,827 2,898,227 2,944,970 2,891,859
total revenue 42,253,136 50,711,365 60,862,763 61,844,375 60,729,036
Cost of good sold
Raw material 20,120,541 24,148,269 28,982,268 29,449,702 28,918,588
Fuel 2,012,054 2,414,827 2,898,227 2,944,970 2,891,859
total 22,132,595 26,563,096 31,880,495 32,394,672 31,810,447
Gross margin 20,120,541 24,148,269 28,982,268 29,449,702 28,918,588
Expense
Poster/Vinyl 95,000 95,000 95,000 95,000 95,000
Leaflet 35,000 35,000 35,000 35,000 35,000
Pre operating 2,144 2,144 2,144 2,144 2,144
Water 28,358 28,358 28,358 28,358 28,358
Electricity 199,262 199,262 199,262 199,262 199,262
Telephone and internet 55,694 55,694 55,694 55,694 55,694
Maintenance 30,000 30,000 30,000 30,000 30,000
production staff salaries 4,992,000 4,992,000 4,992,000 4,992,000 4,992,000
Retail 1,380,000 1,380,000 1,380,000 1,380,000 1,380,000
Office staff salaries 324,000 340,200 356,400 372,600 388,800
Infrastructures 15,838 17,421 17,421 18,213 19,005
Fire insurance 10,100 10,605 11,110 11,615 12,120
Social security insurance 91,200 95,760 100,320 104,880 109,440
Motivation 3,000 3,150 3,300 3,450 3,600
Training 10,000 10,500 11,000 11,500 12,000
Factory Investment 46,477 46,477 46,477 46,477 46,477
Office Equipments and supply
324,000 324,000 324,000 324,000 324,000
Other 60,000 60,000 60,000 60,000 60,000
Total expense 7,702,074 7,725,572 7,747,487 7,770,194 7,792,901
Earning before interest and Tax 12,418,467 16,422,697 21,234,781 21,679,508 21,125,687
Principle and interest
2,415,000
2,415,000
2,415,000
2,415,000
2,415,000
After interest expense 10,003,467 14,007,697 18,819,781 19,264,508 18,710,687
Tax 30% 3,001,040 4,202,309 5,645,934 5,779,352 5,613,206
Net income 7,002,427 9,805,388 13,173,846 13,485,156 13,097,481
152
Interest increase 10%
Income Statement Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
selling 40,241,082 48,296,538 57,964,536 58,899,404 57,837,177
delivery revenue 2,012,054 2,414,827 2,898,227 2,944,970 2,891,859
total revenue 42,253,136 50,711,365 60,862,763 61,844,375 60,729,036
Cost of good sold
Raw material 20,120,541 24,148,269 28,982,268 29,449,702 28,918,588
Fuel 2,012,054 2,414,827 2,898,227 2,944,970 2,891,859
total 22,132,595 26,563,096 31,880,495 32,394,672 31,810,447
Gross margin 20,120,541 24,148,269 28,982,268 29,449,702 28,918,588
Expense
Poster/Vinyl 95,000 95,000 95,000 95,000 95,000
Leaflet 35,000 35,000 35,000 35,000 35,000
Pre operating 2,144 2,144 2,144 2,144 2,144
Water 28,358 28,358 28,358 28,358 28,358
Electricity 199,262 199,262 199,262 199,262 199,262
Telephone and internet 55,694 55,694 55,694 55,694 55,694
Maintenance 30,000 30,000 30,000 30,000 30,000
production staff salaries 4,992,000 4,992,000 4,992,000 4,992,000 4,992,000
Retail 1,380,000 1,380,000 1,380,000 1,380,000 1,380,000
Office staff salaries 324,000 340,200 356,400 372,600 388,800
Infrastructures 15,838 17,421 17,421 18,213 19,005
Fire insurance 10,100 10,605 11,110 11,615 12,120
Social security insurance 91,200 95,760 100,320 104,880 109,440
Motivation 3,000 3,150 3,300 3,450 3,600
Training 10,000 10,500 11,000 11,500 12,000
Factory Investment 46,477 46,477 46,477 46,477 46,477
Office Equipments and supply
324,000 324,000 324,000 324,000 324,000
Other 60,000 60,000 60,000 60,000 60,000
Total expense 7,702,074 7,725,572 7,747,487 7,770,194 7,792,901
Earning before interest and Tax 12,418,467 16,422,697 21,234,781 21,679,508 21,125,687
Principle and interest
2,530,000
2,530,000
2,530,000
2,530,000
2,530,000
After interest expense 9,888,467 13,892,697 18,704,781 19,149,508 18,595,687
Tax 30% 2,966,540 4,167,809 5,611,434 5,744,852 5,578,706
Net income 6,921,927 9,724,888 13,093,346 13,404,656 13,016,981
153
Interest increase 15%
Income Statement Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
selling 40,241,082 48,296,538 57,964,536 58,899,404 57,837,177
delivery revenue 2,012,054 2,414,827 2,898,227 2,944,970 2,891,859
total revenue 42,253,136 50,711,365 60,862,763 61,844,375 60,729,036
Cost of good sold
Raw material 20,120,541 24,148,269 28,982,268 29,449,702 28,918,588
Fuel 2,012,054 2,414,827 2,898,227 2,944,970 2,891,859
total 22,132,595 26,563,096 31,880,495 32,394,672 31,810,447
Gross margin 20,120,541 24,148,269 28,982,268 29,449,702 28,918,588
Expense
Poster/Vinyl 95,000 95,000 95,000 95,000 95,000
Leaflet 35,000 35,000 35,000 35,000 35,000
Pre operating 2,144 2,144 2,144 2,144 2,144
Water 28,358 28,358 28,358 28,358 28,358
Electricity 199,262 199,262 199,262 199,262 199,262
Telephone and internet 55,694 55,694 55,694 55,694 55,694
Maintenance 30,000 30,000 30,000 30,000 30,000
production staff salaries 4,992,000 4,992,000 4,992,000 4,992,000 4,992,000
Retail 1,380,000 1,380,000 1,380,000 1,380,000 1,380,000
Office staff salaries 324,000 340,200 356,400 372,600 388,800
Infrastructures 15,838 17,421 17,421 18,213 19,005
Fire insurance 10,100 10,605 11,110 11,615 12,120
Social security insurance 91,200 95,760 100,320 104,880 109,440
Motivation 3,000 3,150 3,300 3,450 3,600
Training 10,000 10,500 11,000 11,500 12,000
Factory Investment 46,477 46,477 46,477 46,477 46,477
Office Equipments and supply
324,000 324,000 324,000 324,000 324,000
Other 60,000 60,000 60,000 60,000 60,000
Total expense 7,702,074 7,725,572 7,747,487 7,770,194 7,792,901
Earning before interest and Tax 12,418,467 16,422,697 21,234,781 21,679,508 21,125,687
Principle and interest
2,645,000
2,645,000
2,645,000
2,645,000
2,645,000
After interest expense 9,773,467 13,777,697 18,589,781 19,034,508 18,480,687
Tax 30% 2,932,040 4,133,309 5,576,934 5,710,352 5,544,206
Net income 6,841,427 9,644,388 13,012,846 13,324,156 12,936,481
154
Cost/Expense increase 5%
Income Statement Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
selling 40,241,082 48,296,538 57,964,536 58,899,404 57,837,177
delivery revenue 2,012,054 2,414,827 2,898,227 2,944,970 2,891,859
total revenue 42,253,136 50,711,365 60,862,763 61,844,375 60,729,036
Cost of good sold
Raw material
21,126,568
25,355,683
30,431,381
30,922,187
30,364,518
Fuel 2,112,657 2,535,568 3,043,138 3,092,219 3,036,452
total 23,239,225 27,891,251 33,474,519 34,014,406 33,400,970
Gross margin 19,013,911 22,820,114 27,388,243 27,829,969 27,328,066
Expense
Total expense
8,087,177
8,111,851
8,134,862
8,158,704
8,182,546
Earning before interest and Tax 10,926,734 14,708,263 19,253,381 19,671,265 19,145,520
Principle and interest 2,300,000 2,300,000 2,300,000 2,300,000 2,300,000
After interest expense 8,626,734 12,408,263 16,953,381 17,371,265 16,845,520
Tax 30% 2,588,020 3,722,479 5,086,014 5,211,379 5,053,656
Net income 6,038,714 8,685,784 11,867,367 12,159,885 11,791,864
Cost/Expense increase 10%
Income Statement Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
selling 40,241,082 48,296,538 57,964,536 58,899,404 57,837,177
delivery revenue 2,012,054 2,414,827 2,898,227 2,944,970 2,891,859
total revenue 42,253,136 50,711,365 60,862,763 61,844,375 60,729,036
Cost of good sold
Raw material
22,132,595
26,563,096
31,880,495
32,394,672
31,810,447
Fuel 2,213,259 2,656,310 3,188,049 3,239,467 3,181,045
total 24,345,854 29,219,406 35,068,544 35,634,140 34,991,492
Gross margin 17,907,281 21,491,960 25,794,218 26,210,235 25,737,544
Expense
Total expense
8,472,281
8,498,130
8,522,236
8,547,214
8,572,191
Earning before interest and Tax 9,435,000 12,993,830 17,271,982 17,663,021 17,165,353
Principle and interest 2,300,000 2,300,000 2,300,000 2,300,000 2,300,000
After interest expense 7,135,000 10,693,830 14,971,982 15,363,021 14,865,353
Tax 30% 2,140,500 3,208,149 4,491,595 4,608,906 4,459,606
Net income 4,994,500 7,485,681 10,480,388 10,754,115 10,405,747
155
Cost/Expense increase 15%
Income Statement Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
selling 40,241,082 48,296,538 57,964,536 58,899,404 57,837,177
delivery revenue 2,012,054 2,414,827 2,898,227 2,944,970 2,891,859
total revenue 42,253,136 50,711,365 60,862,763 61,844,375 60,729,036
Cost of good sold
Raw material
23,138,622
27,770,510
33,329,608
33,867,158
33,256,377
Fuel 2,313,862 2,777,051 3,332,961 3,386,716 3,325,638
total 25,452,484 30,547,560 36,662,569 37,253,873 36,582,014
Gross margin 16,800,652 20,163,805 24,200,194 24,590,501 24,147,021
Expense
Total expense
8,857,385
8,884,408
8,909,610
8,935,723
8,961,836
Earning before interest and Tax 7,943,267 11,279,397 15,290,583 15,654,778 15,185,185
Principle and interest 2,300,000 2,300,000 2,300,000 2,300,000 2,300,000
After interest expense 5,643,267 8,979,397 12,990,583 13,354,778 12,885,185
Tax 30% 1,692,980 2,693,819 3,897,175 4,006,433 3,865,556
Net income 3,950,287 6,285,578 9,093,408 9,348,345 9,019,630
156
Cash Flow Statement
Sales decrease 5%
Cash Flow Statement Year 1 Year 2 Year 3 Year 4 Year 5
Operations
Net sale
38,229,027
45,881,711
55,066,309
55,954,434
54,945,318
Cash received on service 1,911,451 2,294,086 2,753,315 2,797,722 2,747,266
Depreciation and Amortization 60,658 60,658 60,658 60,658 60,658
Purchasing raw material
21,025,965
25,234,941
30,286,470
30,774,939
30,219,925
Expense 7,702,074 7,702,074 7,702,074 7,702,074 7,702,074
Cash paid for income tax 3,035,540 3,035,540 3,035,540 3,035,540 3,035,540
Net cash flows from operating activity 8,437,558
12,263,900
16,856,199
17,300,262
16,795,704
0 0 0 0 0
Investments 0 0 0 0 0
Cash paid on investment 305,489 0 0 0 0 Net cash flows from investing activity -305,489 0 0 0 0
0 0 0 0 0
Financing 0 0 0 0 0
Long tern note payable
10,000,000 0 0 0 0
Repayment for interest and principle 2,300,000 2,300,000 2,300,000 2,300,000 2,300,000
Net cash flows from financing activity 7,700,000
-2,300,000
-2,300,000
-2,300,000
-2,300,000
Net cash increase or decrease
15,832,069 9,963,900
14,556,199
15,000,262
14,495,704
Beginning cash 0 15,832,06
9 25,795,96
9 40,352,16
9 55,352,43
0
Ending cash
15,832,069
25,795,969
40,352,169
55,352,430
69,848,134
157
Sales decrease 10%
Cash Flow Statement Year 1 Year 2 Year 3 Year 4 Year 5
Operations
Net sale
36,216,973
43,466,884
52,168,082
53,009,464
52,053,459
Cash received on service 1,810,849 2,173,344 2,608,404 2,650,473 2,602,673
Depreciation and Amortization 60,658 60,658 60,658 60,658 60,658
Purchasing raw material
19,919,335
23,906,786
28,692,445
29,155,205
28,629,403
Expense 7,702,074 7,702,074 7,702,074 7,702,074 7,702,074
Cash paid for income tax 3,035,540 3,035,540 3,035,540 3,035,540 3,035,540
Net cash flows from operating activity 7,431,531
11,056,487
15,407,086
15,827,776
15,349,774
0 0 0 0 0
Investments 0 0 0 0 0
Cash paid on investment 305,489 0 0 0 0 Net cash flows from investing activity -305,489 0 0 0 0
0 0 0 0 0
Financing 0 0 0 0 0
Long tern note payable
10,000,000 0 0 0 0
Repayment for interest and principle 2,300,000 2,300,000 2,300,000 2,300,000 2,300,000
Net cash flows from financing activity 7,700,000
-2,300,000
-2,300,000
-2,300,000
-2,300,000
Net cash increase or decrease
14,826,042 8,756,487
13,107,086
13,527,776
13,049,774
Beginning cash 0 14,826,04
2 23,582,52
9 36,689,61
5 50,217,39
1
Ending cash
14,826,042
23,582,529
36,689,615
50,217,391
63,267,165
158
Sales decrease 15%
Cash Flow Statement Year 1 Year 2 Year 3 Year 4 Year 5
Operations
Net sale
34,204,919
41,052,058
49,269,856
50,064,494
49,161,600
Cash received on service 1,710,246 2,052,603 2,463,493 2,503,225 2,458,080
Depreciation and Amortization 60,658 60,658 60,658 60,658 60,658
Purchasing raw material
18,812,706
22,578,632
27,098,421
27,535,472
27,038,880
Expense 7,702,074 7,702,074 7,702,074 7,702,074 7,702,074
Cash paid for income tax 3,035,540 3,035,540 3,035,540 3,035,540 3,035,540
Net cash flows from operating activity 6,425,504 9,849,073
13,957,972
14,355,291
13,903,845
0 0 0 0 0
Investments 0 0 0 0 0
Cash paid on investment 305,489 0 0 0 0 Net cash flows from investing activity -305,489 0 0 0 0
0 0 0 0 0
Financing 0 0 0 0 0
Long tern note payable
10,000,000 0 0 0 0
Repayment for interest and principle 2,300,000 2,300,000 2,300,000 2,300,000 2,300,000
Net cash flows from financing activity 7,700,000
-2,300,000
-2,300,000
-2,300,000
-2,300,000
Net cash increase or decrease
13,820,015 7,549,073
11,657,972
12,055,291
11,603,845
Beginning cash 0 13,820,01
5 21,369,08
8 33,027,06
1 45,082,35
2
Ending cash
13,820,015
21,369,088
33,027,061
45,082,352
56,686,197
159
Interest increase 5%
Cash Flow Statement Year 1 Year 2 Year 3 Year 4 Year 5
Operations
Net sale
40,241,082
48,296,538
57,964,536
58,899,404
57,837,177
Cash received on service 2,012,054 2,414,827 2,898,227 2,944,970 2,891,859
Depreciation and Amortization 60,658 60,658 60,658 60,658 60,658
Purchasing raw material
22,132,595
26,563,096
31,880,495
32,394,672
31,810,447
Expense 7,702,074 7,702,074 7,702,074 7,702,074 7,702,074
Cash paid for income tax 3,035,540 3,035,540 3,035,540 3,035,540 3,035,540
Net cash flows from operating activity 9,443,585
13,471,314
18,305,312
18,772,747
18,241,633
0 0 0 0 0
Investments 0 0 0 0 0
Cash paid on investment 305,489 0 0 0 0 Net cash flows from investing activity -305,489 0 0 0 0
0 0 0 0 0
Financing 0 0 0 0 0
Long tern note payable
10,000,000 0 0 0 0
Repayment for interest and principle 2,415,000 2,415,000 2,415,000 2,415,000 2,415,000
Net cash flows from financing activity 7,585,000
-2,415,000
-2,415,000
-2,415,000
-2,415,000
Net cash increase or decrease
16,723,096
11,056,314
15,890,312
16,357,747
15,826,633
Beginning cash 0 16,723,09
6 27,779,41
0 43,669,72
2 60,027,46
9
Ending cash
16,723,096
27,779,410
43,669,722
60,027,469
75,854,102
160
Interest increase 10%
Cash Flow Statement Year 1 Year 2 Year 3 Year 4 Year 5
Operations
Net sale
40,241,082
48,296,538
57,964,536
58,899,404
57,837,177
Cash received on service 2,012,054 2,414,827 2,898,227 2,944,970 2,891,859
Depreciation and Amortization 60,658 60,658 60,658 60,658 60,658
Purchasing raw material
22,132,595
26,563,096
31,880,495
32,394,672
31,810,447
Expense 7,702,074 7,702,074 7,702,074 7,702,074 7,702,074
Cash paid for income tax 3,035,540 3,035,540 3,035,540 3,035,540 3,035,540
Net cash flows from operating activity 9,443,585
13,471,314
18,305,312
18,772,747
18,241,633
0 0 0 0 0
Investments 0 0 0 0 0
Cash paid on investment 305,489 0 0 0 0 Net cash flows from investing activity -305,489 0 0 0 0
0 0 0 0 0
Financing 0 0 0 0 0
Long tern note payable
10,000,000 0 0 0 0
Repayment for interest and principle 2,530,000 2,530,000 2,530,000 2,530,000 2,530,000
Net cash flows from financing activity 7,470,000
-2,530,000
-2,530,000
-2,530,000
-2,530,000
Net cash increase or decrease
16,608,096
10,941,314
15,775,312
16,242,747
15,711,633
Beginning cash 0 16,608,09
6 27,549,41
0 43,324,72
2 59,567,46
9
Ending cash
16,608,096
27,549,410
43,324,722
59,567,469
75,279,102
161
Interest increase 15%
Cash Flow Statement Year 1 Year 2 Year 3 Year 4 Year 5
Operations
Net sale
40,241,082
48,296,538
57,964,536
58,899,404
57,837,177
Cash received on service 2,012,054 2,414,827 2,898,227 2,944,970 2,891,859
Depreciation and Amortization 60,658 60,658 60,658 60,658 60,658
Purchasing raw material
22,132,595
26,563,096
31,880,495
32,394,672
31,810,447
Expense 7,702,074 7,702,074 7,702,074 7,702,074 7,702,074
Cash paid for income tax 3,035,540 3,035,540 3,035,540 3,035,540 3,035,540
Net cash flows from operating activity 9,443,585
13,471,314
18,305,312
18,772,747
18,241,633
0 0 0 0 0
Investments 0 0 0 0 0
Cash paid on investment 305,489 0 0 0 0 Net cash flows from investing activity -305,489 0 0 0 0
0 0 0 0 0
Financing 0 0 0 0 0
Long tern note payable
10,000,000 0 0 0 0
Repayment for interest and principle 2,645,000 2,645,000 2,645,000 2,645,000 2,645,000
Net cash flows from financing activity 7,355,000
-2,645,000
-2,645,000
-2,645,000
-2,645,000
Net cash increase or decrease
16,493,096
10,826,314
15,660,312
16,127,747
15,596,633
Beginning cash 0 16,493,09
6 27,319,41
0 42,979,72
2 59,107,46
9
Ending cash
16,493,096
27,319,410
42,979,722
59,107,469
74,704,102
162
Cost/Expense increase 5%
Cash Flow Statement Year 1 Year 2 Year 3 Year 4 Year 5
Operations
Net sale
40,241,082
48,296,538
57,964,536
58,899,404
57,837,177
Cash received on service 2,012,054 2,414,827 2,898,227 2,944,970 2,891,859
Depreciation and Amortization 60,658 60,658 60,658 60,658 60,658
Purchasing raw material
23,239,225
27,891,251
33,474,519
34,014,406
33,400,970
Expense 8,087,177 8,111,851 8,134,862 8,158,704 8,182,546
Cash paid for income tax 3,035,540 3,035,540 3,035,540 3,035,540 3,035,540
Net cash flows from operating activity 7,951,852
11,733,382
16,278,500
16,696,383
16,170,638
0 0 0 0 0
Investments 0 0 0 0 0
Cash paid on investment 305,489 0 0 0 0 Net cash flows from investing activity -305,489 0 0 0 0
0 0 0 0 0
Financing 0 0 0 0 0
Long tern note payable
10,000,000 0 0 0 0
Repayment for interest and principle 2,300,000 2,300,000 2,300,000 2,300,000 2,300,000
Net cash flows from financing activity 7,700,000
-2,300,000
-2,300,000
-2,300,000
-2,300,000
Net cash increase or decrease
15,346,363 9,433,382
13,978,500
14,396,383
13,870,638
Beginning cash 0 15,346,36
3 24,779,74
4 38,758,24
4 53,154,62
7
Ending cash
15,346,363
24,779,744
38,758,244
53,154,627
67,025,265
163
Cost/Expense increase 10%
Cash Flow Statement Year 1 Year 2 Year 3 Year 4 Year 5
Operations
Net sale
40,241,082
48,296,538
57,964,536
58,899,404
57,837,177
Cash received on service 2,012,054 2,414,827 2,898,227 2,944,970 2,891,859
Depreciation and Amortization 60,658 60,658 60,658 60,658 60,658
Purchasing raw material
24,345,854
29,219,406
35,068,544
35,634,140
34,991,492
Expense 8,472,281 8,498,130 8,522,236 8,547,214 8,572,191
Cash paid for income tax 3,035,540 3,035,540 3,035,540 3,035,540 3,035,540
Net cash flows from operating activity 6,460,118
10,018,948
14,297,101
14,688,139
14,190,471
0 0 0 0 0
Investments 0 0 0 0 0
Cash paid on investment 305,489 0 0 0 0 Net cash flows from investing activity -305,489 0 0 0 0
0 0 0 0 0
Financing 0 0 0 0 0
Long tern note payable
10,000,000 0 0 0 0
Repayment for interest and principle 2,300,000 2,300,000 2,300,000 2,300,000 2,300,000
Net cash flows from financing activity 7,700,000
-2,300,000
-2,300,000
-2,300,000
-2,300,000
Net cash increase or decrease
13,854,629 7,718,948
11,997,101
12,388,139
11,890,471
Beginning cash 0 13,854,62
9 21,573,57
8 33,570,67
8 45,958,81
7
Ending cash
13,854,629
21,573,578
33,570,678
45,958,817
57,849,288
164
Cost/Expense increase 15%
Cash Flow Statement Year 1 Year 2 Year 3 Year 4 Year 5
Operations
Net sale
40,241,082
48,296,538
57,964,536
58,899,404
57,837,177
Cash received on service 2,012,054 2,414,827 2,898,227 2,944,970 2,891,859
Depreciation and Amortization 60,658 60,658 60,658 60,658 60,658
Purchasing raw material
25,452,484
30,547,560
36,662,569
37,253,873
36,582,014
Expense 8,857,385 8,884,408 8,909,610 8,935,723 8,961,836
Cash paid for income tax 3,035,540 3,035,540 3,035,540 3,035,540 3,035,540
Net cash flows from operating activity 4,968,385 8,304,515
12,315,701
12,679,896
12,210,303
0 0 0 0 0
Investments 0 0 0 0 0
Cash paid on investment 305,489 0 0 0 0 Net cash flows from investing activity -305,489 0 0 0 0
0 0 0 0 0
Financing 0 0 0 0 0
Long tern note payable
10,000,000 0 0 0 0
Repayment for interest and principle 2,300,000 2,300,000 2,300,000 2,300,000 2,300,000
Net cash flows from financing activity 7,700,000
-2,300,000
-2,300,000
-2,300,000
-2,300,000
Net cash increase or decrease
12,362,896 6,004,515
10,015,701
10,379,896 9,910,303
Beginning cash 0 12,362,89
6 18,367,41
1 28,383,11
2 38,763,00
8
Ending cash
12,362,896
18,367,411
28,383,112
38,763,008
48,673,311
165
Balance Sheet
Sales decrease 5%
Balance Sheet Year 1 Year 2 Year 3 Year 4 Year 5
Assets
Current asset
Cash 152654655 258545251 223292798 286021635 288039546
Fixed assets
Equipments(Kitchen) 2,686,368 2,686,368 2,686,368 2,686,368 2,686,368
Less: accrumulated depreciation 302,103 302,103 302,103 302,103 302,103
Total 2,384,265 2,384,265 2,384,265 2,384,265 2,384,265
Equipments(Office) 850,860 850,860 850,860 850,860 850,860
Less: accrumulated depreciation 92,177 92,177 92,177 92,177 92,177
Total 758,684 758,684 758,684 758,684 758,684
Total fixedassets 3,142,949 3,142,949 3,142,949 3,142,949 3,142,949
Total Assets 155,797,604 261,688,200 226,435,747 289,164,584 291,182,495
Liability and Equity
Liability
Long tern note payable 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Total liability 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Equity
Retain earning 35,797,604 141,688,200 106,435,747 169,164,584 171,182,495
Total owner equity 35,797,604 141,688,200 106,435,747 169,164,584 171,182,495
Total liability and equity 155,797,604 261,688,200 226,435,747 289,164,584 291,182,495
166
Sales decrease 10%
Balance Sheet Year 1 Year 2 Year 3 Year 4 Year 5
Assets
Current asset
Cash 144620199 244937606 211540545 270967864 272879570
Fixed assets
Equipments(Kitchen) 2,686,368 2,686,368 2,686,368 2,686,368 2,686,368
Less: accrumulated depreciation 302,103 302,103 302,103 302,103 302,103
Total 2,384,265 2,384,265 2,384,265 2,384,265 2,384,265
Equipments(Office) 850,860 850,860 850,860 850,860 850,860
Less: accrumulated depreciation 92,177 92,177 92,177 92,177 92,177
Total 758,684 758,684 758,684 758,684 758,684
Total fixedassets 3,142,949 3,142,949 3,142,949 3,142,949 3,142,949
Total Assets 147,763,148 248,080,555 214,683,494 274,110,813 276,022,519
Liability and Equity
Liability
Long tern note payable 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Total liability 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Equity
Retain earning 27,763,148 128,080,555 94,683,494 154,110,813 156,022,519
Total owner equity 27,763,148 128,080,555 94,683,494 154,110,813 156,022,519
Total liability and equity 147,763,148 248,080,555 214,683,494 274,110,813 276,022,519
167
Sales decrease 15%
Balance Sheet Year 1 Year 2 Year 3 Year 4 Year 5
Assets
Current asset
Cash 136585744 231329961 199788293 255914094 257719594
Fixed assets
Equipments(Kitchen) 2,686,368 2,686,368 2,686,368 2,686,368 2,686,368
Less: accrumulated depreciation 302,103 302,103 302,103 302,103 302,103
Total 2,384,265 2,384,265 2,384,265 2,384,265 2,384,265
Equipments(Office) 850,860 850,860 850,860 850,860 850,860
Less: accrumulated depreciation 92,177 92,177 92,177 92,177 92,177
Total 758,684 758,684 758,684 758,684 758,684
Total fixedassets 3,142,949 3,142,949 3,142,949 3,142,949 3,142,949
Total Assets 139,728,693 234,472,910 202,931,242 259,057,043 260,862,543
Liability and Equity
Liability
Long tern note payable 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Total liability 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Equity
Retain earning 19,728,693 114,472,910 82,931,242 139,057,043 140,862,543
Total owner equity 19,728,693 114,472,910 82,931,242 139,057,043 140,862,543
Total liability and equity 139,728,693 234,472,910 202,931,242 259,057,043 260,862,543
168
Interest increase 5%
Balance Sheet Year 1 Year 2 Year 3 Year 4 Year 5
Assets
Current asset
Cash 160536383 271894227 234821651 300789247 302911345
Fixed assets
Equipments(Kitchen) 2,686,368 2,686,368 2,686,368 2,686,368 2,686,368
Less: accrumulated depreciation 302,103 302,103 302,103 302,103 302,103
Total 2,384,265 2,384,265 2,384,265 2,384,265 2,384,265
Equipments(Office) 850,860 850,860 850,860 850,860 850,860
Less: accrumulated depreciation 92,177 92,177 92,177 92,177 92,177
Total 758,684 758,684 758,684 758,684 758,684
Total fixedassets 3,142,949 3,142,949 3,142,949 3,142,949 3,142,949
Total Assets 163,679,332 275,037,176 237,964,600 303,932,196 306,054,294
Liability and Equity
Liability
Long tern note payable 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Total liability 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Equity
Retain earning 43,679,332 155,037,176 117,964,600 183,932,196 186,054,294
Total owner equity 43,679,332 155,037,176 117,964,600 183,932,196 186,054,294
Total liability and equity 163,679,332 275,037,176 237,964,600 303,932,196 306,054,294
169
Interest increase 10%
Balance Sheet Year 1 Year 2 Year 3 Year 4 Year 5
Assets
Current asset
Cash 160383653 271635556 234598249 300503085 302623165
Fixed assets
Equipments(Kitchen) 2,686,368 2,686,368 2,686,368 2,686,368 2,686,368
Less: accrumulated depreciation 302,103 302,103 302,103 302,103 302,103
Total 2,384,265 2,384,265 2,384,265 2,384,265 2,384,265
Equipments(Office) 850,860 850,860 850,860 850,860 850,860
Less: accrumulated depreciation 92,177 92,177 92,177 92,177 92,177
Total 758,684 758,684 758,684 758,684 758,684
Total fixedassets 3,142,949 3,142,949 3,142,949 3,142,949 3,142,949
Total Assets 163,526,602 274,778,505 237,741,198 303,646,034 305,766,114
Liability and Equity
Liability
Long tern note payable 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Total liability 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Equity
Retain earning 43,526,602 154,778,505 117,741,198 183,646,034 185,766,114
Total owner equity 43,526,602 154,778,505 117,741,198 183,646,034 185,766,114
Total liability and equity 163,526,602 274,778,505 237,741,198 303,646,034 305,766,114
170
Interest increase 15%
Balance Sheet Year 1 Year 2 Year 3 Year 4 Year 5
Assets
Current asset
Cash 160230925 271376885 234374849 300216926 302334986
Fixed assets
Equipments(Kitchen) 2,686,368 2,686,368 2,686,368 2,686,368 2,686,368
Less: accrumulated depreciation 302,103 302,103 302,103 302,103 302,103
Total 2,384,265 2,384,265 2,384,265 2,384,265 2,384,265
Equipments(Office) 850,860 850,860 850,860 850,860 850,860
Less: accrumulated depreciation 92,177 92,177 92,177 92,177 92,177
Total 758,684 758,684 758,684 758,684 758,684
Total fixedassets 3,142,949 3,142,949 3,142,949 3,142,949 3,142,949
Total Assets 163,373,874 274,519,834 237,517,798 303,359,875 305,477,935
Liability and Equity
Liability
Long tern note payable 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Total liability 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Equity
Retain earning 43,373,874 154,519,834 117,517,798 183,359,875 185,477,935
Total owner equity 43,373,874 154,519,834 117,517,798 183,359,875 185,477,935
Total liability and equity 163,373,874 274,519,834 237,517,798 303,359,875 305,477,935
171
Cost/Expense increase 5%
Balance Sheet Year 1 Year 2 Year 3 Year 4 Year 5
Assets
Current asset
Cash 150573015 255019659 220247917 282121367 284111762
Fixed assets
Equipments(Kitchen) 2,686,368 2,686,368 2,686,368 2,686,368 2,686,368
Less: accrumulated depreciation 302,103 302,103 302,103 302,103 302,103
Total 2,384,265 2,384,265 2,384,265 2,384,265 2,384,265
Equipments(Office) 850,860 850,860 850,860 850,860 850,860
Less: accrumulated depreciation 92,177 92,177 92,177 92,177 92,177
Total 758,684 758,684 758,684 758,684 758,684
Total fixedassets 3,142,949 3,142,949 3,142,949 3,142,949 3,142,949
Total Assets 153,715,964 258,162,607 223,390,866 285,264,316 287,254,710
Liability and Equity
Liability
Long tern note payable 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Total liability 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Equity
Retain earning 33,715,964 138,162,607 103,390,866 165,264,316 167,254,710
Total owner equity 33,715,964 138,162,607 103,390,866 165,264,316 167,254,710
Total liability and equity 153,715,964 258,162,607 223,390,866 285,264,316 287,254,710
172
Cost/Expense increase 10%
Balance Sheet Year 1 Year 2 Year 3 Year 4 Year 5
Assets
Current asset
Cash 140419379 237822840 205395872 263096990 264953166
Fixed assets
Equipments(Kitchen) 2,686,368 2,686,368 2,686,368 2,686,368 2,686,368
Less: accrumulated depreciation 302,103 302,103 302,103 302,103 302,103
Total 2,384,265 2,384,265 2,384,265 2,384,265 2,384,265
Equipments(Office) 850,860 850,860 850,860 850,860 850,860
Less: accrumulated depreciation 92,177 92,177 92,177 92,177 92,177
Total 758,684 758,684 758,684 758,684 758,684
Total fixedassets 3,142,949 3,142,949 3,142,949 3,142,949 3,142,949
Total Assets 143,562,328 240,965,789 208,538,821 266,239,939 268,096,115
Liability and Equity
Liability
Long tern note payable 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Total liability 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Equity
Retain earning 23,562,328 120,965,789 88,538,821 146,239,939 148,096,115
Total owner equity 23,562,328 120,965,789 88,538,821 146,239,939 148,096,115
Total liability and equity 143,562,328 240,965,789 208,538,821 266,239,939 268,096,115
173
Cost/Expense increase 15%
Balance Sheet Year 1 Year 2 Year 3 Year 4 Year 5
Assets
Current asset
Cash 130265742 220626021 190543827 244072614 245794571
Fixed assets
Equipments(Kitchen) 2,686,368 2,686,368 2,686,368 2,686,368 2,686,368
Less: accrumulated depreciation 302,103 302,103 302,103 302,103 302,103
Total 2,384,265 2,384,265 2,384,265 2,384,265 2,384,265
Equipments(Office) 850,860 850,860 850,860 850,860 850,860
Less: accrumulated depreciation 92,177 92,177 92,177 92,177 92,177
Total 758,684 758,684 758,684 758,684 758,684
Total fixedassets 3,142,949 3,142,949 3,142,949 3,142,949 3,142,949
Total Assets 133,408,691 223,768,970 193,686,776 247,215,563 248,937,520
Liability and Equity
Liability
Long tern note payable 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Total liability 120,000,000 120,000,000 120,000,000 120,000,000 120,000,000
Equity
Retain earning 13,408,691 103,768,970 73,686,776 127,215,563 128,937,520
Total owner equity 13,408,691 103,768,970 73,686,776 127,215,563 128,937,520
Total liability and equity 133,408,691 223,768,970 193,686,776 247,215,563 248,937,520
174
Chapter 9
Financial Feasibility Analysis Summary
1. Financial Assumption
E-Sarn Man Company has financial assumption by consider from market need
various with production. We concern on market price which estimate the changing
growth rate by use assumption.
2. Income Statement
For income statement, we consider from previous data of market average to
use as population’s information to estimate income and expense that we will receive
175
in each year. We are estimate about 5 years by we use financial assumption. You can
see net income increase in 5 years.
3. Cash Flow Statement
From the cash flow chart, you can estimate actual income in the year that how
much company receives and expense by using financial hypothesis and financial
policy abovementioned and we can see the current assets increasing in every year.
And show the liquidity of cash flow has high. Then we can spend a lot of money to
purchase the product by on the problem.
4. Balance Sheet
In balance sheet part include the data of asset, debt share and owner in period
year end that how much it is. The balance sheet takes the data cash flow income
statement to calculation. In the line of balance sheet this graph shows the value of
176
equity that will increase in every year and value of equity of our company about
32,648,490baht.
5. Net Present Value
The detail of Net Present Value (NPV) from the table, we have calculate Net
Present Value by equal to 98,375,144.91baht and can pay back period with in 2
month. The decisions making to invest have the worthwhile value.
6. Return on Investment
The Rate of Return on Investment (IRR) from the table. We have calculated IRR
by using Excel equal 205%.
i
Chapter 1
http://en.wikipedia.org/wiki/Isan
http://en.wikipedia.org/wiki/Thai_cuisine#Northeastern_shared_dishes
http://www.panyathai.or.th/wiki/index.php/%E0%B8%AA%E0%B9%89%E0
%B8%A1%E0%B8%95%E0%B8%B3
http://www.thaismefranchise.com/?p=8682#more-8682
Chapter 2
http://www.oie.go.th/brief_economics/Dec2554.pdf page 7/14
http://cookglobaleatathome.com/category/recipes-in-english/salad-recipes-in-
english/
http://www.bloggang.com/mainblog.php?id=breathtakingspeed&month=16-
01-2009&group=6&gblog=7
http://www.oknation.net/blog/kangmatoom/2009/06/16/entry-1
http://www.thainewsagency.com/business-news/27/04/2011/14126/
http://www.cps.chula.ac.th/html_th/pop_base/trend/trend_113.htm
http://www.ipsr.mahidol.ac.th/ipsr-th/population_thai.html
http://www.ttim.co.th/home/food/ , http://www.mcot.net/cfcustom/cache_page/306104.html
ii
Chapter 3
http://www.somtumbangkok.com/home_pro.htm
http://www.almatum.com/index.htm
http://www.pizza.co.th/pizza_about.php
http://www.kfcthailand.com/en/about_kfc_thailand.php
http://www.mkrestaurant.com/corporate/index.html
http://www.mcthai.co.th/history_en.php
http://www.chestersgrill.co.th/%E0%B9%80%E0%B8%81%E0%B8%A2%E
0%B8%A7%E0%B8%81%E0%B8%9A%E0%B9%80%E0%B8%8A%E0%B
8%AA%E0%B9%80%E0%B8%95%E0%B8%AD%E0%B8%A3%E0%B8%
81%E0%B8%A3%E0%B8%A5%E0%B8%A5.aspx
Chapter 4
http://www.thaihometown.com/buildings/6361
http://www.thaihometown.com/buildings/13676
http://www.thaihometown.com/buildings/7942
http://www.thaiproperty.in.th/View.aspx?PostID=75505
iii
E-Sarn Man Members
Mr. Aniruth Vongseranoo 5031203175
z_a_n_y@hotmail.com
Mr. Krittin Choonchuongchoti 5131203076
krittin_sk8er@hotmail.com
Mr. Panop Anuntalabhochai 5231203093 rockmana@hotmail.com
Mr. Wasurong Lertsupakul 5231203109
glorius@hotmail.com
Mr. Songpon Wongyai 5231203509
ki_rue@hjotmail.com, kirueya@gmail.com
Ms. Ruedeewan Pumkomuth 5231203101 beaubojung@hotmail.com
iv
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